est REGULAR TREND REPORT
PHOTOGRAPHY Marjon Hoogervorst STYLING Anouk Brands
As you stroll through the boutiques dotted along the High Street, you may have noticed that retail stores are looking more like our homes. Styling and visual merchandising have become more of a personal reflection of the designer behind the brand, evocative of charm and character. Artfully arranged racks display a solitary sample of a design - with the remaining sizes hidden out of view for the assistant to collect upon request. Fashion collections tell the designer’s personal story, with the garments becoming the words and their display setting the scene.
Published on Jan 30, 2014