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Who we are Magazine is a leading B2B publication for entrepreneurs, SMEs, start-ups and blue chip corporations from all corners of the globe. We have been helping decisionmakers achieve business success for over a decade, and have over 500,000 subscribers worldwide.


ur mission is to help brands make the best decisions for their business. We share best practice and success stories in an engaging and accessible way, and through informative feature articles and in-depth analysis, we help industry professionals to make informed and fruitful choices.


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Founder biographies Daniel Goha

Daniel is a performance-driven self-starter with over 5 years’ experience in the publication industry. During this time he has built a rapport with key decisionmakers, including CEOs and senior level management, across Africa and Europe. Daniel has spent several years living and working in Dubai and the Middle East, helping to drive business productivity in the region by working with leading brands across key sectors and verticals. Daniel has experience in building strong client relationships within the pharmaceutical sector in the UK. He is also multilingual, with native proficiency in English, Polish and Arabic.

Rahim Ali

Rahim has over 10 years’ senior level experience in the publication industry. His work has been integral in getting international companies to help businesses in Africa with exposure to international markets and with developing their brand ideals. Initially from an engineering background, Rahim has worked closely with large EPC companies and has experience in manufacturing, especially in the food and beverage industry. Rahim has worked with large brands across several sectors and has personally added value to their marketing programmes using a consultative approach to branding and communications. Rahim has worked internationally since he started full time employment, and is now fluent in several languages.

Adil Nazer

Despite starting out in Aviation Mechanical Engineering Adil now has a proven track record within the publishing and advertising sales industry. He has worked in this sector for the last 10 years and has often found himself involved with big-named international brands.

Share your story

Adil has worked and lived in Europe, Africa and the Middle East and has great admiration for different cultures. Being articulate, organised and with a sharp eye for detail has helped Adil become multilingual and he is fluent in both English and Arabic.


What we do


hatever form your business oerings take, Essential Business will help you put your company in front of CEOs, buyers, manufacturers, creators, and other industry professionals. As your partner, we provide you with the ultimate platform to share your message and bring your business closer to the people that matter.


Mining Oil and gas Manufacturing Construction Food and drink Logistics Energy Finance Professional services Healthcare Public sector Retail Technology

It has been a pleasure working with Essential Business Publishing Ltd. Their professional approach to both us and our partners has been great and I look forward to working with the team again in the near future. The final product exceeded our expectations Ismail Dockrat CEO Denel Aerostructures


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Readership stats Readership by location:

Readership by industry:

Asia 9%

Europe 13% North America 5% 14% 8% 15% 9% 12% 5% 5% 10% 9% 5% 6% 2%

Renewables & Energy Mining Property Development & Construction Oil & Gas Supply Chain & Logistics Healthcare Public Sector Food & Bev ICT Manufacturing Investment Services Other

South America 3%

Australia 7% Morocco 1%

Egypt 1%

Africa Breakdown: Other 4%

Readership by professional position: 5% 17% 7% 11% 10% 19% 12% 13% 6%

Africa 63%

Nigeria 8% Ethiopia 5%

Ghana 2% DRC 3%

Kenya 18%

Uganda 5% Chairmen CEOs COOs CMOs Senior Managment MDs GMs Directors Other

Zambia 5% Namibia 2%

Tanzania 5% Mozambique 1% Zimbabwe 6% South Africa 29%

Botswana 5%


Why it works


e share the stories behind some of the world’s most dynamic and successful businesses, and we can help you leverage those to your company’s advantage. All advertisements are strategically matched with content to ensure that your brand reaches the audience that matters most. No matter the size of your ad campaign, a placement in Essential Business Magazine is sure to get you noticed by the right people.

Thanks Essential Business for a great article on our African Maritime operations Henner Rodenwoldt Division Manager – Maritime Cranes at Liebherr Africa (Pty) Ltd


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Who it’s worked for

Thanks a lot! It looks brilliant and we appreciate the feature. You guys are beyond words Tumelo Malekutu Sales Manager – Rail Division – Ingeteam


Advert packages and spec Double Page - Including 400 words editorial

$7,495 USD

Full Page - Including 200 words editorial $4,995 USD

Half Page - Including 100 words editorial

$2,995 USD

Quarter Page

Website advertising Skyscraper $995 USD


$495 USD


$1,995 USD

Independent adverts Inside Front Cover $6,495 USD

Inside Back Cover $5,495 USD

Back Cover $5,995 USD

Independent Full page advert runs 1 month $4,995 USD 3 months $12,495 USD 6 months $19,495 USD 12 months $34,995 USD


Supplying your own advert and logo artwork: Advert

All artwork must be supplied print ready at 300dpi and sized exactly to match the specs provided on this document. Print-ready PDF’s are preered but high resoltion .jpeg files can be acceptable.


Vector .EPS, .Al (Adobe Illustrator) or Hi-res PDF files are preferred with all fonts embedded/outlined. Jpeg files are acceptable but must be high-resolution print quaity (300 dpi).

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Double page spread (DPS)


Half page vertical (HPV)


Half page (HP)


Full page (FP)

Double Page Spread (DPS)

231mm (high) x 406mm (wide) This amount includes 3mm print bleed

Full Page (FP)

231mm (high) x 206mm (wide) This amount includes 3mm print bleed


Quarter page (QP)

Half Page (HP) 98mm (high) x 175mm (wide)

For further enquiries about advert specifications or design of your advertisement please send an email to our team and we will be in touch

Half Page Verticle (HPV) 200mm (high) x 85mm (wide)

Quarter Page (QP) 97.5mm (high) x 85mm (wide)

Get in touch Looking to showcase your business? Call or email us for an initial chat about your requirements. Once you’ve told us all about your company, we’ll discuss options and availability to make sure we find the best fit for your brand.

+44 (0)203 290 2980 +27 (0)11 083 6717


Essential Media Kit  
Essential Media Kit