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Who we are. n

 ince 1988, ESi has been creating high-quality, results-focused digital and S print marketing materials for a wide range of leading businesses and industries.

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 full-service graphic design firm, we provide creative concepts, design, art A direction, production and print and digital supervision.

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T hrough our two-decade collaboration with Jonathan Wolfson, we provide a wide range of copywriting and strategic communications services.


Our approach. n

 hether creating new concepts, evolving an established brand, or executing W day-to-day work, we ensure your brand stays strong.

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 e work with you as your brand guardian, helping to ensure that every W communication not only supports your brand’s unique personality, but also strengthens its value.

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We collaborate effectively with our clients to deliver results.

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We’re accessible and responsive, so you can feel confident in every project.

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 e ensure you work directly with the principals, so you enjoy senior-level W experience and attention.


Our capabilities. n

Comprehensive project management

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Newsletters

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Digital and print collateral systems

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Advertising

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Concept development and copywriting

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Direct Mail

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Brand positioning, support and messaging

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Posters

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Brochures and other marketing materials

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Digital Marketing


A few of the clients we’ve helped. n

Bank of America

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Hallmark Health System

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Keyport Life Insurance

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Lucent Technologies

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Eastern Bank

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Fidelity Investments

Rational Software

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McGraw Hill

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Harvard Vanguard

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Security Dynamics


Our work.

Essinger Sullivan Incorporated pms 7540 grey pms 2727 blue


Tempo Pharmaceuticals


TEMPO Pharmaceuticals


TEMPO Pharmaceuticals


TEMPO Pharmaceuticals


Charles River Conservancy


Charles River Conservancy


Celebrating 10 Years of Parkland Service!

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Sunday Parkland Games with yoga and dancing, hosting public TV shows and providing education about the Parklands. Copyright 2010 F.M. Costantino, Inc. All rights reserved, in whole or in part. For uses of any kind, permission of the copyright owner must be obtained. C Printed

on Recycled Paper

Four Brattle Street • Cambridge, MA 02138 • 617.608.1410 • crc@thecharles.org • www.thecharles.org

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Celebrating 10 Years of Advocacy and Service for the Charles River Parklands. Since 2000, the Charles River Conservancy has dedicated its efforts to the stewardship and renewal of the DCR-owned parklands from Boston Harbor to the Watertown Dam. Conservancy programs include advocating for the Parklands, overseeing the work of some 2,500 volunteers annually, returning public swimming to the river, building a skate park, restoring pathways, pruning and planting trees, hosting free

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Citizens Bank


Citizens Bank


COMMERCIAL BANKING SERVICES DRIVING YOUR BUSINESS SUCCESS. IT’S WHAT A GOOD BANK DOES.

YOU CAN COUNT ON US AS A TRUSTED ADVISOR. Each relationship with our commercial clients is based on mutual responsibility and built on trust. You work hard to run your business and we work hard to support you along the way. That’s what a good bank does.

ACCESSIBLE

As your advisor, we continuously develop a deeper understanding of your business and objectives so you can receive the support you need – when you need it – as your company grows and changes. We work with you as a responsive and experienced advocate, supporting your business with a broad range of services to help your company optimize efficiencies, manage risk and invest more effectively. Our Relationship Managers have an average of more than 20 years of banking experience. And through a consultative approach, you can receive specialized industry expertise in areas including commercial real estate, government banking, high technology, healthcare, franchise finance, private equity, professional services, and not-

YOUR RELATIONSHIP MANAGER IS YOUR BUSINESS ADVOCATE, INVESTING THE TIME TO UNDERSTAND YOUR BUSINESS, AND PROVIDING ACCESS TO THE EXPERTISE AND RESOURCES TO HELP YOU DELIVER RESULTS. THAT’S WHAT A GOOD BANK DOES.

for-profit. For business you may conduct beyond the U.S., we help you compete in the global marketplace through our knowledgeable international specialists and worldwide correspondent network of thousands of banks.

PAGE 4

Citizens Bank

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New Frontier


New Frontier


New Frontier


Local Motion


LocalMotion Transportation


O F

B O S T O N

Welcome Home

planner, a company, a school, or a private group, we can provide a transportation solution that meets your needs. Our uniformed drivers are trained to deliver professional charter bus and shuttle bus transportation each and every day.

Reservations Contact Us Massachusetts O F

LocalMotion Transportation

transportation in the Greater Boston area. Whether you are an event

Buses & Vans Jobs

Transportation Solutions

Local Motion of Boston is your solution when it comes to group bus

About Us

B O S T O N

Request a Quote

To charter a van, mini-coach, deluxe motor coach or school bus... Call 617-558-5454 Providing charter bus, shuttle bus, and school bus service to the Greater Boston area.


STRATUS Center for Medical Simulation


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Advanced technology The STRATUS Center was designed to ensure that healthcare providers possess the necessary expertise each time a challenging medical situation is encountered. Our simulators can be programmed to replicate a multitude of scenarios — from the difficult airway, to the management of complicated multi-system failure; situations that providers just don't see every day. By incorporating real-time, interactive simulation technology, STRATUS enables the healthcare professional to experience realistic patient scenarios, where the patient actually responds to actions taken or omitted. This instant cause and effect creates a powerful learning environment.

THE NEXT LEVEL OF MEDICAL TRAINING

STRATUS is one of the few places where healthcare providers come to learn as an interdisciplinary team. We create scenarios that simulate real clinical situations and teach valuable skills in a confidential and safe environment. STRATUS also offers a two-year fellowship in medical simulation, in collaboration with the Harvard Graduate School of Education, providing the physician educator in training with the skills necessary to conceive, design, develop, implement, manage, and assess programs utilizing medical simulation in their curricula. The goal of the fellowship is to prepare the participant to enter the next phase of his or her academic career at a leadership level in medical simulation.

The STRATUS Center utilizes state-of-the-art computer controlled patient simulation systems, computer-based simulation and individualized task trainers. The simulation center boasts high-fidelity human patient simulation suites, a fully equipped mock operating room, a laparoscopic/endoscopic/ bronchoscopic virtual reality arcade, a PC-based microsimulation laboratory and a task-oriented advanced skill lab. Advanced AV equipment allows digital, audio and video recording of simulation cases for debriefing. Our sophisticated classrooms and conference areas provide adaptable locations to train and practice with great flexibility.

STRATUS provides a learning environment that promotes the development of critical assessment skills and builds clinical confidence.

Collaborations to ensure your success STRATUS offers customized collaborations to help institutions leverage the power and benefits of medical simulation. We’ve helped organizations around the globe, from leading academic medical centers to the military, EMS, skilled nursing facilities and state and federal law enforcement. Whether you wish to establish a fully interdisciplinary simulation center at your institution with ongoing support from the experts of STRATUS, or seek assistance in developing your own easily manageable simulation facility that you can grow over time, our goal is to help you realize your goals. In addition, we work closely with industry to inform the process of bringing new technologies from the bench to the bedside. We’ve developed simulation-based training programs specifically to bring greater insight and understanding to the introduction of new technologies and procedures to help improve clinical care. We use all of our expertise and insight to walk you through the process and steps of

STRATUS 5

achieving your simulation goals — from helping you determine your best approach to bringing together the resources and expertise to make it happen. In short, we leverage your strengths and our expertise to pave the way toward simulation success. In addition, we offer flexible support transition plans so that your organization can take on greater responsibility over time as your own capabilities, experience and comfort level grow.

Learn more about the next level of medical training Whether you work in a hospital or in the prehospital arena, are new to the profession or have decades of experience, want to develop customized training or an entire simulation center, STRATUS is here to help. We invite you to take a closer look to see for yourself.

For more information, call (617) 732-8577 or visit us at www.stratus.partners.org.

STRATUS 6

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STRATUS 1

World-class medical simulation The Neil and Elise Wallace STRATUS Center for Medical Simulation at Brigham and Women’s Hospital is one of the most comprehensive and technologically advanced medical education centers in the world. We are dedicated to advancing medical education, enhancing patient safety and improving clinical outcomes.

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The STRATUS Center for Medical Simulation gives healthcare providers the opportunity to improve their skills by experiencing reality-based patient care presentations in a range of simulated environments. By creating life-like medical situations — whether in the operating room, in the clinic, at the bedside, or in an out of hospital setting — STRATUS enhances training, performance and patient safety.

TAS

STRATUS Center for Medical Simulation Brigham and Women’s Hospital Neville House, 1st Floor 75 Francis Street Boston, MA 02115

Our STRATUS (Simulation, Training, Research and Technology Utilization System) Center brings together extensive resources to make medical simulation a valuable teaching tool for you or your organization. We not only provide advanced facilities and technology to simulate virtually any medical situation, but offer complete support through our expert multidisciplinary team. Our team also has expertise in curriculum and faculty development to assist you in realizing your training goals.

BETTER TRAINING FOR BETTER OUTCOMES

Advanced technology and training Just as flight simulation for pilots builds confidence and provides the opportunity to practice vital skills, STRATUS enables healthcare providers to practice clinical skills and interactions preparing them for even rare events — without ever putting patients at risk.

In addition, STRATUS offers a proven track record of working with medical facilities worldwide to develop their own state-of-the-art medical simulation centers through our customized collaborations. VE

STRATUS Center for Medical Simulation

We provide training for doctors, nurses, allied health professionals, EMS/public safety providers and others — from local and regional police and fire departments, to medical centers around the globe.

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The STRATUS Center utilizes state-of-the-art technology including computer controlled patient simulation systems, computer-based simulation and individualized task trainers. From our high-fidelity human patient simulation suites to a fully equipped mock operating room, STRATUS enables the healthcare professional to experience realistic patient scenarios in a powerful learning environment.

With STRATUS training and technology, you don’t have to be an expert in simulation to realize the benefits of enhanced learning and improved patient safety.

But STRATUS is more than comprehensive facilities and advanced technology. Our people make the difference. As a Harvard teaching facility and education center, we use our research and expertise to ensure your experience with us is a success.

Comprehensive support and collaborations The STRATUS Center for Medical Simulation is fully interdisciplinary — drawing on the expertise of Brigham and Women’s renowned anesthesiologists, surgeons, internists, cardiologists, obstetricians, gynecologists, emergency physicians, medical educators and more. From physicians and nurses to IT and simulation specialists, our experts come together to offer simulation-based training and education for clinicians from virtually every specialty. STRATUS also offers customized services to help institutions leverage the power and benefits of medical simulation. We’ve collaborated with organizations worldwide from leading academic medical centers to the military, EMS, skilled nursing facilities, and state and federal law enforcement. In addition, we work closely with industry to inform the process of bringing new

technologies from the bench to the bedside to help improve clinical care.

A curriculum designed around you We work with you to define your educational objectives, develop a curriculum, establish simulation scenarios and provide metrics and assessment tools to measure educational progress. STRATUS also offers a two-year fellowship in medical simulation for qualified physicians.

The next level of medical training Whether you work in a hospital or in the pre-hospital arena, are new to the profession or have decades of experience, want to develop an educational offering or an entire simulation center, STRATUS is here to help. We invite you to take a closer look to see for yourself.

For more information, call (617) 732-8577 or visit us at www.stratus.partners.org.


Hancock Natural Resource Group


Hancock Natural Resource Group


Hancock Natural Resource Group


Hancock Natural Resource Group


Hancock Natural Resource Group


Cyberkinetics


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08/27/07

2:39 PM

Page 1

Neurostimulation for Early SCI Treatment

Andara OFS

Therapy

Designed to improve neurological function Stimulates neural regeneration Safe, fully implantable & removable Simple, extracanalicular procedure

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Cyberkinetics

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Haemonetics


What’s in your patient’s transfusion?

Innovation in orthopedics from the leader in blood management solutions

The difference is in the bag.

