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ESSEC Asia-Pacific Natalie, age 29. Senior consultant, strategy consulting firm. ESSEC 2008

Helping to shape your successful life journey


ESSEC Asia-Pacific

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ESSEC Business School Founded in Paris, France, in 1907, ESSEC has been developing a unique learning model based upon its strong identity and core values: innovation, humanism, responsibility, diversity and excellence. As an established European institution in global management training, ESSEC’s mission is to educate responsible leaders for tomorrow’s world. ESSEC’s teaching method is focused on developing the creativity and critical abilities of each individual. ESSEC offers a wide range of academic and executive programmes internationally and fosters new ways of thinking to prepare its students and executive participants to face the challenges of a changing world. > www.essec.edu

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Students, including 35% students of non-French origin representing 90 nationalities

Full-time faculty members, including 44% of non-French professors representing 30 nationalities

Campuses in Cergy and Paris-la Défense, France, and Singapore

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725

Partner universities

Articles and books published during

5,000 Managers in executive education

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Corporate partners for training and recruitment

Companies created with the support of the student business incubator ESSEC Ventures

ESSEC Asia-Pacific

of research activity

44,000 Alumni around the world with representations

ESSEC Asia-Pacific opened in 2005. The school has since welcomed over headquartered in Singapore, ESSEC’s operations in Asia-Pacific present the perfect foothold for ESSEC to be part of the vibrant growth of Asia and to bring its expertise to this dynamic region. ESSEC Asia-Pacific offers innovative academic and executive programmes with Asian insights and perspectives. Backed by world class faculty, ESSEC Asia-Pacific aims to conduct influential high-level research in Asia. The school also leverages on its Asian faculty and regional network of premium partnerships to offer executive workshops and customised corporate programmes tailored to the specific needs of organisations and individuals. > www.essec.edu/asia

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FINANCIAL TIMES WORLDWIDE RANKING 2012/2013

FINANCIAL TIMES WORLDWIDE RANKING 2013

FINANCIAL TIMES WORLDWIDE RANKING 2012

ESSEC Advanced Master in Financial Techniques.

ESSEC Master of Science in Management, in recognition of the programme’s graduates’ earnings, level of responsibility and international exposure.

“Executive education


ESSEC Asia-Pacific

Foreword

by Prof. Hervé Mathe

Professor and Dean of ESSEC Asia-Pacific, President of the Institute for Strategic Innovation and Services Business schools have a duty to provide an appropriate setting in which to address the challenges currently facing societies and the environment. New business models must be implemented for every industry and region. Co-creation, serial experimentations and the application of design thinking are required to formulate winning answers. ESSEC has devised innovative ways to deliver economic and business education since its founding in Paris in 1907. In Asia, we launched exchange programmes with leading Japanese and Indian universities decades ago. Multiple other initiatives have been implemented since then, including executive education and dual degree programmes in China and throughout the entire region. In 2005, we established our campus in Singapore as a “gateway to Asia”, focusing mainly on offering our students and scholars from Europe a unique opportunity to gain exposure to the world’s fastest-growing and most strategic economic area. ESSEC has subsequently expanded into a fully-fledged multicultural academic institution spread across campuses in Europe and Asia, strengthened by the resources of its network of partner institutions in America and other regions. In Singapore, ESSEC is nurturing a growing vibrant and research-driven learning community. We have introduced numerous graduate programmes – including the leading Master of Science in Management in addition to a series of specialised master degree courses, executive workshops and advanced programmes – in order to provide optimal long-term value to students, managers and organisations all over the region. Integrating social sciences into the curriculum, reintroducing emotional intelligence in decision-making processes, extending the creative ability of managers, and running consulting projects for the good of the public are just a few of the initiatives we have taken to manage the current necessity to reinvent business education. To engage in ongoing discussions with businesses and governments, ESSEC Asia-Pacific frequently organises public lectures and professional events with themes central to our fields of study: geopolitics and globalisation, cross-border innovation, healthcare economics and management, the evolution of finance, the global supply chain, environmental and social issues, to name a few. Based on the community’s pedagogical creativity and strong values, we believe that education today must blend field experience with in-depth learning, and geographical mobility with an articulated understanding of cultural diversity. This is key to address the complexity of a globalised economy and to develop the skills required to formulate and implement positive value-enhancing decisions. ESSEC Asia-Pacific has defined itself as the place to learn about innovative problem solving, strengthen the self-confidence demanded of responsible leaders and finally fight for a better world.

