ESI MEDIA PRESENTATION 2022
CONTENTS 04
News, Site Traffic, Social Media and Audience
08
ESI Media Coverage
11
Multimedia Content
13
The Esports Journal
15
Webinars
16
Targeted Advertising
17
Banner Advertising
21
Newsletters
25
ESI Directory
28
ESI Marketplace
30
Podcasts
33
Whitelabel Content
36
Standardised Packages
39
Get in touch!
Based in London and founded in 2016, Esports Insider operates across three pillars; Media, Events and Connect (agency).
ESI EVENTS
ESI CONNECT
ESI MEDIA
NEWS
ESPORTSINSIDER.COM INDUSTRY COVERAGE
● The leading and most comprehensive international esports business and industry focused news platform. Esports Awards nominated in 2020 and 2021. ● 4-8 stories posted daily. Including news stories, opinion pieces, thought leadership, weekly industry roundups (Editorial, Podcast and Video), interviews, & reports on the latest in relevant investments, recruitment & sponsorships. ● 350,000+ Unique Views per month ● Social media reach of 50,000+ and counting ● A range of newsletters from bi-weekly to monthly
ESPORTS INSIDER SOCIAL MEDIA ESI has a combined 50,000+ followers and counting across social media, including strong engagement on Twitter and Linkedin. Website // Twitter // Facebook // Linkedin // Instagram // YouTube // Discord
2.4k+
19.5k+
27.6k+
2.7k+
Followers
Followers
Followers
Followers
NB: All our traffic is generated through organic sources. We use our social media channels to push relevant and targeted content and messages to our network.
WEBSITE TRAFFIC MONTHLY STATS | APRIL 2021
United States United Arab Emirates United Kingdom Italy Germany Ukraine India Canada Australia Singapore
25.31% 20.39% 10.76% 6.27% 4.29% 3.26% 3.04% 2.97% 1.64% 1.62%
108,821
369,603
00:34
2.69
Unique Users
Page Views
Avg Time On Page
Pages Per Session
“ESI are able to communicate our vision and activate our brand perfectly, not only to the esports industry but also in a way that is clear and concise for non-endemic parties. They are passionate about the industry we work in but also know how to communicate to those who might not fully understand esports. Add in the fact they're just a cool group of people and you've got a media partner we couldn't be happier with.”
“Esports Insider are a brilliant front for the esports industry. They report on all relevant news in the esports industry and use language that makes the news palatable to the mainstream market. “Esports Insider events are always ran smoothly with great opportunities to network with the wider market, especially the traditional sports industry, which is exactly the bridge that the esports industry needs in order to grow.” KIERAN HOLMES-DARBY, Co-Founder, Excel Esports Ltd
Moritz Maurer, CEO, GRID Esports
“The Esports Insider is not just a leading esports media - from which I, being a PR manager at an esports company, learn the industry news on a daily basis. It is even more about those who run it - true professionals who deeply understand and love esports, are always ready to help, and are friendly and patient. In such a young industry, such people are those who move it forward in the right direction.” PAUL BREL, Head of Communications, LOOT.BET
“Team Vitality has been working with Esports Insider and attending their events for several years now and I continue to be extremely impressed with the service they provide and their events around the world. ESI was pivotal in brokering our partnership with HKS Architects, who helped create our new HQ in Paris, V.Hive. Their esports knowledge and connections are second to none, and they have an amazing sense for partnerships of real value making them an essential tool for brands looking to enter the space in a meaningful way, and esports organisations who want to expand into new industries.” NICOLAS MAURER, CEO, Team Vitality
“These days, it’s wake up, start the coffee and scan the ESI website. Esports Insider has become my primary source of esports business news and information to get my day going."
“With Esports Insider, you can always count on their professional approach and the ability to go the extra mile. It has been pleasant and easy working with their team, and we look forward to the next partnership opportunity.”
PATRICK MAHONEY, CEO, We Are Nations
Alena Dalskaya-Latosiewicz, Chief Communications Officer, WePlay Esports
ESI MEDIA COVERAGE We have been covered across a variety of media outlets including the BBC, Mail Online, ESPN, Forbes, Gulf Business and Sky Sports News...