Improving patient outcomes, decreasing costs and reducing use of banked blood Unwashed

Stored Blood Allogeneic

Hematocrit

Low percentage of RBCs

2,3 DPG

Reinfused within 4 hours12

Reduced with storage4

Reduced with storage4

Reinfused within 4 hours12

Nitric Oxide

Reinfused within 4 hours12

Reduced

Reduced with storage4

Reinfused within 4 hours12 with storage4

Increase risk of serious infection

Potential complications due to biologic response modifiers10

1 unit1 = 1.1x 3 units1 = 1.4x 5 units1 = 1.7

Anemia and allogeneic transfusion

Reduces exposure to allogeneic blood

Cost of blood

Up to $250 per procedure

$1,400 per unit fully burdened6

$1,137 per unit fully burdened7

Potential cost savings by reducing or eliminating allogeneic and PAD blood, and associated clinical complications

Washout13 - Albumin - Free Hemoglobin - Heparin

0% 0% 0%

N/A N/A N/A

N/A N/A N/A

>95% >95% >95%

Improved performance and user friendly design

Orthopedic perioperative autotransfusion system

OrthoPAT® Blood

PAD

At Haemonetics, customer input is critical to our research and development process for new products. When creating our new OrthoPAT® advance™orthopedic perioperative autotransfusion device, we listened to your feedback and designed a system with improved functionality and enhanced user friendliness.

50 – 60%

70 – 80%13

OrthoPAT® advance™ System A fully automated device that collects, washes, and prepares your patient’s high hematocrit red blood cells for return during and after orthopedic surgery. By lowering the use of stored red blood cells, the OrthoPAT advance provides your patient with the best chance of avoiding unnecessary allogeneic transfusions.

Through the implementation of OrthoPAT at Physicians Medical Center of Sante Fe, they were able to reduce allogeneic red blood cell transfusions which allowed them to realize a savings of more than 23% of their original spending on blood products.13

Haemonetics

Your Total Blood Management Partner Software, services and products focused on enhancing blood management, from collection to transfusion.

Latest innovations from the leader in blood management

INTEGRATED DEVICES

The Blood Management trademarks of Haemonetics COL-COPY-000647(AA)

Feature

OrthoPAT advance

Simple estimated blood loss (EBL) display

Delivers an improved, easy-to-read screen with automated EBL calculations, which helps to reduce errors caused by manual calculations increasing overall efficiencies.

Extended battery life and procedure recovery

Capable of lasting approximately 60 minutes during transit. In the event of a power loss, procedure data can be recovered up to two hours.

New reservoir design

Provides gravity filtration and immediate penetration capabilities ensuring there is less hold up in the filter for faster processing, helping you save time.

New IV pole mounting

Offers an improved mounting process allowing users to simply and securely slide the device onto the IV pole.

Processing set collection alert

Indicates when users should load the processing set eliminating the need to monitor blood loss before processing.

Two-click clamps

Enables users to ensure clamps are secure, making it easier to close and faster to load and unload.

Instructional labels and software prompt

Reminds users to verify that the header arm is in proper position to process blood, which helps to improve setup and ensure the disk is loaded properly.

Two leading organizations working to advance safe patient blood management Every stop along the blood supply chain is critical — from the point of collection to the patient whose life depends on a transfusion. Haemonetics is a market leader that can deliver a complete spectrum of data management solutions, unparalleled technical and consultative services, as well as enabling products and technologies that create a new opportunity for blood centers to enhance collection strategies, improve efficiencies, and make better business decisions. Haemonetics also offers services and products that are designed to improve blood center and hospital partnerships with the goal of reducing healthcare costs and improving patient outcomes. Visit us at booth 1339/1539 to learn more about Haemonetics Blood Management Solutions.

www.haemonetics.com © 2013 Haemonetics Corporation. COL-AD-000154(AA)

Haemonetics

“Patient Blood Management Through the Lens of Patient Safety” NPSF Education Module Learn more at: www.haemonetics.com


Please join us this week for the following events! Haemonetics® Breakfast Session Point-of-Care Testing and Patient Blood Management Presented by Dr. Robert Thurer, MD, Medical Director, Haemonetics Date: Thursday, March 7, 2013 Time: 7:00 – 8:00 a.m. Location: Charleston Ballroom

Haemonetics CEU Sessions

Reducing Risks, Complications and Costs through Improved Blood Management and the TEG® System Presented by Jeff Huxford, MMSc, Clinical Manager, TEG Date: Thursday, March, 7, 2013 Time: 10:00 a.m., 12:30 p.m., 1:00 p.m. Location: Haemonetics Booth 209 Date: Friday, March 8, 2013 Time: 10:00 a.m., 12:00 p.m., 12:30 p.m., 2:30 p.m. Location: Haemonetics Booth 209

The Industry’s Most Comprehensive Suite of Blood Management Solutions

A History of Revolutionizing Blood Management

Blood Management Solutions: Hospitals

INTEGRATED SOLUTIONS

INTEGRATED SOLUTIONS

INTEGRATED SOLUTIONS

For Plasma centers:

The Haemonetics Advantage

Enhance patient care and manage costs

Decrease costs, enhance operational economics, streamline supply chain management, increase safety, and improve the donor experience.

For Blood centers: Streamline supply chain management, improve operational efficiency, align collections with demand, manage shrinking donor pool, provide safe, high-quality blood, reduce costs, and enhance regulatory compliance.

For Hospitals:

Our mission is to advance the safety, quality, and availability of the world‘s blood supply while enhancing donor and patient care, improving healthcare delivery, and reducing costs. n

The industry’s broadest portfolio of blood management solutions

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A global presence with 3,800 employees in 21 countries

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More than 40 years of market leadership and innovation

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An ongoing commitment to working with our customers to improve blood management processes worldwide

Our offering of devices, software, and services can help you: n

Improve patient outcomes

n

Encourage the development of best practices and optimal blood management

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Streamline your clinical and blood bank staff workload, help improve patient safety, decrease blood inventory, and help ensure compliance with regulations

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Enhance patient care and reduce costs

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Reduce the time, cost, and risks associated with the technical aspects of your regulated, mission critical software and hardware systems

Improve patient care, reduce costs, apply more consistent physician practices, facilitate better use of blood.

Copyright © 2013 Haemonetics Corporation. Haemonetics is a trademark or registered trademarks of Haemonetics Corporation in the USA, other countries, or both. COL-COPY-000510

Haemonetics

Copyright © 2013 Haemonetics Corporation. Haemonetics is a trademark or registered trademarks of Haemonetics Corporation in the USA, other countries, or both. COL-COPY-000510

Copyright © 2013 Haemonetics Corporation. Haemonetics is a trademark or registered trademarks of Haemonetics Corporation in the USA, other countries, or both. COL-COPY-000510


October 16, 2012

HaemoNews

Keeping employees informed and connected

You’re Invited

Haemonetics 2012 AABB Reception

Introducing our Salt Lake City manufacturing facility!

Haemonetics 2012 AABB Reception On Behalf of the Haemonetics executive team and myself, we would like to invite you for an evening of inspiration and imagination that the Boston Institute of Contemporary Art offers through its display of media that will captivate your attention and provide an evening of entertainment.

Date:

Sunday, October 7

Time:

7:00 – 10:00 PM

Haemonetics’ Salt Lake City facility is located in Draper, Utah at the base of the beautiful Wasatch Mountain Range.

Location: The Institute Of Contemporary Art 100 Northern Avenue, Boston, MA RSVP:

On Sunday evening, Haemonetics is celebrating the 2012 AABB by hosting an event at Boston’s Institute of Contemporary Art which will include cocktails and heavy hors d’ oeuvres and we would like for you to join us. We are requesting that you RSVP by Monday, September 24th and hope that you will be able to join us for an enjoyable evening.

In this issue of HaemoNews, we are pleased to highlight our Salt Lake City facility, which is located in Draper, Utah. Set against the backdrop of the beautiful Wasatch Mountain Range, this site manufactures and ships the aphaeresis bowls and plasma pooling bottles that are used for the donation and storage of plasma. To date, they are the only site that manufactures our new plasma global bottles. They also inspect and package rockers and ultrasonic tubing sealers, which are part of our SEBRA® product line.

Please send your RSVP to AABB@haemonetics.com by Monday, September 24th.

Salt Lake City is Haemonetics’ newest facility — having begun production in May 2011 — and services the western part of the United States. Starting with just 3 employees when they began construction on the site in August 2009, today this Utah-based facility boasts 136 employees working across 3 shifts, 5 days a week. “We have a great, dedicated team here in Salt Lake City,” said Steve Bennett, Director of Manufacturing at the facility since July 2012. “And as part of Our Journey to Excellence, which is our facility theme for FY13, everyone maintains a daily focus on safety, quality, service and communication. We are proud to be part of the Haemonetics team and look forward to contributing to the success of this organization.”

Are you receiving all the necessary informationSaltto Lake City implements its Lean Program make transfusion and risk assessment decisions?

Safety and quality checks are part of the daily manufacturing process in Salt Lake City.

As part of Our Journey to Excellence, Haemonetics’ Salt Lake City recently implemented a Lean program. In August 2012, they formed a partnership with the Utah chapter of MEP, a national organization dedicated to assisting companies increase profits by utilizing Lean tools to eliminate non value-added waste and improve overall efficiency. On September 26, 2012, MEP delivered the first Lean 101 training to 20 Salt Lake City employees who were selected from each department within the facility and from all levels of the organization. They will hold additional Lean trainings throughout the remainder of 2012, as well as conduct value stream mapping events and complete kaizen events to improve facility processes.

››

Did you know that the TEG® 5000 SystemHERE has the ability CLICK TO SUBMIT YOUR STORY IDEA to show the big picture of a patient’s hemostasis, a Thisincluding email is information print-ready.on Please ensure that it is distributed to all employees without email access. patient’s clot strength andthis email, please contact Gayle Wojnar at 781-356-9664 or send an email to If you have trouble viewing HaemoNews@Haemonetics.com. platelet function on antiplatelet drugs relative to overall Visitclot thestrength Integration (not Resource on drugs)?Center on the HaemoNet for more information.

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On Behalf of the Haemonetics executive team and myself, we would like to invite you for an evening of inspiration and imagination that the Boston Institute of Contemporary Art offers through its display of media that will captivate your attention and provide an evening of entertainment. Date: Sunday, October 7 Time: 7:00 – 10:00 PM Location: The Institute Of Contemporary Art 100 Northern Avenue, Boston, MA RSVP: Please send your RSVP to AABB@haemonetics.com Monday, September 24th. On Sunday evening, Haemonetics is celebrating the 2012 AABB by hosting an event at Boston’s Institute of Contemporary Art which will include cocktails and heavy hors d’ oeuvres and we would like for you to join us. We are requesting that you RSVP by Monday, September 24th and hope that you will be able to join us for an enjoyable evening.

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Haemonetics 2012 AABB Reception

Date: Sunday, October 7 Time: 7:00 – 10:00 PM Location: The Institute Of Contemporary Art 100 Northern Avenue, Boston, MA RSVP: Please send your RSVP to AABB@haemonetics.com by Monday, September 24th. On Sunday evening, Haemonetics is celebrating the 2012 AABB by hosting an event at Boston’s Institute of Contemporary Art which will include cocktails and heavy hors d’ oeuvres and we would like for you to join us. We are requesting that you RSVP by Monday, September 24th and hope that you will be able to join us for an enjoyable evening.

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Directions: The Institute Of Contemporary Art from Boston Convention and Exhibition Center 1. Right on Summer Street 2. Turn left onto D St 3. Turn left onto Northern Ave 4. Continue onto Seaport Blvd 4. Turn right onto Northern Ave ICA be on the right

© Haemonetics Corporation

The TEG System has unique advantages that other systems on the market cannot match. These include:

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On Behalf of the Haemonetics executive team and myself, we would like to invite you for an evening of inspiration and imagination that the Boston Institute of Contemporary Art offers through its display of media that will captivate your attention and provide an evening of entertainment.

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Haemonetics 2012 AABB Reception

You’re Invited

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0.1 mi 0.2 mi 190 ft 0.3 mi 449 ft

The Institute Of Contemporary Art 100 Northern Avenue, Boston, MA 02210

1. The PlateletMapping Assay - allows for monitoring patients on anti-platelet drugs, like Plavix® and Aspirin, in comparison to overall hemostasis. 2. The TEG System Kaolin test – allows global hemostasis monitoring, including the ability to assess patients on low molecular weight heparin therapies, such as Lovenox®. 3. Rapid™TEG® ACT Test - allows for a rapid assessment of anticoagulation. 4. Functional Fibrinogen Test - determine individual contribution of fibrinogen to clot strength. 5. Extensive clinical education, service and customer support. The TEG System is the leading global hemostasis test that provides information to make the necessary hemostasis decisions, regardless of whether patients are on anti-thrombotic therapies For more information, please contact your local Hemostasis Consultant or visit www.haemoscope.com.

