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MSc Wine Business CV Book 2015 6th intake



programme director can only achieve goals with a supportive and productive team. The team requires a challenging and rewarding working environment, and the necessary skills to best use the tools at their disposal. If these ingredients are put together effectively, a team can achieve greatness in any endeavour. In my five years of managing the MSc in Wine Business programme with the School of Wine and Spirits Business, I have not previously had the opportunity to compile and promote my team in this manner. The students of the MSc Wine Business are being prepared for their professional career in the wine sector. In a matter of months, they will be released into the work environment with the knowledge, skills and global network of contacts required to help them in their quest to help the wine sector recover from a generation-long crisis.

Dr. Damien Wilson Head of the MSc in Wine Business Associate Professor School of Wine and Spirits Business

This class of 2016 exudes all of the qualities that we need to help redevelop the wine sector. Every one of the students in this booklet has the necessary skills to apply the controls necessary in finance and regulatory management. Further, they have all contributed to professional wine events on communications, distribution and merchandising. Being a multi-national group, and having already tested their skills in research, sales and negotiation, they are also sensitive to the cultural mores that pervade the world’s growing wine markets. I am confident that every one of these students would be capable of contributing positively to any business in the wine sector that is lucky enough to have them as an employee. The wine sector needs more professionals who have a grasp on the changing nature of wine business in the modern world. Every one of these students prides themselves on their wine knowledge. As a wine business, you would also be confident in their capacity to contribute to the bottom line. I encourage anyone looking at this booklet to get in touch with these students while you still can. Once their studies are finished, it will already be too late.

Haoran CHENG                                                         Age  27   NO.28  DONGZHIMENWAI  AVENUE  BEIJING  CHINA                                                                                      +86  13283209088  

Job objective   Wine  Sales  Manager    

Education  

Master’s Degree   in   Wine   Business,   Burgundy   School   of   Business,   Burgundy,   France  (2014-­‐2015)   Bachelor’s   Degree   in   International   Business   &   Trade,   Kyunghee   University,   Seoul,  South  Korea  (2008-­‐2012)  

Wine business  knowledge       

Wine marketing   knowledge   of   China   and   analyze   wine   trend   and   make   judgment  as  fast  as  possible     Wine  Logistics  knowledge   Wine  communication  and  negotiation  skills   Wine  law  and  risk  prevention  knowledge   Comprehensive   analysis   of   customers’   needs   and   the   company’   products,   customized  to  meet  customer's  marketing  programs    

Professional Experience   Wine  Sales  Manager,  Beijing  787,  3  years    Visited  at  least  200  wineries  and  tasted  at  least  8000  different  kinds  of  wine    Participated  in  weekly  sales  and  training  meetings    Assisted   consumers   in   developing   and   enjoying   wine. Followed   customers,   sold   and  recommended  newly  launched  products.  Built,  developed  and  maintained   relationships  with  customers    Evaluated  customers'  credit  status,  collected  the  money  and  coordinated  with   Customer  Assistance  Department    Administered   event   planning   and   coordination   with   participants;   organized   new  and  various  events  such  as  local  trade  shows  and  tasting  events    Oversaw,  planned,  communicated  and  executed  sales  goals  

Language skills   English  average  (IELTS:  6.0)       Korean  fluent       Chinese  fluent  

Interests  

Collecting stamps  and  coins   Running  (three  times  a  week)  

Shaoying CUI   0754424172   17,  rue  Molière,  21000  Dijon,  France  

Objective: Sommelier Assistant Education 2015

Master of Science in Wine Business Burgundy School of Business, Dijon, France


Bachelor of Management in Hotel Management

(4 years)

Zengcheng College of South China Normal University, Guangzhou, China

Wine Certificates ISG Wine Fundamentals Certificate Level 2 (International Sommelier Guild) Argentina Professional Wine Course Level 1 ESW® Level 1 Foundation Certificate in Wine

Work Experience 2013

Shop Manager (Everwines Guangzhou Shop)

(1,5 years)

Torres China • Customer relationship: VIP, achieved goal, advice • Management skills: training, daily inventory • Finance affairs: daily sales report, monthly expenditure report • Marketing management: scheme event, product display, promotion • Staff Management: sales training, service training


Front Office Manager

(3 years)

Lotus Garden (GDH) Hotel, China • Customer relationship: VIP service, achieved sales target, customer satisfaction • Strain capacity: handle complaint • Management skills: training, monthly inventory • Finance affairs: daily sales report, monthly expenditure report, control cost • Marketing management: scheme event, increase occupancy rate • Staff Management: sales training, service training

Language Chinese, Cantonese,mother tongue English, fluent (IELTS 6.0) Korean, fluent (TOPIK Level 4) French, basic technical skills

Hobbies I like backpacking travel and I have been to 60% of the Chinese city, Vietnam, Malaysia, Bali, Spain, France, Switzerland, Italy and Greece. I like visiting vineyard to learn how to make wine and cultivation. I have been to the wine region of France (Burgundy, Alsace), Spain (Penedes, Rioja), Greece (Santorini), Italy (Veneto, Toscana, Motalcino).

Paul DEMEULENAERE 18 rue Richebourg, Étage 1 21220 Gevrey-Chambertin 27 Ans Français Véhiculé

Étudiant Anglais courant en Master of Science Wine Business Recherche de Poste Commercial FORMATION 2015 (1 an)

Master of Science in Wine Business, SWSB, Dijon

2011 (3 ans)

Diplôme d’ingénieur, École Polytechnique Universitaire d’ingénieurs de Lille

2008 (3 ans)

Classes préparatoires Maths Sup/ Spé aux Grandes Écoles scientifiques


Bac série scientifique, mention Assez Bien


 

Académique : Viticulture, Œnologie, Marketing, Réglementation, Finance Domaines visités : entre autres en Champagne (De Venoge, Lonclas), Provence (Pibarnon, Paternel, Citadelle), Bourgogne (Boisset, Carillon, Thevenot, Heresztyn, Chapuis), Pays de la Loire (Huet, Bregeon, Taille aux Loups) Participation aux foires et salons : Vignerons indépendants à Lille et Paris, DWCC (Montreux, Suisse), Grand Tasting, London Wine Fair, Prowein Gestion de ma cave personnelle : 800 bouteilles