ESI MEDIA OUR WIDER B2B OFFERING
BRANDED CONTENT & WHITELABEL PLUS.. THE ESPORTS JOURNAL ● We offer ESI Media services across editorial, podcast and video ● This includes B2B publication and promotion across the ESI network, and/ or whitelabel content creation services ● We co-own and operate The Esports Journal, an industry focused magazine in print and digital format ○ http://theesportsjournal.news/ ○ We’ll have three editions throughout 2022 ● A few examples of ESI Media clients can be seen below...
WHITELABEL CONTENT PRICING ON REQUEST
MULTIMEDIA CONTENT [On ESI] £400-£600 PER ARTICLE
Our content team are also available to curate content for your own website, and will work with you to create bespoke stories that engage new and existing users.
We can produce & publish content about your company or product/service offering targeted to the specific audience and stakeholders you’re targeting.
Case Study Unibet were keen to improve upon their esports audience engagement and grow traffic in this regard.
ESI know the esports industry inside out, and are hyper focused on looking at esports through a business lens. We are a trusted resource globally, we’re known industry wide, and as such, we can help to position you as a market leader in your field.
We worked with them on a short content focused campaign in which we wrote preview and consumer focused multi-game content (CS, Dota, FIFA etc.) for them to utilise and push across their blog and social channels.
More on this in the next slides!
MULTIMEDIA CONTENT [Promotion across ESI Channels]
EDITORIAL CONTENT TYPES
PRICING
Pre-written and edited features
£400 (Pricing negotiable per package deals)
Bespoke, long-form, original features
£600 (Pricing negotiable per package deals)
LENGTH
500-800 words
600-900 words +
ESI INVOLVEMENT
Extensive editing & publishing
Written and edited by ESI, with client involvement where desired
SOCIAL MEDIA
Pushed out once across Twitter, Linkedin and Facebook
NEWSLETTER(S) [ESI Dispatch goes out twice per week on Tuesdays and Fridays)
Guaranteed to be in one Dispatch newsletter
Pushed out twice across Twitter, and pushed out on Linkedin and Facebook. One Instagram post.
The piece will be the Spotlight/Featured piece in x1 newsletter mailer
CONTENT TRANSPARENCY ON ESPORTS INSIDER
THE ESPORTS JOURNAL THE DEFINITIVE ESPORTS INDUSTRY MAGAZINE - #ESJ Available in both print and digital format A joint venture between Esports Insider and Latam Media Group (LMG) This is a home for longer form content, more in-depth interviews and insightful opinion pieces. Launched in 2019, there have been eight editions to date as of November 2021. In 2022, there’ll be 2+ English language editions of The Esports Journal. Distribution of the Digital Edition ● http://theesportsjournal.news/ ● Twitter, Linkedin & Instagram - Dedicated Channels ● Articles will be reproduced on Esportsinsider.com Distribution of the Print Edition ● Select postal distribution in Europe and NA ● At relevant esports & gaming venues in London & Paris ○ Platform in London ○ Team Vitality’s V.Hive in Paris ○ ESI Dubai, DC, Singapore and London, as well as our Breakfast Club events, and Esports on the High Street
IN 2022, THE ESPORTS JOURNAL 2(+) EDITIONS THROUGHOUT THE YEAR Product
Price per edition
One page option
£300
3 -4 page feature option
£600
Add on feature - [Replicated in Spanish edition]
£100
Inside front cover
£1,250
Inside back cover
£750
Back cover - Includes 2-3 page feature
£1,500
Sleeve - Includes 2-3 page feature
£2,000
Company profile - 2 pages
£450
Investors’ Corner & Start Ups Zone - Profile
£300
Spanish edition feature only
£175
Discounts available for multiple editions.
WEBINARS ESI’s Webinars will leverage both the company's reputation for world-class panel discussions during its industry-leading conferences, as well as its journalistic credentials resulting from daily news gathering for Esports Insider, and The Esports Journal. ESI Webinars can be curated to appeal to as wide of an audience as possible, or niche audiences, by tackling topical issues with industry leaders in a way that enables them to also carry a commercial message from a webinar sponsor partner. In general Webinars will be live for roughly 50 minutes, as a sponsor you will be provided will a full list of sign-ups & attendees. With a format flexible enough to work as a presentation, interview or panel discussion, sponsoring and partnering with us for an ESI webinar strongly positions your company as a thought leader in the sector. ESI enables its webinar sponsors to fully leverage their involvement, providing a powerful, turnkey marketing solution.
