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Copyright © 2013 by Daryl Wirakartakusuma, Gama Harta Nugraha Nur Rahayu and Lukmanul Hakim, Business Management program, ESQ Business School. Some Rights Reserved. This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. For more information on what this license means, visit:  http://wiki.creativecommons.org/Licenses/by-ncsa/3.0LegalText_(Indonesian)  http://creativecommons.org/licenses/by-ncsa/3.0/us/ Designations used by companies to distinguish their products are often claimed as trademarks or registered trademarks. In all instances in which the authors are aware of a claim, the product names appear in initial capital or all capital letters. All trademarks that appear or are otherwise referred to in this work belong to their respective owners. Suggestions, Comments, Corrections, and Requests to waive license restrictions: Please send correspondence by electronic mail to: info@esqbs.ac.id

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© 2013 ESQBS Business Management Program

Contents Page i

Contents CONCENTRATIONS ……………………………………………………… 1.1. Marketing …………………………………………………………….. 1.2. Finance …………………………………………………………………. 1.3. Human Resources ………………………………………………… 1.4. Operations ……………………………………………………………. 1.5. Research ……………………………………………………………….

1 1 1 2 2 2

COURSE CLASSIFICATIONS ………………………………………….. 2.1. Remedial Studies ………………………………………………….. 2.2. Humanity Studies …………………………………………………. 2.3. Humanity Activities ………………………………………………. 2.4. Character Transformation Concepts …………………….. 2.5. Character Transformation Action …………………………. 2.6. Management Skills ……………………………………………….. 2.7. Management Principles ………………………………………… 2.8. Advanced Management ……………………………………….. 2.9. Applied Management …………………………………………… 2.10. Presentations and Final Project ……………………………

3 3 3 3 4 4 5 5 6 7 7

COURSE SCHEDULING ………………………………………………....

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COURSE DESCRIPTIONS ………………………………………………. 4.1. Level 000 ………………………………………………………………. 4.2. Level 100 ………………………………………………………………. 4.3. Level 200 ………………………………………………………………. 4.4. Level 300 ………………………………………………………………. 4.5. Level 400 ………………………………………………………………. 4.6. Level 500 ……………………………………………………………….

10 10 11 21 27 39 41

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Course Catalog Š 2013 ESQBS

BUSINESS MANAGEMENT PROGRAM UNDERGRADUATE DEGREE An undergraduate degree program in Business Management at the ESQ Business School will prepare students to become professional managers or entrepreneurs that can harmonize the integration of spiritual, emotional, and intellectual values into the core managerial competencies of communication, critical-thinking, decision-making, and problem-solving in businesses and organizations. Students will exhibit strong moral values, ethical behavior, and business savvy in transforming businesses and positively making a difference in people’s lives by serving the community at any level. ESQ Business School will provide the foundation for a lifetime of learning and serving and help pave way for sustainable success in this life and after. CONCENTRATIONS 1.1.

1.2.

Marketing Students pursuing this concentration will be prepared to be professionals in marketing, developing primary core competencies in the ability to passionately identify with the wants and needs of the target consumer and communicate the company’s brand image and product value in such a creative way as to elicit a favorable reaction from that target consumer within the corridors of spiritual belief and business ethics. Finance Students pursuing this concentration will be prepared to be professionals in finance, developing primary core competencies in the ability to consistently instill

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1.3.

1.4.

1.5.

2

discipline control over expenditures, creatively identify and capture various funding resources, and invest intelligently within the confines of spiritual belief and business ethics. Human Resources Students pursuing this concentration will be prepared to be professionals in human resources, developing primary core competencies in the ability to skillfully assess people competency and personality, diligently optimize the potential of individual talent for maximum productivity, and sensibly influence people directly through personal contact or indirectly through company culture to productively contribute based on spiritual belief and business ethics towards the success of the person and the company. Operations Students pursuing this concentration will be prepared to be professionals in operations, developing primary core competencies in the ability to passionately control product and service quality, as well as sharply analyze business processes to creatively find innovative ways in continuously improving the efficiency of all business operations within the corridors of spiritual belief and business ethics. Research Students pursuing this concentration will be prepared to be professionals in business research, developing primary core competencies in the ability to passionately identify business issues that require in-depth research, proficiently collect and analyze data from various resources, and effectively conclude and present the


Course Catalog © 2013 ESQBS

findings as a suggestive solution based on spiritual belief and business ethics. COURSE CLASSIFICATIONS 2.1.

Remedial Studies Courses that are intended to strengthen required core competencies prior to full entry into the undergraduate program.    

2.2.

EBSU001 EBSU002 EBSU011 EBSU012

Humanity Studies Courses that are not directly related to the core application of Business or Management, but are considered necessary to help students to become wellrounded human beings. These courses are delivered within classrooms.  EBSH101  EBSH102  EBSH103

2.3.

Basic Math I Basic Math II Basic English I Basic Englsih II

Religion Pancasila & Civics Education Culture Science

Humanity Activities Courses that are not directly related to the core application of Business or Management, but are considered necessary to help students to become wellrounded human beings. These courses encourage students to engage in different forms of creative activities and will be graded as Pass or Fail.

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© 2013 ESQBS Business Management Program  EBSH111  EBSH112 2.4.

Character Transformation Concepts Courses that are not directly related to the core application of Business or Management, but are vital in transforming the principle personal character of students.       

2.5.

4

ESQK101 ESQK102 ESQK201 ESQK202 ESQK301 ESQK302 ESQK401

Personal Transformation Personal Mission & Char. Exploration Leadership Management & Change Strategic Collaboration Values-based Management Civics Service & Social Change Total Action

Character Transformation Action Courses that are not directly related to the core application of Business or Management, but provide practical experience in character transformation.       