EXPERIENCES PROFESIONNELLES 2013 Account Manager, SSII Logica puis CGI (Paris-La Défense) (2 ans 6 mois) Ventes 2011 : 800 K€, 120% des objectifs, «Diamond Award» pour performance commerciale Ventes 2012 : 800 k€, 100% des objectifs    

2013 (4 mois)

Définition du plan d’actions commerciales en coordination avec le Key Account Manager et organisation d’événements destinés aux clients Pilotage et coordination de l’avant-vente, réponse aux appels d’offre et suivi des consultants en mission Recrutement, sélection de candidats indépendants Facturation et tenue de compte

Account Manager, SSII Proxiad (Lille) Marge dégagée : 8k€ 

Réponse aux appels d’offre et gestion des prestations existantes


Titulaire du Brevet de Base de pilote avion (total de 50 heures de vol) Tir sportif (pratique bihebdomadaire)

Bonjour! M� nam� i� Kriste� Duff After completing two Masters degrees in Wine Business and Media respectively, I am on the lookout for a challenging position in Wine Marketing, Communications and Sales.

Ge� i� touc� +33 (0)6 95 84 51 91 | 14 rue Vauban, 21000, Dijon, France Instagram and Twitter: @kristenduff

Educatio� 2014 - 15

Master of Science (MSc) in Wine Business, Burgundy School of Business, France

2012 - 13

Master of Arts (MA) in Media Theory and Practice, University of Cape Town, South Africa

Recipient of a full scholarship from the French Government

MA thesis project consisted of a research paper as well as Generation Wine, a 48-minute documentary film co-directed with Gosia Podgorska, which has already won several awards, including Best Film for Wine Professionals at the 2014 Oenovidéo awards in Paris Generation Wine examines issues in the South African wine industry including alcohol abuse, advertising legislation and emerging markets, and has already been adopted as an educational tool at the University of Cape Town and Burgundy School of Business in Dijon


Master’s Semester Abroad Programme, Sciences Po Paris, France

Selected as one of two South African students for the highly competitive six-month exchange programme to Sciences Po Paris, which is world-renowned as a centre for global affairs


Postgraduate Diploma (PGDip) in Management and Marketing, University of Cape Town, South Africa Awarded the top student prize for achieving the highest overall grade in six courses and the diploma

2008 - 10

Bachelor of Arts (BA) in Film and Media Production, University of Cape Town, South Africa Achieved the degree with distinction in Film and Media Production, Film Studies and Business French

�perienc� 2014 (5 months)

2013 (7 months)

2013 (2 weeks)


(6 months)

Content and Community Manager, Nifty250 (Instagram printing service), South Africa Responsibilites included: B2C and B2B communications, implementing and monitoring social media marketing campaigns, running Google AdWords search and display campaigns, web copywriting for the entire Nifty250 website, writing press releases, updating orders, maintaining the company’s blog on a regular basis, product and event photography, weekly brand activitations and event organisation in collaboration with major brands such as Pernod Ricard, Grazia and Dove

Sales Assistant, Skinny laMinx (Textile design studio), South Africa Position selling textile products at the weekly Neighbourgoods Market

Production, wardrobe and makeup assistant, Slingshot Media, South Africa

Oversaw makeup and assisted with wardrobe and production during the shooting of To Who, a soccer upliftment series created to teach sport-related values to children

Film and Media Studies Tutor, University of Cape Town, South Africa Selected and employed to teach Media Studies to a class of undergraduate students as a supplement to their lectures Facilitated group debates, created lesson plans to support core modules, provided detailed feedback consultations with students on an individual basis, and assessed all coursework

Language� French

English Native speaker

Written and spoken

Language of instruction throughout education

Undergraduate major in Business French 5 months stay in Paris (2012) and currently attending advanced level French classes in Dijon

Interest� Lifestyle and Travel Photography Proud owner of a Canon 7D and a Hasselblad XPan, with a keen eye for taking beautiful images Completed a number of lifestyle shoots for small businesses and publications in South Africa

Scuba Diving

Open-water CMAS certification Repressed inner pirate - most enthusiastic about sunken ship dive sites

Oil Painting

Portraits and nature

Filmmaking Filmed and edited short films for passion projects including the Poncho Project, a non-profit iniative to provide residents of the Haven Night Shelter with warm garments, the UCT Film Festival and the 2014 Digital Wine Communications Conference (links available upon request)

Achievement� 2014

French Government Scholarship (Campus France) Best Film For Wine Professionals for Generation Wine at Oenovidéo 2014 (Paris)

2013 2012-13

National Film and Video Foundation of South Africa Scholarship Master’s Research Scholarship (UCT)


University Research Scholarship (UCT)


Top student award (class medal) for Postgraduate Diploma in Marketing, including the top grade for 6 of the diploma’s semester courses


Graduated from BA in Film and Media Production with distinction, as well as distinction in majors Humanities Faculty Scholarship (UCT)


Placed on the Dean’s Merit list for three consecutive years of undergraduate studies


Class medal for Writing and Editing in the Media Winning film at UCT Short Film Festival with Pass The Salt, a two-minute stop-motion romantic comedy Selected for the Golden Key International Honours Society, in recognition of academic excellence


Academic and Public Speaking Honours Top final-year student for English and French at Cornwall Hill College FR  +33614231250  /  FIN  +358405225886   35  rue  Jeannin,  21000  Dijon,  France   Twitter  (@OKaikkonen)  /  LinkedIn  /  Facebook  

Oskari KAIKKONEN   26  years  old   Finnish   Objective:  Sales  Executive  /  Brand  Ambassador    

