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HEIN JUEL by Anabelle

Who is the person behind a brand called Hein Juel? Her real name is Juel Hyunjoo Chung, born and raised in Seoul, South Korea. She started her adventure as a designer, after she graduated a university in Seoul with a degree of classical music composition. She studied fashion design at Central Saint Martins for 3 years and during the school time and after graduate she had some experience of working in several designer houses such as Alexander Mcqueen and Gareth Pugh and even at the retail store Browns. She moved to Italy to start her own brand called HEIN JUEL (named after her name). She was selected for the finalist at Project Next Generation of National Chamber of Fashion in Milano (Camera Nazionale della Moda di Milano), and participated in Project Runway Korea season 2. And she keeps having fashion shows and exhibitions in different cities (Milan, Paris, Catania, etc). This year 2012, she have designed the official uniform of Monaco Cycle team, and many of her dresses are used in L’oreal’s national campaign which will be published in June. Since she was very young she wrote classical music, she was always dreaming about being a composer, designing and making clothes was only a hobby at that time. By time she found herself more interested in designing than composing, more interested of fashion than music. She saw herself as a real fashion designer not a music composer. She says that’s probably because of the French Vogue, she got so interested of fashion.

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HEIN JUEL

Who is the person behind a brand called Hein Juel? Her real name is Juel Hyunjoo Chung, born and raised in Seoul, South Korea. She started her adventure as a designer, after she graduated a university in Seoul with a degree of classical music composition. She studied fashion design at Central Saint Martins for 3 years and during the school time and after graduate she had some experience of working in several designer houses such as Alexander Mcqueen and Gareth Pugh and even at the retail store Browns. She moved to Italy to start her own brand called HEIN JUEL (named after her name). She was selected for the finalist at Project Next Generation of National Chamber of Fashion in Milano (Camera Nazionale della Moda di Milano), and participated in Project Runway Korea season 2. And she keeps having fashion shows and exhibitions in different cities (Milan, Paris, Catania, etc). This year 2012, she have designed the official uniform of Monaco Cycle team, and many of her dresses are used in L’oreal’s national campaign which will be published in June. Since she was very young she wrote classical music, she was always dreaming about being a composer, designing and making clothes was only a hobby at that time. By time she found herself more interested in designing than composing, more interested of fashion than music. She saw herself as a real fashion designer not a music composer. She says that’s probably because of the French Vogue, she got so interested of fashion.

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Who is the person behind a brand called Hein Juel? Her real name is Juel Hyunjoo Chung, born and raised in Seoul, South Korea. She started her adventure as a designer, after she graduated a university in Seoul with a degree of classical music composition. She studied fashion design at Central Saint Martins for 3 years and during the school time and after graduate she had some experience of working in several designer houses such as Alexander Mcqueen and Gareth Pugh and even at the retail store Browns. She moved to Italy to start her own brand called HEIN JUEL (named after her name). She was selected for the finalist at Project Next Generation of National Chamber of Fashion in Milano, and participated in Project Runway Korea season 2. And she keeps having fashion shows and exhibitions in different cities. This year 2012, she have designed the official uniform of Monaco Cycle team, and many of her dresses are used in L’oreal’s national campaign which will be published in June. Since she was very young she wrote classical music, she was always dreaming about being a composer. Designing and making clothes was only a hobby at that time. By time she found herself more interested in designing than composing. She saw herself as a real fashion designer.She says that’s probably because of the French Vogue, she got so interested of fashion.

LEUJ NIEH

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LEUJ NIEH

Who is the person behind a brand called Hein Juel? Her real name is Juel Hyunjoo Chung, born and raised in Seoul, South Korea. She started her adventure as a designer, after she graduated a university in Seoul with a degree of classical music composition. She studied fashion design at Central Saint Martins for 3 years and during the school time and after graduate she had some experience of working in several designer houses such as Alexander Mcqueen and Gareth Pugh and even at the retail store Browns. She moved to Italy to start her own brand called HEIN JUEL (named after her name). She was selected for the finalist at Project Next Generation of National Chamber of Fashion in Milano (Camera Nazionale della Moda di Milano), and participated in Project Runway Korea season 2. And she keeps having fashion shows and exhibitions in different cities (Milan, Paris, Catania, etc). 4

This year 2012, she have designed the official uniform of Monaco Cycle team, and many of her dresses are used in L’oreal’s national campaign which will be published in June. Since she was very young she wrote classical music, she was always dreaming about being a composer, designing and making clothes was only a hobby at that time. By time she found herself more interested in designing than composing, more interested of fashion than music. She saw herself as a real fashion designer not a music composer. She says that’s probably because of the French Vogue, she got so interested of fashion.