2.6.

Sports Performing Arts

ESQA101 ESQA102 ESQA201 ESQA202 ESQA301 ESQA302 ESQA401

Diversity & Wisdom Social & Environmental Development Intrapreneurship Business Creation Business Development Integrated Community Development I Integrated Community Development II

Management Skills Courses that are not directly related to the core application of Business or Management, but are vital to


Course Catalog © 2013 ESQBS

enhance students’ capability as Professional Business Persons.         2.7.

EBSU101 EBSU102 EBSU111 EBSU112 EBSU121 MBRI101 MBRI102 MBRI201

Writing Tech. & Critical Read. I (B. Ind) Writing Tech. & Critical Read. II (Eng) Public Speaking I (B. Indonesia) Public Speaking II (English) Support Technologies Business Mathematics Business Statistics Business Research Methods

Management Principles Courses that are considered to be a standard requirement for all students that aspire to be Business Persons, regardless of concentration.              

MBAK101 MBEK101 MBEK301 MBOP201 MBOP301 MBPA201 MBPA202 MBPK101 MBUA201 MBUM101 MBUM201 MBSM201 MBSM202 MBSM203

Principles of Accounting Principles of Economics Green Economics Principles of Operations Strategic Management Principles of Marketing Consumer Behavior Principles of Decisions Science Principles of Finance Introduction to Business Management Business Law & Contracts Principles of Human Resources Organizational Behavior Cross Cultural Management

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2.8.

Advanced Management Courses that provide students with specific, in-depth knowledge to improve understanding of a particular aspect in Business or Management. Marketing  MBPA301  MBPA302  MBPA303  MBPA304

B2B Marketing Global Marketing Digital Marketing Marketing Communications

Finance  MBUA301  MBUA302  MBUA303  MBUA304

Business Feasibility Analysis Financial Research & Planning Investment Management Global Financial Management

Human Resources  MBSM301 Quality Management Systems  MBSM302 Compensation & Benefits  MBSM303 Labor Relations  MBSM304 Staffing

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Operations  MBOP302  MBOP303  MBOP304  MBOP305

Project Management Supply Chain Management Retail Management Management Information Systems

Research  MBRI301  MBRI302  MBRI303

Advanced Business Statistics Advanced Business Research Methods Independent Studies


Course Catalog © 2013 ESQBS

2.9.

Applied Management Courses that introduce students to specific types of industries.  MBDB401  MBDB402

Applied Management in Businesses I Applied Management in Businesses II

2.10. Presentations and Final Project Courses    

EBSR301 EBSR302 EBSR303 EBSR501

Presentation I Presentation II Presentation III Final Project COURSE SCHEDULING

Semester 1 # Code 1. ESQK101 2. EBSH101 3. EBSU101 4. EBSU111 5. MBRI101 6. EBSU121 7. MBUM101 8. ESQA101

Course Personal Transformation Religion Writing Tech. & Critical Read. I (B. Ind.) Public Speaking I (B. Indonesia) Business Mathematics Support Technologies Introduction to Business Management Diversity & Wisdom

CU 2 2 3 3 3 2 3 3 21

Semester 2 # Code 1. ESQK102 2. EBSU102

Course Personal Mission & Char. Exploration Writing Tech. & Critical Read. II (Eng.)

CU 2 3

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# 3. 4. 5. 6. 7.

Code EBSU112 MBRI102 MBAK101 MBEK101 ESQA102

Course Public Speaking II (English) Business Statistics Principles of Accounting Principles of Economics Social & Environmental Development

CU 3 3 3 3 3 20

Semester 3 # Code 1. ESQK201 2. EBSH102 3. MBPA201 4. MBUA201 5. MBSM201 6. MBOP201 7. ESQA201

Course Leadership Management & Change Pancasila & Civics Education Principles of Marketing Principles of Finance Principles of Human Resources Principles of Operations Intrapreneurship

CU 2 3 3 3 3 3 3 20

Semester 4 # Code 1. ESQK202 2. EBSH103 3. MBUM201 4. MBPK101 5. MBSM202 6. MBPA202 7. ESQA202

Course Strategic Collaboration Culture Science Business Law & Contracts Principles of Decisions Science Organizational Behavior Consumer Behavior Business Creation

CU 2 3 3 3 3 3 3 20

Semester 5 # Code 1. ESQK301 2. MBRI201

Course Values-based Management Business Research Methods

CU 2 3

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Course Catalog Š 2013 ESQBS

# 3. 4. 5. 6. 7.

Code MBSM203 MBOP301 MBEK301 EBSR301 ESQA301

Semester 6 # Code 1. ESQK302 2. MB**3** 3. MB**3** 4. MB**3** 5. MB**3** 6. EBSH11* 7. ESQA302

Course Cross Cultural Management Strategic Management Green Economics Presentation I Business Development

CU 3 3 3 3 3 20

Course Civics Service & Social Change Core Concentration 1 Core Concentration 2 Elective 1 Elective 2 Humanity Activities 1 (P/F) Integrated Community Development I

CU 2 3 3 3 3 1 3 18

Course

Semester 7 # Code 1. ESQK401 2. MB**3** 3. MB**3** 4. MB**3** 5. MB**3** 6. EBSH11* 7. ESQA401

Total Action Core Concentration 3 Core Concentration 4 Elective 1 Elective 2 Humanity Activities 2 (P/F) Integrated Community Development II

CU 2 3 3 3 3 1 3 18

Semester 8 # Code 1. MBDB4** 2. MBDB4**

Course Applied Management in Businesses I Applied Management in Businesses II

CU 3 3

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# 3.