Education M Sc  in  W ine  Business  -­‐  Burgundy  School  of  Business  -­‐  Dijon  -­‐  2015  (1,5  years)   Bachelor’s  Degree  in  Hospitality  M anagem ent  -­‐  HAAGA-­‐HELIA  University  of  Applied  Sciences  -­‐  Major   in  Hotel  Management  -­‐  Helsinki  -­‐  2012  (3,5  years)    

Wine Management  Experience   M Sc   in   W ine   Business:  The  Wine  Market,  Distribution,  Negotiation  and  Wine  Sales,  Structured   CRM,   Right   and   Regulations   in   the   Wine   Sector,   Wine   Business   and   Media,   Introductory   Wine   Business  Finance,  Digital  Wine  Business  Management,  Financial  Control  in  Wine  Business,  Research   in  Wine  Business  and  Adopting  Innoations  in  Wine  Business,  Viticulture  and  Oenology  for  Business   Professionals,  Grapes  and  Wines  of  the  World  and  Sensorial  Analysis  and  Appreciation   W SET  level  3  and  W SET  level  2   Attendance   to   Digital   Wine   Communication   Conference   (DWCC),   ProWein,   Grand   Tasting   Paris,   VinItaly  and  London  Wine  Fair   Field   Studies:   Maison   d’Olivier   Leflaive,   Maison   Joseph   Drouhin,   Domaine   Chapuis,   Maison   Ilan,   Domaine   Newman,   Jean-­‐Claude   Boisset,   Domaine   Philippe   Girard,   Domaine   de   l’Arlot,   Domaine   Amiot-­‐Servelle  and  Stephane  Tissot         Specialized  in  Burgundy,  Spanish  and  Portuguese  wines  and  regions   Interested  in  unusual  and  rare  grape  varieties  and  wine  regions     Developing  my  wine  knowledge  through  wine  literature,  magazines  and  media  on  a  daily  basis   Improving  tasting  skills  and  knowledge  by  attending  and  organizing  tastings  on  weekly  basis   Travelling  through  wine  regions  in  Europe:   • France:   Champagne   AOC,   Burgundy   AOC,   Côte   Rôtie   AOC,   Hermitage   AOC,   Jura   AOC   and   Provence  AOC   • Italy:   Toscana   (Chianti   Classico   DOCG),   Liguria   (Cinque   Terre   DOC)   and   Sicily   (Etna   DOC   &   Cerasuolo  di  Vittoria  DOCG)   • Germany:  Mosel  QbA   • Spain:  Madrid  DO     Wine  collector:  Collecting  fine  wines  around  the  world  and  aging  them  in  a  wine  cellar  

Professional Experience   CMB-­‐Ravintolat  Oy  -­‐  Restaurant  Maya  Bar  &  Grill  -­‐  Helsinki  -­‐  2009-­‐2014  (6  years)   Restaurant  Manager  -­‐  2014  (2  years)   Leading  front  of  house  supervisors,  waiters  and  kitchen  staff  together  with  the  Head  Chef  of  Maya   Bar  &  Grill,  20  employees   Responsible   for   the   restaurants   revenue,   budgeting,   development   processes,   future   planning,   restaurants  property  and  beverage  selection  (wine,  spirits,  beer  and  soft  drinks)   HR   -­‐   Responsible   for   human   resources   including   recruitment,   planning   duty   rosters   and   creating   good  and  motivated  working  environment  and  atmosphere  together  with  the  staff  

CRM -­‐   Responsible   for   CRM   database,   searching   for   potential   new   customers,   handling   customer   requests,  feedback  and  complaints  through  email  and  social  media   Marketing  -­‐  Responsible  for  the  restaurants  marketing  plan  and  content   Communication   -­‐   Responsible   for   the   communication   and   information   inside   and   outside   the   restaurant   Attending   wine   fairs   and   festivals   and   creating   wine   lists   including   planning,   tastings   and   providing   training  to  the  staff  

Shift /  Floor  Manager  -­‐  2012  (1  year  and  10  months)   Supervision  of  a  team  of  waiters,  serving  customers  and  supporting  waiters   Money  transaction  checking  and  settlement   Beverage  and  office  supplies  orders   Creating  wine  lists  including  planning,  tastings  and  training  the  staff  

Shift /  Floor  Manager  -­‐  2010  (3  months)   Waiter  -­‐  2011  (2  years)   Hotel  Worker  -­‐  Hotel  Haaga  -­‐  Helsinki  -­‐  2008  (3  months)  



Finnish: Native  and  bilingual  proficiency     English:  Bilingual  proficiency     Swedish:  Limited  professional  proficiency   German:  Elementary  

Fine wines  and  Gastronomy   Cooking  (Italian+Mexican)   Fitness  training  

Jofan LIN +33 (0)6 66 99 36 54 7B Rue Parmentier, 21000 Dijon, France OBJECTIVE Looking for an opportunity on the alcohol beverage industry, acting in the area of government relation management or trademarks and geographic indications legal counsel in Asia market KEY DIFFERENTIATORS Multiple expertise of intellectual property laws and wine business Experience of 7 years in government relation and project management EDUCATION MSc Wine Business, Class of 2016 Burgundy School of Business FRANCE Thesis: The Influence of Geographic Indications on tackling the counterfeit in China wine market Master of Laws (Intellectual Property Laws) , 2007 National Tsing Hua University

Thesis: The Regulation and Protection of China Patent


Bachelor of Laws, 2003 TAIWAN Selected Honors & Activities: President, Fitness Societies Association; Member, NCCU Legal Aid Society National Chengchi University

QUALIFICATION WSET Level 2 Award in Wines, Wine & Spirit Education Trust (2014) Project Management Professional training, Project Management Institute (2014) WSET Level 1 Award in Wines, Wine & Spirit Education Trust (2013) FIELD OF EXPERTISE Intellectual Property Laws / Intellectual Property Management / Rights and Regulations in the Wine Sector / Wine Market / Grapes and wines of the world / Project Management/ Intellectual Property Policy and Strategy EMPLOYMENT Project Manager, 2014 (full time, 4 years 8 months) Institute for Information Industry, Science & Technology Law Institute   

