news : TYPOGRAPHY
Swede dream Clara Terne, a 23-year-old Swede studying at the London College of Communication, developed a tendril-like, decorative and architectural typeface for an art-show poster. The face was created using freehand schemes, inspired by the steel structures of Art Nouveau. I created a dream landscape, superposing layers to give it depth. I made it explosive and full of life through its movements, while keeping it abstract. VP www.terne.se
Art department In October 2006, to coincide with the international fair for contemporary art (FIAC), said art staged an entrance at the Galeries Lafayette department store with the “Antidote” exhibition, staged in the in-store gallery. The communications for the event (poster, programme and catalogue) were created by Mathias Schweizer, who fashioned hand-made letterwork in Photoshop. The previous year, inspired by the original title “Sauf points rouges” (Except red dots), he marked out letters with little blue, white and red stickers, because the artists on display were French. For last October’s event, he wanted to give his visual a consistent rendering, though one that was ambiguous through the nature of its signs: typography, computer-generated screen, and manual linework. The poster was thus executed in one go, by hand. The press file used for its body copy the prototype, with rounded terminals, of a typeface drawn by Schweizer (below). He used the face in its final form, with square cuts, for a catalogue on Mathieu Mercier published by Éditions JRP-Ringier. ÉH www.antidote-2006.com
: 18