Code EBSR501

Course Final Project

TOTAL Credit Units

CU 6 12 149

COURSE DESCRIPTIONS 4.1. Level 000 EBSU001 Basic Math I 3 CU This course will establish the very core competencies of students in mathematical concepts and calculation skills. Students will be stimulated to passionately develop good comprehension on basic concepts and proficient calculation skills in arithmetic. Encouragement will be given to students to express creativity and innovation, while maintaining spiritual integrity and ethical conduct in completing all course activities and assignments. EBSU002 Basic Math II 3 CU This course will strengthen the core competencies of students in mathematical concepts and calculation skills. Students will be stimulated to passionately develop good comprehension on basic concepts and proficient calculation skills in algebra. Encouragement will be given to students to express creativity and innovation, while maintaining spiritual integrity and ethical conduct in completing all course activities and assignments. EBSU011 Basic English I 3 CU This course will establish the very core competencies of students in using the English language, both orally and in written form. Students will be stimulated to passionately

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Course Catalog Š 2013 ESQBS

build their vocabulary for simple everyday conversations, as well as learn to compose informal messages in English. Encouragement will be given to students to express creativity and innovation, while maintaining spiritual integrity and ethical conduct in completing all course activities and assignments. EBSU012 Basic English II 3 CU This course will strengthen the core competencies of students in using the English language, both orally and in written form. Students will be stimulated to passionately build their vocabulary for simple everyday business conversations, as well as learn to compose simple business reports in English. Encouragement will be given to students to express creativity and innovation, while maintaining spiritual integrity and ethical conduct in completing all course activities and assignments. 4.2. Level 100 EBSH101 Religion 2 CU Prerequisite: None This course will examine and contemplate upon the different universal aspects of religious teachings, focusing on spiritual and moral values. Each student will be assigned to reference the various aspects through individual study and review of Holy Scriptures of the student’s own personal religion. Through better understanding of the different aspects of religious teachings, students will be encouraged to passionately develop a mind-set of practicing religion through harmonious integration between the individual aspect of his/her relation to God and the social aspect of his/her

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position as social beings within every facet of their everyday lives. It is desired that this mind-set will be based on strong spiritual belief, spurring students to develop moral values that reflect integrity, creativity, passion to excellence, and genuine care for other beings, while maintaining a good sense of humbleness. EBSH102 Pancasila & Civics Education 2 CU Prerequisite: None This course will investigate the conceptual development of Pancasila and its particular relationship to the basic concepts of spiritual belief. Emphasis will be made on building awareness that the ideal nationalism spirit of citizens should actually be an extension of spiritual belief. Students will be encouraged to be passionately creative in finding innovative ways to effectively utilize nationalism spirit as a motivating tool to reinforce passion for success, maintain integrity, and practice genuine care for the community in any business organization. EBSH103 Culture Science 2 CU Prerequisite: None This course will help students better appreciate the role of culture as a significant factor toward the success of any business. Students will be made aware of the rich diversity, different settings, impact of culture in every living aspect, and its relationship to spiritual belief. Encouragement will be given to passionately utilize creativity and innovation to maximize benefit based on responsible practices of culture for the business and the general community.

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Course Catalog Š 2013 ESQBS

EBSH111 Sports 1 CU Prerequisite: None This course will provide students with an opportunity to develop a genuine, lifelong passion in activities related to exercise and sports that improve the quality of life. Active participation from students in exercise and sporting activities will be required, either in a sports club or facility, and either officially organized by the school or outside the school. Students will be encouraged to passionately explore the source of excitement and creatively express themselves, while maintaining ethical behavior based on strong spiritual belief, during their engagement in the exercise and sporting activities. This course will be graded as Pass or Fail. EBSH112 Performing Arts 1 CU Prerequisite: None This course will provide students with an opportunity to develop a genuine, lifelong passion in activities related to performing arts that improve the quality of life. Active participation from students in any form of performing arts activities will be required, either in a sports club or facility, and either officially organized by the school or outside the school. Students will be encouraged to passionately explore the source of excitement and creatively express themselves, while maintaining ethical behavior based on strong spiritual belief, during their engagement in the exercise and sporting activities. This course will be graded as Pass or Fail.

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EBSU101 Writing Tech. & Critical Reading I (B.Ind) 3 CU Prerequisite: None This course will equip students with various writing and reading skills in Bahasa Indonesia that support the effectiveness of management. Skills to be trained will include (a) academic writing for scholarly publications and presentations, (b) business writing for business e-mails, memos, proposals, reports, presentations, media relations, and marketing tools, and (c) critical reading for effective and efficient retrieval of invaluable information. Encouragement will be given to students to develop a passion for excellence and use of creativity and innovation, while maintaining ethical behavior based on spiritual belief in completing all course activities and assignments. EBSU111 Public Speaking I (B.Ind) 3 CU Prerequisite: None This course will equip students with oral communication skills in Bahasa Indonesia, as well as knowledge on proper use of body language (if applicable), physical appearance (if applicable), use of space (for presentations), and use of audio-visuals (for presentations) that are considered necessary for most business purposes. Skills to be trained will include oral skills, body gestures, appearance, movement, and audio-visuals for academic presentations, business presentations, business phone calls, public speeches, press conferences, and business meetings. Encouragement will be given to students to develop a passion for excellence and use of creativity and innovation, while maintaining ethical behavior based on

