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MEDIA KIT 2013-2014


Ethos Magazine PO Box Executive Office EMU, Suite 4 Eugene, OR 97403

Previously known as Korean Ducks and KD Magazine, Ethos acquired a new name in 2009 to better reflect its multicultural focus. The word ‘ethos’ means, “the fundamental characteristic of a culture.” As one of the few magazines in the Eugene area that focuses on a multitude of cultural issues, Ethos Magazine supplies its readers with the knowledge of underrepresented and sometimes controversial topics. Ethos Magazine celebrates diversity by offering insightful and exploratory coverage of cultural issues here in Oregon and abroad, as well as food, film, music, art, and sports. Bringing the community stories from Somalia to Saudi Arabia and back, readers enjoy a unique presentation of the world outside their daily routine in addition to useful articles about diversity and culture right in their own backyard. Produced by the students of the University of Oregon, Ethos Magazine has a growing reputation for covering stories you wouldn’t find elsewhere, complementing its editorial with a high level of photography and design. Thank you, Ethos Magazine Staff




ABOUT US OUR MISSION To provide the University of Oregon and Eugene/Springfield with a free quarterly magazine including platform where said individuals can find in-depth stories about the world around them.

AWARDS 2012 Society of Professional Journalists Mark of Excellence Awards • Region 10 Second Place • Best Student Magazine Columbia Scholastic Press Association Digital Magazine Silver Crown

2011 Society of Professional Journalists Mark of Excellence Awards • Region 10 Second Place • Best Student Magazine Associated Collegiate Press Pacemaker Finalist Columbia Scholastic Press Association Gold Crown Award

DISTRIBUTION SITES University of Oregon campus • • • • • • • • •

Allen Hall EMU, EMU Craft Center Lillis Business Complex Residence Halls School of Education Student Recreation Center Outdoor Program Lawrence Hall + Lawrence Cafe Knight Library


Local Businesses • • • • • • • • •

University Theatre Jaqua Center Jordan Schnitzer Museum of Art McKenzie Hall Fenton Hall Law Library PLC Chapman Hall Condon Hall

• • • • • • •

University of Oregon Bookstore Smith Family Bookstore Sweet Life Patisserie Espresso Roma Cafe Caspian Bagel Sphere Cafe Sienna



YOU SHOULD KNOW CIRCULATION Ethos magazine is available for free at the University of Oregon and throughout the Eugene community. Yearly subscriptions are available for $20 a year.


READER PROFILE According to a recent survey on the University of Oregon campus, our readers are a diverse group, representing both the campus and surrounding communities. They come from every age group. Here are some more resulting statistics:


were born outside of the United States

over 50%

belong to a multicultural organization


desire to travel

WHAT YOU GAIN Printed quarterly, Ethos Magazine advertisers enjoy the benefit of reaching a large number of students and residents in the Eugene and Springfield community. New issues of Ethos Magazine are personally handed to readers by the Development Staff to ensure readership. With award-winning content and design, Ethos Magazine has become a recognized name throughout the Eugene/Springfield community.

Printed in full color on high quality, glossy paper, advertisers benefit from higher quality advertisements. With an expanding presence and growing readership online, advertising on the Ethos website in addition to print ads doubles the amount of business exposure. Ethos also gives your business the opportunity to have a custom advertisement by request created by our design team for no extra charge.











The passport section focuses on one country per issue and includes short pieces about the area’s culture. This department is designed to give an interesting and informative look inside cultures abroad.

This is our Q&A section, profiling a number of culturally diverse people who have life-changing experiences to share with our readers.

Forum is treated as a conversation between writers and their audience about contemporary cultural struggles. This section typically includes discrimination and injustice, and is designed to inform readers of indifferences and miscommunications among people.

Our features range from light to heavy material, all emphasizing culture. We feature anything from tattoo culture to war to political issues in other countries. Our feature section is compelling and always tells a story journalistically and visually.

This is our entertainment portion that fills the back of the magazine. It includes our regular and rotating departments on food and drink, film, music, art, sports, and personal accounts of journeys abroad.