Provided policy advice and recommendation to the Taiwan government in developing the national IP strategy as well as carrying out its implementation Provided consultation and assisting local enterprises to implement intellectual property management and thereby developing their own business strategy based on intellectual property Led a research team of 6 that focuses on IP management issues for firms and conducts international IP policy and law research

Project Manager, 2009 (full time, 2 years 7 months) National Taiwan University, College of Law  

 



Planned and managed exhibition activity of “Creative Taiwan” to participate in “Licensing International Expo 2009” in the United States of America and “Asia Contents & Entertainment Industry Fair 2009” in Korea Initiated and executed exhibition works including exhibitor recruitment, national and international promotion activities, overseas office communication, exhibition stall design, profit calculation and other internal and external communication and negotiation related affairs Conducted the English-Chinese localization and translation work of Creative Commons version 3.0 Conducted research and analysis on the dimensions of intellectual property rights and licensing models of digital archives generated from national collections

LANGUAGES Mandarin Chinese / English (iBT 93) INTERESTS Scuba Diving (since 2006) / Yoga (since 2011) / Traveling (France, Switzerland, Germany, U.K, U.S, China, Japan, Korea, Maldives, Singapore, Thailand, Malaysia, Indonesia, Australia)

Malaquías López   24  rue  Noisot  21220  Fixin,  Burgundy   33-­‐0782765845   Chilean   33  Years  Old   Married  


Once  completed  this  Master  I  would  like  to  apply  my  commercial  skills  in  the  European  and  Asian  wine  market.  

EDUCATION 2014-­‐2015      Master  of  Science  in  Wine  Business,  Burgundy  School  of  Business,  France   2007                          Business  English  Course,  ACE  Brisbane,  Australia  (6  Months)   2002-­‐2006      Commercial  Engineer  Degree,  Majoring  in  Marketing,  Universidad  Finis  Terrae,  Chile                                                                                   2000-­‐2001      Agronomy,  Universidad  Mayor,  Chile    


2012-­‐2014    Commercial  &  Administration  Manager,  Embalajes  Troya:  Entrepreneur  company       (2,  3  years)    of  Manufacturers  in  packaging  materials.  Focusing  in  Exports  Companies  of  the  wine                                                and  fruits  industries.  I  was  responsible  of  the  commercial  relations  (suppliers  and  buyers).                                              I  sold  more  than  1  million  dollars  in  the  second  year  of  this  company.        2010-­‐1012      Export  Manager  for  Latin  America,  Torre  Export:  Company  with  120  years  in  the        (2  years)              paper  market,  where  I  was  responsible  for  negotiations,  licenses  and  sales.  My  commercial  task  were                                                              with  supermarkets,  distributors  and  retailers  from  Paraguay,  Ecuador,  Venezuela,  Peru,  Bolivia,  Uruguay                                                100%  reached  the  100  sales  quota  every  year.          2008-­‐2010      Key  Account  Manager,  Glaxo  Smith  Kline  Laboratory  Chile:  I  was  responsible  for  sales,  negotiations                                                and    (2,  5  years)  marketing  strategies  for  the  OTC  products  with  the  main  supermarket  chains  (Walmart                                                and  SMU).  My  tasks  were  mainly  to  negotiate  spaces,  promotions,  reach  sales  quota  and  avoid  stocks                      breaks.    

WINE BUSINESS  EXPERIENCE   -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐  

1, 5  years  in  tastings  in  the  main  wineries  of  Burgundy,  France   WSET  level  2   ProWein  fair  2015  Düsseldorf,  Germany   Wine  tours  and  tastings  in  the  main  regions  in  Europe   Digital  Wine  Communication  Conference  2014,  Montreux  Switzerland   Wine  making  work  in  Gevrey  Chambertin,  France     Wine  growing  work  in  Curicó,  Chile  

LANGUAGES -­‐  Spanish:  Fluent  speaker,  native  language     -­‐  English:  Fluent  speaker,  certificated  by  Ace  Australia   -­‐  French:  Basic,  in  the  learning  process    


My  passions  are  :  contact  with  nature,  farm  and  agriculture, wine,  mountaineering,  horse  ride  trips  on  glaciers  and   volcanos.  One  of  the  hobbies  I  like  most  is  to  cook  international  gastronomy  and  especially  Patagonian  food.  

NG, Yat Shu, Clarence Room 2, 4 Rue Courtepee, Dijon (33)07826 79438

• Multi-Cultural • Specialization in wine sales

Objective To obtain a position in business to business sales for wine and spirits sector in international companies Education 2015 Master of Science in Wine Business - Burgundy School of Business (France) 2012 Bachelor of Arts - The University of Hong Kong (Hong Kong)

Qualifications Distinction in advanced certificate in wines and spirits by Wines and Spirit Education Trust UK (Level 3) Certified Sommelier (CS) by Court of Master Sommeliers Certified specialist of wine (CSW) by Society of Wine Educators

Courses The wine market, Negotiation and Wine Sales, Structured CRM, Rights and Regulations in the wine sector, Wine Business and Media, Introductory Finances, Digital Wine Business Management, Research in Wine, Financial Control in Wine Business, Viticulture and Oenology for business professionals, Grapes and Wines of the World, Sensorial Analysis and Appreciation

Fairs attended Digital Wine Communications Conference, Prowein, VinItaly, London Wine Fair, Paris Grand Tasting, Vin Expo (HK), International Wine and Spirits Fair (HK), HOFEX


• Launched a agency for free wine consulting in Hong Kong • Constant online updates for wine news and tasting notes Work Experience 2013 Fico International (Hong Kong) Sales executive (1year) • Achieved 110% of sales target in business to business sales ($2.2million HKD in 11 months) • Organized corporate tasting events (HSBC, Bank Of China, Hang Seng Bank, Art galleries etc) • Maintained close relationship with different sales channels (Hotels and Vender: Citysuper, Intercontinental, Langham Hotels Group, Shangri-La Group etc) • Launched the online retail shopping platform • Provided feedbacks in procurement process, Cataloging • Negotiation of sales contracts 2012 Pillariwine (Hong Kong) Sales coordinator (1year) • Managed the operations of the retail shop • Managed the online shopping platform • Managed the stock logistics of the company • Conducted analysis of sales statistics (Facebook statistics, google analytics, newsletter statistics) • Organized in-shop tasting events

Languages English (native, IELTS 7.5/9), Mandarin (fluent), Cantonese (native)

Interests Softball and baseball (regular practice and competition for 5 years) Music (Percussion, obtained grade 8 in ABRSM)

GOSIA PODGORSKA Objective: Full-time job within wine communications sector Wine and business niche. Film and Media Background. Multi-cultural individual. 25 years old

I am currently studying towards an MSc in Wine Business from the Burgundy School of Business. I have produced a full-length collaborative documentary which scopes wine marketing methods used in France and South Africa.

