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_ VISUAL STANDARDS GUIDE MAX FACTOR

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_ TABLE OF CONTENTS

1. OVERVIEW

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THE HISTORY VISUAL CONCEPT

2. VISUAL GUIDE

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NEW LOGO LOGO ANATOMY CLEAR SPACE LOGO VARIATION LOGO SIZING INCORRECT USAGE LOGO IN COLORS COLOR PALET TE STATIONARY SYSTEM

3. FUTURE PROJECTS

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NEW TRANSFORMATION

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OVERVIEW

This chapter showing the main keywords for the brand and how keywords represent the new logo of the brand as well. Through the logo process, we can learn about how the design process is important for the brand identity.

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_ THE HISTORY Max Factor is one of the oldest cosmetic brands and founded by Maksymilian Faktorowicz in 1909. He changed the name to Max Factor when he settled into Los Angeles. Then he started working as a creator of wigs and make up for the film industry. After the building careers, he became the famous west coast theatrical make up manufacturer. The company only used black and white colors for the logos and didn't use any symbol to represent the brand image.


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_ VISUAL CONCEPT This deliverable reinforces Max Factor's mission to give people confidence and inspire them to build courage and self-assurance.


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VISUAL GUIDE

This chapter showing the main keywords for the brand and how keywords represent the new logo of the brand as well. Through the logo process, we can learn about how the design process is important for the brand identity.

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_ NEW LOGO The new logo of Max Factor is combine the iconic shape of the crown and diamond. The signature color is only used one solid color or primary colors.


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_ NEW LOGO BLACK AND WHITE VERSION

+ CROWN SYMBOL

WORDMARK


100% FULL BLACK

0% PURE WHITE

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_ LOGO ANATOMY The following chart provides the instructions on which logo version to apply when the logo is used in different sizes.

LOGO

SIGNATURE

SYMBOL


0p5

X

X

0p5

0p5

X = THE HEIGHT OF LETTER M

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_ CLEAR SPACE Clear space is the area around signature and also represent how the symbol located in the logo. Symbol must be located in top-right side.


⅖X

⅗X

X

⅖X

X = THE HEIGHT OF LETTER M

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_ LOGO VARIATION New Max Factor logo has different kinds of version that can be used in different situation. The logo should be follow that direction of next page.


SYMBOL

VERTICAL WORDMARK

HORIZONTAL WORDMARK

HORIZONTAL SIGNATURE

VERTICAL SIGNATURE

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_ LOGO SIZING This following chart provides the instructions on which logo version to apply when the logo is used in different sizes.

SIGNATURE

LOGO

SYMBOL MARK


VERSION A

VERSION B

VERSION C

VERSION D

ABOVE 150 MM IN WIDTH

100 MM IN WIDTH

50 MM IN WIDTH

30 MM IN WIDTH

BELOW 20 MM IN WIDTH

BELOW 10 MM DO NOT PRINT

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_ INCORRECT USAGE The Max Factor logo should never under any circumstances be represented or manipulated in any of the following ways.


Do not put the logo between letters

Do not scale the logo size too small

Do not outline the logo

Do not locate the logo of the one letter

Do not switch the original logo

Do not scale the logo too big

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_ TYPOGRAPHY STANDARD Typography choice is very important role of the brand image.


_ PRIMARY TYPEFACE

Noto Sans abcdefghijk lmnopqr s tu v w x y z

ABCDEFGHI JK LMNOPQRS TUV W X Y Z 0123 456789!@$ %^&* ( ) _+ { } [ ] , .;:’” ?

_ SECONDARY TYPEFACE

Serifa abcdefghijk lmnopqr s tu v w x y z ABCDEFGHI JK LMNOPQRS TUV W X Y Z 0123 456789!@$ %^&* ( ) _ + { } [ ] , .;:’” ?

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_ Logo in colors These colors to represents the new logo of Max Factor. These colors are strong and saturated colors and represent the brand.


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_ COLOR PALETTE These colors to represents the new logo of Max Factor. These colors are strong and saturated colors and represent the brand.


