II. UI DESIGN PROCESS
#213FB9
4.7
Anne BERARD
CONFIDENCE FRIENDLY
Paris (2e)
#F7787F
CIVIL CODE TRENDY #E1E9F6
SOPHISTICATED ELEGANT
Maître
4.7
Maître
Anne BERARD Paris (2e)
#112266
ACADEMIC CONTRAST
Rectangular Cards
Envoyer Envoyer Envoyer Rounded buttons
COLOR CHOICES
FORMS & SHAPES
It’s important to choose the right colors for the interface. For the principle color I decided to use the royal blue which reflects confidence. The secondary color based on the color of civil code which is red, but here I applied a lighter red to make the design more trendy and fresh.
I wanted to integrate the logo in the platform. The left corner of the letter “D” inspired me to create rectangular cards and based on the curve of the letter on the other side I decided to apply rounded buttons. In order to avoid a UI that was too official or too friendly, I focused on creating a harmony between the two.