Webinar Price & Package: £4,000 Includes ESI hosting and organising the webinar, promoting the webinar with PR on the media network, promoting the webinar across social media channels etc.
TARGETED ADVERTISING
BANNER ADVERTISING PRICES BANNER ADVERTISING ON ESPORTSINSIDER.COM Placement
Price
ESI DISPATCH NEWSLETTER (goes out twice per week) Placement
Price
Section Sponsor (Features, Gambling, Events etc.)
£1,000 per month
180x150 (Button in ESI Dispatch newsletter)
£300 per month
728x90 (Premium Leaderboard on rotation)
£600 per month
600x75 (Leaderboard in ESI Dispatch newsletter)
£400 per month
728x90 (Leaderboard Bottom Page on rotation)
£250 per month
600x75 (Bottom banner in ESI Dispatch newsletter)
£250 per month
300x250 (Top MPU on rotation)
£300 per month
Title Sponsor Mention (Logo inclusion in header)
£400 per month
728x90 (Leaderboard in Events)
£200 per month
OTHER TOPIC SPECIFIC NEWSLETTERS (fortnightly-monthly)
Site Takeover
£500 for five days
Banner Peel
£400 for five days
AD Boxes
£400 for five days
BANNER ADVERTISING ON ESI DIRECTORY
Sticky Headers/Footers
£400 for five days
Placement
Lightbox Mid-page AD
£100 a day
Video Sponsored Articles
On request
Placement
Button Banner in Plug section
Price
£400 per month
Price
Top Square
£400 per month
Bottom Square
£300 Per Month
Wide Skyscraper Left
£300 Per Month
PREMIUM LEADERBOARD BANNER £600 ON ROTATION ● Premium Leaderboard advert (728x90px) at the top of all pages on rotation ● We will consider your press release for publication on www.esportsinsider.com
SITE TAKEOVER £150 PER DAY ● A site takeover is ideal for creating maximum visibility and impact around conferences, product launches and press releases ● Takeover image type: JPEG/PNG (preferred) - Size 378x1200x ● The background image / creative needs to be stretched, with no blank holding spaces in the middle ● Discounts available for extended deals
VIDEO SPONSORED ARTICLES ON REQUEST ● We can include sponsored videos on top of articles, or within specific articles. ● We will consider your press releases for publication on www.esportsinsider.com ● Contact us for more information on this specific opportunity, with price on request
MPU TOP £300 PER MONTH ● MPU advert (300x250 pixels) on rotation ● MPU can be located top, mid and bottom of all pages ● We will consider your press releases for publication on www.esportsinsider.com
BANNER PEEL £400 FOR FIVE DAYS ● Banner Peels are similar to site takeover, and they offer great visibility around your conferences, exhibitions, product launches, and press releases
LIGHTBOX ADVERT £100 PER DAY ● All images formats are supported in the centered ad box. The difference from the other AD boxes is the lightbox format, which means users have to close down the box before they can continue using the SBC News website ● This option is ideal for creating display ads like rich promotions, showing messages where creative takes the precedence ● We can add rich HTML content, use overlay options (color, hide on click etc.) ● and apply theme to the content area
BOX AD £400 FOR FIVE DAYS ● We can embed text, images, hyperlinks, videos etc. into our special targeted AD Boxes for targeted promotions ● The AD Boxes can be aligned bottom centre, left or right ● The AD boxes are positioned on top of Esports Insider content, which means it will be seen by everyone, all the time and is 100% viewable!
STICKY HEADER AND FOOTER ADS £300 FOR FIVE DAYS ● Single line text messages with standard formatting, images and/or a call-to-action button. These ADs work exceptionally well for personalised and specific company offers, products and key announcements ● We are able to use a wide range of behaviours such as push down or fixed position, to increase the size of the promotional space, and we guarantee you that the ADs are 100% viewable by everyone
ESI DIRECTORY BANNERS ESI Directory advertisement placements
TOP SQUARE - 250x250px £400 PER MONTH
BOTTOM SQUARE - 250x250px £300 PER MONTH
WIDE SKYSCRAPER LEFT - 160x600px £300 PER MONTH
ESPORTS BUSINESS & INDUSTRY FOCUSED NEWSLETTERS
Each newsletter will focus on specific areas within ESI’s global esports business and industry coverage.
DISPATCH NEWSLETTER BANNERS Our ESI Dispatch newsletter goes out twice per week to 2,500+ subscribers and counting. Our average open rate is 28%, above the usual standard of 17%.
