Published by Estrella Publishing LLC, PO Box 6962, Goodyear AZ 85338. Additional copies can be obtained for a fee by contacting info@EstrellaPublishing.com
Catherine Uretsky, Publisher and Editor Talia Uretsky, Assistant Editor Al Uretsky, Publisher and Sales Executive 623.398.5541 info@EstrellaPublishing.com
With my children growing up and fleeing the nest, parents aging rapidly (thereby adding to my responsibilities), and a realization of my own mortality, I have decided that something in my life needs to change. I have been traveling more and more frequently - to my hometown to spend as much time with my parents as possible, to the opposite ends of America because that was the only way to hug my grown children, and when I had any time - or air miles - left, to vacation spots with friends. Not to sound too dramatic but I have also developed a growing desire to be somewhere other than Arizona during those burning months of summer that are becoming less and less bearable. Looking back at all this travel, I seem to have accidentally become a modified ‘Snowbird’.
I have called many places home during my life, and whether I moved a few miles down the road or crossed vast oceans, I have put down roots wherever I ended up. This has created a nomad like existence where home is everywhere and nowhere all at the same time. Don’t get me wrong, it can give you so much to enjoy. The expansion of thought by absorbing other cultures and learning that there are many different ways of doing things, the beauty of implementing
that knowledge by deciding which version works for you - despite your own upbringing not because of it. There are also the many friends to be made and experiences to be lived. The flip side of all that for me is not knowing exactly where home is, the question “Where are you from?” is not so simple to answer. I miss people who are no longer a part of my everyday existence when I relocate. It takes a conscious effort, on both sides, to keep a friendship vibrant, and not everyone is willing, or able, to expend that effort.
In this iteration of relocation however, I am not moving away completely, just for a few months at a time. In this way I hope to create a little more stability for myself and provide a little more rhythm to my life. Hopefully, I will finally be able to follow the good weather around the globe, like a respectable snowbird, returning to the nest every fall, refreshed and ready to face the year ahead. Wish me luck!
Catherine Uretsky
Editor, Viva Magazine info@estrellapublishing.com
623.398.5541
March Madness
Arizona’s Seasonal Transformation
March Madness transcends the college arenas, sending ripples through Arizona’s culture, economy, and community spirit. As the tournament approaches, the state undergoes a remarkable metamorphosis that extends far beyond the basketball court.
For Arizona’s collegiate powerhouses - Arizona State, University of Arizona, and Grand Canyon UniversityMarch represents more than basketball excellence. It’s a catalyst for student recruitment, alumni engagement, and institutional pride. The Arizona Wildcats, in particular, consistently see enrollment surges tied to their athletic legacy, including their 1997 national championship. This success continues to resonate in Tucson, where local businesses prepare for gameday revenue spikes as passionate fans fill bars and restaurants to cheer on their Wildcats.
The tournament’s economic impact resonates statewide. Since Arizona legalized sports betting, March Madness has emerged as a betting powerhouse, second only to the Super Bowl in wagering volume. This surge translates into significant tax revenue for the state, bolstering public resources.
When Arizona hosts tournament games, the economic benefits multiply. The influx of visiting fans generates millions in revenue through hotel bookings, tourism activities, and patronage of local businesses. This basketball-driven tourism creates a ripple effect throughout the service sector.
The tournament’s influence extends to youth sports, where young athletes find inspiration in watching hometown heroes compete on the national stage. This excitement spurs participation in spring and summer leagues, as children envision their own buzzer-beater moments. The tournament’s energy reinvigorates youth basketball programs, nurturing Arizona’s next generation of talent.
March Madness also serves as a powerful community catalyst, spawning watch parties, pickup games, and family-friendly gatherings across the state. These events strengthen neighborhood bonds and create lasting memories. In Arizona, March Madness isn’t just a basketball tournament - it’s a cornerstone of cultural and economic growth that touches everyone in the community.
Cook With Zona
Joann’s Brownies
I have something truly delicious to share with you all! I recently had a reader send me her homemade brownie recipe, and let me tell you, they are absolutely amazing! Thank you, thank you Joann! The rich, fudgy texture and perfect balance of sweetness have me hooked. Every bite is pure indulgence, and I’m beyond grateful that Joann shared her secret with me. If you’re a brownie lover like I am, you’re in for a real treat. Thank you, Joann, for passing along this incredible recipe to our community—it’s one I’ll be making again and again!
Ingredients
1 and 2/3 cup unsalted butter
13 ounces bittersweet chocolate chips
6 large eggs
1 tablespoon vanilla
1 and 2/3 cup sugar
1 and ½ cups sifted flour
1 teaspoon salt
Steps
1. Preheat oven to 350 degrees
2. Line a 9X13 pan with one large sheet of parchment paper.
3. Mix the eggs, sugar and vanilla in a separate bowl and put aside.
4. Measure and sift the flour into another bowl, add the salt and set aside.
5. Melt the butter and chocolate in a large, heavy saucepan, remove from heat and let it cool a bit before adding the egg mixture to the pan.