South African & Polish 23 rue de Tivoli Dijon 21000 +33 (0)6 50 97 72 87


Masters of Science (MSc) in Wine Business - 2015 (2 years) Burgundy School of Business, ESC Dijon (France) Awarded Campus France Full Scholarship for studies abroad in France My courses include Viticulture & Oenology for Professionals, the Wine Market, Wine Media and Sensorial Analysis. During the 15-month programme, Burgundy vineyard visits include Maison Boisset, Domaine Francois Carillon, Domaine Newman and Domaine Chapuis and conferences attended include the Digital Wine Communicators Conference (Montreux), Le Grand Tasting (Paris), ProWein (Dusseldorf), and the International Wine Fair (London). Masters of Arts (MA) in Media Theory & Practice - 2013 (2 years) 6-month semester exchange at Sciences Po. Paris (France) Graduated cum laude at the University of Cape Town (South Africa) Awarded a University Research Scholarship for postgraduate studies Thesis was a 48-minute research documentary titled Generation Wine Generation Wine won Best Film for Wine Professionals at the 2014 Oenovideo Film Festival & featured at the 2014 MOST Colita Film Festival Teaching tool at UCT Unilever Institute of Strategic Marketing and MSc in Wine Business degree at BSB Honours in Media Theory & Practice - 2011 Graduated cum laude at the University of Cape Town (South Africa) Bachelor of Arts in Film & Media Production - 2010 (3 years) Graduated cum laude at the University of Cape Town (South Africa) Completed triple major in Print Production, Media Studies & Business French Awarded class medal for Print Production & final Senior Research Project Dean’s Merit List for Academic Achievement

SKILLS & INTERESTS Languages English: Native Polish: Bilingual French & Afrikaans: Read, Written and Spoken

Blogging - Co-creater and writer for Chalk & Cheese Blog, online platform discussing wine in an approachable manner to cater to entry-level wine drinkers

Software Knowledge Final Cut Pro 7 Adobe InDesign

Documenatry Film-making Passionate about investigative documentaries (VICE, Louis Theroux) and made joint 48-minute research documentary Currently working on ‘vlogging’ project

EXPERIENCE 2014 Jinja Interactive Digital Advertising - 5 months Junior Digital Project Manager Roles: Managing and coordinating of production and accounts, including briefing suppliers and staff internally and setting up delivery deadlines, supervising all design production stages and liaising with clients New Skills: Small-team leadership, basic account management and problem solving One Small Seed Magazine - 3 months Social Media Manager Roles: Copy and content authoring, upload for website, daily social media managing and magazine production New Skills: Working within a difficult, high pressure work environment and assertiveness The Wedding Album - 1 month Freelance Journalist Roles: Wrote 200 x 150 word reviews of wedding venues across the country for an online subscription magazine New Skills: Methodical work process, flexibility and time management 2012 Cooked in Africa Films - 3 months Part-time Marketing and Sponsorship Assistant Roles: Sponsorship requests, media liaison and campaign reports New Skills: Understanding the process of film production and creating sponsorship proposals University of Cape Town - 3 months Academic Tutor Roles: Taught first year ‘Media & Society’ course New Skills: Preparing classes, assessing course work and marking tests/exams 2011 Penguin Publishing London HQ - 1 month Part-time Publicity Assistant Roles: Publicity stand-in responsible for organising, collating, copying press coverage and assisting in new book release media advertising New Skills: Task management and deadline delivery University of Cape Town - 1 year Research Assistant to UCT Dean of Media Roles: Responsible for collating academic articles for Professor Ian Glenn’s conferences New Skills: Academic research, analysis and archiving 2010 National Geographic Traveller & Seventeen Magazine - 9 months Part-time Copy Writer Roles: Key tasks included copy writing, image asset sourcing and content creation New Skills: Inter-personal communication skills and layout/typesetting skills The South African Newspaper - 2 months Part-time Journalist Roles: Copywriting for lifestyle section, conducting interviews and research New Skills: Conducting professional interviews & working under tight deadlines Fairlady Magazine - 1 month Part-time Copy-Writer & General Assistant Roles: Copy-writing advertorials, co-ordinating traffic job bags and runner on fashion shoots New Skills: Publishing process, copy writing, and work published (Sept. and Oct. 2010 issues) 2009 SHAWCO Step Academic Programme Teacher to Grade 7s in Khayelitsha township Varsity Newspaper Staff Writer Bi-monthly contributer to Opinion Columns Committee Manager for UCT Film Society Organising film festival and events

SNOW, JEFFREY 28 Avenue Aristide Briand, 21000 Dijon, France 06 03 48 53 18 ◙

SALES REPRESENTATIVE / ACCOUNT MANAGER Seven years sales experience; 4 years in wine sales Wine specialization Multi-cultural

EDUCATION Burgundy School of Business (MSc in Wine Business) - Present BS in Accounting, 2004 – 2008

PROFESSIONAL CERTIFICATIONS Wine & Spirit Education Trust (WSET) Diploma Level IV – 2014 Certified Public Accountant, State of Maryland – 2008

PROFESSIONAL EXPERIENCE SALES REPRESENTATIVE, Bacchus Importers, Baltimore MD 2010 - 2014 (4 years) A division of the Charmer Sunbelt Group, a leading beverage distributor. Prospect, develop and maintain accounts in the Washington DC, a highly competitive market. Manage 40-50 business accounts ranging from foreign embassies, retail, high-end restaurants and local bars. •

Drove a 250% increase in sales for a valuable supplier with declining sales in three territories – Washington DC, Maryland and Delaware. Restored the level of trust to save the client relationship.