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ESSEC Business School Pioneering Spirit

As an innovation-driven institution, ESSEC focuses on the individual and believes that tomorrow’s leaders need to form well thought-out convictions to guide them through ever more complex decisions and situations.

What we stand for ESSEC is guided by the values of dialogue, creativity, innovation, responsibility, excellence, and openness as the basis for training tomorrow’s business and government leaders. Our history dates back to 1907. Since then, ESSEC has become one of the world’s top management schools, while remaining true to the pledge of its founders to promote ethics and openness to the world. In a fastchanging world, ESSEC’s mission is to prepare future managers and leaders to deal with the most complex and global issues and to contribute to equitable social change. We strive to give students and working professionals a top-level education and guide them toward lasting professional success in line with their personal career plan. Constantly seeking educational innovation, our academic programmes are based on the students’ autonomy, responsibility and freedom, with a strong focus on experience in business,

international exposure and a taste for entrepreneurship. Our mission is also to help improve the management of organisations by producing knowledge, concepts and methods that meet the challenges of our age. For over forty years, the ESSEC Research Centre has been coordinating the activity of professors and researchers in strategic fields such as consumer behaviour, economics, finance, governance, entrepreneurship, marketing analytics, and corporate sociology. Our research covers a full range of management issues to foster the most relevant and effective solutions for companies and decision-makers. In connection with top academic institutions and major companies throughout the world, ESSEC encourages the development of a multipolar world open to a diversity of management and governance methods.

One school, three campuses Cergy-Pontoise

Our campus in Cergy-Pontoise was established in 1973 in a vast landscape of 2,000 Paris. Convenient and welcoming, it features the best amenities for studying, networking and communicating, including auditoriums, digital-era libraries, residences, restaurants and sports facilities.

Paris-la Défense

Housed in the well-known CNIT building of Europe’s first business district, this campus grammes. Thanks to its strategic location and areas for group work and computer use, relaxation, reading and socialising, it offers the perfect conditions for education programmes aimed at managers and executives.

Singapore

Since 2005, ESSEC’s third campus has been welcoming students to the heart of a major economic, commercial and financial crossroads, offering an ideal platform in the Asia-Pacific region for understanding the forces, complexity, diversity and challenges of a key region in the 21st century.


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As a multicultural business school, ESSEC hosts an ever-growing number of students from all over the world, and maintains strong partnerships with some of the most renowned universities worldwide.

An increasing global presence As the business world becomes rapidly more global, management education must adopt a more global approach if it is to address the resulting economic challenges. ESSEC Business School is dedicated to expanding its international reach in an ever-evolving market. It is strategically positioned to attract future generations of leaders looking for programmes that emphasise an international outlook while maintaining academic and economic excellence rooted in European and French traditions. This international focus has led to the development of numerous academic and corporate partnerships that offer students substantial exchange, internship and dual-degree opportunities. With 1,350 students representing 90 nationalities and a faculty from 30 countries, ESSEC attendees really begin an “international

life” as soon as they arrive at one of our three campuses. ESSEC Business School is listed in all top international rankings, and its global reach is reinforced by its AACSB and EQUIS accreditations. In addition to its partnerships initiated the creation in 2011 of the Council on Business and Society, an alliance of six of the world’s leading business schools seeking to examine the consequences of business decisions on society. Joining ESSEC in this multicultural alliance are Fundação Getúlio Vargas EAESP São Paulo (Brazil), Keio Business School (Japan), Fudan University School of Management (China), the University of Mannheim Business School (Germany), and the Tuck School of Business (United States).