LEADERBOARD BANNER ON ROTATION - 600x75px £400 PER MONTH
BANNER ON ROTATION - 180x150px £300 PER MONTH
TITLE SPONSOR MENTION + YOUR COMPANY LOGO TOP OF NEWSLETTER £500 PER MONTH
Fortnightly
NEWSLETTER INVENTORY Get the best of Esports Insider industry analysis with our new The Dotted Line, In-Play, Heat Map and Angels & Unicorns newsletters. These new additions join the long-standing ESI Dispatch (twice-weekly newsletter) and focus on spotlighting top stories, and all the latest business news from within their respective sectors.
Monthly
NEWSLETTER NAMED SPONSOR £300 PER MONTH
Monthly
LEADERBOARD BANNER UPPER - 600x75px £300 PER MONTH
LEADERBOARD BANNER LOWER - 600x75px £200 PER MONTH Monthly
SPOTLIGHT - 180x150px + Text Box with link to article £300 PER NEWSLETTER
ESI DIRECTORY
ESI DIRECTORY The ESI Directory is a much needed resource for the wider industry; an easily accessible portal for checking and assessing those companies operating in the space in various sectors, globally. ESI Directory is the business directory the esports industry needs and deserves. Navigate the esports landscape, and find the right partners. It provides a space to position your business as a leader in your sector be it; Production, Creative, Data, Analytics, Legal, iGaming, Sponsorship and plenty more. Get in touch at directory@esportsinsider.com to find out more. https://directory.esportsinsider.com/
ESI DIRECTORY
PRICE
BASIC
PREMIUM
FREE
£1,500/YR £1,000/YR
Company name
PLATINUM ON REQUEST
Website URL Categories Description
300 characters
900 characters
SIGN UP
SIGN UP
900 characters
Logo Contact details Interactive map Featured listing Header image Event attendance Awards received ESI media Promo video Banner ads Custom links SIGN UP
ESI MARKETPLACE
ESI MARKETPLACE The ESI Marketplace is a business hub providing knowledge and insights into esports with bespoke reports, whitepapers and back issues of quarterly print publication The Esports Journal, which highlights thought leaders and visionaries within the esports industry. Get in touch at marketplace@esportsinsider.com to find out more. https://www.esportsinsider.com/esi-marketplace/
ESI PODCAST NETWORK
The Esports Insider Podcasts can be found on Spotify, Apple, YouTube and covers different facets of the industry. The podcasts are split into three distinct types as seen below.
One episode per month
One episode per week
Frequency varies, series by series
ESI Insight provides in-depth conversations with major stakeholders, key players, and exciting figures from esports to explore the key trends and major challenges.
A weekly roundup of industry news, showcasing the stories that matter and what these latest developments mean for esports business as a whole.
ESI Focus delves deep into key sectors that concern esports, from marketing to investment and more, consulting with subject-matter experts to paint a fuller picture and instigate debate.
Interview series discussing hot topics and recent developments
TYPES
ESI Network Presenting Partner
ESI Insight Partner
ESI Digest Partner
ESI Focus Partner
PRICING
£5,000 p/m
£3,000 per series
£2,000 p/m
£3,000 per series
NO. OF PODCASTS
8-10
4
4 p/m
4
FORMAT
Branding across one month of ESI Digest and x1 series of ESI Focus & Insight
Long in-depth one to one sessions with industry trailblazers & representatives from leading companies.
Short form & weekly. Every Friday, and it goes out top of our main newsletter
Inviting leaders in a certain industry crossover; Brands, Apparel, Production etc… to discuss the latest trends and challenges.
Two podcasts Advertising & branding
One podcast Advertising & branding
Advertising & branding
One podcast Advertising & branding
X1 Exclusive Article + Inclusions in each related podcast PR (x8-10 articles).
X1 Exclusive Article + Inclusions in each related podcast PR (x4 articles).
X1 Exclusive Article + Inclusions in each related podcast PR (x4 articles p/m).
X1 Exclusive Article + Inclusions in each related podcast PR (x4 articles).