Managed two of the three largest retail accounts (MacArthur Beverage and Wide World of Wines) in Washington DC.

10%-20% sales growth each year.

Closed some of the toughest to sell accounts that no one else had been able to close.

Monitored 4000 inventory units and tracked delivery of product with brand managers to ensure availability.

ASSURANCE ASSOCIATE, PricewaterhouseCoopers (PwC), Baltimore, MD 2008 - 2010 (2.5 years) Conducted financial audits for key accounts (Constellation Energy and Legg Mason). Review and analysis of complex accounts involving derivatives and stock options. • Utilized a sales-based, customer-centric approach to build and strengthen relationships with customers. Organized company/client events. • Tracked budgets and prepared bid proposals. •

MORTGAGE LOAN SPECIALIST, Allied Home Mortgage, Parkville, MD 2001 – 2004 (3.5 years) Managed business development and the full mortgage lending lifecycle for FHA and VA mortgage loans. •

Closed 260 loans in 2003. Top performer in June and August.

LANGUAGE Proficient in conversational Spanish Basic in conversational French.

INTEREST Cooking French food. Will spend days preparing bases to be used in classic sauces.

Fangqian TANG 2 rue CrĂŠbillon, 21000 Dijon, France Mobile: (+33) 673 918 933 Email:



Looking forward to take part in wine trade between western countries and China, especially to represent a wine company to communicate and to help build relationships with important, big scale wine buyers in China. 2012

Bachelor of Viticulture and Enology, Curtin University, Australia


WSET Level 3 Certificate


WSET level 4 Diploma (Underway, will graduate in mid-2015)


Master Degree in Wine Business Burgundy School of Business

Work experience 2013

3 Oceans Wine Company, Australia (8 Months)

Prepared logistic documents that were necessary to transport wines from Australia to China. I solved an issue that occurred in the process of Chinese customs office, which had caused unexpected delays in the delivery. Advantages As my father works for the government in China, I am familiar with the governmental issues. I know the rules and I am comfortable in dealing with issues with local government in China. I am confident that I can create good relationship with people in Chinese local government and this is important in China. Language skills Mandarin: Mother Tongue English: Bilingual, 5 year stay in Australia French: Can read, 1 year stay in France Interests and hobbies I really like doing some training in gym. I have been training in gym 4 to 5 times a week for 6 years since high school. This habit gives me energy during my study and work.

WANG Chunxia 2, rue de la Houblonnière, 21000 Dijon, France +33 (0)752020079 Objective: Position in Marketing Department of a Wine & Spirits Company Education Background 2015 Master Wine Business Burgundy School of Business Thesis: Weibo, a productive platform for wine business 2014 Bachelor Viticulture and Enology Engineering China Agricultural University (No. 1 agricultural university in China, No. 4 in the world) Thesis: Analysis of the Influential Factors for S. Cerevisiae Fermentation 2014 Bachelor Finance China Agricultural University Thesis: Analysis of Different Methods for Wine Investment Wine Experience During the 5 years wine studying experience, I had both courses related to academic such as viticulture, enology, wine microbiology, wine chemistry, enology engineering, wine quality monitor, sensorial analysis, grape and wines in the world; and courses focused on business such as wine market, finance, negotiation, customer relationship, management control, wine business & media, rights and regulations, entrepreneurship, leadership. I have read some books about vine, wine, and wine marketing. I have experienced the pruning and harvest, and worked for one fermentation season in China. I have attended Top Wine China 2012 & 2013 in Beijing, the Digital Wine Communication Conference 2014 in Switzerland. I have visited vineyards and wineries in Yantai, Burgundy, Priorat, La Rioja, Montalcino, and Santorini island too. Working Experience 2 years CAU Viticulture and Enology Alumni Association  Build and responsible for the 1st Finance Department  Analysis of the financial problems for the new- born association  Raise funds with the Operation Department  Financial support for the major’s 10-year-anniversary (2003-2013) 2013 Sino-French Demonstrate Vineyard (Heibei, China) (11/2 month)  Chemical and sensorial test to the change of aging wine in barrels  Chemical test for grape’s ripeness extent  Harvest grape  Select grapes before stalk division  Add subsidiary materials (yeasts, nutrition, sulfer)  Measure the process of fermentation 2013 Chateau Changyu AFIP Global Beijing (Beijing) (1/2 month)  Summer pruning  Train vines along wires  Protect grapes from disease  Wine tourism analysis Languages Chinese English French

Mother Tongue Bilingual Level A2+

Interests Classical music, especially piano (holding an amateur certificate of Level 9) Cooking different kinds of food

YUHAN WANG 4 Impasse Joseph Vercier, 21000 Dijon 06 66 12 96 29 Multi-cultural Experience (Chinese, 5 years in the US, 1 year in France) Wine Experience (1 ½ years) Marketing Experience (2 ½ years)

OBJECTIVE Full-time position starting from June 2015 as Wine Marketing Analyst/ Wine Social Media Marketing Analyst in UK/China

EDUCATION 2015 Master 2 in Wine Business, Burgundy School of Business, France 2014 Bachelor, University of North Carolina at Chapel Hill, US 2013 Gap-year working in Shanghai, China


Related Courses, Wine Business and Media, Digital Wine Business Management, Customer Relationship Management, Wine Market, Viticulture and Enology, Adopting Innovation in Wine Business, Negotiation and Wine Sales… Related Events, Digital Wine Communications Conference (DWCC 2014), ProWein 2015, Trade Fairs Thesis ‘Wine Promotions in Social Marketing and E-Commerce’ Tasting, The Grand Tasting, Woo-long Tea and Black Tea Tasting Experience for 6 years Domain Visits

