Page 1

‫‪E S R A A‬‬

‫ﺍﺳﺮﺍﺀ ﻋﺒﺪﺍﷲ‬

All children are artists.The problem is how to remain an artist once he grows up. (pablo picass)

Mood Board Quite Shy Moody Friendly

Dubai 1991 Dubai modern education school


Burburry Ornamine C Coca cola



About Esraa


MacBook Pink ray ban

Zayed University Graphic Designer


Things I like to do


Watching movies Beaching

Piano Horse riding



Nature Shopping Traveling



Pets Horses

Friends Beach


Dubai Arab culture Paula scher

Andy Goldsworthy


Esraa Abdulla is an Emirati designer born in 1991 in Abu Dhabi. She graduated form Dubai modern education school on 2008 and joined Zayed University majoring in Graphic design. She is using several mediums such as drawing, painting, and photography to deliver her message to the audience. Large-scale art works and illustration attract her. She would like to work in this field. Esraa is interested in media and society and interacting with people, so she prefers working with different people from different nationalities to communicate and collaborate with them. Now Esraa Abdulla is establishing herself as a successful Emirati artist, and aiming for her master degree after graduation.

Designer Statement

I have always enjoyed Art from an early age. My earliest memory of this is doodling on sheets of paper. I’ve spent most of my childhood in drawing, cutting papers and stick them together to create an image of my creativity that represent myself. This love of Art has stayed with me and developed and has transformed from art to design. My main goal is to use my graphic design skills as a medium to grab people’s attention and to alert them from the global problems that is surrounded by us nowadays and helping them to find solutions. Added on that, I want to show people and introduce them to the Arab culture throw my designs such as Arabic typography. My inspirations are mainly visual artists and graphic designers such as Paula Scher that creates maps with types and posters, and the artist Andy Goldsworthy that creates different kind of art works form the nature wastes. Also many photographs inspire me because it is cropped and focused on one particular place. Last but not least, I’m always inspired by nature because of the different shapes, colors, and lines that are in the nature. As a young Emirati Graphic designer, my ambition is to transforms my designs and ideas to clients from Dubai to all around the world, and help to solve the problems that are surrounded by us throw my visual designs.

Basic Design




2 3 4 5

7 6

In this project I had to create a series of images based on a study of an object that is important to me. I tried to capture the objects unique form and details. Light the object in interesting ways using vector-based graphics.

Graphic Design 1


In this project I had to create three different posters of an interesting hobby or something I like. The first poster is an image poster, the second poster is a type poster, and the last poster is a mix between Images and type poster.

Image Poster 594 x 420 mm

Graphic Design 1


Type Poster 594 x 420 mm

Graphic Design 1


Type & Image Poster 594 x 420 mm

Graphic Design 2

2011 ISEA, the International Symposium of Electronic Art, is the world’s most important new media arts event for the interdisciplinary discussion and showcase of creative productions applying new technologies in interactive and digital media. It’s an event that annually brings together artists, academics, scientists, and new media practitioners. For this assignment I had to develop the overall branding for this prestigious symposium (to be used both in print and electronically). The branding will be used for all events and promotion leading up to the conference, as well as during the conference and beyond.

Logo hand sketches





Logo exploration

Color exploration

Final Logo




le nE



e t th s, d a on . o ate tati ore loc resen nd m um ld i a r p s , wo per nts po the pa eve ym ver us for ecial ll o p al S m a oin s, s tion fro gy. J eting a ts s lo o rn me rti l a techn ing, Inte na tio and twork h t a rn e, e 20 inte ienc ns, n red t, sc itio The und of ar exhib eh on point hops, r e s Ov ssing work cro nels, pa








4 O1


,2 ber t em




Graphic Design 3


Is there any street vending in Dubai ? Friday Market was built by an Emirati man almost 10 years ago. it has became one of the most important traditional markets it Dubai. All the shops in Friday market are opened and built in a nature setting. It depends on the roofs to prevent the goods from the sun's heat, humidity and rain.

Al Karama Souk was built almost 30 years ago by Dubai government in Bur Duabi . It is a basic open-air complex of modest little shops set in an unprepossessing concrete mall.

India China Africa


Pakistan Afghanistan

Bur Dubai Iran India China Africa

Friday Market Al Karama Souq

Satwa Souk is One of Dubai's best-kept secrets. It is essentially an opened shopping square erea that was built almost 20 years ago by Dubai government. It is located southwest of Bur Dubai and adjacent to Sheikh Zayed Road.

Pakistan Afghanistan

India UAE Pakistan

Naif Souk was built in more than 40 years ago. It is located in the old Deira district of Dubai. This souk is amongst the oldest souks of Dubai and in days gone by it served camel sellers as a camel market and from that, it has developed into a full-fledged marketplace. Today, they rebuilt Naif Souk awaits its visitors with more than a hundred shops and air-conditioned climate.

Iran India Africa

Pakistan Afghanistan Naif Souk Al Satwa Souq

In this project, I had to create an infographic about street vending in Dubai city. My main focus was about the street vending locations in Dubai, type of street vendors, and what they are selling.