BOLD BLACK PANTONE P179-16C RGB: R0 G0 B0 CMYK: C100 M100 Y100 K100 Black color is the show the strong and bold image of the brand

BRIGHT BLUE

DEEP YELLOW

PANTONE P120-16C

PANTONE P14C-14

RGB: R0 G90 B120

RGB: R190 G160 B50

CMYK: C100 M0 Y10 K60

CMYK: C10 M20 Y90 K20

Blue color is giving the confidence

Saturated yellow color is the giving the

image of the brand

bright image of the brand

POWERFUL RED

NEUTRAL GRAY

PANTONE P172C

PANTONE P179-6C

RGB: R240 G70 B50

RGB: R170 G170 B170

CMYK: C0 M90 Y90 K0

CMYK: C100 M0 Y10 K60

Red color is giving the strong and

Gray color is the giving the new image

powerful image of the brand

of the brand

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FUTURE PROJECTS

This chapter showing the main keywords for the brand and how keywords represent the new logo of the brand as well. Through the logo process, we can learn about how the design process is important for the brand identity.

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_ NEW TRANSFORMATION This list shows how Max Factor can be expanded 6 different kinds of business for the future.

RETAIL HEALTH & WELLNESS

R1 _ THE MA X ST YLE H1 _ MA X POWER STUDIO H2 _ MA X HEALTH CARE CENTER H3_ MA X CALM CENTER

EDUCATION

E1 _ MA X FUTURE CENTER E2 _ THE MA X STAGE E3_ THE MA X MUSIC WORK SHOP E4_ THE MA X SOCIAL MEDIA CENTER

COMMUNITY

C1 _ MA X WOMEN IN LEADERSHIP C2 _ MA X WOMEN NETWORKING C3_ MA X YOUTH GENER ATION ORGANIZATION

MEDIA

M1 _ THE MA X MAGAZINE M2 _ MA X AND TALKS

LABOR ATORY

L1 _ MA X SPEECH LAP L2 _ MA X GLOW CENTER L3_ THE MA X FR AGR ANCE L4_ MA X BEAUT Y STUIDO


SPIRIT

E4

L1

M1

C3

R1

E1 E3

C1

L2

H1

C2

E3

L3

H3 L4

MIND

L5

H2 E2

BODY

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_

RETAIL (R)

HEALTH&WELLNESS (H)

THE MAX STYLE

MAX POWER STUDIO

PRODUCT/ SERVICE / CO-BR ANDING OPPORTUNITIES _ R1

SERVICE/EXPERIENCE _ H1

THE MA X STYLE HELPS PEOPLE TO FIND THE BEST LOOK FOR

MA X POWER STUDIO HELPS PEOPLE IMPROVE THE BODY

A PROFESSIONAL CAREER.

AND SPIRIT.

This store sells classic items of fashion clothing and includes

Max power studio provides different kinds of fitness services for

fashion accessories as well. Sales associates can help customers

all ages. People who want to strengthen their body and improve

look their best at work and can assist those seeking a profes-

their health can accomplish both at the same time.

sional career.

MISSION-FOCUS The Max Power Studio reinforces our mission

MISSION-FOCUS The Max Style underscores our commitment to

to improve the body as well as the mind and spirit by giving

helping everyone discover confidence in themselves by providing

everyone the opportunity to exercise in a fully-equipped modern

suitable clothing for everyone and helping them find the perfect

fitness center.

fit or the right color.

DIFFERENTIATIONS The fitness center provides consultation

DIFFERENTIATIONS The stylist helps to find the perfect fit or

and guidance in how to be motivated to exercise and how to ben-

the right color and aids customers in building confidence

efit from exercise mentally and physically.

through the right choice of outfit.

DIFFERENTIATING ELEMENTS Providing an app and including

DIFFERENTIATING ELEMENTS Record user profiles and prefer-

information in the fitness guide that users can see what kind of

ences and connect to the stylist and help people find items more

exercise they need. Also, people can easily manage their exercise

easily when they shop.

schedule every week.

// J. crew, Ann Taylor

// 24 hours fitness, SF fitness, Crunch

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MAX CALM CENTER

MAX HEALTH CARE

SERVICE/EXPERIENCE _ H2

SERVICE/EXPERIENCE _ H3

THE MA X CALM CENTER IS HELPING PEOPLE WHO IS

THE MA X HEALTH CARE CENTER IS THE PLACE THAT HELPING

THE STRUGGLE WITH THE STRESS AT WORK OR ANY OTHER ENVIRONMENT AND HELP THEM TO RECOVER SELF-CONFIDENCE. This center is providing different kinds of consultations and meditation program who is having struggle with stress management at work or life and help them to recover self-confidence. MISSION-FOCUS Max Calm Center underscores our commitment to supporting health and confidence by providing a meditation service, suggesting healthy tips, and empowering participants to recover or develop self-confidence. DIFFERENTIATIONS Offering yoga classes and people can do meditation and yoga at the same time. DIFFERENTIATING ELEMENTS Providing an app about how people can do mange stress in a daily routine and how people can do mediate in a daily routine as well. // Sutter Meditation center

