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Influence Marketing Report for

KIND Snacks Perk: KIND Snacks Nuts & Spices Bars and #kindawesome Headphones September 2013

Thursday, September 26, 13


INFLUENCE MARKETING REPORT

Kind Snacks September 2013

KLOUT GLOSSARY Number of Influencers The number of influencers is the total number of Klout users that participated in the Klout Perk. Total Content Created Total content created is the number of posts produced (i.e. tweets, comments, likes, etc.) as a result of the campaign. It includes content generated directly by influencers and the people in the networks. Average Klout Score The Klout Score is a measurement of a person’s influence—the ability to drive action, seen online as likes, retweets, etc. This is the average Klout Score of participating influencers for this campaign. Average Network Size The average network size is the average number of Friends and Followers participating influencers have on Twitter and Facebook. Unique Reach Unique Reach is a measurement of the unique number of people who saw influencer endorsements and subsequent engagements (such as tweets, posts, shares, photos, and more) as a result of the campaign. Total Impressions Total impressions is a measurement of total number of times influencer endorsements and subsequent engagements (such as tweets, posts, shares, photos, and more) are seen as a result of the campaign.

Thursday, September 26, 13


INFLUENCE MARKETING REPORT

Kind Snacks September 2013

YOU ESTABLISHED YOUR OBJECTIVES Your Objective To build buzz around KIND Nuts & Spices bars. To drive influencers to KIND’s facebook page and the songs of summer app.

We Targeted Your Influencers We identified influential users who could generate the most valuable impressions.

Thursday, September 26, 13


INFLUENCE MARKETING REPORT

Kind Snacks September 2013

Thursday, September 26, 13

YOUR TARGETED INFLUENCERS Your influencers by the numbers.


INFLUENCE MARKETING REPORT

Kind Snacks September 2013

Thursday, September 26, 13

YOUR TARGETED INFLUENCERS


INFLUENCE MARKETING REPORT

Kind Snacks September 2013

-The average content created for a CPG campaign is 3.5 per person. -KIND’s Perk campaign created 10 pieces of content per person.

Thursday, September 26, 13

INFLUENCERS DROVE ENGAGEMENT


INFLUENCE MARKETING REPORT

Kind Snacks September 2013

INFLUENCERS DROVE SCALE Your 130 influencers reached a total of 6,720,247 people, all of whom were exposed to KIND Snacks. Brand impressions generated mass awareness.

6,720,247 Unique Reach

10,355,492 Total Impressions

Thursday, September 26, 13


INFLUENCE MARKETING REPORT

KIND’S KLOUT SCORE JUMPED

Kind Snacks September 2013

@KINDSnacks Klout Score went up due to an increase in tweets & retweets around the Klout Perk campaign, resulting in a higher Klout Score.

Thursday, September 26, 13


INFLUENCE MARKETING REPORT

Kind Snacks September 2013

Thursday, September 26, 13

YOUR PRODUCT ARRIVED Influencers shared their excitement around your product and brand experience.


INFLUENCE MARKETING REPORT

Kind Snacks September 2013

Thursday, September 26, 13

YOUR PERK IS REVIEWED 37 people left a rating on the Perk resulting in a 5 out of 5 star average.


INFLUENCE MARKETING REPORT

Kind Snacks September 2013

Thank You, KIND Snacks Sales: Josh Butler | josh@klout.com Account Management: Desa Fernandez | desa@klout.com

Thursday, September 26, 13


Klout kind campaign report updated