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ESTEFANIA ROJAS industrial design


ESTEFANIA ROJAS

estefaniaroar@gmail.com

01 (461) 302 06 49

EDUCATION

AREAS

software

August 2012 - May 2017 Instituto Tecnológico y de Estudios Superiores de Monterrey, Campus Querétaro.

Product Design Drafting 3D modeling Prototyping Rendering Sketching Visual arts Photography

Adobe Photoshop Adobe Illustrator Adobe Indesign Solidworks Rhinoceros 3D NX Siemens Teamcenter MS Office

Bachelor of Industrial Design Minor in Aeronautical Engineering

EXPERIENCE November 2015 - March 2016 Design Intern, RAÌZ Estudio de Diseño - Brand identity. - Contact with suppliers. - Sketching (brain storming) - Modeling and Drafting - CNC routerand laser machinery use. - Product design. - Quotation new projects.

February 2016 - March 2017 Communication Intern, Procter & Gamble - Brand Identity. - Contact with suppliers. - Packaging. - Visual presentations. - Internal communication media for the company (banners, flyers, posters) - DidactiC material - Photography

March 2017- January 2018 EID Intern, General Electric Aviation - Modeling and drafting with NX Siemens. - Definition of parts, module & assemblies in 2D and 3D. - Tooling access. - Produt definition best practices. - GD/T Knowledge. - MBD knowledge and PMI application.

February 2018- Present Design Engineer, Grupo Pymesa - Modeling and drafting with NX Siemens. - Definition of parts, module & assemblies in 2D and 3D. - Manufacturing knowledge - Quotation of new projects. - Outsourcing for GEIQ.


projects

01. INTERSEZIONE

04. NEXO

02. SPINNING LIGHT

03. JUNTOS PERO NO REVUELTOS

05. CHIMUELO

06. NATUS


INTERSEZIONE

01


Design a modular furniture that meets contemporary needs by being adaptable to spaces and enviroments. The parts of the furtinure will have to joint without screws or adhesives.

INTERSEZIONE


CONCEPT

This furniture comes from the need to create an easy and simple user environment. With a simple design , through parallel lines and assemblies, practical but without losing the elegance of it’s lines.


DETAILS


FACT This furniture was publicated for the magazine a! Diseño, Mèxico


SPINNING LIGHT

02


Design a product that can reflect the culture of a country using curved wood techniques.

SPINNING LIGHT


CONCEPT

Create a product for interior lighting inspired in the mexican culture, more specfic, in the mexican toy that are made of wood.


DETAILS


JUNTOS PERO NO REVUELTOS

03


Create an innovative product based in the existing ones for the company ‘JATI’ that could be more dinamic but, without lossing the traditional handmade process.

Juntos pero no revueltos


IDEATION


FINAL SKETCHES


DETAILS


FINAL PRODUCT


NEXO

04


nexo


OBJECTIVE

The goal of the project is to develop the concepts with a system’s thinking approach, that use technology to allow the Mexican 65+ population to remain living independently in their homes as long as possible.


Skill activities

Reduction in the level of activity because of a bad perception over the senior, accelerates the decrease in this remaining skills.

Nor

mal

BACKGROUND

Bad perception

d

ate ler

ce

Ac

Good perception

When the family notices a problem in the senior’s daily activities, they create a negative opinion about the them and might try to prevent them from doing certain tasks.


This influences the way the seniors perceive themselves, reducing their confidence and in consequence their level of activity.

AUTONOMY

PERCEPTION

ENABLER

That’s why we found the importance of developing products that aid in those moments where seniors can impress their family, where they can shine and feel special, to keep a positive perception over them.


Where the seniors can shine in the special family events, feelling useful and happy and providing satisfaction to themselfs. It’s the space with the highest emotional load requiring most physical and mental effort.

IT’S SHOWTIME! SHOW TIME

SHOW TIME

Cleaning Cleaning Stand up/sit down Stand up/sit ow nd Servfood/drinks e food/dri nks Serve Reach obje cts Reach objects

dining room SHOW TIME

livingroom

SHOW TIME


IDEATION


NEMI’S DESIGN CHALLENGE A product or system that reinforces the senior’s existing skills at their showtimes, promoting activity and ultimately providing them with a better self-perception.


Nexo is an interactive tray that improves a senior’s showtime during a family meal. It provides feedback about the four main problems of transporting objects during this process: weight, balance, temperature and number of things.