Typography 2


In this project, I had to create my own typeface in both languages (Arabic and English). My idea or my concept of my typeface is about the handwriting. I’ve chosen this concept because I think that the handwriting represents the person’s personality, for example it shows if the person is organized and neat OR messy from his/ her handwriting. Designed by: Esraa abdulla Designed in year: 2012 Font classification: Handwriting Font type: Light

‫ ﺍﺳﺮﺍﺀ ﻋﺒﺪﺍﷲ‬:‫ﺍﳌﺼﻤﻤﻪ‬ 2012 :‫ﺻﻤﻢ ﻓﻲ ﺳﻨﻪ‬ ‫ ﺧﻂ ﺍﻟﻴﺪ‬:‫ﺍﻟﻌﺎﺋﻠﻪ‬ ‫ ﺧﻂ ﺍﻟﻴﺪ‬:‫ﻧﻮﻉ ﺍﳋﻂ‬

Packaging Design 2011 This is a waterproof deck of playing cards to enjoy with family and friends at the beach during the summer. The cards are completely waterproof, allowing people to spend a full day in the sun and sand without worrying about the natural elements harming the deck.




It’s Summer

It’s Summer

It’s Summer

It’s Summer

It’s Summer

It’s Summer

A It’s Summer

It’s Summer

It’s Summer

It’s Summer

Designed box dieline

Packaging Design

2011 For this package design I created a piece that would serve as both a promotional tool for myself and functional object for my audience to hold notepaper. A person can use this piece in their office or at home to write small notes, while keeping my contact information accessible to them at all times. This small daily reminder will help them remember me and my graphic design work on a regular basis.

All children are artists. The problem is how to remain an artist once he grows up.

Telephone: 04/2885512 Mobile: 050/8666815 Email:

All children are artists. The problem is how to remain an artist once he grows up.

Esraa Graphic Abdulla Designs









Packaging Design

2011 The goal of this project was to promote the Date Honey Festival by creating a package that will hold of glass bottle of date honey and serve as an event announcement. My goal was is to create a unique and engaging package to garner interest in the event for both a UAE-based and International audience. The Festival will promote UAE culture and heritage with a variety of films, events and exhibitions.



Energy: 287 Kcal Glucose: Min 41% Fructose: Min 29% Fiber: 4.0 g Protein: 3.3 Iron: 2.60 mg Carbohydrate: 68.0 g Br ix: 70% Vitamin B1: 0.03 mg Vitamin B2: 0.06 mg Vitamin c: 2.60 mg

The Fifth International Date Palm Festival The nation’s favorite super-fruit’s ‘6 day extravaganza 21 to 26 November 2012 Abu Dhabi National Exhibition Centre United Arab Emirates

For more information, kindly visit:

OR Contact us :

Tele: 04/3359087 Email: palm_festival@hotmail

Under the patronage of His Highness Sheikh Mansour Bin Zayed Al-Nahyan, The Deputy Prime Minister, Minister of Presidential Affairs and Chairman of the Executive Board of the Abu Dhabi Food Control Authority

Drawing 1


Portrait drawing with charcoal 297 x 210 mm

(Man on chair) with pencil 297 x 210 mm

Painting 1


Spanish man & woman (Acrylic on canvas paper) 420 x 297 mm

Painting 1


Black & whitepaella recipe (water color on paper) 297 x 210 mm

Colored paella recipe (water color on paper) 297 x 210 mm

Painting 1


Michael jackson (acrylic on canvas) 210 x 210 mm

Design for Social Change 2012 In this project, I had to create an exhibition that raises awareness about a global issue. The goal of this exhibition is to introduce the audience to the global issue using sound, motion, and space. My topic was about the wars and how people are affected by the wars. I focused more on the population decline, how people are killed and number of refuges. This Movie was created in Adobe after effect cs6

CV Job Objective To gain work experience and knowledge in Graphic Design to furthur purse a master degree. Education 2008 - present Bachelor of Arts, specializing in Graphic Design, Zayed University, Dubai 2000 - 2008 Dubai Modern Education School- DMES - Private school Dubai, U.A.E Took a course in Media & Society, 2012, Zayed University, Dubai Took a course in Photography, 2012, Zayed University, Dubai Activities Organizer – Open Day Bazaar, Dubai Modern Education School , February 2008-2009 Participated in the ZUC- Zayed University Carnival, selling in one of the booths. 2010 Character strengths - Good at planning and decision-making - Able to relate to people of different nationalities - Ability to work under pressure - Willingness to learn

- Efficient and hard working Professional skills - Mac and Windows Platforms - Advance in computer skills in: Microsoft Office, Adobe Illustrator CS3/ CS4, Adobe Photoshop CS3/CS4, In Design CS3/ CS4, Dreamweaver and Movie Maker. Interests - Graphic Design - Web Design - Using the computer - Learning languages Languages - Arabic and English Fluent in Speaking, Reading, and Writing References Janet Bellotto Zayed University Assistant Professor Art and Design Department, P.O.Box: 19282 Dubai, UAE Tel: +971 4402 1476 Denielle Emans Zayed University Professor Art and Design Department, P.O. Box 19282 Dubai, UAE Tel: +971-4-402-1645

Graphic Designer 050/8666815

esraa portifolio  


esraa portifolio