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Course Catalog Š 2013 ESQBS

spiritual belief in completing all course activities and assignments. EBSU102 Writing Tech. & Critical Reading II (Eng) 3 CU Prerequisite: EBSU101 This course will equip students with various writing and reading skills in English that support the effectiveness of management. Building on the Writing Techniques & Critical Reading I (Bahasa Indonesia) course, skills to be trained will all be in English, including (a) academic writing for scholarly publications and presentations, (b) business writing for business e-mails, memos, proposals, reports, presentations, media relations, and marketing tools, and (c) critical reading for effective and efficient retrieval of invaluable information. Encouragement will be given to students to develop a passion for excellence and use of creativity and innovation, while maintaining ethical behavior based on spiritual belief in completing all course activities and assignments. EBSU112 Public Speaking II (Eng) 3 CU Prerequisite: EBSU111 This course will equip students with oral communication skills in English, as well as knowledge on proper use of body language (if applicable), physical appearance (if applicable), use of space (for presentations), and use of audio-visuals (for presentations) that are considered necessary for most business purposes. Building on the Public Speaking I (Bahasa Indonesia) course, skills to be trained will all be in English, including oral skills, body gestures, appearance, movement, and audio-visuals for academic presentations, business presentations, business

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phone calls, public speeches, press conferences, and business meetings. Encouragement will be given to students to develop a passion for excellence and use of creativity and innovation, while maintaining ethical behavior based on spiritual belief in completing all course activities and assignments. EBSU121 Support Technologies 2 CU Prerequisite: None This course will equip students with various basic technological skills that support the effectiveness of management. Skills to be trained will include basic word processing, spreadsheets, presentations, internet access and research, e-mail, social media, and mobile phone connectivity. Students will be encouraged to passionately use support technologies with caution, exploring its many strengths with creativity and innovation, while maintaining ethical behavior based on spiritual belief. ESQA101 Diversity & Wisdom 3 CU Prerequisite: None This course will introduce students to the concept and techniques of social mapping, examine the differences that exist within a community, and explore interaction among community members. Encouragement will be given to students to be personally involved in a particular community where they will conduct a simple intervention program that utilizes the wisdom gained from social mapping in hope of offering a meaningful and positive contribution for the future of the community. Students will be coached to base their intervention program on spiritual belief and ethical conduct.

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Course Catalog Š 2013 ESQBS

ESQA102 Social & Environmental Development 3 CU Prerequisite: ESQK101, ESQA101 This course will train students with the capability to identify various issues in the environment that effect the everyday lives of community members, as well as examine the relationship between environmental programs and the concept of sustainable development. Students will be stimulated passionately use creativity to formulate and implement innovative social and environmental programs that offer the chance to improve the community’s quality of life, as well as instill new values and behavioral patterns that ensure program continuity and long term benefit based on spiritual belief and ethical conduct. ESQK101 Personal Transformation 2 CU Prerequisite: None This course will examine the principles of transformation at a personal level, learn to escape from factors that inhibit self-actualization, and alter the way of thinking and perception of current and future personal conduct. Students will be encouraged to be able to identify their own IQ, EQ, and SQ potential, as well as their other strengths and weaknesses, as the foundation in formulating their personal plan for transformation based on spiritual belief. Mentors will provide coaching for students to stimulate passion and courage to improve all potentials in personal transformation.

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ESQK102 Personal Mission & Character Exploration 2 CU Prerequisite: ESQK101, ESQA101 This course will provide students with guidance in developing a personal mission that is in line with their personal vision and values. The importance of this mission will require students to deeply contemplate and reflect to establish clear direction and own personal goals in life. Through their contemplation and reflection, students will learn to identify the needed steps to complete the mission by constructing an action plan and strengthening character with possitive and quality learning attitude within the corridors of spiritual belief and ethical conduct. MBAK101 Principles of Accounting 3 CU Prerequisite: MBRI101, MBUM101 This course will introduce students to the fundamental concepts of accounting, both financial and managerial. Professional preparation, communication, and interpretation of internal information, both financial and non-financial related for operational purposes and strategic decision-making will be shared and discussed within the confines of spiritual integrity and business ethics. Students will be trained to passionately use software tools to expertly prepare various accounting reports. Creativity and innovation will mostly be used in data collection techniques from various sources. MBEK101 Principles of Economics 3 CU Prerequisite: None This course will introduce students to various general concepts in economics at both the macro and micro level.

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Course Catalog Š 2013 ESQBS

Emphasis will be made on exploring topics related to the practice of ethical behavior, use of creativity for innovation, discipline of execution, and sincere care for others within the context of economic science and managerial economics. Students will also be made aware of the unique potential impact of economics towards the success of any business. MBPK101 Principles of Decisions Science 3 CU Prerequisite: MBRI101 This course will introduce students to the principle concepts of evaluation and decision-making at all levels of any business; from individual, group, to organization. Students will be made aware that effective evaluation and decision-making for any business problem can be assisted through the rationale of mathematical equationbased models. Emphasis will be put on stimulating students to passionately use creativity in integrating spiritual and moral values as part of any business evaluation or decision-making model. MBRI101 Business Mathematics 3 CU Prerequisite: None This course will explore the basic use of mathematics in the everyday activity of any business. Students will be exposed to the power and need for mathematical skills, especially arithmetic and algebra, as a core requirement to optimally run a business within the corridors of spiritual belief and business ethics. The knowledge gained will also serve as a catalyst for creative and innovative thinking to assist students in other courses that require

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competency in mathematical skills, including Statistics, Accounting, and Finance. MBRI102 Business Statistics 3 CU Prerequisite: MBRI101 This course will introduce students to the basic use of statistics for businesses. Emphasis will be put on understanding potential benefits of using statistics as a foundation in business decisions, practical usage of computer software to analyze data, and proper interpretation of statistical analysis results. Students will be trained to passionately use statistics to help analyze business challenges and use creativity and innovation to present statistical results in an informational form, while maintaining spiritual integrity and business ethics. MBUM101 Introduction to Business Management 3 CU Prerequisite: None This course will introduce students to various general concepts related to the practice and theory of business management. Emphasis will be put on discussions related to the role of each major business function within the typical overall business structure. Students will be made aware of the importance of setting spiritual belief as the foundation of any business, strengthened with the core values of ethics, creativity and innovation, passion to excellence, social care and empathy, and humbleness.