WORK EXPERIENCE 2013 (4 months) DC, USA

APEC Wine Regulatory Forum Coordinator California Wine Institute • Organized the Asia-Pacific Economic Cooperation – Wine Regulatory Forum (APEC-WRF) and World Wine Trade Group (WWTG) in Washington DC, USA in November 2013 • Received the Chinese Official Delegation from the General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China (AQSIQ) and the China National Committee on Food Safety Standards • Took charge of an emergency situation and instantly provided conflict solutions

2013 (10 months) Shanghai, China

Marketing Researcher U.S. Department of Agriculture • Took charge of the USA Wine & Spirits Pavilion at Food & Hospitality China 2012 (FHC), and organized USA pavilions in other tradeshows, including FIC 2013 and SIAL 2013 • Organized wine consultant delegations and arranged meetings to facilitate the wine market research on China • Collaborated and provided matchmaking services between American suppliers and local importers/distributors • Coordinated wine importers/distributors with media and social platforms to increase exposure • Received delegations from California, Virginia, Oregon, and Wisconsin, USA

2012 (4 months) DC, USA

International Wine Trade Analyst JBClawson International Inc. • Co-edited the Wine Trade Barriers Report (WTBR) 2012 <> th • Translated the China 12 Five-Year Development Plan for the Wine Industry right after publishing for wine industry to keep track of • Provided wine and agriculture consultation to U.S. Department of Agriculture and U.S. Trade Representative

2011 (1 year)

Tea Ambassador Wuyi Rock Tea Company • Kept track to U.S. tea market and consumers’ preferences by regularly visiting local stores and chain stores • Proposed potential market-entry channels for Chinese tea products entering the USA market • Analyzed the domestic E-commerce market prospects and platforms


English, Native Speaker Equivalent Study in France for 1 year Mandarin, Native language

• •

Woo-long Tea and Black Tea taster Vipassana Meditator: 10 days, twice a year


Charlotte WONG   14  rue  Vauban,  Lot  3  Escalier  A,  21000  Dijon,  France    (+33)  6  35  42  21  09,   Age:  23  

EDUCATION      MSc  in  Wine  Business/  2016   Burgundy  School  of  Business,  France   Sensorial  Analysis  and  Appreciation,  Viticulture  and  Oenology  for  Wine  Business  and  Professionals,  The   Wine  Market,  Right  and  Regulations  in  the  Wine  Sector,  Wine  Business  and  Media,  Research   Methodology     BA  (Hons)  Communication  and  English  Studies/  2013   University  of  Portsmouth,  Hampshire,  UK  (Graduated  with  a  2:1  degree)   Communication  Theory,  Mass  Communication,  General  English  Language,  Business  Communication  3,   Translation  Theory  and  Practise  (Chinese  and  English)     Associate  of  Arts  in  Translation  and  Interpretation/  2011   Community  College  of  City  University,  Hong  Kong  (Graduated  with  average  GPA  3.14)   Essentials  of  Chinese  Language,  Translation,  Interpretation,  Advanced  English  Language  Enrichment,   English  Phonetics  and  Phonology,  Language  and  Society,  Putonghua  in  Specialisation,  Commercial   Translation,  Intercultural  Communication,  Translating  Creative  Texts,  Discourse  Analysis,  Legal   Translation,  Mass  Media,  Scientific,  Medical  and  Technical  Translation         Hong  Kong  Certificate  of  Education  Examination/  2008   Madam  Lau  Kam  Lung  Secondary  School  of  MFBM  (Graduated  with  full  certificate)   Chinese,  English,  Mathematics,  Principle  of  Accounts,  Geography,  Economics  

SKILLS   Sales  &  Public  Relationship     Build  good  relationships  with  customers  and  reach  sales  target  without  being  pushy   Translation   Translate  from  English  to  Chinese  and  vice  versa  in  various  areas  such  as  medical,  novel,  legal  and   biographical   Languages   Multilingual  in  Cantonese,  Mandarin  and  English  

EXPERIENCE Sales  Assistant       Maxly  Food  Limited  (VALRHONA  CORNER)/  2014  (10  months)   Duties  involved  giving  customers  information  of  our  products  and  great  service,  also  to  assist  them  to   find  the  products  they  are  looking  for.   Waitress  and  Receptionist     Otto  Italian  Restaurant,  Hong  Kong/  2012  (6  months)   Duties  involved  meeting  and  greeting  of  customers,  plus  dealing  with  their  enquiries  and  taking  orders.   Also  taking  telephone  bookings.   Assistant  Merchandiser       GBI  Limited,  Hong  Kong/  2012  (4  months)   Duties  involved  reporting  daily  and  weekly  sales,  opportunities  for  growth  and  the  items  with  the  best   and  worst  selling  performance  to  the  lead  merchandiser.   Sales  Assistant       Lane  Crawford,  Hong  Kong/  2011  (2  months)   Duties  involved  assisting  shoppers  to  find  the  goods  and  products  they  are  looking  for,  answering   queries  from  customers,  keeping  the  store  tidy  and  clean  and  receiving  and  storing  the  delivery  of  large   amounts  of  stock.  Also  responsible  for  dealing  with  customers’  complaints.  


I-Fang WU 13, rue Saumaise 21000 Dijon, France +33-664-998635

Objective A recent wine business graduate interested in working in the Sales sector for Asian wine markets. Motivated by internal standards of excellence to achieve expectations and set goals. Demonstrated consultative sales abilities through successful presentations of product, the promotion of new and existing portfolio items.