PODCAST SERIES INCLUDED
PARTICIPATION
INCLUSIONS
WHITELABEL CONTENT [Content for usage via your own channels]
WHITELABEL EDITORIAL CONTENT PRICING
TYPES
Long form; articles & thought leadership pieces (discounts available for bulk orders)
Long form; Studies, whitepapers and deep research & analysis pieces
PRICING
£300-450
On Request
LENGTH
450-900 words
1,000 words +
ESI INVOLVEMENT
Significant planning and feature writing
Significant planning, structure, writing and re-drafting
Price is on sliding scale based on length of piece and experience of writer
Senior Writer & Management Team (significant involvement)
EXPERIENCE LEVEL
WHITELABEL VIDEO CONTENT PRICING
TYPES
Short form, original video
Mid length video
Long form video & bespoke video work
PRICING
£200
£400-600
On Request
<3 minutes
Project dependent anything from 5 minutes to feature length
LENGTH
ESI INVOLVEMENT
WHO WILL I WORK WITH
<1 minute
Designed from brief, one edit post provision
Junior Editor (Dependant on needs and availability)
Planning calls, two edits post provision
Project dependent but significant planning, discussion & content creation time
Price is on sliding scale based on length of piece and experience of writer
Senior Editor(s) & Management Team (significant involvement)
STANDARDISED PACKAGES 12 Month Packages
ESI STANDARDISED PACKAGE A EDITORIAL
BANNERS & SOCIALS
Guaranteed x3 original long form features through the year, a minimum of two will be the ESI Spotlight pick in our main newsletter, ESI Dispatch. (£1,800)
Site Takeover (378x1200, GIF, Left and Right Sides) for two weeks (£1,000)
Guaranteed x4 short form features through the year (£1,200)
Site Premium Leaderboard (728x90, GIF) for 2 months [on rotation] (£1,200)
News & Press Releases published as & when relevant (with additional ESI support)
Newsletter Button (180x150, GIF) for three months [on rotation] (£900)
Each long form feature will be shared a minimum of three times across social channels, and also receive an Instagram post on Esports Insider’s main channel
MULTIMEDIA & EVENTS PODCASTS: Invited onto a minimum of two ESI podcasts throughout the year.
THE ESPORTS JOURNAL: 3-4 page feature in one edition of the ESJ magazine in 2022 (£600)
ESI DIRECTORY: Standard Listing in the directory for the duration of the agreement (£1,500)
EVENTS: x3 tickets to ESI Digital 2022, and discounts to ESI Majors & other in-person conferences & events . Speaker Slot at x1 ESI Event in 2022 (£2,000)
£3,000
£3,100
£4,100
Annual Fee (Payable Quarterly) - £8,000 (Discounted from £10,200) You’ll be sent quarterly performance reports.
ESI STANDARDISED PACKAGE B EDITORIAL
BANNERS & SOCIALS
Guaranteed x2 original long form features through the year, a minimum of one will be the ESI Spotlight pick in our main newsletter, ESI Dispatch. (£1,200)
Site MPU Top (300x250) for 3 months [on rotation] (£900)
Guaranteed x2 short form features through the year (£600)
Newsletter Button (180x150, GIF) for two months [on rotation] (£600)
OTHER THE ESPORTS JOURNAL: 3-4 page feature in one edition of the ESJ magazine in 2022 (£600)
EVENTS: x3 complimentary tickets to ESI Digital 2022, and discounts to ESI Majors & other in-person conferences & events
News & Press Releases published as & when relevant (with additional ESI support)
£1,800
£1,500 Annual Fee - £3,000 (Discounted from £3,900)
£600
TEAM ESPORTS INSIDER - GET IN TOUCH
SAM COOKE
RASMUS SOJMARK
JACOB LAWTON
TOM DANIELS
MAC DYCER
Managing Director / Co-Founder
Group CEO / Founder
Events Manager
Sub-editor
Commercial Manager
sam@esportsinsider.com Discord - Sam.Cooke#1866
ras@esportsinsider.com
jacob.lawton@esportsinsider.com
tom.daniels@esportsinsider. com
mac@esportsinsider.com Discord - macdycer#7306
KERRY WAANANEN
KINGA BAJERSKA
RILEY SOLEY
KAMILA DANOWSKA
PERTHENIA THOMAS
Multimedia Content & Business Journalist
Marketing Manager
Marketing & Media Executive
Junior Account Executive
Graphic Designer
kinga@esportsinsider.com
riley@esportsinsider.com
kamila@esportsinsider.com
perthenia@sbcgaming.com
kerry@esportsinsider.com
Visit us at www.esportsinsider.com