© 2011 Haemonetics Corporation. Haemonetics and BloodTrack are trademarks or registered trademarks of Haemonetics Corporation in the USA, other countries, or both. 10.2011 Germany. COL-COPY-000447(AA)

Haemonetics Corporation

Haemonetics



400 Wood Road



Braintree, MA 02184



USA



800.225.5297



www.haemonetics.com


OmniPod


Think what YOU CAN do with the OmniPod.

MICHAELA OMNIPOD WEARER

Y O U C A N take better care of your long-term health. Y O U C A N make diabetes a smaller part of your life. Y O U C A N spend less time stressing about your glucose levels, and more time knowing you’re in control. That’s because the OmniPod makes managing diabetes easier. With no tubes to keep you tethered like a traditional pump. No bulky device attached

AUSTI N O MNIP O D W EA RER

to weigh you down. No regimented schedules. And now, the tubing-free OmniPod is smaller, lighter and more discreet than ever. So even if you never imagined wearing an insulin pump, you can now. Think about less time spent worrying about diabetes management. And more time spent just being you. YOU CAN. WITH THE OMNIPOD.

WITH THE OMNIPOD

You can gain greater control over your diabetes. And your life. Whether you’re considering insulin pump therapy, or you already wear a traditional pump, the OmniPod can make managing your diabetes easier – so it becomes a smaller part of daily living. With its advanced technology, you can sleep in, eat, exercise, and just live your life more easily. So you’re no longer held back by your insulin schedule or tethered by a pump with tubing. And the OmniPod offers all the benefits of pump therapy – including tighter blood glucose control and far less risk of long-term complications1 – without the constraints of a traditional pump.

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Certeon


Virtual Appliance for Application Acceleration Certeon’s aCelera Virtual Appliance software is the industry’s first and only virtual appliance to deliver acceleration, virtualization and manageability when remotely accessing applications throughout a distributed enterprise. aCelera Virtual Appliances reduce application response time over the WAN by more than 95% without proprietary hardware appliances. aCelera is optimized for mission critical applications such as: enterprise content management, Web-based collaboration, and wide area file services. aCelera is flexible and easy to deploy delivering faster, more scalable applications, and enabling greater user productivity. Founded in 2003, Certeon is a private company, headquartered in Burlington, Massachusetts. For more information, visit www.certeon.com or call 781-425-5200. www.certeon.com

|

Toll Free: 877.221.6688

|

5 Wall Street, Burlington, MA 01803

© 2011 Certeon Inc. Certeon is a registered trademark and aCelera is a trademark of Certeon Inc. All other company names and/or product names are trademarks and/or registered trademarks of their respective companies.

Mark Quimby Sales Director

72 Peaslee Crossing Newton, NH 03858 Tel: 603-378-0202 Cell: 978-697-7661 Fax: 781-425-5210 mquimby@certeon.com www.certeon.com

Free 30 day trial of WAN Acceleration Software Need Help? certeonhelp@hammerplc.com

www.certeon.com

Certeon


Customer Case Study: Unitus Customer Case Study: Unitus Virtual Appliance for Application Acceleration

Customer Case Study

Acceleration in a Virtual Appliance: More Applications to More Users for Less Cost Today’s enterprises are implementing consolidation initiatives to reduce the amount of hardware which is consuming ever-increasing amounts of space, energy and IT dollars. Even in small to medium sized companies, IT managers have multiple systems and proprietary appliances, including application acceleration appliances, collocated in data centers and branch offices, requiring separate and costly maintenance and management. This proprietary, single-purpose hardware approach to supporting applications is inefficient, hard to manage, and expensive. aCelera saves IT organizations more than 60% in WAN optimization TCO over 3 years when compared to proprietary hardware appliances. To support the flexibility of the modern virtualized enterprise, or cloud computing environments, and still gain the remote access performance benefits of application acceleration, IT managers must consider a solution that leverages a virtualized infrastructure as well as integrates application acceleration. Now with aCelera, application acceleration can be delivered in software and deployed as a virtual appliance. aCelera provides a more scalable, flexible, cost-effective, and manageable solution for IT managers and their remote users than traditional proprietary application acceleration or WAN optimization approaches. aCelera Virtual Appliance for Application Acceleration Certeon’s aCelera is the first and only application acceleration VA to run natively within aVM operating system and provide true application acceleration across the wide area network (WAN). aCelera software delivers the same reduction in application response time as its proprietary hardware appliance counterparts do, with the added benefit of eliminating the hardware footprint and high cost of separately managed, single-purpose boxes. Supported on industry-standard server hardware and virtual machine operating systems such as Microsoft Hyper-V and VMware ESX or ESXi, aCelera delivers a more than 95% reduction in application response time to remote branch office users.

Finally, the cost and performance benefits of aCelera application acceleration enable IT managers to deploy virtualized applications to remote branch offices faster and more easily, bringing greater productivity to all users.

CIFS, HTTP, and HTTPS uploads and downloads (Latency: 200ms, Bandwidth: 1 Mb/s) 3545.2 Total testing times in seconds

aCelera Virtual Appliance Benefits Provisioning aCelera as a VA inside a virtual operating system allows other virtualized applications to benefit from aCelera’s performance enhancements. aCelera also enables IT managers to, on demand, allocate application performance and system resources where they are needed most. aCelera appliances can be provisioned from a VM management system such as Microsoft System Center Virtual Machine Manager or VMware VirtualCenter — the same central systems that monitor and control all virtual operating systems and virtualized applications.

95% reduction in response time 177.7 Without aCelera

aCelera Virtual Appliance

Performance TaCelera VA software delivers a more than 95% reduction in application response time when accessing applications over the WAN (see diagram, above). aCelera’s optimal performance is delivered with minimal server overhead.

Certeon

Performance Reduces remote application response times by more than 95%* n Reduces network bandwidth utilization by more than 95%* n

Customer Profile

Scalability n Supports 50% more accelerated connections than hardware appliances n Scales linearly with the addition of CPU cores, memory and disk n Supports single instance (de-duplicating) history store for maintaining larger histories

Unitus is a worldwide leader in providing innovative solutions to solve global poverty. Unitus facilitates access to lifechanging financial services for those at the bottom of the economic pyramid.

Virtualization n Leverages the benefits of dynamic virtualized and cloud computing environments n Saves IT organizations over 60% in WAN optimization costs

Unitus exchanges and shares files between global data centers for a large number of distributed users. Unitus needed to decrease the time it took for its remote users to access these mission-critical files.

Management n Enables easier management of virtual appliances with global policy configuration and deployment, transparent addressing, statistical performance dashboard, and auto discovery n Provides centralized provisioning and management through integration with virtualization management systems Virtual Appliance n Ready-to-load software for any industry standard server n Uses minimal system resources and can coreside with other applications Supported Virtual Machine Operating Systems n Microsoft Windows Server 2008® Hyper-V™ n UVMware® ESX or ESXi * Acceleration results may vary based upon traffic type, network contention and network configuration.

Business Situation

Solution & Results Certeon’s aCelera Virtual Appliance for Application Acceleration provided Unitus with an 88% improvement in application response time and increased overall user productivity.

“ We were looking to provide equal levels of application access and speed to users regardless of their location” Holly R. Wielkoszewski, IT Coordinator, Unitus

Accelerating Global Application Response Time Unitus, a worldwide leader in innovative financial solutions to solve global poverty, needed to decrease the time it took to access files between its data centers in Seattle, WA and Bangalore, India. Unitus was exchanging files between servers and making those files available to users over a wide area network (WAN) using Microsoft® SharePoint® 2003 Server. aCelera enabled Unitus to create a high performance, flexible, scalable, and manageable infrastructure for its global offices and teams. Before choosing Certeon’s aCelera Virtual Appliance for VMware software, Unitus considered and tested desktop cache programs and server mirroring platforms. With aCelera, Unitus saw a greater than 84% reduction in SharePoint access time over the WAN and a greater than 88% reduction in file server access time. aCelera software running in a virtualized environment made it easy for Unitus to deploy acceleration to its global locations, without the need to deploy proprietary hardware appliances. With aCelera, Unitus was able to improve end user response times and create identical working environments across global offices and teams, increasing overall productivity. “We were looking to provide equal levels of application access and speed to users regardless of their location,” said Holly R. Wielkoszewski, IT Coordinator, Unitus. “Certeon’s support for both application acceleration over the WAN and VMware virtualization will enable us to provide the same level of service to our global users and expand our overseas locations.” aCelera Virtual Appliance for Application Acceleration Certeon’s aCelera Virtual Appliance for Application Acceleration delivers acceleration as a service through software inside a virtual infrastructure — an ideal solution for enterprises looking to optimize remote access performance over the WAN. aCelera software runs on industry standard servers and is the first and only application acceleration appliance to have achieved certification for VMware ESX and ESXi. aCelera appliances reduce the amount of network traffic between remote sites over the WAN, dramatically improving application response time performance. aCelera software optimizes application remote access performance, while utilizing less than 50% of the system resources consumed by proprietary hardware appliances.

SHAREPOINT & FILE ACCESS IMPROVEMENTS WITH CERTEON ACELERA 250

SharePoint Access

200 150

File Server Access

100 84% faster

50 0

Without aCelera

With aCelera

88% faster Without aCelera

With aCelera

Figure 1. With Certeon’s aCelera, Unitus improved its SharePoint access performance by 84% and its file access performance by 88%.

aCelera software can be easily deployed throughout the distributed enterprise onto standard servers from a centralized data center, eliminating the need for costly hardware appliances in the data center and branch offices. aCelera’s performance can be centrally managed to optimize application acceleration where it is most needed and maximize system and network resources.


Benefits, Challenges and Solution aCelera and VMware Integration aCelera is the first and only virtual appliance for application acceleration to be certified on VMware ESX and ESXi platforms. aCelera is tightly integrated with VMware to enable flexible deployment, scalability, and management of systems and network resources. Benefits of aCelera and VMware integration include:

Virtualization: Benefits, Challenges and Solution

Dr. Jim Metzler Title Area

n

CIFS, HTTP, and HTTPS uploads and downloads

Centralized Management — aCelera can be managed and provisioned via VMware VirtualCenter tools. Scalable Performance — Support for Dynamic Resource Scheduling (DRS) provides enhanced resource allocation and scalability, enabling system managers to reduce or increase CPU allocation, clock cycles, and memory that an aCelera VA needs to meet overall system and performance requirements.

n

Flexible Deployment — aCelera’s support of the Virtual Machine File System (VMFS) allows system managers to deploy aCelera VA software on any storage device.

n

High Availability (HA) — If a VM dies that has aCelera software running on it, then VMware HA migrates the aCelera VA and all other applications to a backup system located anywhere within the VMware environment.

n

Business Continuance/Disaster Recovery — As a part of the VMware environment, aCelera will take advantage of BC/DR environments for half of the cost.

(Latency: 200ms, Bandwidth: 1 Mb/s) 3545.2 Total testing times in seconds

n

95% reduction in response time 177.7 Without aCelera

aCelera Virtual Appliance

Confidential | 27 October 2011 1

aCelera

aCelera Enterprise aCelera Sync aCelera Cloud aCelera Windows aCelera Client aCelera CMS ™

aCelera

aCelera Enterprise aCelera Sync aCelera Cloud aCelera Windows aCelera Client aCelera CMS ™

Section 1

Benefits, Challenges and Solution

Certeon


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Brigham and Women’s Hospital Center for Faculty Development & Diversity


Advancing faculty careers and diversity. ENHANCE YOUR PROFESSIONAL LIFE

SHARING STRATEGIES

The Center for Faculty Development and Diversity is committed to your success in your professional life at Brigham and Women’s Hospital.

As one of the nation’s top academic medical centers, we coordinate a wide range of programs specifically focused on the academic advancement of our faculty. And as an affiliate of Harvard Medical School, we leverage multiple networks to extend our resources— maximizing our collaborative approach to career advancement and academic progress.

We recognize that professional development often requires more than expert clinical, research and educational skills. We help to provide strategies and information to support you in your career.

With a broad range of programs focused on your career, the Center is committed to the professional development and academic advancement of all BWH faculty and trainees.

Networking and special events build camaraderie and provide a mutually supportive faculty network.

The Office for Multicultural Faculty Careers provides outreach, recruiting and inspiration for the professional development of underrepresented minority residents and faculty.

The Office for Postdoctoral and Research Careers offers an array of programs and facilitates collaboration with other postdoctoral and research organizations to foster a robust environment for research fellows and faculty.

