The H&H strategy incorporates unconventional behaviors not typically associated with hygiene, such as waste management, re-greening, composting, beautification, and cleanliness, as prioritized by the community. ESP hygiene promotion focuses on 4 key hygiene behaviors: 1) hand washing with soap, 2) solid waste management, 3) safe disposal of children’s feces and 4) safe sources of drinking water. The objective of this document is to share with the larger community working on hygiene promotion “what worked” for ESP. This includes work to promote long-lasting impact, while further increasing the potential for scaling-up the strategy. The document is organized into four sections: The first section describes the conceptual frameworks that provided the foundation for the development of the Health and Hygiene Communication Strategy; The second section briefly describes how this strategy fits and supports the National Strategy for Community-based Total Sanitation (STBM) issued by the Ministry of Health of the Republic of Indonesia; The third section presents the Lessons Learned for each of the components of the H&H communication strategy; and The fourth and last section provides a list of recommendations for future programs interested in achieving sustainable hygiene practices.
PAGE xi INTRO DUCTION