6. Add the flour mixture and mix with a wooden spoon until smooth.
7. Pour into the lined pan.
8. Bake for 25 minutes.
9. Cut into squares and enjoy!
*A message from Joann: The brownies will be ready when the top appears dried to a paler brown. The middle will be dark, dense and gooey. Brownies will continue to cook while cooling. Do not cut until completely cool.
If you have a recipe you’d like to share with your community email me at ArizonaCooks71@gmail.com to be featured in the magazine!
app to apply
On Our Cover
PebbleRock Band
PebbleRock Band is a premier modern rock band playing since 2013. PebbleRock Band’s current lineup is its best ever and includes Karen Peterson, keyboards, Ron Devine, guitar, Robert Rochefort, bass, and founder Howard Brodbeck on drums. They are a seasoned group of professional musicians and play a full spectrum of top rock songs from the 60s to today’s hits.
It wasn’t always that way. The seeds of the original PebbleRock Band were planted in 2009 when Howard, a recent retiree to AZ, met guitar player Morris Swan when Howard answered an ad for a drummer for a band called Outback Blues based in Tonopah. The pair became close friends and soon formed their own band called Desert Blues Project, recorded two CDs and in November 2010 performed at Augie’s Sports Grill where they were the first live music to perform on Augie’s patio after previous performances around Goodyear. The two also formed a successful guitar duo on the side.
PebbleRock Band started in 2013 as a five piece 50s and 60s band built around two guitar players and PebbleCreek residents Robert Hover and Ted Moran, who Howard met at a guitar jam. Morris had taught Howard, “the fastest way to start a band is with songs the guitar players already know.” So that’s what Howard did.
PebbleRock’s first gig was on Augie’s Sports Grill’s patio in April 2013. They only had 21 songs learned so they played three and four chord oldies like Folsum Prison, and Brown Eyed Girl, and surf music that Hover knew.
The formula worked. PebbleRock signed gigs everywhere as a five piece until 2016 when Moran retired and then as a four piece through 2017. The gig list for 2014 included over 20 gigs and in 2015-16 nearly 30. After 2017, both original guitar players had retired so they hired an outside guitar player for 18 months but it wasn’t the same. The band didn’t get much better, and it was a lot less fun.
In early 2019 Howard met and invited pro keyboard player and recent Goodyear retiree Karen Peterson to join the band. They modernized song lists and made songs their own instead of sticking to strictly original formats. Karen’s pro influence also developed a fun and relaxed atmosphere that continues in the band until this day.
Then COVID hit for two years. In 2021, the band auditioned guitarist and recent retiree Ron Devine. Ron was overcoming a lingering hand inflammation and he was good. So they decided to wait until he was ready. Ron was ready by April 2023, and one day the now three member group jammed with a savant-like bass player named Robert Rochefort. Robert and his talented dancer wife had also retired to Goodyear. All four players at the jam that day were smiling from ear to ear because they knew they had found something special together, and a new, modern PebbleRock, was born.
Find PebbleRock on FaceBook at PebbleRock Band.
Submitted by Howard Brodbeck
Photo credit Robert Higgins
Home Decor
Choosing Paint Colors
Fresh paint on the walls is one of the easiest and most affordable ways to make a big impact in your home. A new paint color can make your room look brand-new without changing anything else. In fact, the hardest part is usually picking the right color. No worries, we’ve provided some tips below to help you choose your next paint color with ease.
Find your inspiration
Think of your favorite rug, those amazing throw pillows, the furniture, the tile or brick, or the artwork on your walls; what colors would go great with what you have?
Create flow
Pay attention to how the house feels as a whole, and consider how the new living room color will look from the kitchen, etc. It’s common to carry the same trim and door colors throughout the house but the other rooms don’t need to match. There are several online color tools that can help you choose a palette you love.
Work with what you have
Make the most of your house by thoughtfully Think about the size of the room, the height of the ceilings, and the windows. Lighter colors tend to open a space and make it feel larger, while darker colors can make a space feel cozy and intimate. High contrast can make a dramatic impact and draw attention, while low contrast can feel softer and more subtle.
Color psychology
Think about how you want to feel in your room and what you’ll be doing while you’re in there. Social areas like the kitchen and dining room might be best served with warm, energetic colors in the yellow and red families, while private areas like the bedroom and bathroom may feel more calming and relaxing in cool blues and greens.
Lighting makes all the difference
IT’S TIME TO GROW
Bring those paint chips home and look at them at all times of the day and in natural and artificial light. After you’ve narrowed it down to a couple of choices, get paint samples of the finalists so you can paint a larger area and view it in your space. Using boards for this instead of your walls is a great way to view the colors in various places around your room without messing up your walls - just in case you decide to leave things as they are.