The Office for Women’s Careers provides a range of career planning, personalized mentoring and institutional support programs for women faculty.

SUPPORTING CAREERS

The Center promotes a diverse faculty that reflects the communities we train and serve. In partnership with our member offices we provide faculty and fellows with tools to be successful and satisfied in their professional life. The Center connects faculty and trainees with mentors, designs career development programs, provides access to networks, and surrounds them with a vibrant community that cares about their advancement. Whether the focus is on personal leadership development, academic promotion, presentation strategies, team building, or negotiation skills, the Center for Faculty Development and Diversity is a career resource.

Some of the resources we provide:

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Career and professional development programs for Brigham and Women’s Hospital clinical and research faculty and trainees.

Academic advancement initiatives to support professional appointments at Harvard Medical School, including personalized consultations and seminars on demystifying the promotions criteria and process.

Skill building and training forums provide necessary skills for professional life.

Mentoring opportunities among junior, senior and international faculty and fellows.

Publications and resources to guide faculty in their academic advancement, leadership development and career skills.

FIND OUT MORE We invite you to learn more about the valuable opportunities and programs available through the Center for Faculty Development and Diversity. Contact us at BWHCFDD@partners.org or 617-525-7646 For organizations interested in collaborating with the Center or affiliated offices, please contact Audrey Haas, Executive Director, at 617-525-9325 or ahaas1@partners.org.

Office for Women’s Careers

Office for Multicultural Faculty Careers

Carol C. Nadelson, MD, Director Deborah R. Fredberg, MBA, Program Manager BWHWomensCareers@partners.org 617-732-8595 www.brighamandwomens.org/cfdd/owc

Jabbar R. Bennett, PhD, Administrative Director Christian Arbelaez, MD, MPH, Associate Director BWHOMC@partners.org 617-524-9324 www.brighamandwomens.org/cfdd/omc

Center for Faculty Development and Diversity A valuable resource for Brigham and Women’s Hospital faculty, the Center for Faculty Development and Diversity provides comprehensive strategies and support for career advancement and professional development. Our services are available through a wide range of programs, and through our collaboration with other Brigham and Women’s Hospital departments, Harvard Medical School and its affiliated network of hospitals. With a focus on advancing and supporting an inclusive and diverse faculty, within the Center are three specialized offices. The Office for Multicultural Faculty Careers provides support for professional development, career planning and mentoring of underrepresented minority faculty. The Office for Women’s Careers serves the professional development and advancement of women faculty. And the Office for Postdoctoral and Research Careers addresses the specific needs of postdoctoral scholars and career scientists in the research community.

Office for Postdoctoral and Research Careers Barbara E. Bierer, MD, Director Caroline Rotondi, Administrative Director BWHOPRC@partners.org 617-525-9323 http://bwhbri.partners.org/bwh-opc/home.asp

OFFICE FOR POSTDOCTORAL AND RESEARCH CAREERS OFFICE FOR WOMEN’S CAREERS The Office for Women’s Careers (OWC) is

OFFICE FOR MULTICULTURAL FACULTY CAREERS

The Office for Postdoctoral and Research Careers addresses the specific needs of

dedicated to professional development and

The Office for Multicultural Faculty

postdoctoral fellows and faculty investigators

advancement of women faculty at Brigham

Careers provides leadership in the areas

in the research community at Brigham and

and Women’s Hospital. OWC, directed by

of recruitment, retention and advancement

Women’s Hospital. Our services are

Carol C. Nadelson, MD, is a valuable career

of underrepresented minority (URM) faculty,

available through a wide range of programs,

resource for women faculty at BWH. The

fellows, residents and students at Brigham

and through our collaboration with other

Office supports women faculty at BWH and

and Women’s Hospital. We provide a wide

Brigham and Women’s Hospital

in collaboration with Harvard Medical

range of programs and services at BWH

departments, Harvard Medical School

School and its affiliate institutions.

and in collaboration with Harvard Medical

and Harvard-affiliated hospitals.

Following the establishment of the Center

School and its affiliate institutions.

The Office is part of the Center for Faculty

for Faculty Development and Diversity

The Office is part of the Center for

Development and Diversity at Brigham and

(CFDD) the OWC evolved as one of three

Faculty Development and Diversity at

Women’s Hospital that also includes the

member offices within the Center, in addition

Brigham and Women’s Hospital which also

Office for Women’s Careers and the Office

to the Offices for Multicultural Faculty

includes the Office for Women’s Careers

for Multicultural Faculty Careers. The Center

Careers and Postdoctoral and Research

and the Office for Postdoctoral and Research

for Faculty Development and Diversity

Careers. The CFDD provides a

Careers. The Center for Faculty Development

provides a comprehensive and coordinated

comprehensive and coordinated approach

and Diversity provides a comprehensive

approach to the recruitment, career

to the recruitment, career advancement

and coordinated approach to the

and professional development of all BWH

professional development of all BWH

faculty and trainees.

Brigham and Women’s Hospital

advancement and professional development of all BWH faculty and trainees.

Office for Multicultural Faculty Careers

Office for Multicultural Faculty Careers

Office for Multicultural Faculty Careers

Office for Women’s Careers

Office for Women’s Careers

Office for Women’s Careers

Office for Postdoctoral and Research Careers

Office for Postdoctoral and Research Careers

Office for Postdoctoral and Research Careers

faculty and trainees.

A Teaching Affiliate of Harvard Medical School

A Teaching Affiliate of Harvard Medical School

A Teaching Affiliate of Harvard Medical School


Guardium


Corporate Logo with Tagline

Only use the official artwork provided by Guardium Corporate Communications. Do not recreate or alter the logo. This will ensure that our brand identity looks precise and consistent on all media.

Symbol [PMS 200]

Wordmark [100% Black]

Tagline [PMS 200]

Symbol (The Red Dot) Our logo is defined by the red dot. This symbol is the defining

Wordmark Our wordmark uses a strong, yet friendly, upper- and lowercase

Tagline Our tagline is a bold and prominent statement that communicates

feature of our design system.

typeface. It signifies a highlyfocused technology company dedicated to guarding and securing sensitive data.

the meaning, mission and differentiation of the Guardium brand.

Logo Clear Space• When placing our logo on media, give it room. This will ensure both visibility and impact. When you are working with a small format, leave at least the minimum clear space around the logo. In any situation you may leave more, but never less, than the minimum clear space.

The clear space, illustrated above, is based on the x-height of the characters X-Height

Color System

Typography

Color, together with our logo and other brand elements, can help build a strong, recognizable brand•

Primary and Secondary Typefaces• The consistent use of typography is essential to the integrity of our brand. We use the Univers font family for our marketing, publications and advertising.

Guardium Red and Black are our primary logo colors. They should be used throughout our media branding as key colors.

in the Guardium logo.

Primary Typeface

Univers 45 Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?

Use Univers 45 for major headlines and body copy.

Primary Typefaces used for emphasizing key words

Univers 45 Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?

Use Univers 45 light italic 55 and 65 for emphasizing key words.

Guardium Grey, Beige and Navy blue can also be used as secondary colors.

Univers 55 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?

4

Univers 55 Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*? Guardium Red

Guardium Black

Pantone 200

100% Black

C: 0, M: 100, Y: 65, K:15

C: 0, M: 0, Y: 0, K:100

R: 211, G: 17, B: 69

R: 0, G: 0, B: 0

Univers 65 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*? Univers 65 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*? Secondary Typeface

Univers 47 Light Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?

Use Univers 47 condensed should be used in captions and bullet points in minor columns.

Secondary Typefaces used for emphasizing key words

Univers 47 Light Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?

Use Univers 47 light condensed italic, 57 and 67 for emphasizing key words.

Univers 57 Medium Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*? Guardium Grey

Guardium Beige

Guardium Navy Blue

Pantone 422

Pantone 7508

Pantone 280

C:0, M:0 , Y:0, K:34

C: 0, M: 100, Y: 63, K:12

C: 100, M: 72, Y: 0, K:6

R: 182, G: 184, B: 186

R: 244, G: 209, B: 156

R: 0, G: 38, B:127

Univers 57 Medium Condensed Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*? Univers 67 Bold Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*? Univers 67 Bold Condensed Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*? 7

Guardium

8


DALLAS

LONDON

NEW YORK

TORONTO

recommends that organizations implement database activity monitoring (DAM) functionality to mitigate the “Gartner high levels of risk resulting from database vulnerabilities and to address audit findings in such areas as database segregation of duties (SOD) and change management. ~ Jeffrey Wheatman, Gartner Research Director ”

WASHINGTON, D.C.

DAM provides enterprises with specialized event collection and analysis capabilities for compliance reporting and security management, which are increasingly important because of auditors’ strong focus on the identification and protection of personally identifiable information, personal health information and other regulated data types.

Today’s Key Topics and Featured Speakers AGENDA: Featured speaker Jeffrey Wheatman, Gartner research director, will discuss the latest security threats, reveal best practices for securing sensitive data, and explain how to evaluate database activity monitoring (DAM) and fraud detection technologies.

Best Practices for Database Protection, Information Governance & Compliance Welcome to today’s executive seminar where our distinguished speakers will discuss best practices for database protection, information governance and compliance. Cyberattacks, rogue insiders and ever-changing compliance regulations are compelling organizations in all industries to carefully review their information security and governance programs.

AGENDA

At the same time, C-level executives are looking to simplify compliance and reduce costs by replacing manual, resource-intensive audit processes with automated controls for all their enterprise applications (ERP, CRM, HR, BI/data warehouse, financial/accounting), database platforms and compliance initiatives (SOX, PCI, HIPAA/HITECH, FISMA/NIST 800-53, ISO 27002 and state/local regulations).

Best Practices for Database Protection, Information Governance & Compliance

Database protection and compliance made simple.

We invite you to join our speakers in an open forum, interact with your peers and share your perspectives.

Guardium, an IBM Company, provides the simplest, most robust solution for continuously monitoring access to high-value databases and automating compliance controls for heterogeneous environments.

See Guardium at Booth #xx For more information, visit www.guardium.com/Gartner

© 2010 Guardium, an IBM Company. All rights reserved.

Database protection and compliance made simple. Guardium, an IBM Company, provides the simplest, most robust solution for continuously monitoring access to high-value databases and automating compliance controls for heterogeneous environments – assuring the integrity of trusted information and enabling enterprises to drive smarter business outcomes. • Gain 100% visibility and control over your entire DBMS infrastructure. • Reduce complexity with a single set of cross-DBMS auditing and access control policies. • Enforce separation of duties and eliminate overhead of native DBMS logs. • Monitor privileged users, detect insider fraud and prevent cyberattacks. • Automate vulnerability assessment, data discovery, compliance reporting and sign-offs.

For more information, visit www.guardium.com

Copyright © 2010 Guardium, an IBM company. All rights reserved. Information is subject to change without notice. IBM, and the IBM logo are trademarks of International Business Machines Corporation in the United States, other countries or both.

Guardium

Mr. Wheatman is a research director within Gartner’s Information Security, Risk Management and Privacy research group. As an analyst within the Gartner for IT Leaders Security & Risk Management program, Wheatman works with senior security and risk management leaders to help them identify, assess and remediate security risks within their environments. Mr. Wheatman is a seasoned IT-related risk management practitioner with significant expertise as a hands-on technologist, as well as extensive background in strategy and program development. He has over nine years of experience in consulting for Fortune 500 and Global 200 organizations in numerous vertical markets, where he has managed teams responsible for architecting, deploying and managing security programs and solutions.

Ron Ben Natan, Ph.D., IBM GOLD consultant, Guardium CTO and author of “HOWTO Secure and Audit Oracle 10g and 11g” (CRC Press, 2009), will discuss best practices for database security, monitoring and compliance; differences between traditional network security and database security; how to leverage the latest technologies for database activity monitoring (DAM), privileged user monitoring, vulnerability assessment, sensitive data discovery and configuration change control; and how to reduce the cost and complexity of compliance with automated controls and workflow processes. Dr. Ben Natan commands more than 20 years of experience developing enterprise applications and security technology for blue-chip companies. Prior to Guardium, he worked for Merrill Lynch, J.P. Morgan, Intel and AT&T Bell Laboratories. Ron is an expert on distributed application environments, application security, and database security, and has authored 12 technical books including HOWTO Secure and Audit Oracle 10g and 11g (CRC Press, 2009) and Implementing Database Security and Auditing (Elsevier Digital Press, 2005), standard texts in these fields.

