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Will Teens Flock to LinkedIn? | Social Media Club

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Submitted by Ethan Parry on Tue, 09/03/2013 - 9:53am

If y ou know any teenagers, or hav e y our own, y ou m ay hav e heard that Facebook is quickly losing its “cool”. According to a recent Pew survey, m ore teens dislike the growing trend of adults using the site, the constant “dram a” that seem s to appear there, and people excessiv ely sharing content. The study also concluded that m ore teens are flocking to sites such as Twitter. Regarding the constant “dram a” on Facebook, one teen I surv ey ed said: [Facebook] is som etim es discouraging. It is alm ost as if people can control the way the world sees them and we all believ e they hav e this wonderful life. It is just another popularity contest. Effectiv e Septem ber 1 2 , 2 01 3 , LinkedI n, a social networking site that acts as an online resum e, lowers its age requirem ent to 1 4 . With this announcem ent, the com pany introduces LinkedI n University Pages.

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LinkedIn University pages will provide countless opportunities for college applicants. Here are a few that LinkedIn mentioned: Join the conversation: This is a great place to get regular updates about campus news and activities from the schools themselves, to ask questions and engage with both the campus community and alumni of the schools. Check out notable alumni: What kind of leaders does this school produce? From astronauts to architects, executives to entertainments, explore the notable alumni who have done great things since graduation. Build your network: Transform those brilliant, creative, hard-working people you meet (or will meet) on campus into a lifelong professional network. Alumni can reconnect with former classmates, and students can cement relationships with current and future http://socialmediaclub.org/blogs/from-the-clubhouse/will-teens-flock-linkedin

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Will Teens Flock to LinkedIn? | Social Media Club

classmates. I also see LinkedIn University Pages providing high school students with the opportunities to learn how to create a positive reputation. High school students will quickly learn that no one on LinkedIn posts about the food they eat, the places they travel, and what they purchase. They will quickly learn that LinkedIn is all about professional development and having conversations that move ideas over the course of years. I believe that the teens that use LinkedIn will be much savvier about what they post, when they post, and to whom they share it with. Many teens already understand the importance of having a positive online reputation. One teenager told me, “I know some employers look at what applicants post on social media, so if the teen posts responsibly then that may help him get a job.” Teens aren’t going to im m ediately flock to LinkedIn. When teens I surv ey ed were asked if they used LinkedIn, their com m on responses were, “What’s that?” and “Isn’t that for adults?” For those of us who are parents, we can help our teenagers understand that we “grown-ups” m ake choices about our future and encourage them to use sites such as LinkedIn for professional dev elopm ent. The adv ice that I giv e to any teenager that I com e across is to alway s think before they post. They should ask them selv es, “Would I want m y grandm a to see this?” And now with the introduction of LinkedIn Univ ersity Pages, I would encourage them to ask them selv es, “Would y ou want y our future college to see this?” Ethan Parry is a public relations professional who is particularly passionate about social media, SEO, and content development topics. Tweet him at @ethanparry3.

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