PEOPLE TO MAKE THEM LIVE A HEALTHIER LIFE. This center is providing a healthy meal plan also supports nutrition supplies as well to make people have them healthy body. People can live a more healthier life through vitamins and a healthy meal plan. MISSION-FOCUS Max Health Care Center underscores our commitment to supporting health and confidence by suggesting healthy nutritious meal plans as well as dietary and vitamin tips. DIFFERENTIATIONS Offering healthy meal plan every different week. DIFFERENTIATING ELEMENTS Providing an app customer can shape the meal picture of what they eat in their life and the professional team can feedback right away. // Sutter health, Kaiser Permanente


_ EDUCATION (E)

THE MAX MUSIC

THE MAX STAGE

EXPERIENCE/ SERVICE _ E1

EXPERIENCE/ SERVICE _ E2

THE MA X MUSIC IS PROVIDING MUSIC INSTRUMENT CLASSES

THE MA X STAGE IS A DANCE STUDIO THAT WANTS TO FIND

TO IMPROVE SELF-EXPRESSION AND EMPOWER CONFIDENCE.

CONFIDENCE AND EXPRESS THEMSELVES.

The max music work is providing different kinds of classes

This dance studio center is providing different levels of classes

depends on music instrument. From beginner to professional

beginner to professional. Anyone can come here who wants

people. People who wants to play the music instrument and they

to learn to express themselves, manage their stress through

can lean how to express themselves by playing music and

the dancing.

empower confidence.

MISSION-FOCUS The Max Stage reinforces our mission to build-

MISSION-FOCUS The Max music workshop reinforces our mis-

ing confidence and self-expression by giving participants dance

sion to build confidence and self-expression by providing musical

classes and instruction for all skill levels from qualified

instrument classes and instruction for all skill levels from quali-

instructors.

fied professional musicians with many years of teaching experience. DIFFERENTIATIONS Not only learning about the music instruments but also learn about the self-expression. DIFFERENTIATING ELEMENTS People can have a change to show their music skills once a month and they can perform the stage.

DIFFERENTIATIONS Not only learning about the dancing but also focusing on express the body. DIFFERENTIATING ELEMENTS Once a month anyone have a chance to show their perfome at the stage. // Uforia, SFC dance studio

// Clarion Music Center

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THE MAX SOCIAL MEDIA CENTER

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MAX CAREER CENTER

EXPERIENCE/ SERVICE _ E3

EXPERIENCE/ SERVICE _ E4

THE MA X SOCIAL MEDIA CENTER IS PROVIDING CLASSES

MA X CAREER CENTER’S TEAM OF ADVISORS AND EXPERTS

ABOUT HOW PEOPLE CAN USE THE SOCIAL MEDIA AND GIVING

HELPS PEOPLE TO FIND OPPORTUNITIES AND ENHANCE THEIR

LESSON ABOUT PHOTOGR APHY.

JOB SKILLS.

This social media center is helping people who wants to use the

This career center helps people to find a job. It also provides

social media well and having struggling about photography skills.

guidance and interview tips, good advice for those on a career

MISSION-FOCUS Max Youth Generation Organization reinforces

path, and more.

our mission to build confidence and empower teenagers by giv-

MISSION-FOCUS The Max Career Center underscores our com-

ing them mentorship experience and advice from leaders in every

mitment to enhancing confidence by providing guidelines and

industry.

consultation to people looking to build their career.

DIFFERENTIATIONS Providing photography classes and giving

DIFFERENTIATIONS We not only focus on finding a job but also

skills about the social media.

on building up confidence to make participants stronger.

DIFFERENTIATING ELEMENTS People can have a chance about

DIFFERENTIATING ELEMENTS Through our app, people

workshop with power bloggers.

can reach out to the Professional team and receive expert

// Social Media Specialist

assistance 24/7. // UC Berkeley career center, UCLA Job fair


_ MEDIA (M)

MAX AND TALKS ON YOUTUBE CHANNEL

THE MAX MAGAZINE

EXPERIENCE/ SERVICE _ M1

THE MA X MAGAZINE IS INTRODUCE THE LEADER OF

MA X AND TALKS IS A YOUTUBE CHANNEL THAT SHARES THE STORY OF HOW PEOPLE ACHIEVE THEIR SUCCESS. This YouTube channel is inviting people every week who works in a different field and shares the story of how they overcome failure and achieve success. People can get motivated by their stories and find confidence in the story. MISSION-FOCUS Max and Talks reinforces our commitment to finding confidence and overcoming obstacles by offering live in-depth interviews and discussions with successful people from all professions. DIFFERENTIATIONS Motivating people the way people can get confidence in a different way. DIFFERENTIATING ELEMENTS Each panel invites one person for lunch and sharing the story.

