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Liebherr-Africa w w w . l i e b h e r r . c o m

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Liebherr Africa has been serving the needs of the local Construction, Civil Engineering and Mining Industries since 1958 and next year will celebrate its 60th Anniversary.


iebherr-Africa (Pty) Limited is a fully owned subsidiary of the international Liebherr Group, which operates from more than 130 Companies in various countries world-wide. In Southern Africa, the Company plays a vital role keeping the region’s industry and mines moving, where Liebherr equipment is a familiar sight on construction, industrial, port and mining sites. Liebherr-Africa, as a Mixed Sales Company features 8 different divisions, each focused on providing its customers with a uniquely tailored solution for their application in a wide diversity of industries. Liebherr sells mining, earthmoving, construction and material handling equipment; mobile, crawler and maritime cranes and also commercial and domestic fridges and freezers.


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Solutions for Tough times

Like many companies with a strong focus on mining and commodity-based industries, Liebherr has been affected by the recent crash in commodities prices and the aftermath of the global financial crisis. However, Liebherr’s global-minded corporate activities, together with its broadly-diversified product range mean that the Company is not as heavily dependent on the changing situations in individual markets.

Thanks to the Liebherr brand’s reputation for fuel and loading efficiency, many companies have selected its machines as a good long-term investment Particularly in South Africa, faltering commodity prices have forced mining and, to some extent, earthmoving customers to review capital expenditure against return and operational productivity. This has been directly impacting the market over the past few years as customers cut back on purchasing new equipment and postpone expensive overhauls on existing plants.


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Living Promotions a corporate branding agency specialising in promotional gifts, graphic design, print media and custom manufacturing of a wide range of corporate clothing, uniforms and heavy work wear. We are not just another agency in the market, our hard work and commitment to clients has placed Living Promotions as one of the very few top agencies in Southern Africa. Our key focus is to provide clients with a refreshingly quality-driven service, an experience that will evolve into a respectful business relationship for years to come. We offer a tailored, all-in-one service to satisfy the branding and communication needs of our clients.

However, there is a positive to this downturn, as LiebherrAfrica’s rental vehicle fleet has been ideally positioned to become a stopgap to mining and industrial customers unable to afford to purchase equipment directly. Thanks to the Liebherr brand’s reputation for fuel and loading efficiency, many companies have selected its machines as a good long-term investment, especially for those trying to run their operations to the same standard on a tighter budget.


With recovery continuing from the financial crisis and commodity prices beginning to stabilise, key sectors have begun to show cautious optimism. Recent World Bank forecasts suggest that commodity prices will increase by as much as 26% in the energy sector in 2017, with a corresponding shift in the investment backlog which build up during the recession. Liebherr is now looking to benefit from this positivity in the form of both sales and long-overdue machine overhauls.

We supply both local-based promotional gifts and clothing, as well as a direct importing service, allowing us to offer clients an entirely customised product at competitive prices. Our arms are stretched across the globe to the Far East, offering direct importing advantages to our clients. Our aim is always to give your campaign a twist with exciting new product ideas, design or packaging options. Creativity is our fuel that has won us the support of clients. This places us in the top tier of service providers in the marketing and gifting industry. We have gained vast experience in the gifting and clothing industry over 14 years. For more information, go to

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Innovation and design

While Liebherr-Africa is largely focused on sales and operations, the Liebherr Group aims to contribute and shape technological progress in various divisions, investing substantial amounts in research and development, the bulk of which is used for product development. The principle issues which have been the focus of the Group for some time now are increasing energy efficiency, networking, automation and lightweight product design, particularly in industries such as Aviation and Cooling





Heavy metal

Despite this broadening of focus, Liebherr’s principle business is still the sale and service of heavy equipment, and it has recently released a number of new products. African customers, of course, often have similar concerns to those elsewhere – fuel efficiency, ease of use and servicing and economical running costs, but at the same time conditions can be particularly challenging. The Liebherr-Africa Earthmoving Division has launched two new products into the South African market to address these needs more fully – the PR776 bulldozer and the R920 excavator. The PR776 is the world’s largest hydrostatic-driven bulldozer. Specially designed to operate under the toughest mining and






quarrying applications, it is powered by a 12-cylinder diesel engine and can be equipped with blades of up to 22m³. The demo unit has recently completed a 12 month on-thejob testing period in which it performed exceptionally well.

The smaller R920 excavator, on the other hand, is aimed at plant hire companies, an entirely different market. It carries a much larger bucket than competitor models which reduces fuel costs and increases productivity. In addition, the excavator’s

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Experiencethe theProgress. Progress. Experience

Top Topperformances performance thanks thanks to to cutting-edge cutting-edgetechnology technology Liebherr For decades decadesour ourname namehas Liebherrisisfascinating fascinating technology. technology. For has been synonymous with top in quality in many is been synonymous with top quality many areas. Whether Whether it is tower cranes or–mobile cranes – or hydrautower cranes or mobile cranes or hydraulic excavators or wheel licloaders excavators or wheel loaders – or crawler and for – or crawler tractors and crawler loaderstractors or machines crawler loaders or machines for concrete technology. concrete technology. With Liebherr you experience progress. In With Liebherr you experience progress. addition to addition to construction construction machines, Liebherr In develops, designs construction machines, develops, designsfridge and and manufactures cranesLiebherr for port handling, high-quality manufactures cranes for port handling, high-quality fridge

and units,machine machine tools, key components and freezer freezer units, tools, components for aerospacefor and aerospace and as solutions rail transport, as rail well transport, as solutionsas for well mechanical, hydraulicfor and mechanical, and electric drive and control techelectric drivehydraulic and control technology. The portfolio of the Liebherr nology. The includes portfoliosix of hotels the Liebherr Group also Austria Group also in Ireland, Austria andincludes Germany. six hotels42,000 in Ireland, Austria in and Germany. Around 42,000 Around employees over 130 companies worldwide employees over 130 ensure thatinLiebherr will companies also remain worldwide your reliableensure partnerthat in the Liebherr future. will also remain your reliable partner in the future.