8:15 am

Registration and Morning Refreshments Seminar begins at 9:15 am in London

9:00 am

Welcome

9:15 am

Keynote Presentation Jeffrey Wheatman Research Director, Gartner

10:00 am Refreshment Break 10:15 am Key Business Drivers & Customer Case Studies 10:45 am Technology Overview Ron Ben Natan, CTO, IBM / Guardium 11:45 pm Q&A 12:00 pm Seminar Adjourns Seminar concludes at 1:00 pm in London


Brigham and Women’s Hospital Center for Community Health and Health Equity


art by tners d by:

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Center for Community Health and Health Equity

Seeking guidance, offering solutions, improving outcomes.

Committed to our Communities

Making a difference in the health of those who need us most. At Brigham and Women’s Hospital, reaching out to improve the health of Boston residents has always been part of our mission. Our commitment goes beyond our doors and out into our local communities — serving those who need us most. Through the Brigham and Women’s Center for Community Health and Health Equity, together with our health center partners, we provide a broad array of community service and community health programs — all designed to have a positive, measurable impact on the health of underserved populations.

vention

Dedicated to advancing care in our communities. At the Center for Community Health and Health Equity, our mission is simple: we strive to advance health care and reduce health disparities while improving the health of those in communities served by Brigham and Women’s Hospital. At the Center, we coordinate community health programs and act as a liaison between community-based organizations and Brigham and Women’s Hospital. Committed to serving the health care needs of underserved Boston residents, we have a unique commitment to our neighbors in Jamaica Plain, Mission Hill, Roxbury, Dorchester and Mattapan, who have

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For more information please contact: Center for

Community Health Equity

Health Equity Programs are just one part of Brigham and Women’s Center for Community Health and Health Equity. Through the Center and our communitybased partners, we provide a broad array of community health and service programs — all designed to have a positive, measurable impact on the health of underserved populations.

The Passageway program is just one part Or of Brigham and Women’s Center for Community Health and Health Equity. Cheryl Clark, MD, ScD Through the Center and our communityDirector, Health Equity Research and Intervention based partners, we provide a broad array (617) 732-5759 of community health and service programs — all designed to have a positive, measurable impact on the health of underserved populations.

and Health Swapnil Maniar, Ph.D., MPH Director, Health Equity Programs (617) 732-5759

We work to improve health care by providing community health programs that also address the underlying social issues of individual and community health. Whether we’re expanding school-based programs, enhancing educational and career opportunities, or supporting victims of domestic abuse, we’re focused on working to improve the health of our communities. We can’t do it alone. We work closely with our communities to understand the issues that affect their health and well being. We bring sophisticated health care and public health evidence-based research into real-world practice to improve the health of communities.

Brigham and Women’s Hospital

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Health Equity Programs

Center for Community Health and Health Equity

It’s part of the mission of Brigham and Women’s Hospital to provide high quality and equitable health care. It’s a commitment that goes beyond our doors and beyond our own patients and out into our local communities — serving those who need us most.

Health Equity Programs

We listen carefully to those in our communities to understand the issues that affect their health including social problems, economic and educational issues. We work with community residents and organizations to meet the needs of racially and ethnically diverse and underserved populations through programs designed to break down barriers to accessing quality, affordable health care and social services. And to ensure progress, we continually monitor the effectiveness of our programs through evaluations and data collection that enable us to plan more effectively and enhance our services.

A history of caring. Serving the health care needs of people from diverse communities has long been part of the Brigham and Women’s Hospital mission. In the early 1990’s we established a formal commitment to those in our communities by serving the needs of pregnant women and their families. We have since expanded our programs to include support for domestic violence, employment and educational opportunities — the social determinants of health that look beyond clinical interventions to community factors. As a result, today the Center for Community Health and Health Equity provides a comprehensive set of services and programs to measurably improve the health status of those in underserved communities.

Addressing health care issues at their core. As part of our mission to improve health care and reach out to those communities most in need, we address the social factors that influence health. So we’re not just providing temporary solutions, but addressing health issues at their core to enact lasting change. We work to: • Expand innovative community and school-based programs • Foster social and family support systems • Improve knowledge of healthy habits and behaviors • Enhance educational and career opportunities • Support individuals who suffer with intimate partner abuse • Provide comprehensive health care for underserved women • Mitigate asthma triggers in schools and homes • Address health care disparities in infant mortality, cardiovascular disease and cancer

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Passageway

Let’s make a difference together. Whether you need support in improving your own access to health care services, would like our assistance in collaborating with your own organization, or would like to support our programs, we encourage you to contact us.

5/17/10

3:10 PM

Youth Programs are just one part of Brigham and Women’s Center for Community Health and Health Equity. Through the Center and our community-based partners, we provide a broad array of community health and service programs — all designed to have a positive, measurable impact on the health of underserved populations.

We work to improve health care by not only providing community health programs, but also addressing the underlying social issues of individual and community health. Whether we’re expanding school-based programs, enhancing educational and career opportunities, or supporting victims of domestic abuse, it’s all focused on working to improve the health of our communities.

We work to improve health care by providing community health programs that also address the underlying social issues of individual and community health. Whether we’re expanding school-based programs, enhancing educational and career opportunities, or supporting victims of domestic abuse, we’re focused on working to improve the health of our communities.

We can’t do it alone. We work closely with our communities to understand the issues that affect their health and well-being. We bring sophisticated health care and public health evidence-based research into real-world practice to improve the health of communities.

We can’t do it alone. We work closely with our communities to understand the issues that affect their health and well-being. We bring sophisticated health care and public health evidence-based research into real-world practice to improve the health of communities. Center for Community Health and Health Equity 1620 Tremont Street, 2nd Floor Boston, MA 02120

It’s part of the mission of Brigham and Women’s Hospital to provide high quality and equitable health care. It’s a commitment that goes beyond our doors and beyond our own patients and out into our local communities — serving those who need us most. We work to improve health care by not only providing community health programs, but also addressing the underlying social issues of individual and community health. Whether we’re expanding school-based programs, enhancing educational and career opportunities, or supporting victims of domestic violence, it’s all focused on working to improve the health of our communities. We can’t do it alone. We work closely with those in our communities to understand the issues that affect their health and social problems. We bring sophisticated health care research into real-world practice to make a difference in our communities. And we work diligently to break down racial, ethnic and social barriers to accessing quality health care.

Center for Community Health and Health Equity 1620 Tremont Street, 2nd Floor Boston, MA 02120

A domestic violence intervention program, Passageway supports those who are unsafe, threatened or hurt by current or former partners through advocacy, training and education, and community program support.

Women’s Programs

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Women’s Health Programs

Women’s Health Programs are just one part of Brigham and Women’s Center for Community Health and Health Equity. Through the Center and our communitybased partners, we provide a broad array of community health and service programs — all designed to have a positive, measurable impact on the health of the populations we serve. It’s part of the mission of Brigham and Women’s Hospital to provide high quality and equitable health care. It’s a commitment that goes beyond our doors and beyond our own patients and out into our local communities — serving those who need us most.

Passageway

Because women from underserved communities face significant hurdles to maintaining their health and that of their families, we provide a range of programs that improve women’s health through health care, social support, and educational and employment opportunities.

Center for Community Health and Health Equity

Everyone deserves to be safe

Through a wide range of Youth Programs starting with second graders to college students, we provide opportunities for young people to advance their education, learn valuable skills, and prepare for careers in health.

For more information, call (617) 732-5759.

Center for Community Health and Health Equity

It’s part of the mission of Brigham and Women’s Hospital to provide high quality and equitable health care. It’s a commitment that goes beyond our doors and beyond our own patients and out into our local communities — serving those who need us most.

Center for Community Health and Health Equity 1620 Tremont Street, 2nd Floor Boston, MA 02120

Youth Programs

some of the most pressing health and social services needs in the Commonwealth. We work to provide high-quality cost effective primary care to members of these communities regardless of their insurance status or ability to pay.

5/17/10

With research brought to real-world practice, our Health Equity Programs promote equity in health care by eliminating racial and ethnic disparities in health outcomes in areas including cardiovascular care, cancer treatment, infant mortality, and women’s health.

Center for Community Health and Health Equity 1620 Tremont Street, 2nd Floor Boston, MA 02120

Youth Programs


Crabtree & Evelyn


Crabtree & Evelyn


Crabtree & Evelyn


Crabtree & Evelyn


Crabtree & Evelyn


Hallmark Health


Other Materials

Our Logos Our logo is the core of Hallmark Health’s corporate identity program. It identifies the organization and its entities in a very specific visual style. Please use the approved corporate logo in your materials. Under no circumstances should anyone create his or her own logo. These homemade versions are easy to identify and degrade the quality image we are trying to project. The Marketing & Public Affairs Department will supply you with the approved corporate logo in various formats.

Tagline: A tagline is used only when the logo features the name of a Hallmark Health affiliate, program, or member. Example taglines are: “A Program of Hallmark Health” or “A Member of Hallmark Health.” The typeface used for the tagline is Meta Plus Bold in all capital letters. A tagline is not necessary if the main words of the logo say “Hallmark Health.” Note: The Hallmark Health logo always consists of the “H” logo mark. and the title “Hallmark Health.” These elements MUST always appear together as shown.

secondary color is

Pantone 3278 (kelly green) Clear space: An amount of white space equal to the height of the “H” in the word “Hallmark” should be left on all sides of the logo whenever it is printed. So, for example, if the height of the capital letter “H” appears as .5” tall, you should allow for .5” on all sides of the entire logo.

x

x

x

primary color is Pantone 661 (dark blue)

x

typeface: Egyptienne 505 BT Bold

Spacing: The distance between the “H” logo mark and the words is equal to the width of one of the H’s vertical bars plus one squiggle.

Pantone® 661

Pantone® 3278

Pantone®116

Pantone®1525

Pantone® 367

Pantone® 369

Logos Below is a small selection of approved Hallmark Health logos. A CD of all approved logos can be found in the back of this brochure.

Correspondence Materials and Formats Correspondence materials (letterhead, envelopes, business cards, forms) are the most frequently used applications of a corporate identity program. Design of these materials must be coordinated through, and approved by, the Marketing & Public Affairs Department. The following are examples of our correspondence materials. Address: All street and state names should be spelled out (e.g., “Street” and “Massachusetts”, not “St.”, “Mass.”, or “MA”).

Letterhead Paper Stock: Strathmore 80# text, Ultimate White .5" Hallmark Health Corporate Identity Manual and Guide

Other Materials Telephone numbers: Use this format for all phone numbers: (000) 000-0000

Publications and Marketing Materials

Photocopies

Publications and marketing materials are vital links between Hallmark Health and its audiences. The quality of these publications directly reflects on the quality associated with Hallmark Health’s hospitals and organizations. It is critical that these publications adhere to corporate identity standards. We have created templates (see top right) for Publications and Marketing Materials small quantities and pieces that change often Publications and marketing materials are vital links between Hallmark Health and its but still all materials must meet corporate audiences. The quality of these publications directly reflects on the quality associated with Hallmark Health’s hospitals and organiguidelines. If you have a need for a marketing zations. It is critical that these publications adhere to corporate identity standards. We piece, such as a flyer, brochure, or publicahave created templates (see top right) for small quantities and pieces that change often tion, please consult with the Marketing &all materials must meet corporate but still guidelines. If you have a need for a marketing Public Affairs Department, as they arepiece, such as a flyer, brochure, or publication, please consult with the Marketing & Public Affairs Department, as they are responsible for approving all publications responsible for approving all publications created for distribution to patients orcreated an for distribution to patients or an external audience. external audience.

Sometimes it is necessary to use photocopi of forms and flyers instead of custom print materials. To ensure the highest quality cop be sure to copy only from an original and keep the original on file. Any copy that look as if it has been “over-copied,” off centered, is hard to read should be discarded or recy cled and a new one requested.

If a fax number or email address accompanies the phone number, the words “TEL”, “FAX”, AND “EMAIL” should precede it in small caps in the second color. (Note: The word “TEL” is not required if the phone number is used without a fax number or email address.) Fax number can be positioned below the phone number or to the right of it, depending on whether there is space for it.

Pantone® 661

1.25"

3

1.25"

First word of title left-aligns with letter text block

Address block starts 5.444" from left margin and does not extend below 1.25" from top margin.

