Page 22

CHARITY

Making a Difference Assistance League Celebrates 30 Years of Service

W

Article by Whitney Butler | Photos courtesy of Assistance League of Inland North County hat would you do if you won $50,000? When San

to recruit women interested in supporting a chapter in the north

Diego North County resident Janet Southerland

county region of San Diego – a solution for San Diego chapter

won Paul Newman’s Own/Good Housekeeping

members who struggled to commute south regularly to volunteer.

Recipe Contest in 1992, she donated the entire

$50,000 grand prize to the Assistance League of Escondido Valley

“One-hundred and ten women showed up that day,” Ferry said. “Seventy-nine of them joined. I’d say that’s pretty good.”

– a women’s nonprofit organization dedicated to serving the

The League’s first chapter house was an old building at

community through a variety of localized programs. Still a member,

Washington Park. The original thrift store, called Bargain Box,

Sutherland’s contribution embodies the altruistic spirit that connects

opened in 1985 in a rented building on South Escondido Boulevard.

the women and girls of the chapter – known today as the Assistance

Ferry laughs when asked about challenges the organization faced

League of Inland North County.

during these early years.

You’ve probably passed the chapter building on East Valley

“I never heard anyone complaining!” Ferry said.

Parkway, maybe even gone inside the Thrift Store & Consignment

Capital campaigning along with Southerland’s prize winnings and

located on the first floor, but you might not know how this chapter

$10,000 from Major Market allowed the chapter to purchase its first

of the nationally recognized Assistance League impacts the lives

property – an old Auto Club building on East Valley Parkway. The

of children and seniors in north county. And it’s no wonder.

current chapter building (also the Thrift Store & Consignment) is

Today’s philanthropic landscape is just as competitive as for-profit

the hallmark of the League’s dedicated members, which, through

business’. Yet the members of the Assistance League have realized

a second round of capital campaigning and a generous donation

their efforts to organize, sustain and provide to those most in need.

made by the late Matt and Jean McLaughlin, was beautifully

As the chapter celebrates its 30th anniversary, Marti Ferry, one of

renovated and paid for in full. The building bears the couple’s name

three original founders, recalls the coffee invitational held in 1982 22 | EM magazine

in honor of their outstanding contributions.

Escondido Magazine spring 2015  

Here are featured stories for The Escondido Magazine Spring 2015 issue published by the Escondido Chamber of Commerce for the City of Escond...

Escondido Magazine spring 2015  

Here are featured stories for The Escondido Magazine Spring 2015 issue published by the Escondido Chamber of Commerce for the City of Escond...

Advertisement