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Perk Wrap Up Report 11.13.13 – 12.31.13

KLOUT PERKS: Enables marketers to generate earned media at scale for product launches and events via authentic sources.


EXECUTIVE SUMMARY OBJECTIVE: To build buzz around ESPN The Magazine and drive registrations for ESPN Insider.

13,334

38,665,922 68,589,483 *The unique number of people who saw influencer endorsements and subsequent engagements (i.e. tweets, posts, etc.) as a result of the campaign.

**Total number of times influencer endorsements and subsequent engagements (i.e. tweets, posts, etc.) are seen as a result of the campaign.

$8.78 Avg TW Promoted Tweet

$4.50 Avg FB Sponsored Story

$0.15 ESPN’s eCPM


PARTICIPATING INFLUENCER DETAILS

0%

2,500

1% 4%2%

18-23 24-29 30-35 36-41 Male

42-47

Female

48-53 54-59

100%

8%

22%

14% 30%

19%

60+

SCORE DISTRIBUTION 100 80 60 40 20 0 50s

60s

70s

80s


INFLUENCER PROFILES

63

60

62

68


CAMPAIGN ENGAGEMENT

5% 3%

Twitter Facebook Instagram Other

5,638 Tweets 1,952 Retweets

35%

45 Posts 540 Likes 34 Comments

57%

13,334

Content Creation Timeline

1500 1000

Wallposts Likes Comments Shares Mentions

399 Other (LinkedIn, Google+, etc.)

TOTAL CONTENT CREATED

2000

764 2,971 680 166 155

1207 561

955

636

425

500 0 11/13/13

171 11/18/13

11/23/13

11/28/13

12/3/13

12/8/13

12/13/13

12/18/13

12/23/13


CAMPAIGN SCALE

2,500

13,334

38,655,922

68,589,483 TOTAL IMPRESSIONS

$0.15


PERK INVITATION Influencers share their excitement about receiving the Perk invitation

11.13.13

11.21.13


PERK IS DELIVERED Influencers share their excitement when they receive the Perk

11.21.13

12.17.13


PERK EXPERIENCE Influencers share highlights about their Perk experience

12.17.13

12.31.13


PERK REVIEWS Influencers rate their experience on a scale of 1 to 5

4.34 Star Rating 1 Star

17

2 Star

16 45

3 Star

154

4 Star

280

5 Star 0

512

100

Users left feedback

200

300


Director of Sales, East Coast

Account Manager

josh@klout.com 917.796.7643

morgan@klout.com 702.271.0725


Espn final campaign report