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Course Catalog Š 2013 ESQBS

4.3. Level 200 ESQA201 Intrapreneurship 3 CU Prerequisite: ESQK102, ESQA102 This course will introduce students to the basic concepts and development process of intrapreneurship, also referred to as corporate entrepreneurship, within the realms of spiritual belief and business ethics. Different methods and tools employed by companies to respond to the rapid changes in business environments will also be shared and discussed. Students will be encouraged to develop an intrapreneurship passion fueled by creativity and innovation to facilitate the ability to quickly identify opportunities that create added value for the company, and share recommendations about business processes that have the potential to enhance competitive advantage and add value for the company or consumer. ESQA202 Business Creation 3 CU Prerequisite: ESQK201, ESQA201 This course will provide students with knowledge of different ways to start up a business using entrepreneurship concepts, tools, and practices. Entrepreneurship passion and creativity of students will be stimulated to develop a strong sense in identifying business opportunities and creating new business ideas based on spiritual belief and business ethics. Students will also attain comprehension in various methods and tools to evaluate the feasibility of startup businesses, transform innovative business ideas into attractive business proposals, and effectively articulate and present the proposals to potential investors.

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ESQK201 Leadership Management & Change 2 CU Prerequisite: ESQK102, ESQA102 This course will provide students with an understanding of the main aspects that support the success of change management programs. Students will examine the latest best practices in leadership, explore case studies of leadership from different companies that have emerged successfully past the difficult times of managing and leading change, and identify company values and cultures that move company members to take the initiative to make changes in a better direction. Analysis of those matters will take into consideration the role of spiritual belief, as well as other important values, such as ethical conduct, discipline of execution, and creativity and innovation. ESQK202 Strategic Collaboration 2 CU Prerequisite: ESQK201, ESQA201 This course will investigate the underlying concepts behind strategic collaboration, both within an organization and among organizations. Within an organization, students will study about the collaborative culture, main values and attitudes to build a collaborative culture, and implementation of collaboration based on ethics, loyalty, integrity, creativity, and innovation to address new challenges. For among organizations, students will examine different principles in business collaboration with other companies, as well as develop competency to build and sustain strategic collaborations that form “win-win� alliances.

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Course Catalog Š 2013 ESQBS

MBOP201 Principles of Operations 3 CU Prerequisite: MBUM101 This course will explore different activities related to the direction, design, management, and improvement of business processes that develop and deliver the main products and services of a company. Students will be encouraged to passionately analyze business processes and use creativity in developing innovative ideas that will help any business operate in a more effective and efficient manner. All proposed solutions should be in line with students’ spiritual beliefs and expected business ethics, while maximizing benefits for both the business and the community. MBPA201 Principles of Marketing 3 CU Prerequisite: MBUM101 This course will encourage students to develop the spirit, passion, and competency to become a professional modern marketer. Students will be introduced to basic marketing concepts, principles, techniques, and activities and how to effectively implement this knowledge through passion of excellence, creativity, and innovation, while maintaining integrity. Various examples of marketing strategies that benefit both the business and the customer through every stage of a business will be shared and discussed. MBPA202 Consumer Behavior 3 CU Prerequisite: MBPA201 This course will introduce students to the specific knowledge of understanding consumer behavior. In addition to its well-recognized vital role in marketing,

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students will also be made aware of the importance and role of this understanding towards other typical business functions, such as finance, human resources, and operations. Emphasis will be made on consumer decisionmaking, perception, learning, attitude development, personality, involvement, and motivation. Students will be stimulated to be passionately creative in developing innovative tactics and strategies based on spiritual belief to optimize fulfillment of consumer expectations while attaining sustainable business development. MBRI201 Business Research Methods 3 CU Prerequisite: MBRI102 This course will help students develop fundamental skills for basic business research. Students will be encouraged to hone a strong sense of business problem identification and formulate the problems within the context of their spiritual belief. Stimulation will be given to passionately use creativity and innovation to optimize effectiveness in knowledge implementation of various data sources, collection techniques, design of experiments, and presentation of critical findings utilizing technologies, while maintaining research integrity. MBSM201 Principles of Human Resources 3 CU Prerequisite: MBUM101 This course will introduce students to the fundamental concepts of managing human capital. Students will gain knowledge in assisting the organization to attract the right quality and quantity of employees, understanding key issues under human resources functions, and fostering a work environment which facilitates high

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Course Catalog Š 2013 ESQBS

employee performance. Encouragement will be given to students to passionately use creativity in developing different human resources programs, such as trainings, recruitment, job design, and compensation, based on spiritual belief and business ethics. MBSM202 Organizational Behavior 3 CU Prerequisite: MBSM201 This course will examine the role of personnel, groups, rules and regulations, as well as organizational structure, towards the behavioral pattern of an organization. Emphasis will be put on understanding methods that can effectively utilize this knowledge to increase organizational productivity, strengthen employee citizenship, and improve employee satisfaction, while limiting absence and turnover ratio. Students will be stimulated to passionately analyze existing organizational behavior patterns and use creativity and innovation to develop ideas within the confines of their spiritual beliefs and business ethics that can optimize the overall performance of the organization. MBSM203 Cross Cultural Management 3 CU Prerequisite: EBSH103 This course will examine the complexity of management in a multinational working environment. Building on the fundamental concepts of culture shared in the Culture Science course, students will expand their knowledge and wisdom beyond the richness of local diversity in Indonesia. Either in a leadership or a follower role, students will learn to maintain awareness and tolerance in cultural differences, as well as develop the ability to