My experience at ESSEC hugely influenced my career. I was encouraged to go abroad and that opened for me a world of possibilities that never stop. VANESSA BARROS Global Brand Partner at Ogilvy & Mather, ESSEC Alumna


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ESSEC Asia-Pacific Embracing the future of business

With contributions from a world class faculty, ESSEC Asia-Pacific is dedicated to enhancing its influential research and providing inspiring academic and executive programmes.

Asian insights and European perspectives By 2015, the number of students seeking higher education across the globe is expected to exceed 200 million, a considerable increase from the 100 million students in 2000, more than 70 million of whom were from Asia. As a result of their size and vibrant economies, Asia and the Pacific are at centre stage of new managerial and developmental challenges. ESSEC Asia-Pacific serves as a gateway to the Asian market for European students and also offers an inspiring range of programmes to students and professionals from Asia and the rest of the world. Driven by its values, the school fosters dynamic growth in the business world

Singapore: the ESSEC hub for a pan-Asian development ESSEC Business School chose Singapore as the best location to extend its international presence and establish a campus in the A s i a - P a c i fi c re g i o n . T h e e c o n o m i c dynamism of the city-state and its strategic position at a multicultural and educational crossroads allows ESSEC to respond to the increasing demand for management education in Asia. ESSEC Asia-Pacific aims to groom a new generation of global leaders, entrepreneurs and professionals able to take up the challenges of a fast-changing world. The campus in Singapore was officially opened in 2005 at the National Library Building and has since welcomed and from all over the world. Naturally, this campus is closely connected to ESSEC’s partner universities in the region. Meanwhile, our Alumni chapters in Asia are strongly involved in its development and guide students interested in developing a career in the region.

ESSEC’s partner universities in Asia-Pacific Dual Degree at Master Level

through its influential research and innovative programmes. ESSEC Asia-Pacific encourages students and executive participants to look at the world in a slightly different way. Through our research, our faculty body and our educational model, we promote creativity and critical thinking skills. By combining the expertise of our professors with the contribution of selected international experts and business leaders, we aim to develop future decision makers who can combine technical expertise with a practical approach to the business world and have a truly multicultural mindset.


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ESSEC Asia-Pacific aims at strengthening its research to create and disseminate the most relevant knowledge for managers and organisations. Using the usual approach of Marketing might not be enough to understand what is happening in Islamic countries. Being in Southeast Asia allows us to develop and share our expertise on Islamic business.

Cutting-edge research Supported by tenured professors and academics, and connected to researchers in Europe and at leading Asian institutions, ESSEC Asia-Pacific leads breakthrough projects and helps to enhance management education by researching new concepts related to areas such as digital marketing, financial modelling, innovation strategies, technology implementation, leadership, Islamic business, negotiation and conflict management, and real estate finance. I n o rd e r t o c re a t e a n d d i s s e m i n a t e knowledge in targeted strategic fields, ESSEC Asia-Pacific relies on several centres of excellence, including the Institute for Research and Education on Negotiation Asia-Pacific (IRENE Asia-Pacific), the Institute of Health Economics and Management Asia-Pacific (IHEM AsiaPacific), and the Institute for Strategic Innovation and Services Asia-Pacific (ISIS Asia-Pacific). These institutes aim to provide

platforms that bring policy makers, industry experts and world-class academics together to drive research, develop and test new concepts, exchange best practices, and foster mutual understanding of the cultures and challenges that exist between Asia globalisation. E S S E C A s i a - Pa c i fi c a l s o i n i t i a t e s o r participates in many conferences, forums and symposiums such as the Global Supply Chain Management Forum, the Symposium o n E m p i r i c a l Fi n a n c e a n d Fi n a n c i a l Econometrics, the Symposium on Cross Border Innovation and Entrepreneurship (the latter two in partnership with Singapore Management University), the conference on Globalisation and the Return of Geography, the annual Health Policy Decision Makers Forum Asia-Pacific, and

