Partnering with Las Vegas Events Our experts turned the Wrangler NFR into a citywide extravaganza and can plan the blueprint for growth of any event. Bo Gardner joined Las Vegas Events in February of 2012 as Vice President of Corporate Marketing. Bo has 23+ years of sales and marketing experience working with Anheuser-Busch distributors in Ohio and Las Vegas where he worked with several major sporting properties and entertainment venues. Bo is responsible for all NFR sponsorship sales and fulfillment. In his eight years with LVE he has tripled NFR sponsor revenue. He manages all aspects of Cowboy Christmas, which has doubled in sales revenues and added more than 100,000-square-feet of interactive experiences over the last five years. In 2018, Bo created and now produces and manages the Junior World Finals, a youth rodeo event that takes place over the ten days of Cowboy Christmas at the Las Vegas Convention Center.
“The Wrangler NFR and its many ancillary events all over Las Vegas epitomize the commitment Las Vegas has made to the experience of rodeo fans. The Corporate Marketing department’s mission for the NFR is to grow visitors to Las Vegas in what is normally a slower time of the year by continually expanding content and distribution channels. We are able to do this through the continued growth of Cowboy Christmas and the Junior World Finals, as well as building customized sponsorships and programming elements.” Bo Gardner Vice President, Corporate Marketing
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The NFR has sold out more than 300 consecutive performances.