Paper Stock: Strathmore , Ultimate White

Specific Hallmark program/member (if applicable) in MetaPlusBold typeface

.25"

Envelope

MetaPlusNormal typeface, 10 pt. type on 11.5 pt. line spacing, upper case/lower case, Pantone 661 (blue).

Address block: left edge x=5.444". Right edge should not extend beyond 1.25" from right edge of the page. One line in the address block should base-align with the title in the logo. No text in the block should extend below y=1.25".

.25"

MetaPlusNormal typeface, 9 pt. type on 11 pt. line spacing. Pantone 661 (blue).

Pantone 3278 or whichever second color is required for that program or member of Hallmark Health

Pantone® 3278

Pantone®116

Pantone®1525

Pantone® 367

Pantone® 369

Photocopies Sometimes it is necessary to use photocopies of forms and flyers instead of custom printed materials. To ensure the highest quality copy,

be sure to copy only from an original and How to Order

keep the original on file. Any copy that looks

as if it has been “over-copied,” off centered, or The following is a list of corporate identity is hard to read should be discarded or recycled and a new one requested. materials and the department to contact to to Order orderHow them. The following is a list of corporate identity materials and the department to contact to  Corporate Logos: Marketing & Public order them. Corporate Logos: Marketing & Public Affairs Department, Affairs Department, (781) 338-7550. (781) 338-7550. 





Brochures, Templates and other Marketing

Materials: Marketing & Public Affairs, and other Marketi Brochures, Templates (781) 338-7550. Business Cards: Marketing Purchasing, (781) 306-6523. Materials: & Public Affairs, Letterhead and Envelopes: Enter request with338-7550. Purchasing on Meditech. (781) 

Business Card Pantone 661 (blue)

Paper Stock: Strathmore 88# Bristol Cover, Ultimate White Name: 8.0 pt. type on 11 pt. line spacing, all caps, MetaPlusBold typeface, Pantone 661 (blue)

.25" .25"

Title: 7.5 pt. type on 9 pt. line spacing, upper case/lower case, Meta-Normal typeface, second Pantone color. Add an extra 3 points vertically between name and title.

4

Hallmark Health

Hallmark Health Corporate Identity Manual and Guide

Promotional Items Address block: 8.5 pt. type on 10 pt. line spacing, upper case/lower case, MetaNormal typeface, Pantone 661 (blue).

Promotional Items

Pantone 3278 or whichever second color is required for that program or member of Hallmark Health

Promotional items, such as pens, key tags, bags, and t-shirts, are a great way to increase our name recognition at special events in the communities we serve. It is critical that our logo is produced in a quality manner on these items.

Promotional items, such as pens, key tags, bags, and t-shirts, are a great way to increase our name recognition at special events in the communities we serve. It is critical that our logo is produced in a quality manner on these items.



 

These materials all use the approved corporate

format. If you want to make any changes, you Business Cards: Purchasing, (781) 306-65 must discuss this with the Marketing & Public

Affairs Department. This is the only way we Letterhead can ensure consistentand quality. Envelopes: Enter reques with Purchasing on Meditech.

These materials all use the approved corpora format. If you want to make any changes, you must discuss this with the Marketing & Pub Affairs Department. This is the only way we can ensure consistent quality. Hallmark Health Corporate Identity Manual and Guide

5


Community Connections

PO FALL/WINTER

2004

erves nearly ry year – from experienced a hear recovering from

Hallmark Health’s commitment to quality care

gery, to others ry assistance. are skilled in s with a full range and surgical

Most people would

hristine Candio, utive vice president. r partnership with d Medical Center, d-the-clock, by physician alists,” she adds.

However, as healthcare

care not seen in hospitals.”

A

COMMUNIT Y

NEWSLETTER

OF

HALLMARK

HEALTH

By Michael V. Sack, president and CEO Members of the Lawrence Memorial Hospital Emergency Department.

agree that healthcare is far more advanced

Leading Boston doctor praises new emergency angioplasty service

today than it was 20, 10 or even five years ago. has grown more sophisti-

tarting in the late 1980s, Arlan Fuller, MD, a renowned Massachusetts General Hospital surgical oncologist, and Alan Criss, MD, title at Melrose-Wakefield Hospital (MWH), had worked decentralizing some of the services that were traditionally housed only at large teaching institutions.

S

cated, it has also grown more complex – with care given in hospitals, clinics, doctors’ offices, skilled-nursing facilities and at home. It is crucial that you know that systems are in place to help the doctors, nurses, pharmacists and other professionals involved in your health to deliver the best care possible. That’s why Lawrence Memorial Hospital and Melrose-Wakefield Hospital participate in the National Hospital

rk Health? 7, Hallmark Health is a community-based em serving over nine Boston’s northern suburbs.

Voluntary Reporting Initiative, a national effort to evaluate hospital quality and provide meaningful information to consumers. Reports such as these are just one of the many sources that you can use to choose

NONPROFIT ORG. U.S. POSTAGE PAID BOSTON, MA PERMIT NO. 18443

a hospital. You also gain valuable insights from talking with your physicians, nurses, friends and family. In this issue of Perspectives, you’ll find patient success stories and details on our continuous quality-improvement efforts. And, because research shows that patients who are more involved with their care tend to get better results, our staff has also provided tips on how you can be an active member of your healthcare team.

See Inside Profiles in Quality Care: Shoulder microsurgery gives home-improvement enthusiast her mobility back . . . . . . . . . . . . . 3

Profiles in quality care

Making congestive heart failure easier to diagnose and live with ean Murphy is not your typical heart patient. At 35, the North S Reading-based construction company owner is younger and more physically active than the majority of the estimated 5 million Americans who live with congestive heart failure. Six years ago, Murphy was bothered by blurry vision while doing a building job for his uncle. When tests at Lawrence Memorial Hospital of Medford (LMH) revealed that Murphy had “astronomical” blood pressure, he was referred to kidney and hypertension specialist Anthony Dash, MD. “Dr. Dash was

fantastic with me,” says Murphy. “He was shocked to see such high blood pressure in a person of my age.” Uncontrolled hypertension causes complications But finding the right treatment regime to control his potentially lethal hypertension proved challenging.

In a remarkable twist of fate, Dr. Fuller recently saw his own father’s life saved by the new availability of

the surgery on an emergency basis. To date, 13 cases have been completed with resounding success.

angioplasty at MWH – the community hospital in his hometown. “My dad was out mowing the lawn when he felt a crushing chest pain,” recalls Dr. Fuller. “My stepmother called me at 9:50 am on Sunday and

Hallmark Health President and CEO Michael Sack says angioplasty at MWH is the most exciting healthcare development in the northern suburbs in years. “Our local cardiologists have years of experience performing this

at 11:15 am, my father had the stent in his left anterior descending artery. It was 90 minutes between the onset of my father’s heart attack and the recovery room.”

procedure. Because of state regulations, they have had to go to hospitals in Boston to do it. Now, in conjunction with support from the nationally renowned cardiac

MWH the only local hospital approved for angioplasty Just a few months ago, Dr. Arlan’s father would have been rushed to Boston in an ambulance for the emergency angioplasty he needed, delaying treatment by an hour or

program at Massachusetts General Hospital, we are able to offer qualifying patients emergency angioplasty locally, where a heart attack might occur,” says Sack “We feel we are able to save even more lives every year. The impact of that

more. But since early April, MelroseWakefield Hospital has been offering

is immeasurable. And we’re the only hospital approved for primary angioplasty in the 16 towns we serve.”

When Murphy’s assorted medications Continued on page 2

8

Health Education Calender. . . . . . . . . . . . . . . . 6

S e p t e m b e r. 2 0 0 3

Hospitals offer pneumonia vaccine to improve health of older patients

Community-outreach teams donate cardiac defibrillators in Melrose and Wakefield

Lawrence Memorial Hospital partners with Medford public schools

Raising awareness of substance abuse in Malden

Lawrence Memorial Hospital (LMH)

Two of Hallmark Health’s volunteer community-outreach teams recently donated two cardiac defibrillators to improve public safety in Melrose and

has forged a partnership in the name

Within the past year, Lawrence Memorial Hospital and MelroseWakefield Hospital instituted a

Wakefield.

The City of Malden’s Drug Task Force recently received two grants totaling $120,000 from the Massachusetts Department of Public Health and the Community Development Block Grant Fund to implement a heroin and

LMH has provided medical experts for speaking engagements topics ranging from women’s health

“ It’s the kind of donation that you hope never gets used, but if it needs to be used, it could be a life-saver.” David D’Onofrio co-chairman of the team and director of purchasing and materials management at MWH.

Once known as “the old man’s friend,” pneumonia affects millions of men and women of all ages every year in the United States. It is also one of the leading causes of death in

issues and drug abuse to teen suicide, depression and other mental health issues. The hospital also offered a teacher-training series at the Medford Vocational School for substance-abuse detection and intervention. The hospital has also welcomed a dedicated volunteer corps from the Medford High School, and students have received community service credits from the school for their time

the country. While it does not offer 100 percent protection, Timothy Tierney, MD, a family physician at MelroseWakefield Hospital, notes that the vaccine immunizes against the most virulent strains of the commonest

Team Wakefield presented a

at LMH.

pneumonia-producing bacteria, Streptococcus pneumoniae.

the Melrose community. Team Melrose, one of Hallmark Health’s four volunteer communityoutreach teams, presented recognition plaques to the police and fire departments, which provide lifesaving emergency support to Melrose-Wakefield Hospital.

anyone with a vulnerable immune system — such as those who have had an organ transplant, chemotherapy patients and people living with HIV/AIDS — should also ask their primary health provider about the vaccine.

Local firefighters were all smiles at a breakfast sponsored by Team Melrose.

Pe rs p e c t ive s Fa l l / Wi n t e r 2 0 0 4

p

h

y s

Pe rs p e c t ive s Fa l l / Wi n t e r 2 0 0 4

i

c

i

a

9

p h y s i c i a n

n

The News

Special report

Senior Hallmark Health staff members named to new posts

Minimally invasive spine surgery reduces trauma and recovery time specialties. Classic examples include gall bladder and knee surgery, now routinely performed using laparoscopic or arthroscopic techniques.

Funding approved for new emergency angioplasty suite

Christine Candio, Steven Kapfhammer and Robert Rulison

Kapfhammer, formerly vice president of Physician Services, was appointed executive vice president of MelroseWakefield Hospital. He will oversee the hospital's day-to-day operations, as well as manage the system-wide inpatient rehabilitation programs, laboratories and pharmacies.

New nursing compensation package announced

Note the minimal paraspinal muscle trauma. (Medtronic, Sofamor Danek METRX Microdiscectomy Surgical Technique Manual)

incision. Visualization is achieved with surgical loupes and headlight (or a microscope or an endoscope) and the use of special bayoneted instruments. The limited paraspinal trauma reduces postoperative pain and speeds up the recovery process. Patients return home the same day and resume their usual activities earlier. Furthermore, unlike the standard approach, which requires a proportionately larger incision for an overweight patient, the same size, minimal incision is used to treat all patients regardless of their weight.

Wojciech Bulczynski, MD, North Suburban Orthopedic

The News

[ co n t i n u e d f rom pag e 1 ]

M inimally invasive surgery has made great advances in all surgical

Spinal surgery is evolving in the same direction. While the initial attempts at percutaneous and arthroscopic disk decompression achieved some success, the results were inferior to those of standard diskectomy or microdiskectomy. However, in 1997, Drs. Kevin Foley and Maurice Smith, neurosurgeons at the University of Tennessee, developed a new approach to lumbar spine surgery. Employing muscle-splitting access to the spine, the procedure makes it possible for surgeons to perform a standard diskectomy or microdiskectomy with much less trauma to the paraspinal tissues. The surgery is performed through a tubular retractor, which spreads the paraspinal muscles for a distance of only 16 to18 mm, avoiding most of the muscle stripping necessary during the standard approach. This is achieved by a precise localization with fluoroscopy. Next, sequential dilators are applied which spread the paraspinal muscles until the tubular retractor is placed and attached to a special mechanical arm holding the mechanism in any desired position. Because the mechanical arm is flexible, the exposure can be enlarged from the top of the superior lamina to the bottom of the inferior lamina, making it possible to perform a standard laminotomy/diskectomy or foraminotomy. Unilateral or bilateral procedures can be performed through the same

among the adolescent population in the community and in local schools. Hallmark Health will develop a series of lectures for clinicians to provide education on the incidence, conse-

Melrose police, firefighters and EMS professionals enjoyed a hot breakfast buffet on May 25 in appreciation of their collective efforts to safeguard

purchasing and materials management at MWH. In September, Team Melrose presented a defibrillator to the Milano Senior Center in Melrose to help ensure the safety of the town’s active seniors.

pneumonia shot is part of good preventive health care, says Dr. Tierney. People with chronic lung disease such as asthma or emphysema, or

Malden, Inc., an independent, not-forprofit affiliated with Hallmark Health, are members of the Malden Drug Task Force. Healthy Malden will use the funds to address the burgeoning and sometimes deadly abuse of oxycondone

Team Melrose honors public-safety workers

you hope never gets used, but if it needs to be used, it could be a life-saver,” said David D’Onofrio, cochairman of the team and director of

For anyone over the age of 65, the

opiod education and prevention initiative for Malden adolescents. Both Hallmark Health and Healthy

quences and signs of addiction and will conduct a series of four support groups for Malden families coping with oxycondone addiction.

cardiac defibrillator to the Wakefield High School Athletic Department in to ensure that — in the event of a sudden cardiac arrest during any school event—the victim will have a much greater chance of full recovery. “It’s the kind of donation that

Pneumonia affects millions of men and women of all ages every year in the United States. It is also one of the leading causes of death in the country.