CEDOMIR NESTOROVIC Professor of International Marketing and Geopolitics

Asia is going through massive social and economic change. It is one thing to watch it from a distance but quite another to be in Asia physically and understand this phenomenon from close quarters. Singapore in particular is a vibrant, well-connected city, which is very important for collecting data, gaining access to businesses in the region and conducting original field work. ARIJIT CHATTERJEE Associate Professor, Management Department


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Programmes

An inspiring learning experience

Driven by its values and its commitment to academic excellence and innovation, ESSEC AsiaPacific offers a range of programmes to equip students and executive participants with essential skills and foster new ways of thinking.

Executive Education ESSEC Asia-Pacific has defined a new kind of “Learning Partnership Model� that addresses the specific needs of companies and executives by stimulating creativity and developing global outlooks and expertise. Our portfolio of executive programmes is designed to keep top executives, managers and government officers ahead of business trends, and maintains the right balance between theory and practice. In partnership with leading organisations in Singapore, Hong Kong, Shanghai, Seoul and other major Asian cities, ESSEC Asia-Pacific offers a series of open-enrolment Executive Workshops and professional forums address-

ing a wide range of issues, such as social media and digital marketing, negotiation, business model and service innovation, crosscultural team leadership, global supply chain management, luxury brand management, halal business, and health technology assessment. These are complemented by educational programmes tailored to the specific needs of organisations and individuals. Through close collaboration with our corporate partners, our customised programmes are designed to deliver targeted, in-depth learning and optimised solutions.

The executive workshop on Marketing Analytics on Digital Platforms has opened up my mind and given me new insights. I really liked the case studies from different countries, with up-to-date market intelligence on what industries are doing. TAN OOI BOON Vice-President Marketing at Singapore Press Holdings


ESSEC Asia-Pacific

Spread across two continents, ESSEC AsiaPacific offers students an enhanced educational experience and helps them shape their unique career path.

The Asian Strategy Project (ASP) The ASP is a good illustration of ESSEC’s focus on “outside of the box” learning. The ASP was designed in partnership with CapGemini Consulting to study innovative business models in Asia. Students in the final year of the Master of Science in Management work for three months on an issue raised by a company or organisation. After a one-month immersion period in an Asian country, they provide partner companies with strategic recommendations for development. Students also write the business model they have examined under the supervision of a faculty member and

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Superior full-time programmes In order to nurture educational development and increase mutual awareness of European and Asian economic characteristics in the larger context of globalisation, ESSEC AsiaPacific offers a range of high-level generalist programmes and specialised masters. These include the Global MBA, the ESSEC Exectuive MBA Asia-Pacific (launch of Singapore intake in October 2014), the Msc in Management of Health Industries, the Master of Science in Management, the Advanced Master in Strategy and Management of International Business, the Advanced Master in Financial Techniques, the Advanced Master in International Food Management Industry, the Advanced Master in Logistics and Supply Chain Management, the Advanced Master in International Purchasing Management and the Bachelor in Business Administration.

ESSEC Asia-Pacific also welcomes research work within the framework of the Ph.D programme. These selective programmes are all conducted in English and fully or partially delivered in Singapore with many opportunities for international and professional immersion. They promote direct interaction with the economic world, facilitating networking and the creation of professional opportunities. In addition, ESSEC Asia-Pacific offers extensive Career Services for its students in partnership with regional and multinational recruiters: career fairs in Singapore and Shanghai, company presentations, “get together” meetings, workshops, guest speakers and professional talks on campus, a mentoring programme with Alumni, individual coaching sessions, and more.