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passionately and creatively utilize the differences as a major organizational strength through common values in spiritual belief, business ethics, and genuine care for others. MBUA201 Principles of Finance 3 CU Prerequisite: MBUM101 This course will introduce students to various concepts related to financial analysis, ranging from personal to corporate. Emphasis will be put on profit and liquidity ratios, financial reporting, time value of money, basic concepts of taxes and its applications, and basic analytical skills needed in financial management. Students will be trained to passionately and creatively use various software tools to effectively compose financial reports and develop innovative financial solutions that will be within the corridors of spiritual integrity, business ethics, and provide benefit for many. MBUM201 Business Law & Contracts 3 CU Prerequisite: None This course will introduce students to the legal framework of business. Emphasis will be placed on various strategies, techniques, and procedures pertaining to business negotiations, contract formulations, and dispute settlements. Students will be encouraged to practice respectful negotiation manners and be passionate in developing creative and innovative contract clauses within the confines of formal regulations and spiritual integrity.

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Course Catalog Š 2013 ESQBS

4.4. Level 300 EBSR301 Presentation I 3 CU Prerequisite: None This course will have students conduct a presentation, either oral or written, within a professional setting. Students can choose from group presentation at a business competition, academic conference, or individual scholarly publication. All forms of presentation will require students to passionately compose a well-written report representing a creative or innovative idea which will offer a comprehensive solution based on spiritual belief, academic integrity, and community benefit. EBSR302 Presentation II 3 CU Prerequisite: EBSR301 This course is the second presentation requirement for the Business Research core concentration, where students will conduct a presentation, either oral or written, within a professional setting. Students can choose from group presentation at a business competition, academic conference, or individual scholarly publication. All forms of presentation will require students to passionately compose a well-written report representing a creative or innovative idea which will offer a comprehensive solution based on spiritual belief, academic integrity, and community benefit. EBSR303 Presentation III 3 CU Prerequisite: EBSR301 This course is the third presentation requirement for the Business Research core concentration, where students will conduct a presentation, either oral or written, within

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Š 2013 ESQBS Business Management Program

a professional setting. Students can choose from group presentation at a business competition, academic conference, or individual scholarly publication. All forms of presentation will require students to passionately compose a well-written report representing a creative or innovative idea which will offer a comprehensive solution based on spiritual belief, academic integrity, and community benefit. ESQA301 Business Development 3 CU Prerequisite: ESQK202, ESQA202 This course will provide the opportunity for students to operate a real business. Students will be coached to develop tools and concepts that are needed to start up a business, as well as encouraged to practice the planning, organizing, leadership, and controlling processes of a business. This course will be delivered based on practical experience to inspire and develop a managerial and entrepreneurial mind-set based on spiritual belief, business integrity, passion to excellence, as well as creativity and innovation. ESQA302 Integrated Community Development I 3 CU Prerequisite: ESQK301, ESQA301 This course will be based on experience where students will be required to duplicate their successful business to a larger market. Through this course, students will be introduced to the Triple Helix concept and compose a business proposal based on the concept to develop the community. Students will be stimulated to passionately use creativity and innovation while maintaining spiritual and ethical integrity during the whole process.

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Course Catalog Š 2013 ESQBS

ESQK301 Values-based Management 3 CU Prerequisite: ESQK202, ESQA202 This course will introduce students to different patterns of leadership and management approaches that are based on values. Students will study the process of formulating values, establishing company vision and mission, and developing strategies, corporate governance, company culture, system of communications and decision-making, as well as managing employee performance based on company values. Various methods and tools that can be utilized to measure current organization values, also different approaches to internalize company culture and evaluate the culture transformation of a company will be shared and discussed within the confines of spiritual belief and business ethics. ESQK302 Civics Service & Social Change 3 CU Prerequisite: ESQK301, ESQA301 This course will focus on various concepts related to the social system and changes that occur within, as well as action steps and programs that can be run by students to provide alternative improvements. Through case studies and fieldwork, students will be encouraged to passionately explore and analyze the way groups, organizations, and communities operate in fulfilling their functions. Students will be required to innovatively compose recommendations and actively participate in intervention programs that can optimize the effort of organizations and communities in reaching their goals, including the installment of values and culture that can accelerate change and social growth.

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Š 2013 ESQBS Business Management Program

MBEK301 Green Economics 3 CU Prerequisite: None This course will explore the concept of integrating social and environmental factors into the conventional paradigm of economics. Emphasis will be put on constructive contribution for a sustainable economic structure that strongly supports sustainable development and refrains from social injustice, unsustainable availability of natural resources, and environmental pollution. Students will be made aware upon the severity and impact of the ongoing issues and stimulated to passionately exert creativity and innovation to develop action plans that will provide constructive solutions for the future of all mankind based on spiritual belief, business ethics, and genuine care for others. MBOP301 Strategic Management 3 CU Prerequisite: None This course will provide students with insight to the process of developing corporate-level policies to achieve sustainable competitive advantage. Various methods and techniques to analyze the external and internal environment of the business will be introduced. Students will be stimulated to passionately use creativity and innovation in developing alternative strategies that will maximize benefit for the business and community within the context of spiritual belief and business ethics. MBOP302 Project Management 3 CU Prerequisite: MBOP201 This course will equip students with the passion and expertise to plan, organize, direct, and control the use of