CONFIGURATION 1

3

configuration - customize

User selection

<- Claudio ->

2

Magnetic attached handle-on

4

Mode selection

PESO

BALANCE

TEMPERATURA

MA GN ETISMO


5

6

Weight

7

Temperature

Balance

8

Central magnetical area 1

2


Blue is the default color Red color is used to for objects placed in the indicate hot objects. tray. Yellow is used when a special function is working.


BALANCE

WEIGHT

SYSTEM TEMPERATURE

MAGNETISM


FACT This project was presented in the University of Cincinnati as a project for mexican seniors, reflecting a need of our society and using the design experience.

FINAL PRODUCT


CHIMUELO

05


CHIMUELO How kids can apply technological knowledge in order to improve their lifestyle at home ?


BACKGROUND ENVIRONMENT ACTIVITIES

DREAMS

BEHAVIORS LIFESTYLE PAINS NEEDS ASPIRATIONS

At this moment, children live in a technological world, some technological products help them to achieve their educational goals but the implementation of this technology is infinite.


WHAT WE KNOW


BACKGROUND

CHILDREN’S NEEDS

According to “Meeting Children’s Needs” in Principles of Parenting by H. Wallace Goddard, a child development specialist, the way parents respond to their child’s needs or demands teaches the child about the world he lives in and how to react to it.

NEEDS

Physical needs Sense of safety and security Affection Self-esteem Education Information Meeting these common needs of children will help them develop into independent adults and achieve their goals and independence.


COMMUNICATION CYCLE Effective communication is an important characteristic of strong, healthy families. Research identifies communication as an essential building block of strong marital, parent-child, and sibling relationships.


MEETING THE USERS


REMARKABLE POINTS Share a time, a moment and space. Working parents Feel synchronized. Learn something new.


DESIGN CHALLENGE

A product that stimulates family interaction to strengthen the bond between parents and children making them mentally and emotionally closer, so the childâ&#x20AC;&#x2122;s quality life rises.


IDEATION


IDEATION


IDEATION -Quick access buttons -Photos -Effects: Doble exposure Composition Animals eyes Panoramic view Peripheral vision

Peephole Projector Storage device Changer

Child can create his/her own stories


PROTOTYPING


COMPONENTS

holders effects camera

projector

Storage device


WHAT ABOUT IT?

Chimuelo is a memory colector with wich kids can catch their favorite moments of the day, while they learn from their context. Later images can be proyected to share them with their family. Kids become creators of their world and storytellers of their daily life.


NATUS

06


NATUS


PROBLEMATIC 32 million people suffer from hearing damage, the most frequen disability. In MĂŠxico, between 10 and 12% of the population suffers from deafness 85,000 from the 500,000 children that born with deafness, dont have access to a diagnose.


RESEARCH


BENCHMARKING

NATUS (AuDux)

AURIX

MAICO


POLYPROPYLENE

MATERIALS

POLYETHYLENE

POLYSTYRENE


USERS

DOCTORS/TECHNICIANS / NURSES

AUDIOMETER

BABY

PRIMARY USER

SECONDARY USER

Operate the audiometer Specialist Interpret results Interact with the product

Electrodes in your head Must be asleep Emit reactions to sounds (positive or negative)


STAKEHOLDERS

DOCTORS

KIDS

MOM&DAD

TECHNICIANS / NURSES


INSIGHTS

The doctor needs a product that is intuitive and that suits your needs because they need to handle it easily to be able to perform the test.

Parents need to be well informed because they need to know how to prevent this condition or how to contribute effectively to the health of their child.

Both the doctor, the father and the infant need to feel physical, emotional and mental security during the audiometry.

Doctors, technicians and nurses need a medical team thinking about the ergonomics of culture.


VALUE PROPOSITION

An audiometer that allows the doctor, nurse or technician through a clear and intuitive interface to perform a test, reinforcing their abilities and increasing the efficiency of the test.


MOODBOARD


IDEATION


PROTOTYPING


DETAILS


COMPONENTS


INTERFACES


FINAL PRODUCT


THANK YOU FOR YOUR TIME! ESTEFANIA rOJAS Industrial Designer

I look forward to hearing from you soon! email: estefaniaroar@gmail.com cellphone: +52 (461) 302 06 49

Portfolio_Estefania Rojas_2018  

Hi! I am Industrial Designer! I want to create, build, transmit and grow through design, having the possibility to design solutions to driv...

Portfolio_Estefania Rojas_2018  

Hi! I am Industrial Designer! I want to create, build, transmit and grow through design, having the possibility to design solutions to driv...

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