Dementia Care
A Winning Game Plan: A Safe Spring Outing for Your Loved One With Dementia
When spring is in the air, many want to relish the glorious temps, the cool air and warm sun. From Spring Training, the Japanese Friendship Garden or the Phoenix Zoo, there is so much to explore and enjoy. It’s no wonder many retire to our great state. But I often get asked if it’s safe for a loved one with dementia to partake in outdoor activities like these. Are there risks? For caregivers, the thought of an outing can feel overwhelming, but with thoughtful preparation, it can bring joy and connection. Here are a few ways to enjoy a day out while prioritizing safety and comfort.
Plan Ahead
At a ballgame, choose seats near an aisle or an exit for easier access. Arrive early to avoid overwhelming crowds and consider quieter games with less fanfare.
Stay Comfortable
Ensure your loved one dresses for spring weather— layers and a wide-brimmed hat are good options. Bring water, sunscreen, snacks, and essentials, like medications or comfort objects, to keep them calm, hydrated and protected.
Use Technology
An ID bracelet with emergency contact information is vital. Consider GPS tracking devices or smartphone apps to quickly locate your loved one if they wander.
These tools offer peace of mind and freedom of movement.
Know the Signs
Watch for signs of overstimulation or discomfort— fidgeting, confusion, or agitation. If these arise, take a break in a quieter area, or call it a day. Prioritize quality of time over quantity. Some venues even offer sensory-friendly spaces or cooling zones.
Buddy System
Bring a companion or fellow caregiver to help share responsibilities. Having extra hands can make navigating an event or busy location less stressful.
For more info www.HeartsForDementia.com
Submitted by Lolita Tramel, Family & Psychiatric Nurse Practitioner, Founder/CEO Hearts For Dementia
Money Matters
When is a good time for Roth conversion?
In life, you often get second chances and the same is true with investing. To illustrate: You might not have been able to contribute to a Roth IRA during your working years due to your income level, but you may get that opportunity as you near retirement, or even when you are retired — through a Roth conversion. Why is a Roth IRA desirable for some people? The key benefits are:
• Tax-free withdrawals
• No RMDs
• Tax-free legacy for your heirs
Even if you were aware of these advantages, you might not have been able to invest in a Roth IRA for much of your life. For one thing, you might have earned too much money, also, a Roth IRA has only been around since 1998, so, in the previous years, you were limited to a traditional IRA.
As you approach retirement, though, you might start thinking of just how much you’d like to benefit from a Roth IRA. And you can do so by converting your traditional IRA to a Roth.
While this sounds simple, there’s a major caveat: taxes. You’ll be taxed on the amount in pre-tax dollars you contributed to a traditional IRA and then converted to a Roth IRA. If you have large amounts in a traditional IRA, the tax bill on conversion can be significant. The key to potentially lowering this tax bill is timing. Generally speaking, the lower your income in a given year, the more favorable it is for you to convert to a Roth IRA. Timing also comes into play with the financial markets. When the market is going through a decline, and the value of your traditional IRA drops, you could convert the same number of shares of the underlying investments and receive a lower tax bill or convert more shares of these investments for what would have been the same tax bill. Finally, you could lower your tax bill in any given year by stretching out your Roth IRA conversions over several years, rather than doing it all at once.
You’ll want to consult with your tax advisor before embarking on this conversion — but if it’s appropriate for your situation, you could find that owning a Roth IRA can benefit you and your family for years to come.
Submitted by Michael Gray & Brian Polk, Financial Advisors, Edward Jones
The Bug Guy
Luck of the Scorpions: A St. Patrick’s Day Tale from Estrella Mountain Pest Control Control
While St. Patrick may be famous for driving snakes out of Ireland, pest control experts face a decidedly different challenge every March 17th: convincing inebriated revelers that scorpions aren’t “lucky desert leprechauns.”
“Last St. Patrick’s Day, I got three separate calls about people trying to catch scorpions to ‘get their pot of gold,’” sighs Shamus O’Shaunessy, a veteran pest control specialist. “I had to explain that scorpions don’t actually guard treasure, and that green beer goggles aren’t appropriate safety equipment for arachnid handling.”
The confusion apparently stems from a local urban legend that claims Arizona bark scorpions glow green under blacklight because they’ve been blessed by St. Patrick himself. In reality, they fluoresce due to a protein in their exoskeleton – a fact that’s considerably less magical but much more scientifically sound.
Local exterminator Larry Cash recalls his most memorable St. Paddy’s Day call: “This guy had decorated his entire yard with shamrocks to ‘attract friendly scorpions.’ He was convinced they’d bring him good fortune. Instead, he attracted every scorpion in a three-block radius. The only luck he got was that we had an immediate opening.”