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Course Catalog Š 2013 ESQBS

business resources to achieve a particular goal within a limited amount of time. Endorsement will be given so that students will develop a habit of extending business goals to also include benefits for many outside the business. Students will be trained to maximize the advantage of utilizing creative savvy and various tools to effectively manage projects, while maintaining spiritual and business integrity. MBOP303 Supply Chain Management 3 CU Prerequisite: MBOP201 This course will study various processes involved in supply chain management, including logistics, sourcing, storage, operation, and distribution. Emphasis will be put on competitive environmental analysis, alternative distribution networks, and aspects of customer service. Students will be encouraged to passionately use creativity in developing innovative plans that will improve effectiveness of supply chain management in responding to consumer demands for particular products and services. These plans should consciously take into account various considerations related to spiritual belief, business ethics, and benefits for the society. MBOP304 Retail Management 3 CU Prerequisite: MBOP201 This course will examine various methods and strategies that are considered vital for effective management in retail businesses. Emphasis will be put on optimizing the use of retail resources and techniques, as well as analysis of store location, merchandising, product, and pricing within the corridors of spiritual belief, business ethics,

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Š 2013 ESQBS Business Management Program

and genuine care for others. Students will be stimulated to passionately develop customized comprehensive plans to optimize the operation of retail businesses using creativity and innovation. MBOP305 Management Information Systems 3 CU Prerequisite: MBOP201 This course will introduce students to the vital role of information systems in the everyday operations of most businesses. The use of information systems to efficiently manage and share raw data, while also providing quick, accurate, in-depth analysis to support decision-making and strategic planning, will highlight the importance of information systems, either for each specific business function or the company as a whole. Students will be stimulated to passionately identify various business processes that can take advantage of current system information technologies and develop a grand plan that can integrate the separate information systems into one. During the design process, students will be asked to develop Standard Operating Procedures (SOPs) for using information systems that maintain spiritual belief and business ethics. MBPA301 B2B Marketing 3 CU Prerequisite: MBPA201 This course will examine the uniqueness of business-tobusiness (B2B) marketing compared to business-toconsumer (B2C) marketing. Emphasis of comparison will be put on the nature of B2B markets, the organizational buying and selling processes, and strategic alternatives to approach these markets. Students will be encouraged to

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Course Catalog Š 2013 ESQBS

passionately exercise creativity and innovation to develop and execute marketing strategies that offer differentiated value-added solutions and sell through direct and indirect channels, while maintaining spiritual integrity and business ethics. MBPA302 Global Marketing 3 CU Prerequisite: MBPA201 This course will introduce students to the practice of marketing on an international setting. Students will be made aware of the increased complexity of consumer preferences, competitors, channels of distribution, and communication media compared to marketing on a domestic level. Various proven tactics and strategies from successful global businesses will be shared and discussed. This knowledge will be used as a reference for students to passionately develop innovative global marketing tactics and strategies that are based on spiritual belief and business ethics. MBPA303 Digital Marketing 3 CU Prerequisite: MBPA201 This course will introduce students to the uniqueness of marketing efforts utilizing various digital mediums, including e-mails, websites, mobile applications, and social media. Proper implementation of solutions for realtime communication issues, new forms of segmentation, specific methods of measurement, and unique consumer behavior within the confines of spiritual belief and business ethics will be among topics to be shared and discussed. Students will be trained to passionately use

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Š 2013 ESQBS Business Management Program

creativity and innovation to develop and execute a marketing plan that covers all digital mediums. MBPA304 Marketing Communications 3 CU Prerequisite: MBPA201 This course will explore various methods to communicate effectively with targeted audiences for marketing purposes using mediums considered more traditional, including all forms of print media, television, and radio. Emphasis will be put on integrating spiritual beliefs and business ethics into the typical marketing techniques of advertising, sales promotions, public relations, direct marketing, and personal selling. Students will be stimulated to passionately use creativity in developing an innovative marketing campaign that will effectively communicate benefits for the business, consumer, and community. MBRI301 Advanced Business Statistics 3 CU Prerequisite: MBRI102 This course will introduce students to more advanced concepts, techniques, and skills in business statistics. Building on the Business Statistics course, students will be trained to use statistics in a practical manner to passionately analyze business challenges at a higher strategic level. Stimulation will be given to students to practice creativity and innovation in presenting and interpreting statistical results in an informational form, while maintaining spiritual integrity and business ethics.

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Course Catalog Š 2013 ESQBS

MBRI302 Advanced Business Research Methods 3 CU Prerequisite: MBRI201 This course will help students develop practical skills for advanced business research. Building on the Business Research Methods course, students will be introduced to various more advanced data collection techniques, design of experiments, and presentation of critical findings utilizing technologies, while maintaining research integrity. Utilizing this advanced knowledge, students will be encouraged to passionately use creativity and innovation to optimize effectiveness within the context of their spiritual belief. MBRI303 Independent Studies 3 CU Prerequisite: None This course will focus on strengthening fundamental research skills of students through dedicated individual research. Students will select and propose a particular business-related topic, collect and review a pre-agreed number of peer-reviewed scholarly publications, and compose a research paper. Encouragement will be given for students to passionately conduct research which will offer solutions that reflect creativity and innovation, as well as provides benefit for many, within the confines of spiritual belief and academic integrity. MBSM301 Quality Management Systems 3 CU Prerequisite: MBSM201 This course will provide students with a better understanding of systems as a whole. Students will be stimulated to passionately use creativity and innovation to implement a quality management system for

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Š 2013 ESQBS Business Management Program

improving quality performance and competitive advantage of the organization. Emphasis will be put on two important aspects, which are requirement of customers and the organization. Subjects to be discussed will include the area of implementing new system, enhancing existing systems, develop and maintain environmental systems, occupational health and safety, and integrated management systems within the corridors of spiritual integrity and business ethics.