The News

continued on page 2

with the Medford public schools.

at the Medford High School, with

standing order to offer the pneumococcal vaccine to all patients over the age of 65. As a result, 100 percent of patients in this age group were educated about the availability of the vaccine, improving x percent in y months.

A newsletter for the Hallmark Health Medical Staff

Michael V. Sack, Hallmark Health president and chief executive officer, announced the appointments of Christine Candio and Steven Kapfhammer to executive vice president positions and Robert Rulison to the post of system vice president for Corporate Operations, Liaison and Ambulatory Development. “The new positions will allow us to be more responsive to the needs of the communities served by Hallmark Health,” said Sack. “And, these individuals will be responsible for improving the effectiveness of daily operations.” Candio, Kapfhammer and Rulison also plan to work closely with the system’s community and hospitalbased physicians on a number of new strategic initiatives. Rulison will oversee all of Hallmark Health’s support services, property management, ambulatory, diagnostic and site development, as well as outpatient rehabilitation. He also will oversee the system's two major MRI and radiation therapy sites - the CHEM Center in Stoneham and MetroNorth MRI in Saugus. Candio, formerly the vice president of Patient Services at Lawrence Memorial Hospital and director of Hallmark's Women's and Children's Services, was appointed executive vice president of LMH. She will oversee the day-to-day operations of the hospital, as well as assume system-wide responsibility for imaging, respiratory and behavioral health services.

of service, support and education

In a major effort to recruit more nurses and, ultimately, enhance the quality of patient care, a new nursing compensation program was launched recently. “By substantially adjusting our base rate and range for staff and critical care nurses working in patient services, our nursing salary and benefits is far more competitive,” said Edward Butler, MD, chief medical officer. The program will be implemented in three steps resulting in total base rate increases of 12 to 20 percent over the next year. Per diem pay will increase, along with differential rates. The new package also includes new educational benefits. “We all are keenly aware of the critical role nurses play in our healthcare system,” said Dr. Butler. “Clearly, we need to attract and retain dedicated nurses to the Hallmark Health System in order to grow our patient base and maintain our key services and programs. This new salary structure is designed to retain and reward our current nursing staff, as well as attract new staff to join our clinical care team.”

Funding has been approved, and construction on the new emergency angioplasty suite at Melrose-Wakefield Hospital is slated to begin over the next few months. The completion date is set for January 2004. Patients who come to the hospital with acute chest pain or a heart attack and require immediate angioplasty will be able to receive the procedure at MWH. “This new service meets the needs of the people in our communities,” said Moe Akbarian, MD, medical director at MWH. “In an emergency situation, patients will be able to get life saving treatment sooner at MWH, rather than going via ambulance to Boston to receive treatment. Hallmark Health plans to invest an estimated $1.5 million in the new service affiliated with Massachusetts General Hospital. Three cardiologists, along with nurses, technicians and a radiologist will staff the program.

LMH site chosen for national teleconference The Centers for Medicare and Medicaid Services (CMS) selected Lawrence Memorial Hospital as the site for a national teleconference this summer. Led by Charlotte Yeh, MD, regional administrator for CMS, Tom Barker, special assistant to the administrator for Policy and Research, and Tom Grissom, director of the Center for Medicare Management, the event attracted over 200 healthcare administrators on-site or calling in from across the country. The CMS Open Door Forum was organized to discuss policy changes, federal regulations and budget issues impacting local hospitals nation-wide.

Annual golf day raises over $30,000 With the support of many local businesses, organizations, corporations, physicians, employees and community friends, Melrose-Wakefield Hospital’s 22nd Annual Golf Day raised over $30,000 to purchase new equipment for the hospi-

tal’s medical and surgical units. Past golf tournaments have raised thousands of dollars for other key services and programs. The event remains one of the most popular, major fund-raising efforts organized by the hospital and its volunteers each year.

And the winners are… The medical staff at Lawrence Memorial Hospital and Melrose-Wakefield Hospital recently awarded Lisa Pappas and Narika DiCicco each $1,000 scholarships towards continuing their clinical education. Pappas, a health image associate, is enrolled in classes at North Shore Community College. DiCicco, an aide in the OR at LMH, is in her second semester at Lawrence Memorial/Regis College ASN Program. The Medical Staff Scholarship for health professionals was established to promote expert clinical practice in order to meet the ultimate goal of excellent patient care.

Family Practice Residency program honors class of 2003 and program staff Eight members of the Tufts University Family Practice Residency class of 2003 were honored recently at graduation exercises marking the completion of three years of residency training. The three-year program is designed to train and place a continuing supply of primary care physicians in the community. It is closely affiliated with Tufts University School of Medicine and one of only six such programs in Massachusetts. Also, during the graduation ceremony, three residency program staff members received the Sidney Zeitler Award. The award, named for Malden family physician Dr. Sidney Zeitler, who was instrumental in developing the family practice residency program, recognizes individuals who make major contributions to the education of future family physicians. Award winners included Jane Kravitz, residency administrator, Ingrid Long, admission coordinator, and Patricia Mansfield, clerkship coordinator.

LMH and MWH each name director of nursing Brian Pinelle recently was appointed director of nursing at Lawrence Memorial Hospital. Pinelle served as the nurse manager of Medical 4 at Melrose-Wakefield Hospital since March of 2002. Prior to

joining Hallmark Health, he held staff and management positions at the Parkland Medical Center in Londonderry, NH, at the Southern New Hampshire Medical Center and at the Bay State Medical Center in Springfield, MA. Also, Robin Burke, a twenty-year Hallmark Health “nursing veteran,” was

Clinical Updates Clinical come back

Patients contribute to landmark cancer trials

Electroconvulsive therapy (E.C.T.) is a medical treatment that conjures up images that are truly shocking. Scenes from movies such as “One Flew over the Cuckoo’s Nest” have contributed to a confused and negative public perception about the procedure and its effectiveness. In fact, E.C.T. is a modern, highly monitored, standard medical treatment – the practice has become much better understood and certainly made much safer, gentler and better tolerated. Eight and a half years ago, a comprehensive E.C.T. service opened in the Geriatric Medical-Psychiatric Service at Lawrence Memorial Hospital. Currently, the program offers E.C.T on an inpatient and outpatient basis. The patients who benefit from the treatment frequently suffer from severe depression, a major indication for E.C.T. Many patients are in their eighties and nineties and may suffer from concurrent medical illnesses. Collaborating closely with internists, anesthesiologists, nurses and other medical specialists, the E.C.T. service provides a key interface between internal medicine and psychiatry. This kind of coordinated care often provides the best outcomes for older individuals. Some patients’ depressive episodes can be unresponsive to medication alone and accompanied by psychotic features. In these cases, it seems unwise to risk waiting weeks for a medication to work. Such patients need immediate and reliable treatment, and E.C.T. is an effective way to relieve the underlying depression. E.C.T. repeatedly demonstrates its effectiveness. For certain groups of depressed patients remission rates are up to 90 percent. It's proven to be quite safe and, for some, lifesaving. As patients age, and if they become depressed, E.C.T. often is the treatment of choice. In fact, a 2001 Consortium for Research in E.C.T. (C.O.RE.) report details a study of 253 patients with major depressive disorders treated with bilateral, dose-titrated E.C.T. and divided into three groups (< 45 years old, 46 – 64 years old and > 65 years old). The report concludes that older age conferred a greater likelihood of achieving remission. For further information, to schedule a consultation or refer a patient for E.C.T., call Anthony Weiner, MD, at (781) 306-6162.

The New England Journal of Medicine recently reported that the drug finasteride had a significant impact in preventing prostate cancer in healthy men. On the breast cancer front, a new study demonstrated that post-operative chemotherapy given in a more compact course of treatment to high-risk patients was safer and more effective than older therapies. A number of patients at Lawrence Memorial Hospital and Melrose-Wakefield Hospital have participated in these seminal studies. Because Hallmark Health is tied to the National Cancer Institute (NCI), patients have access to cutting edge cancer treatments. “We check our patients against about three dozen trials open to them. Those who are eligible can volunteer for a suitable clinical trial and continue to receive all of their care at LMH or MWH,” said Douglas Taylor, MD, chief of hematology/oncology at LMH and senior investigator for cancer research. Patients understand that they are making a contribution to science with no guarantee of benefit to them. “I often think of a fellow with metastatic bladder cancer who volunteered ten years ago for a trial with Taxol, a new drug very few of us knew much about then,” Taylor said. “He had a dramatic response and a prolonged survival. The trial put Taxol on the map for bladder cancer, and the patient never had to leave Medford.”

Anthony Weiner, MD, director of E.C.T. Services, LMH

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Hallmark Health

named director of nursing at MWH. Beginning as a nurse manager in the hospital’s Surgical ICU in 1983, she managed Medical 4 and 5 for a number of years and worked in the endoscopy unit. Prior to joining MWH, she worked at Union Hospital in Lynn as the assistant head nurse in the ICU.

Douglas Taylor, MD, chief of hematology/oncology, LMH

Blood-drawing available at many sites Did you know that patients requiring blood-drawing services have a several options? Many patients have their blood drawn at the time of a scheduled visit to their physician. These services are provided at the Melrose-Wakefield Hospital, Lawrence Memorial Hospital and blood drawing stations located at physician office buildings. There are two other locations with easy access, ample parking and minimal wait times. These sites can provide services to patients who present with a laboratory requisition or who need their scheduled orders to be accessed. The sites are: the Malden Walk-in Center, Malden Medical Center, 100 Hospital Rd, Malden and PSC at 3 Woodland Road, Suite 307, Stoneham. Both sites are open Monday through Friday, 8:00 am to 4:00 pm (closed for lunch: 12:30 to 1:30 pm). Call (781) 979-3151 to schedule patient blood tests.

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We l c o m e

Preparing for Your Admission

D uring your stay at Melrose-Wakefield Hospital, part of the Hallmark Health

Prenatal education Hallmark Healthâ&#x20AC;&#x2122;s Community Services department offers prenatal and family education programs

System of care, our expert team of physicians, midwives, nurses, lactation consultants, social workers and

to prepare you for the childbirth and parenting experience. Classes include: childbirth preparation, infant care, pain management for birth, sibling preparation, breastfeeding, and prenatal exercise. To fit your busy schedule, classes are conducted throughout the year, including evenings and weekends. To

others will work closely with you and

find out more about the prenatal and family education programs, call (781) 338-7561.

your family to ensure that you are

Touring the maternal-newborn facility We suggest scheduling a tour of the maternal-newborn facility before you deliver your baby. Becoming

all are off to the best possible start. From labor and delivery, to the day of discharge and beyond, you can

familiar with the surroundings prior to delivery will make you feel more at ease. To schedule a tour, please call (781) 338-7561.

Selecting a pediatric care provider We strongly encourage you to select your pediatric care provider before your baby is born. If you

count on the people and resources at Melrose-Wakefield Hospital. They will care for your medical and emotional needs, help you develop the skills

do not already have a physician for your baby, ask your obstetric provider for a recommendation, or call Hallmark Healthâ&#x20AC;&#x2122;s physician referral program 1800-540-9191.

