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LEADERSHIP/MANAGEMENT

7 STEPS TO GET TO MARKET SMARTER AND FASTER

Here’s how to get your app/product/service to market smarter and faster. If you are clear with what you want to achieve then project management can help you make it happen.. BY Sarah Dean

IN THE LAST FEW months, I have been speaking to people that have a great business idea that they would love to pursue. They have a vision and enthusiasm; have done their business plan and customer research and are ready to get cracking on their idea. Then they hit a wall.

does project management fit into my business?’.

Typically, the comments I hear are ‘I don’t know where to start’ or ‘I’m not sure how much time and money I can commit as I am still working full time’. I ask them if they have considered using a project management approach and surprisingly I usually hear a ‘no’, and ‘how

The Project Management Institute (PMI) defines a project as ‘a temporary endeavour undertaken to create a unique, product, service or result. It has a distinct beginning and end, and the end is reached when the objectives of the project are achieved, or it is decided to cancel the project’.

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Using project management within your business can enable you in getting an app/ product/service to market smarter and faster. Before we get started, it’s really important to understand what a project is.

NZ Entrepreneur - Issue 45  

New Zealand's digital magazine for entrepreneurs and business builders, delivering insightful articles, interviews and inspiration.