ADVERTISING RATES PRINT ADVERTISING Frequency Page 1/2 1/4 1 Issue $400 $250 $150 Year (4 issues) $375 $230 $135 DIMENSIONS

COVER COST Cover 2 (inside front)


Full 8.375 x 10.625

Inside first page


1/2 Horizontal

8.375 x 5.375

Cover 3 (inside back)


1/2 Vertical

4.125 x 10.625

Cover 4 (back)



4.125 x 5.375




All dimensions include bleed Coordinate deadlines with advertising representatives Sizes are stated “inches in width” x “inches in height”

1/2 H 8.735x5.375 Full Page 8.375x10.625

1/2 V 4.125x10.625

1/2 H 8.735x5.375


1/4 4.125x5.375

1/4 4.125x5.375








Between column and social media


Between social media and Ethos map


IMPRESSION COST $10 CPM, minimum 10,000 impressions Custom campaigns available



Please contact your advertising representative for more details.










Ethos Magazine reserves the right to limit or decline advertising for any reason. Advertisers assume full liability for all content of published advertisement, as well as for any and all claims arising from content which might be made against the publisher and will defend and indemnify publisher against any claim and any loss, cost, expense, or liability arising from such claims.

Ethos Magazine PO Box Executive Office, EMU Suite 4 Eugene, OR 97403

Payment is made to Ethos Magazine and all advertising rates are net figures. All payments are due 10 days from the invoice date. A $30 service fee will be charged for returned checks and late payments.


All advertisments are accepted and published by the publisher with the agreement that the advertiser is properly authorized to publish the entire contents and subject matter thereof.

Inserts and other materials that require special handling will be priced on request. Individual advertising contracts may be constructed under the condition that there be appropriate reasoning and the approval of the Publisher, Advertising Director, and Editor-in-Chief of Ethos.

When advertisements containing names and/or images are submitted the order shall be deemed a representation by the advertiser that they have obtained the consent for the use in the advertisement of the name and/or image that is contained therein.


If corrections are received after the materials deadline, the publisher will make every effort to institute them. However, the publisher is not responsible or liable if the corrections are not completed by publication. Ethos Magazine assumes no responsibility for errors or omissions in the advertisement after the publisher recieves advertising material from advertiser. Ethos Magazine shall not be subject to any liability for any failure to publish or circulate all or any parts of any issues or otherwise fullfill an order in the case of accidents, flood, fires, strikes, wars, or other emergencies and natural disasters beyond publisher’s control.

Cancellations are not allowed once an order has been placed. When change of copy and other information is not received by copy deadline, copy run in previous issue will be inserted.

MATERIALS AND REGULATIONS Ethos Magazine abides by all copyright laws for submitted advertisements. Even if the advertiser fails to provide required material to meet deadlines of the issue in which space has been ordered, the advertiser will be billed for the reserved space. Advertisement costs must be collected before the assigned due date. The publisher will make every effort to return art work in whatever medium in a timely fashion. However, the publisher is not responsible or liable for lost materials.

Ethos Magazine reserves the right to change rates and conditions without prior notice.

ACCEPTED AND AGREED TO: Name/TItle_____________________________________Company Name_______________________________________ Phone_____________________________ Fax ___________________________ E-mail___________________________ Address___________________________ City ___________________________State__________Zip Code___________ # of Ads: 1 or 4 Size__________________ Cost_______________ Payment method: full or quarterly Acct. Exec._________________________ Date____________________ Signature X _____________________________ Ethos Rep _________________________ Date____________________ Signature X _____________________________ INDIVIDUAL AD AGREEMENT/NOTES:

*Any advertisements designed or photographed by Ethos Magazine are the legal property of Ethos Magazine. Permission is required to copy, reprint, or use any text, photographs, or artwork published in Ethos Magazine. *If Ethos Magazine fails to raise the funds to print, your money will be returned and the contract will be void. *Ethos Magazine is exempt from federal income tax under Section 501 (c) (3) of the Internal Revenue Code. Our Federal Employer Tax ID Number is 26-1551636.

Ethos Media Kit 2013  
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