The Asian Strategy Project is probably one of the most innovative programmes in terms of learning and business competencies. It offers students an invaluable opportunity to sharpen their consulting and research skills. CORINNE PEIFFERT Associate Director, Academic Affairs, ESSEC Asia-Pacific

The ASP was an amazing experience. Having an internship with any big Western company is something great, but learning from a small Asian company and dealing with local culture and working habits is something completely different. LAMIA BERRAHMA MSc Student, Global Manager in Asia Program


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Tomorrow

Building one of the most influential business schools in Asia

ESSEC Asia-Pacific sees gaining critical intellectual mass and the ability to provide a bi-continental experience to a large number of students and participants as a vital part of its strategy.

A strategic development plan ESSEC Business School aims to become one tial in Asia by 2015. To achieve this ambitious goal, ESSEC Asia-Pacific’s development strategy will be deployed along four main strands. Firstly, it will continue its constant efforts to create and disseminate knowledge through vigorous research activity and its own institutes. Secondly, the school looking to develop even closer ties with corporate partners, especially through grammes which combine academic knowledge and experiential learning tailored to the needs of companies and business professionals across the region. Thirdly, ESSEC Asia-Pacific will continue to expand its range of selective graduate and post-graduate programmes. For years, ESSEC has been praised by employers for its

This deployment in the Asia-Pacific region constitutes a notable stage in the history of the institution which, more than a hundred years after its birth, is firmly laying down roots in a new continent JEAN-MICHEL BLANQUER Dean and President, ESSEC Business School

superior management education which blends theory and “learning by doing” approach. ESSEC believes that this approach is relevant to Asia and can be bolstered through a comprehensive range of programmes offering insights from a global and Asian perspective. By 2015 ESSEC AsiaPacific expects to have a larger faculty, more students and executive education participants, and a concomitant growth in regular courses taught in Singapore. Finally, ESSEC Asia-Pacific is committed to reinforcing its unique research and learning partnerships with prestigious regional academic institutions. We have built our development on fruitful collaborations with highly regarded universities in Asia and elsewhere. The Council on Business and Society will play a major role in reinforcing the one-to-one partnerships with institutions, especially at the research level.


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Nepal Hill campus With the support of Singapore’s government agencies, ESSEC Asia-Pacific is building a five-storey, 6,500 m2 campus on 5,430 m2 of land on Nepal Hill, in one-north business park. This area is dedicated to education and innovation and includes educational institutions, business incubators and hightech companies. The facility will triple the school’s training capacity in terms of numbers of students and executive education participants, compared to the present

facilities at the National Library Building. The new campus has been designed to

participants. Designed by renowned Singaporean architect Dr. Liu Thai Ker, the building was inspired by both European and Asian architectural styles and aims to symbolise a bridge between the two worlds.

Agenda

2013

2014

2015

February Groundbreaking ceremony.

December Completion of building works.

January Start of operations in Nepal Hill.


ESSEC Business School Asia-Pacific Singapore 100 Victoria Street National Library Building #13-02 Singapore 188064 Tel: +65 6884 9780 www.essec.edu/asia

Beijing China Office Tri-Tower Bldg. C502, No.66 ZhongGuanCun East Rd., Haidian Dist., Beijing, 100190

Hyderabad India Office Sri Sai Krupa, Plot 160 Gunrock Enclave 500 009 Hyderabad, India

Tokyo Japan Office c/o SE Corp. Shinjuku I-land Tower 43F 6-5-1 Nishi Shinjuku Shinjuku-Ku, Tokyo 163-1343

ESSEC Business School Executive Education

Paris – La Defense CNIT – NP 230 – 92053 Paris La defense France Tel: +33 1 46 92 49 00 www.executive-education.essec.edu

ESSEC Business School Cergy - Pontoise Avenue Bernard Hirsh BP 50105 – 95021 Cergy Pontoise Cedex, France Tel: +33 1 34 43 30 00 www.essec.edu

@ ESSEC_AP

Registered in Singapore as a private Education Institution under the number: 200511927D

Representative Offices in:


ESSEC Asia-Pacific