What you will need to bring to the hospital As your delivery date draws near, you may want to pack a bag to take to the hospital. Here are some

necessary to care for your newborn, and provide information about a variety of

suggestions for what it should include:

For You:

resources that will be helpful in your journey as a parent. This booklet is designed to answer questions about the policies and procedures

For Baby Nursing or maternity bra

Socks to keep your feet warm during labor

Seasonal-appropriate clothes to wear home from hospital

Loose clothes for trip home

Lip balm

at Melrose-Wakefield Hospital and to inform you about what to expect during your hospital stay.

Car seat

Eyeglasses, particularly if you wear contact lenses

For Your Support Person

Focal point (photo or other item)

Change of clothes

*Maternity and nursing bras are available

Camera Phone numbers of family/friends

Robe and slippers

for purchase through our Lactation Program. For more information, please call (781) 979-3650.

Toiletries

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Hallmark Health

M a t e r n a l - N e w b o r n

S e r v i c e s

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M e l r o s e - W a k e f i e l d

H o s p i t a l

M a t e r n a l - N e w b o r n

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M e l r o s e - W a k e f i e l d

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Northeastern University


YOUR SUMMER STARTS HERE.

YOUR SUMMER STARTS HERE.

Summer Programs for High School Students 2014

Summer Programs for High School Students 2014 Experience College. Experience Boston. Experience Northeastern. Learn more at www.northeastern.edu/cps/summer2014 My Kaywa QR-Code

www.northeastern.edu/cps/summer2014

Experience College. Experience Boston. Experience Northeastern. Live on campus, meet new friends from around the world, and take college classes taught the Northeastern way – where the real-world meets the classroom. Our Summer Programs are an exciting opportunity for you to experience college life and summer in an amazing city. Test an area of study. Prepare for college and beyond by exploring classes in entrepreneurship, sports leadership, robotics, and more. Put ideas into action. Whether you’re programming an app or creating a business plan, you’ll watch your ideas come to life. Explore Boston. Our 73-acre campus is set in America’s best college town, Boston. Visit Fenway Park, the North End, Newbury Street, and all summer in Boston has to offer. My Kaywa QR-Code

www.northeastern.edu/cps/summer2014

Learn more at www.northeastern.edu/cps/summer2014 877.668.7727 http://kaywa.me/fJQ9V

Download the Kaywa QR Code Reader (App Store &Android Market) and scan your code!

Northeastern University

http://kaywa.me/fJQ9V

Download the Kaywa QR Code Reader (App Store &Android Market) and scan your code!


SUMMER PROGRAMS FOR HIGH SCHOOL STUDENTS

Experience College. Experience Boston. Experience Northeastern.

REGISTER FOR AN EVENT.

Summer Programs at Northeastern are designed to prepare high

Check our website for upcoming webinars The College Prep Experience

school students for the academic, social, and campus experiences

The College Prep Experience introduces rising sophomores, juniors, and seniors to the collegiate academic experience. This program is modeled after the first semester of a typical freshman year and prepares you for your first year as an undergraduate student. Program content is designed to develop your confidence and independence.

of freshman year in college. Our program builds upon Northeastern’s world-renowned experiential learning strengths where our industry expert faculty bring the real world to the classroom. The results? Practical and valuable skills and concepts to apply

and open houses to learn more.

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throughout college and beyond.

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Earn six college credits

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Course work mirrors traditional first year college curriculum

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Life skills workshops to foster a smooth transition from high school to college

Northeastern University

1.877.668.7727 Four weeks, running from July 1-26, 2013 Summer Programs

www.northeastern.edu/cps/

50 Nightingale Hall summer13 Hybrid format combining online and in 360 Huntington Avenue class learning Boston, MA 02115-9877

QUESTIONS? Contact an enrollment coach: 1.877.668.7727 summerprecollege@neu.edu

Why Consider Summer Programs at Northeastern? APPLY TODAY

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January 31, 2013 Early Application Deadline

March 15, 2013 Final Application Deadline

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Get a taste of college life. Live on campus, explore Boston, take college classes (and earn credit), and experience hybrid learning – a blend of classroom and online components.

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Test-drive a major. From entrepreneurship, to sports leadership, to information technology. Get an inside look at majors in thriving industries.

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Learn the Northeastern way, put ideas into action. Develop a business plan, give a sales pitch, or program a new technology in our app lab. Create a capstone project to add to your portfolio. Competitive Tuition. Our hybrid learning model results in affordable tuition…and time for other summer plans!

SUMMER PROGRAMS Our summer programs include credit and non-credit options and offer a unique academic experience where intellect and

experience intersect. Students are encouraged to live on campus and become active members of our academic community.

Experience College. Experience Boston. Experience Northeastern.

Northeastern University

|

www.northeastern.edu/cps/summer13

Summer Seminars

College 101

Summer Seminars represent programs that are unique to Northeastern. Class sizes are kept small, providing a specialized experience where creativity and engagement are encouraged. Seminar topics introduce you to a major and bring experiential learning into the classroom, where practical application is emphasized. Other highlights include group discussions, individual and group presentations, and a final capstone project to add to your portfolio.

Our College 101 program provides an introduction to the academic and social expectations of first-year college students. You will choose a topic of focus, and participate in a series of workshops dedicated to preparing you for the challenges of freshman year. This program will serve you well in your final high school years as well as prepare you for college from the application process to your first semester.

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Three weeks, running from July 1-19, 2013

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Hybrid format combining online and in class learning

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Earn three college credits

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Seminar topics in entrepreneurship, sport in society, information technology (app creation)

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Two weeks, running from July 1-12, 2013 Non-credit Campus format, all classes take place on campus

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Topics in: Introduction to College Writing, Public Speaking and Debate, Skills for Academic Success

Experience College. Experience Boston. Experience Northeastern.

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www.northeastern.edu/cps/summer13


A Guide to Earning your EdD

A Guide to Earning your EdD

The Doctor of Education (EdD) program offered by Northeastern University’s College of Professional Studies equips educators and other working professionals with the advanced research skills and knowledge to anticipate, investigate, and innovate solutions to current and future challenges within their organizations.

The EdD Student Experience I chose this program because it provided the convenience of online

Your transformational experience begins with a decision to become a scholar in practice. While you’re considering our Doctor of Education program, here are some tips and best practices we recommend to assist you on your path to success.

learning, a varied menu of courses, and the individualized attention of a more traditional course of study. The pathway to successful completion was clear from the start—I was able to attain my ultimate

Tips and Best Practices

research goal without sacrificing the opportunity to expand my

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Become acquainted with online technology and videoconferencing tools. You will communicate with classmates and faculty using classroom resources within and outside of NU Online coursework. Becoming familiar with these tools and best practices will provide you with many communication options.

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Use the reference librarians and electronic resources at Northeastern University Libraries. Northeastern’s extensive virtual resources include digital archives, research materials, and publications. Visit http://library.northeastern.edu/ to learn more.

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Know APA Style®. The American Psychological Association (APA) citation and style, sixth edition, is the academic format adopted by the Doctor of Education program for all writing assignments and thesis work.

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Ask your family and friends for help when you need it. Sharing your experiences also will help your network of loved ones better understand the commitment that you have made to pursue your academic and professional goals.

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Set realistic goals and timelines. At all stages of the program, be sure to tackle small sections and work on them regularly. Stay consistently engaged in the coursework and with your program faculty and thesis advisor.

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Attend a proposal hearing and defense. We encourage you to attend thesis milestones to gain a better understanding of what each step will entail as you develop your own thesis.

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Be prepared to work with faculty and fellow students to refine and develop your problem of practice, research questions, and research design. Program faculty and your thesis advisor will engage you to think critically about your work throughout the doctoral process. Your peers also can provide valuable insights.

to equity and diversity in education. The flexibility of the online/

Have outside readers review your work before you send it to your advisor. Form a critical friends’ group with other doctoral candidates to share feedback, support, and motivation. Sharing your doctoral journey with fellow candidates is a critical part of the EdD experience.

This program is clearly not just about awarding degrees. It is also about

A Guide to Earning your EdD Preparing professionals to make a real difference in the places they live and work. n

Preparing professionals to make a real difference in the places they live and work.

Doctor of Education (EdD)

knowledge through exploration of other topics relevant to

Gina S. Kahn

educational leaders today.

My classmates were from diverse fields and institutions within higher education. Some worked for Ivy League and state institutions, while others worked for community colleges and for-profits. I’ve worked my entire career with small liberal arts colleges, so my interaction with other students broadened my understanding of higher education and of how these other institutions are structured and governed.

Aaron Burgess

I chose Northeastern’s Doctor of Education program based on the stellar reputation of the University and its demonstrated commitment hybrid format and affordability were also key. By requiring students to complete at least two courses on the ground, NU Online recognizes that a brick-and-mortar space is essential to maximizing our experience.

Joan Burkhardt

creating a lifelong community of friendship and professional networks.

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Application Checklist

Preparing professionals to make a real difference in the places they live and work.

Doctor of Education (EdD)

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Application Checklist

Continued

Are you ready to apply to the EdD or just want to see what the process entails? Follow our easy step-by-step checklist to get started.

Step 1 Request your official undergraduate and graduate transcripts. Start this process now to ensure your transcripts arrive on time.

Tip We recommend submitting your application as soon as possible. The EdD has two start options and two application deadlines every year. July start application deadline is February 1st. January start application deadline is August 1st.

 Official copies of your undergraduate and graduate transcripts should be mailed to: Tip Transcripts typically take 2-3 weeks to be processed from the day they are requested.

Northeastern University College of Professional Studies Office of Admissions 50 Nightingale Hall 360 Huntington Avenue Boston, MA 02115-9959

 Reach out to three or more references and ask if they will write you a recommendation. Let them know they will receive an email from Northeastern University CPS with instructions on how to submit their recommendation (email will go out through the online application system when you enter your references in step three). You will need: One Faculty Recommendation: Must be from a faculty member in your previous graduate program who can attest to your readiness for doctoral work. If you have been out of school for more than 5 years and are no longer acquainted with a faculty member, please choose a professional who can speak of your academic capabilities to engage in doctoral level research and writing.

Tip Recommendations should be an electronic letter attached to the online recommendation form.

Two Professional Recommendations: Must be from individuals who have either academic or professional knowledge of your capabilities, a supervisor, mentor, or colleague. It is preferred that one letter of recommendation come from your current employer and/or supervisor.

Step 3

Step 2

Begin your online application  Go online www.cps.neu.edu/admissions and start your application.

Prepare your resume, admissions statement, and three references. You will need these before beginning the online application.  Update your Resume.  Write your admissions statement by answering the following questions individually. If you plan to cite sources, please use APA citations. 1. From among the most significant issues in education/organizations today, what specific problem of practice are you interested in investigating during your doctoral study? (1,000 - 1,200 words) n Describe the problem of practice n Explain why you want to investigate it n Provide a strong rationale for the significance of the problem

Tip The EdD program requires three years of related experience. Make sure your resume includes this required experience. Tip You will need to upload your admissions statement in one document. Be sure to answer each question separately within the document.

2. How have your previous research, work, and life experiences prepared you for the Doctor of Education program? (300 - 400 words)

Please note: Students must be able to participate in the summer residency in their first and second years in the program, regardless of whether they begin in the summer or winter quarter.  Upload your resume and admissions statement  Enter your references  Submit your application!

Next Steps: Once you submit your application and we receive all required materials, your application status will change to “complete and under review.” You may check this by logging back in to your application. Our faculty review committee begins reviewing applications after each application deadline. All decisions are released via email roughly two months after the application deadlines.

Please be aware that the University’s academic policy on plagiarism applies to applicants’ statement of purpose. Continues on next page

Questions? Email cpsadmissions@neu.edu or call 877-668-7727

Tip When selecting a term, please note that you can only start the Doctor of Education in July (Summer Quarter) or January (Winter Quarter) Tip If you are unable to upload one or more of your application pieces, you can still submit your application and forward any missing material to: cpsadmissions@neu.edu. Tip You will need an email address for each reference. Tip Your official transcripts and recommendations must arrive before your application is complete and ready for review by our admissions team.

July Start Application Deadline: February 1 January Start Application Deadline: August 1

Northeastern University

Preparing professionals to make a real difference in the places they live and work.

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Preparing professionals to make a real difference in the places they live and work.

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Enough about us, letâ&#x20AC;&#x2122;s talk about you.


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