PRODUCT _ M2

EACH INDUSTRY THEN INSPIRES PEOPLE TO IMPROVE THEIR CONFIDENCE. This magazine introduces how people have been living their life for the past and present. Sharing the story of how they achieved and how they endured. People can motivate and inspire through the magazine. MISSION-FOCUS Max Magazine underscores our commitment to inspiring confidence by giving readers stories and motivational messages from successful industry professionals. DIFFERENTIATION It focuses on inspire and motivate people. DIFFERENTIATING ELEMENTS Providing the Journal with the magazine. The Journal about the short positive messages or quote from the leader. // Surface, Kinfolk

// TEDx, Be inspired

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_ LABORATORY (L)

MAX BEAUTY STUDIO

MAX GLOW CENTER

EXPERIENCE/ SERVICE _ L1

EXPERIENCE/ SERVICE _ L2

MA X BEAUT Y STUDIO PROVIDES MAKEUP AND HAIR ST YLING CLASSES AND TEACHING PEOPLE HOW TO CHOOSE THE RIGHT COLOR TONE FOR THEIR MAKEUP AS WELL AS MANY OTHER PERSONAL ST YLING TIPS.

MA X GLOW CENTER IS TO GUIDE PEOPLE TO FIND THE RIGHT PRODUCTS TO MAKE SKIN GLOW.

This Lap is providing classes which help participants develop

This lab provides different kinds of products for depends on people's skin type. They are helping people who are struggling with sensitive, or acne skin also sun damage as well. They do 1:1 skin

their makeup skills and learn how to choose the right makeup

test and consultation to suggest skincare routine and right

products for every occasion and look.

products.

MISSION-FOCUS The Max Beauty Studio reinforces our commit-

MISSION-FOCUS Max Glow Center underscores our commitment

ment to increasing customers self-confidence by helping them

to our customers’ self-confidence in their appearance by develop-

improve their make-up skills and gain detailed knowledge of the

ing a range of skin care products ideal for people of all skin types

right make-up products.

and by providing 1:1 skin tests and consultations.

DIFFERENTIATION Providing 1:1 consultation and focus on

DIFFERENTIATIONS Providing 1:1 skin test and focus on skin

make up skills.

treatment.

DIFFERENTIATING ELEMENTS Providing personal color test and

DIFFERENTIATING ELEMENTP Providing an app, people can take

people can test make up products then consult with the profes-

a picture and upload their skin condition every day then consult

sional team.

with the professional team.

//Sephora Make up classes

// Sophora, Benefits, SK 2


MAX SPEECH LAB

THE MAX FRAGRANCE

EXPERIENCE/ SERVICE _ L3

PRODUCT/ CO-BR ANDING OPPORTUNITIES _ L4

MA X SPEECH LAB OFFERS AN ENVIRONMENT AND HELPS PEOPLE TO PRESENT THEM MORE CONFIDENT TONE.

THE MA X FR AGR ANCE IS GUIDE PEOPLE TO FIND THE SPECIAL FR AGR ANCE TO MAKE THEM GLOW AND CONFIDENCE LOOK.

This Lab is providing classes mainly focus on speech skills how people can deliver the message with a more confident tone with

The Max Fragrance is giving experience to people who wants to

different environments like at work, social events or any public

have their own perfume. They can make only one fragrance for

location.

themselves and do allergy test to people and find the right and

MISSION-FOCUS Max Speech Lab reinforces our mission of

special fragrance to them.

increasing confidence through better speaking skills by offering

MISSION-FOCUS The Max Fragrance reinforces our commitment

classes in various speech and presentation techniques suitable

to finding the exclusive fragrance to help enhance customers’

for all people and situations. DIFFERENTIATIONS Offering a group critique and people can different kinds of feedback. DIFFERENTIATING ELEMENTS Offering an App and upload the

self-confidence by customizing and developing a range of fragrance products for everyone. DIFFERENTIATIONS Providing allergy test and customizing their own fragrance.

speech by using the record file people can get critique within 24

DIFFERENTIATING ELEMENTS Providing workshop people can

hours.

make their own fragrance as well.