The holiday has even spawned some uniquely Phoenician traditions, like the annual “Scorpion Shuffle” – where pest control technicians race to respond to panicked calls from bar districts as patrons mistake the desert’s most notorious residents for tiny armored leprechauns. “We’ve started handing out pamphlets at Irish pubs,” explains Rodriguez. “They read ‘Scorpions: Not Your Lucky Charm’ and include helpful tips like ‘Gold at the end of the rainbow: Good. Scorpion in your shoe: Bad.’”
While St. Patrick’s supernatural pest control skills might be legendary, our exterminators prefer to rely on more modern methods. As O’Shaunessy puts it, “Sure, you could try to charm the scorpions away with an Irish jig, but I find that professional-grade pesticide works much better. And you don’t need to wear green to do it.”
Submitted by Larry Cash, of Estrella Mountain Pest Control
Three
The Doctor Is In
Why New Year’s Resolutions Fail
If you’re like 80% of new year’s resolution-setters, you’ll fail at your resolutions by February. I know, I don’t like that math either, but the truth is that new year’s resolutions just don’t work. In this 3-part series, we’ll take a look at why this happens, how you’re sabotaging yourself when you set goals, what the heck SMART goals really are and what to do to make real progress this year.
Here are some reasons we may fail at meeting goals:
1. Your goals aren’t SMART. Goals that are Specific, Measurable, Achievable, Relevant and Time-Bound are more likely to be reached. If it ain’t written down, it won’t happen. Your odds of success are greater when you have a written plan in place. As they say, failing to plan is planning to fail. (More to come on this…)
2. Your goals are overwhelming. Goals that involve small changes that build habits and then discipline over time are more likely to be achieved than grand goals that make change feel more daunting than it already is, which is a setup for failure. Goals that are too lofty are less likely to be achieved. For example, saying you’ll lose 20 pounds in 2 months or that you’ll exercise every single day is just unreasonable. Bigger goals should be broken down into smaller objectives with individual deadlines.
3. You’re impatient. As you work toward your goals, you may not see the progress that you want, which may then leave you feeling discouraged and less likely to continue toward those goals. Lasting change takes time to create, and goals that are broken down into smaller, clearer and more achievable objectives are more likely to be accomplished. Be sure to celebrate any and all success and forward movement, no matter how small, in order to remain motivated, too.
4. You’re lying to yourself. If you’re not moving toward your goals, maybe you’re not really ready to change. It’s time to be honest with yourself. Maybe they’re not realistic or maybe they’re not based on your true priorities at the present moment. Think about what you really want. (Part 3 of this series will help with this.)
Come back next month to learn what all the fuss is about SMART goals and what the heck they actually are. Talk soon!
Submitted by Dr. J. Paweleck-Bellingrodt, Psy.D.
DISCLAIMER: Material is for informational purposes and not intended to be a substitute for evaluation or treatment by a licensed professional. Material is copyrighted and may only be reproduced with written permission of Dr. Bellingrodt.
Puzzle Time
This samurai sudoku puzzle is a great way to engage the brain and help develop logic skills. To solve this Samurai puzzle use standard sudoku rules for every 9x9 grid: each digit from 1 to 9 can only appear once in every row, column and 3x3 box. Solutions are on our website www.EstrellaPublishing.com
Useful Numbers
ADVERTISING
Viva Magazine
AUTO SERVICES
Ameripark Covered Storage
Avondale Garage Doors
AZ Garage Floors
Daniel’s Total Car Care
Trinity Auto Glass
FINANCIAL & LEGAL SERVICES
All About Accounting AZ
Ganyo Insurance Agency
LaWanda Williams - Medicare Agt
HEALTH & BEAUTY
Healthy Life Family Medicine
Massage Envy
HOUSEHOLD SERVICES
Al’s Plumbing
A Quality HVAC Air & Heating
Century Glass & Mirror
Clean Rite Window Service
623.398.5541
623.632.1166
623.693.8677
602.254.3363
623.873.0949
623.536.2519
602.799.5710
623.439.2525
623.267.1662
623.889.3477
623.935.5495
623.329.5170
623.233.0049
623.444.6204
623.932.0072
Double G Painting
Estrella Mountain Pest Control
General Exterminating Pest Control
JBS Roofing
Weathersby Windows & Doors
Younger Brothers Pest Control
Coldwell Banker Realty - A Hurwitz
West USA Realty - Bob Smith
Realty One Group - Burkhardt Team
Realty One Group - Mary Couzens Team
Realty One Group - Donna Strand
West USA Realty - Judy Coventry
West USA Realty - Leslie Henson
RETAIL & RECREATION
Curry Bowls and More Del E Webb Center for Performing Arts Romans Oasis