Education MSc in Wine Business Burgundy School of Business

2015 France

Bachelor program of Viticulture and Enology (Deferring) University of Adelaide

2013 Australia

Bachelor of Arts in Applied Foreign Languages (English Major) National Yunlin University of Science and Technology

2006 Taiwan

Certificate   

Wine & Spirit Education Trust (WSET) Intermediate and Advanced Level Honor of Burgundy Wine Connoisseur (B.I.V.B) A+ Australian Wine School-Level 1

Experienced comprehensive courses study in fields in both winemaking and in wine business over four years. Consistently received feedback and established expertise in wine media, global wine market, wine finance, enology, viticulture, research, and sensory analysis. Participated in DWCC, Vinexpo, Prowein, SIMEI wine and machinery exhibitions in Europe and Asia. Visited Aloxe-Corton, Batard Montrachet, Gevrey Chambertin, Meursault, Nuits-Saint-Georges, Vougeot, Vosne Romanée, Adelaide Hills, Barossa Valley, Coonawarra, Kangaroo Island vineyards in Burgundy and in Australia. Engaged in strong verbal communication skills and possessed ability of building networking.

Experience Production Manager, EVERYDAY WINERY, Taiwan 2011 (4,5 years) Managed a team of 5 workers. Conducted juice and wine analysis, performed machine operations, implemented ISO-22000 & HACCP Food Quality Control System, and completed annual audits. Engaged in primary alcoholic fermentation, clarification, blending, filtration, and bottling processes. In charge of winemaking ingredients, additives, and packaging materials purchases. Analyzed production capacity, set manufacturing schedules, compiled cost data, and generated follow-up solutions. Vintage Cellarhand, INDEVIN PARTNERS, New Zealand 2014 (2 months) Developed winemaking skills for large-scale production and coordinately worked with colleagues of 10 nationalities. Handled yeast inoculation for Sauvignon Blanc variety, auto-rehydrator operation, additive additions, lees transfer, and tank cleaning. Export Sales Agent, KENDA RUBBER INDUSTRIAL COMPANY, Taiwan 2014 (7 months) Promoted passenger tires for the North American market, targeted sales volumes setting, unit price and profit calculations, and regularly reported export freight shipping schedules and customer claims to the subsidiary company based in Ohio. Conducted semi-annual sales performance analysis. Actively negotiated with R&D and Production Planning departments located in Taiwan and in China to assemble requests for long-term production plans.

Language Mandarin-mother tongue English-speak fluently and read/write with high proficiency (TOEIC: 905/995). French-speak, read, and write with basic competency

Interest Road bike cycling-cycle on mountain hills in my spare time on a weekly basis Cooking-cook Chinese cuisine for family gatherings

ZHANG Tianye 06 58 66 45 87 14 rue de la Sablière, 21000 Dijon Driver Licence

OBJECTIVE A six-month internship responsible for marketing promotion in the wine industry in France

EDUCATION 2016 2014

MSc in Wine Business, Burgundy School of Business B.S. in Viticulture and Enology Engineering, China Agricultural University

Having studied viticulture and enology for 4 years at China Agricultural University, I have learnt ampelography, wine chemistry, wine microbiology and sensory evaluation of wine, etc. Furthermore, I have been responsible for summer training in the vineyards and monitored indicators in the wine making, enhancing my comprehension of grape growing, harvest and wine quality control. What’s more, I had a research article called ‘The determination of flavonols in the wines from different regions in China using HPLC’ as my thesis for graduation. Besides, my study experience at Burgundy School of Business improved my knowledge on the wine market and the consumer behavior in the wine sector. I have learnt wine market and wine business and media, helping me to know more about global wine and spirits market. At the same, I have been participating in the Digital Wine Communication Conference held in Montreux and know how to promote wine using social media.

PROFESSIONAL EXPERIENCE 2010 (1 day) 2011 (1 year)  

The 60 Anniversary Celebration of Chinese Acrobatic Troupe in The Great Hall of the People (volunteer) Liaison Department of Student Union of College of Food Science & Nutritional Engineering  

2013 (1/2 month)  

Chateau Changyu Afip Global (Grape pruning)

2013 (1 month)  

Beijing HuaXing Chengye Investment Consulting Company  Collected data and did market research, mainly from the Internet, books and

Contacted enterprises and negotiated with the marketing department to obtain sponsorship for the activities of the Institute In charge of planning of large-scale activities and gave suggestions Summer training including shoot trimming, leaf removal and topping improved my knowledge on vine ecology and grape varieties, helping me have a clear understanding of the effects of soil and climate for wine grapes’ growth

dissertations and then analyzed the wine market in China, making me have a deeper understanding of the potential of Chinese wine market 2013 (11/2 months)    

Chateau Changyu Afip Global (Wine making)  Responsible for industrialized wine production, mainly about Cabernet Sauvignon,

Merlot and Syrah wines, and monitored indicators in the wine making, such as sugar content, acid content, tannin content and chroma, helping me know the entire process of wine making, from grape selection, indicators monitor to pressing Responsible for supervising the cellar, cleaning barrels and ensuring cellar compliance with safety procedures and policies  

LANGUAGES  Chinese Native  English Bilingual IELTS 7  French Level B1

AWARDS RECEIVED  China Agricultural University “Three-virtues Student” and “Second-grade Scholarship of Excellent scores” (university-wide top 25%) in 2011  Bo Ting Scholarship in 2011  China Agricultural University “First-grade Scholarship of Excellent scores” (university-wide top 10%) in 2012  The National Encouragement Scholarship in 2012

Interests Having great interest in traveling, I have visited many cities in China, such as Beijing, Qingdao, Shanghai, Guangzhou, Shenzhen, Hong Kong, Macao, Hainan, etc. In addition, I have also been to Spain, Switzerland, Sweden and Finland. From my perspective, traveling is not only a leisure, but also a lifestyle of pursuing what you want unremittingly. I prefer traveling with friends by car, which is more flexible and we can see different things by making a good plan in advance.

Damien Wilson Head of the MSc Wine Business Information

29 rue Sambin - BP 50608 21006 Dijon Cedex - France TĂŠl. +33 (0) 380 725 900 Fax +33 (0) 380 725 999

012015 - Photos Credit : Arnaud Dauphin


The School of Wine and Spirits Business - CV Book 2015 of the MSc in Wine Business programme  
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