// Virtual Speech Center, National Speech center

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_ COMMUNITY (C)

MAX PHOTOGRAPHY

MAX WOMEN ENGINEERING

EXPERIENCE/ SERVICE _ L5

EXPERIENCE/ ENVIRONMENT _ C1

MA X PHOTOGR APHY HELPS PEOPLE TO IMPROVE THEIR PHOTOGR APHY SKILLS AND CREATE BETTER PHOTOGR APHIC SELF PORTR AITS FOR PERSONAL OR PROFESSIONAL PURPOSES.

MA X WOMEN ENGINEERING SUPPORTS FEMALE ENGINEERS IN THEIR SEARCH FOR EMPOWERMENT AND CONFIDENCE.

This Lab provides classes and workshops focusing on enhancing

This organization provides events for those who work as engineers. Any female engineer can join and attend the conferences,

best practice photography techniques, lighting, angles, printing,

meet other engineers, and build up their social network. At these

and self-promotion.

special events, female engineers will improve their confidence at

MISSION-FOCUS Max photography Lab reinforces our mission of

work and learn how they can overcome gender barriers.

increasing confidence by helping participants to gain skills to

MISSION-FOCUS Max Women Engineering organization rein-

create a better self-image in photographs.

forces our mission to empower female engineers in the workforce

DIFFERENTIATIONS Providing phone camera classes and giving skills about using photo apps. DIFFERENTIATING ELEMENTS Providing an app people can upload their photos and get feedback from Professional team. // Bay area photography

by giving them networking and experience sharing opportunities at large speaking events in their area. DIFFERENTIATIONS Participants can get consultation for stress management issues or help with their work-life balance. DIFFERENTIATING ELEMENTS Max Women Engineering provides an app for sharing stories about an experience about the gender barriers. // Women's engineering network


MAX WOMEN IN LEADERSHIP

MAX YOUTH ORGANIZATION

EXPERIENCE/ ENVIRONMENT _ C2

EXPERIENCE/ ENVIRONMENT _ C3

MA X WOMEN IN LEADERSHIP ORGANIZATION TO EMPOWER PEOPLE TO IMPROVE THEIR CONFIDENCE AT WORK.

MA X YOUTH ORGANIZATION IS SUPPORTING YOUTH GENER ATION AND HELP THEM TO MAKE GLOW AND CONFIDENCE.

Max women in leadership organizations are helping people who

This organization is providing events to youth generation who

lack confidence at work. This organization giving a guide to how

wants to become a leader for future. Any teenager can come join

women can be more confident at work and how women finding

the events and meet different leaders who works different indus-

the balance between work and home. MISSION-FOCUS Max Women In Leadership underscores our

try. They can listen the lecture from the leader also they can get opportunities to have the mentorship.

commitment to helping women improve their confidence in the

MISSION-FOCUS The Max Social Media center underscores our

workplace by giving workshops and consultation programs

commitment to building confidence and self-expression by using

aimed at helping women find their work-life balance.

social media and a range of photography skills for all platforms

DIFFERENTIATIONS Focusing on people who lack of confidence at work and help them to improve their confidence. DIFFERENTIATING ELEMENTS Providing a 1:1 consultation pro-

from Power bloggers. DIFFERENTIATIONS Teenagers can have a change to meet the leader and listen lectures from their story.

gram and focus on people how women can find a balance

DIFFERENTIATING ELEMENTS Providing mentroship service via

between work and home.

an app and they can find and choose the mentor.

// Women in leadership foundation (WIL),

// YMCA

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MAX CAREER CENTER EXPERIENCE/ SERVICE

MAX career center’s team of advisors and experts helps people to find opportunities and enhance their job skills.

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MISSION-FOCUS The Max Career Center underscores our commitment to enhancing confidence by providing guidelines and consultation to people looking to build their career. DIFFERENTIATIONS We not only focus on finding a job but also on building up confidence to make participants stronger. DIFFERENTIATING ELEMENTS Through our app, people can reach out to the Professional team and receive expert assistance 24/7. . // UC Berkeley career center, UCLA Job fair

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MAX POWER STUDIO SERVICE/EXPERIENCE

Max power studio helps people improve the body and spirit.