MBSM302 Compensation & Benefits 3 CU Prerequisite: MBSM201 This course will provide students with the basic working knowledge of compensation and benefits. Emphasis will be put on legal constraints, performance appraisal, person-based pay, setting and administrating pay structures, incentives, benefits, and compensation packages for special groups. Students will be stimulated to develop a passion for formulating innovative compensation and benefits programs that best attract, retain, and motivate employees within the corridors of spiritual integrity and business ethics. MBSM303 Labor Relations 3 CU Prerequisite: MBSM201 This course will introduce students to the sophisticated relationship between corporations (management) and labor organizations (union). Students will learn about the legal framework of labor unions, the scope, impact, and process of collective bargaining, known procedures to properly handle grievances and arbitration, and current labor relations issues and trends. Encouragement will be

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Course Catalog Š 2013 ESQBS

given to students to passionately use creativity in maintaining a mutual-benefit relationship between management and union based on spiritual belief and business integrity. MBSM304 Staffing 3 CU Prerequisite: MBSM201 This course will provide students with the skills and knowledge to make effective decisions related to the recruitment and development of staff. Topics to be explored will include job analysis and design, recruitment process, interviewing techniques, orientation, training, and personnel development based on spiritual belief and business ethics. Encouragement will be given to students to passionately use creativity in development of staffing procedures that will ensure that all hired employees contribute to the best of their potential abilities for the benefit of themselves, organization, and community. MBUA301 Business Feasibility Analysis 3 CU Prerequisite: MBUA201 This course will examine the required skills to properly analyze the feasibility of an operational business or business proposal from the standpoint of a potential investor or decision-maker. Students will be stimulated to passionately use different methods to measure business potential, opportunities, and threats. Encouragement will be given for students to exert creativity during analysis, formulation of suggestions, and reporting, within the confines of spiritual belief and business ethics.

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Š 2013 ESQBS Business Management Program

MBUA302 Financial Research & Planning 3 CU Prerequisite: MBUA201 This course will study proper methods and utilities used to evaluate corporate financial reports for the purposes of credit analysis, security analysis, and internal financial analysis. Students will be guided to learn about ratio analysis, cash flow forecasting, time series analysis, and discriminant analysis, as well as develop a financial plan based on the research findings. It is desired that students will be capable of in-depth financial report evaluation and innovative financial plan development within the corridors of spiritual integrity and business ethics. MBUA303 Investment Management 3 CU Prerequisite: MBUA201 This course will explore various concepts and skills related to managing investments. Emphasis will be put on the process of investment management, risks and returns, fundamental analysis, technical analysis, security/ derivatives, market efficiency, asset pricing models, and portfolio development and evaluation. Students will be encouraged to passionately use creativity to develop investment portfolio for businesses. MBUA304 Global Financial Management 3 CU Prerequisite: MBUA201 This course will explore the different aspects of corporate financial management that are unique to a global environment. Emphasis will be put on the measurement and management of foreign exchange risks. Students will be stimulated to passionately use creativity to develop innovative plans that enhance investment returns and

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Course Catalog Š 2013 ESQBS

reduce financing costs within the confines of spiritual integrity and business ethics. 4.5. Level 400 ESQA401 Integrated Community Development II 3 CU Prerequisite: ESQK302, ESQA302 This course will require students to be agents of change in the community reconstruction and development process by utilizing the three elements of Triple Helix. Building on the Integrated Community Development I course, students will be coached to master the concepts and skills in evaluating effectiveness and impact of their community development projects. Encouragement will be given to students to maintain the mind-set of ensuring that projects remain within the confines of spiritual belief and business ethics. ESQK401 Total Action 3 CU Prerequisite: ESQK302, ESQA302 This course will examine the process of developing commitment and contribution for the development of oneself, community, even up to a nation. As a leader at the organizational level, students must express great care and attention toward personal, professional, and spiritual development of each personnel in the organization. Within their community, students must possess a great sense of belonging, strong social spirit, exceptional interest in community development, and capable of internalizing values into the developing community.

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Š 2013 ESQBS Business Management Program

MBDB401 Applied Management in Businesses I 3 CU Prerequisite: MBOP201, MBPA201, MBUA201, MBSM201 This course is the first of two courses that will examine the application of management within a specific industry from an integrated point of view. Students will be guided to passionately analyze the uniqueness of marketing, finance, human resources, and operations functions of the specific industry, while gaining insight of the strategic interconnectivity of core management functions toward the overall success of the business. Encouragement will be given to students to maintain a mind-set based on spiritual belief and business ethics in developing innovative recommendations for business improvement. MBDB402 Applied Management in Businesses II 3 CU Prerequisite: MBOP201, MBPA201, MBUA201, MBSM201 This course is the second of two courses that will examine the application of management within a specific industry from an integrated point of view. Students will be guided to passionately analyze the uniqueness of marketing, finance, human resources, and operations functions of the specific industry, while gaining insight of the strategic interconnectivity of core management functions toward the overall success of the business. Encouragement will be given to students to maintain a mind-set based on spiritual belief and business ethics in developing innovative recommendations for business improvement.

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Course Catalog Š 2013 ESQBS

4.6. Level 500 EBSR501 Final Project 3 CU Prerequisite: None This course will require students to undertake a comprehensive project. Students with concentrations in marketing, finance, human resources, or operations will be required to form a group and apply their advanced management knowledge and skills to compose a detailed business plan that offers an alternative solution to a real business challenge. Students taking the business research concentration will be required to individually perform research and apply their advanced research knowledge and skills to compose an undergraduate thesis that scientifically investigates a specific business trend. Encouragement will be given to students to maintain and reflect the values of passion to excellence, creativity for innovation, and genuine care for others based on spiritual belief and business ethics developed during their academic journey in their respective final projects.

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Business Management - Course Catalog  

This is a course catalog of Business Management program for 2013/2014 academic year

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