72 | BOOK OF THE MONTH
HOT WOMEN ROCK Motivational writer and speaker Pat Duckworth’s latest book will give you an impetus to turn entrepreneur
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or 32 years, Pat Duckworth worked in UK’s public and voluntary sector. By the time she was 50, she had an MBA and had risen to the dizzying rank of deputy director in the Senior Civil Service. But she also came to the realisation that she wasn’t happy. So she retired from work, and turned entrepreneur. In the next five years, she set up a practice delivering courses and workshops, wrote three books, developed online programmes and was invited as a speaker to five countries. Her USP is inspiring people to follow their dreams. And her latest book Hot Women Rock is all about helping them discover their ‘midlife entrepreneurial mojo’. Using tools from neurolinguistic programming, the book guides you through the six neurological levels (NLLs) that guide and motivate human beings in their day-to-day lives. These go from environment, behaviour, capabilities and resources, values and beliefs, identity to finally one’s spiritual purpose. Kay explains that to make effective changes in one’s life, it makes sense to involve all
the NLLs and to make sure they’re all aligned. “People who have well-aligned neurological levels are emotionally and mentally strong,” she writes. “Their values and beliefs support their identity. Their behaviour helps them to develop the capabilities and resources they need to pursue their purpose. When you meet them, you feel their purpose shining through. They are totally congruent.” The book also features the inspiring stories of 21 women who turned entrepreneur midlife. They are heartening tales of struggle, doubt and finally finding one’s true purpose. For those who think something is ‘missing’ in their career and are seeking something more from life, this book may just tip you over the other side of your mental boundaries. July 2017