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GMA Logistics geared to deliver the goods across the Country… Around the World. A wholly owned South African enterprise, founded on the cornerstones of Service and Integrity and embracing the progressive philosophy of responsible and committed Black Empowerment. Fully operational offices in Durban, Johannesburg and Cape Town. Supported by an International network of agents, partners and associates. Every project consigned to GMA Logistics is handled personally and professionally.

reduced tail swing radius makes it particularly suitable for use in cramped areas like inner cities. On the other hand, the recently introduced R9200 launched by Liebherr-Africa’s Mining Division takes heavy loading to a new level. This world-class truck loading platform available in either backhoe or face shovel configuration was designed to complement the broader Liebherr mining product range and work in tandem with other machines supplied by the Company. This interoperability encourages companies to purchase exclusively from Liebherr and helps improve operational efficiency. The R9200 uses its 12.5m3 bucket (the largest in its class) to perform sustainably with


peak fuel burn efficiency in even the most challenging conditions (another reason why it’s suitable for Africa). It’s designed to match trucks with a capacity of up to 140 tonnes, but can operate with much larger vehicles such as Liebherr’s 383-tonne capacity T282B mining truck. The R9200 is also equipped with Liebherr’s unique patented Litronic Plus power management system, enhancing electrical, mechanical and hydraulic power distribution during operation. Combined with a closed-loop hydraulic swing circuit, this classleading system means the R 9200 cycles faster and consumes less fuel without sacrifice. Efficiency is further enhanced through the use of the on-demand cooling control for both water and oil.

Our services include: • International Forwarding • Export Forwarding • Warehousing • Road Transport • Supply Chain Management • EDI Customs Clearing • Project Cargo • Distribution • Marine Insurance • Consulting We also cater for specialised service needs; Contact us for more information: T: +27 (0)31 337 5506

Other new developments

As a whole, Liebherr has gained a reputation for consistent technological innovation and advances, and has helped develop a number of new products over the past several years, producing impressive productivity solutions and improvements. The Company focuses on adapting and enhancing product specifications according to customer needs.



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The Mixing Technology Division at Liebherr-Africa successfully launched the new DBP 60-M Mobile Dry Batch Plant at the Totally Concrete Expo held in Johannesburg on 23rd and 24th May 2017, allowing the Company to now actively compete in the dry batch market. The DBP 60 – M, mounted on a road-legal trailer, requires only one horse for transport. The plant, which is capable of batching 60m³ per hour, has 2-4 aggregate storage bins, electro-pneumatic discharge gates, and four vibration motors to ensure the free-fl ow of fi ne material.

Another new product comes from the Mobile Crane Division. In 2016, the Company launched the 5-axle LTM 1250-5.1, a massive mobile crane and one of the most powerful of its kind of the market. Appearing for the first time at the Bauma trade fair in Munich, the LTM 1250-5.1 is a single-engine crane, a concept unique to Liebherr, with a multi-functional folding jib (a 50m hydraulically adjustable fixed jib is available as well). This crane also includes specialist power-management and system balancing features such as the Liebherr VarioBase and ECOmode, improving fuel efficiency and safety.

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An automated future

Whatever developments Africa’s economy goes through, it’s impossible to deny that automation will play a major part. This presents a potentially serious problem for the continent’s developing economies, but also a major opportunity for its industrial development. Liebherr is at the forefront of these ongoing developments, working to provide its customers with tailormade and technologically advanced solutions suitable for any environment or operation. Digitalisation, networking and electro-mobility are three additional technological megatrends for which Liebherr is developing innovative solutions in a wide variety of product areas. In June 2016, Liebherr presented a new system for its maritime products at the TOC Europe trade fair: LiDAT smartApp. Customers can use this system to analyse the process and performance data of their equipment in real time. This makes it possible to identify bottlenecks quickly and to make more efficient use of handling equipment. Last year, the Domestic Appliances Division’s research and development department pressed ahead with work on the issues of digitalisation and networking, in particular. At IFA 2016, the leading trade show


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for consumer electronics and home appliances, Liebherr presented an “intelligent fridge”, which uses modularly integrable cameras to recognise the food placed in the fridge for storage. A voice module provides customers with additional useful information about the food such as shelf life, the vitamins and minerals it contains, shopping lists or recipe suggestions.




Technology that pays





K | T: +27 11 565 9600 Fuchs Lubricants South Africa @FuchsSA @FuchslubesSA

A service focus

High quality products are explicitly not the end of the Company’s services – it also provides support throughout the operational life of the equipment. Each division of the Company provides its clients and potential customers with advisory services to help determine which solutions may be right for their situation. Following a purchase, full after-sales support including inspection, maintenance, training, advice and repairs are also available.

The Company focuses on adapting and enhancing product specifications according to customer needs

This has been acknowledged outside its customer base, too. In March 2017 Liebherr Africa’s Mining Division was awarded with a Service Excellence – Customer Support – 2 star level with a score of 89%.

The Company’s goal remains to deliver exceptional service, while all the time adapting to meet the demands of an evershifting marketplace. Based on its recent performance, it is well placed to succeed.


Liebherr-Africa (Pty) Ltd 20 Vlakfontein Road Fulcrum Industrial Springs 1560, South Africa T: +27 (0)11 365 2000 F: +27 (0)11 817 3884 E:

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