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Self publication / Print on demand What is it ? Electronic files uploaded on platforms by authors or publishers , and sold or given out for free, in electronic or paper format prints books, takes orders for them and places them with bookstores like A 6-by-9-inch softcover book with 150 black-and-white pages from Lulu would cost $7.53 per single copy.

What are the Main advantages ?

What’s next ? Platforms freely accessible and earning money on advertising are becoming more and more commercial. New applications on popular devices Amazon Kindle, Ipod Touch and Iphone, are transforming the economic model of electronic books : Copyrights are managed directly by the rights owner. The platform is only an intermediary around which other actors continue to exist. For example, Scribd takes only a 20% commission. The editor O’Reilly Media just uploaded all Its catalog on scribd. Everybody can publish on this platform, but everybody don't sell. Lightning source on-demand supply-chain

-Quick publishing of books dealing with the actuality -Less money spent on editing : a successful californian writer sold his second book through Scribd for 2 euros from which he received 80%, gaining more than for his first book sold 15 dollars, but from which he received only 7,5%. -More flexible formats : one chapter of a book can sell independantly for 1 dollar minimum. For example, a reader interested only in one chapter of a Lonely Planet guide would buy it 2,50

A focus on Trade book publishing … Print-on-demand products are developing rapidly in the popular and trade domain. Such applications include newspaper kiosks in airports, and albums of digital images ordered through the internet. Companies such as Apple provide the album templates, the consumer composes the album—effectively acting as self-publisher—and orders it. The provider prints and ships the bound album to the consumer. Over the past decade, print-on-demand companies such as Lightning Resource have developed flexible and efficient reader fulfillment services for trade book publishers.

The publishers' site allows publishers to transfer their files to BiblioVault, access their files to make changes and corrections, send them to vendors for offset or digital printing (…) and provide files to electronic aggregators and vendors. BiblioVault staff can undertake these tasks, to save publisher staff time. The digital content held in BiblioVault can support various eventual uses, including electronic delivery of the full text or selected parts of a book, delivery of parts of a book to support hard-copy printing in coursepacks, or inclusion in digital libraries or databases.

… and Scholarly Publishing A Digital Repository for Scholarly Books : BiblioVault •Launched in late 2001 by the University of Chicago Press •Aim at helping « scholarly publishers preserve and extend the value of their books, providing long-term secure storage of digital book files for member presses, as well as a wide range of scanning, printing, transfer, and conversion services. » •Public Web site of 14,000 works Each of these marketing pages features a link directly into the appropriate press shopping cart, for immediate purchase of the physical book. Accessibility offices can request files for reading-disabled students from these pages as well.


Poster about self publication done for the ESSEC Learning and Innovation forum of the 4th of june, 2009.