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Conversion|Our
Tac+cs


Analyze


Website
Usability
.
Traffic
Analysis
.
Benchmarking

 Customer
Behavior
.
Click
Paths



Engage


We
Make
sure
that
every
interacDon
across
all
touch
 points
is
a
posiDve
experience
by
improving
the
 copy,
navigaDon,
funcDonality
and
brand
impact
of
 your
website.


Acquire


Trust
Elements
|
Look
and
Feel
|
Selling
ProposiDon
|Off
Page
Factors


We
help
you
Acquire
customers
informaDon
by
using
 smart
branded
entertainment,
editorial
content,
data
 and
interacDve
promoDons.


Retain


We
help
you
show
your
customers
how
much
you
 care.
We
use
intuiDve
ways
like
surveys,
newsleVers,
 giveaways
and
loyalty
programs
to
keep
your
 customers
coming
back.



Conversion|
Analyze
 Geographic


Traffic


Click
Paths
and
Goals


Cross
Report
and
Drill
Down



Conversion|
Engage
 Standards
for
an
Engaging
Experience


IntuiDve
&
CreaDve

Design
that
fits
the
target
segments


Localized
experience
in
Languages,
content
and
visuals
 Works
on
All
types
of
computers


Content
is
rich
&
fit
in
context


Easy
fast
navigaDon


Website
goes
with
you
everywhere


Rich
and
Op+mized
Experience



Conversion|
Acquire


Tac+cs
 Landing
Pages
OpDmizaDon
 Calls
to
acDon
 Special
offers
 Content
Openness

 Internal
NavigaDon

 Trust
Elements
 Surveys
&
Focus
Groups



Incen+ves
 Smart
Branded
 Entertainment
 Editorial
 content
 InteracDve
 promoDons



Conversion|
Retain
 Keep‐In
–Touch
 Alerts
|
ProacDve
Follow‐ups
|
Periodical
newsleVers
|
e‐ cards
|
Social
Channels
|
RSS
|
Podcasts



RelaDonship
MarkeDng
means
 developing
long‐term
 relaDonships
with
customers
 through
creaDve,
engaging
 plaRorms.


Listen
 Surveys
|
Polls


Reward
 Loyalty
programs
|
BeVer
terms
|
Exclusive
previews


Socialize


Social
networking
|
Blogs
|
Forums
|
Comments


Come‐back
Incen+ves
 Giveaways




Online Conversion Tactics