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MISSION-FOCUS The Max Power Studio reinforces our mission to improve the body as well as the mind and spirit by giving everyone the opportunity to exercise in a fully-equipped modern fitness center. DIFFERENTIATIONS The fitness center provides consultation and guidance in how to be motivated to exercise and how to benefit from exercise mentally and physically. DIFFERENTIATING ELEMENTS Providing an app and including information in the fitness guide that users can see what kind of exercise they need. Also, people can easily manage their exercise schedule every week. // 24 hours fitness, SF fitness, Crunch 61


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MAX SPEECH LAP SERVICE/EXPERIENCE

Max Speech Lap provides the environment and helps people to present them more confident tone.

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MISSION-FOCUS Max Speech Lab reinforces our mission of increasing confidence through better speaking skills by offering classes in various speech and presentation techniques suitable for all people and situations. DIFFERENTIATIONS Offering a group critique and people can different kinds of feedback. DIFFERENTIATING ELEMENTS Offering an App and upload the speech by using the record file people can get critique within 24 hours. // Virtual Speech Center, National Speech center

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MAX WOMEN IN LEADERSHIP EXPERIENCE/ ENVIRONMENT Max Women In Leadership organization to empower people to improve their confidence at work.

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MISSION-FOCUS Max Women In leadership organization underscores our commitment to helping women improve their confidence in the workplace by giving workshops and consultation programs aimed at helping women find their work-life balance. DIFFERENTIATIONS Focusing on people who lack of confidence at work and help them to improve their confidence. DIFFERENTIATING ELEMENTS Providing a 1:1 consultation program and focus on people how women can find a balance between work and home. // Women in leadership foundation (WIL),

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MAX GLOW CENTER EXPERIENCE/ SERVICE

Max glow center is to guide people to find the right products to make skin glow.

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MISSION-FOCUS Max Glow Center underscores our commitment to our customers’ self-confidence in their appearance by developing a range of skin care products ideal for people of all skin types and by providing 1:1 skin tests and consultations. DIFFERENTIATIONS Providing 1:1 skin test and focus on skin treatment. DIFFERENTIATING ELEMENTS Providing an app, people can take a picture and upload their skin condition every day then consult with the professional team. // Sophora, Benefits, SK 2

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MAX WOMEN ENGINEERING EXPERIENCE/ ENVIRONMENT Max Women Engineering supports female engineers in their search for empowerment and confidence.

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MISSION-FOCUS Max Women Engineering organization reinforces our mission to empower female engineers in the workforce by giving them networking and experience sharing opportunities at large speaking events in their area. DIFFERENTIATIONS Participants can get consultation for stress management issues or help with their work-life balance. DIFFERENTIATING ELEMENTS Max Women Engineering organization provides an app for sharing stories about an experience about the gender barriers. // Women's engineering network

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MAX HEALTH CARE SERVICE/EXPERIENCE

Max Health Care center is the place that helping people to make them live a healthier life.

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MISSION-FOCUS Max Health Care Center underscores our commitment to supporting health and confidence by suggesting healthy nutritious meal plans as well as dietary and vitamin tips. DIFFERENTIATIONS Offering healthy meal plan every different week. DIFFERENTIATING ELEMENTS Providing an app customer can shape the meal picture of what they eat in their life and the professional team can feedback right away. // Sutter health, Kaiser Permanente

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THE MAX STYLE

PRODUCT/ SERVICE / CO-BRANDING OPPORTUNITIES The Max style helps people to find the best look for a professional career.

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MISSION-FOCUS The Max Style underscores our commitment to helping everyone discover confidence in themselves by providing suitable clothing for everyone and helping them find the perfect fit or the right color. DIFFERENTIATIONS The stylist helps to find the perfect fit or the right color and aids customers in building confidence through the right choice of outfit. DIFFERENTIATING ELEMENTS Record user profiles and preferences and connect to the stylist and help people find items more easily when they shop. // J. crew, Ann Taylor

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MAX YOUTH GENERATION ORGANIZATION EXPERIENCE/ ENVIRONMENT MYGO supports youth generation and help them to make glow and confidence.

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MISSION-FOCUS The Max Social Media center underscores our commitment to building confidence and self-expression by using social media and a range of photography skills for all platforms from Power bloggers. DIFFERENTIATIONS Teenagers can have a change to meet the leader and listen lectures from their story. DIFFERENTIATING ELEMENTS Providing mentroship service via an app and they can find and choose the mentor. // YMCA

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_ SITE URL Images from

Source from

envatoelement.com

Maxfactor.com

unsplash.com

Typeface Noto Sans 7/11

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Profile for esther_lim

GR604_ Visual Standards Guide  

This is a student project

GR604_ Visual Standards Guide  

This is a student project

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