HEIN JUEL

Who is the person behind a brand called Hein Juel? Her real name is Juel Hyunjoo Chung, born and raised in Seoul, South Korea. She started her adventure as a designer, after she graduated a university in Seoul with a degree of classical music composition. She studied fashion design at Central Saint Martins for 3 years and during the school time and after graduate she had some experience of working in several designer houses such as Alexander Mcqueen and Gareth Pugh and even at the retail store Browns. She moved to Italy to start her own brand called HEIN JUEL (named after her name). She was selected for the finalist at Project Next Generation of National Chamber of Fashion in Milano (Camera Nazionale della Moda di Milano), and participated in Project Runway Korea season 2. And she keeps having fashion shows and exhibitions in different cities (Milan, Paris, Catania, etc). This year 2012, she have designed the official uniform of Monaco Cycle team, and many of her dresses are used in L’oreal’s national campaign which will be published in June. Since she was very young she wrote classical music, she was always dreaming about being a composer, designing and making clothes was only a hobby at that time. By time she found herself more interested in designing than composing, more interested of fashion than music. She saw herself as a real fashion designer not a music composer. She says that’s probably because of the French Vogue, she got so interested of fashion. 5


6

H E I N J U E L

Who is the person behind a brand called Hein Juel? Her real name is Juel Hyunjoo Chung, born and raised in Seoul, South Korea. She started her adventure as a designer, after she graduated a university in Seoul with a degree of classical music composition. She studied fashion design at Central Saint Martins for 3 years and during the school time and after graduate she had some experience of working in several designer houses such as Alexander Mcqueen and Gareth Pugh and even at the retail store Browns. She moved to Italy to start her own brand called HEIN JUEL. She was selected for the finalist at Project Next Generation of National Chamber of Fashion in Milano and participated in Project Runway.


H E I N Who is the person behind a brand called Hein Juel? Her real name is Juel Hyunjoo Chung, born and raised in Seoul, South Korea. She started her adventure as a designer, after she graduated a university in Seoul with a degree of classical music composition. She studied fashion design at Central Saint Martins for 3 years and during the school time and after graduate she had some experience of working in several designer houses such as Alexander

Mcqueen and Gareth Pugh. and even at the retail store Browns She moved to Italy to start her own brand called HEIN JUEL. She was selected for the finalist at Project Next Generation of National Chamber of Fashion in Milano and participated in Project Runway Korea season 2. And she keeps having fashion shows and exhibitions in different cities This year 2012, she have designed the official uniform of Monaco Cycle team, and many of her dresses are

J U EL

by Anabelle

used in L’oreal’s national campaign which will be published in June. Since she was very young she wrote classical music, she was always dreaming about being a composer, designing and making clothes was only a hobby at that time. By time she found

herself more interested in designing than composing, more interested of fashion than music. She saw herself as a real fashion designer not a music composer. She says that’s probably because of the French Vogue, she got so interested of fashion. 7


HEIN JUEL Who is the person behind a brand called Hein Juel? Her real name is Juel Hyunjoo Chung, born and raised in Seoul, South Korea. She started her adventure as a designer, after she graduated a university in Seoul with a degree of classical music composition. She studied fashion design at Central Saint Martins for 3 years and during the school time and after graduate she had some experience of working in several designer houses such as Alexander Mcqueen and Gareth Pugh and even at the retail store Browns. She moved to Italy to start her own brand called HEIN JUEL (named after her name). She was selected for the finalist at Project Next Generation of National Chamber of Fashion in Milano and participated 8

in Project Runway Korea season 2. And she keeps having fashion shows and exhibitions in different cities (Milan, Paris, Catania, etc). This year 2012, she has designed the official uniform of Monaco Cycle team, and many of her dresses are used in L’oreal’s national campaign which will be published in June. Since she was very young she wrote classical music, she was always dreaming about being a composer, designing and making clothes was only a hobby at that time. By time she found herself more interested in designing than composing. She saw herself as a real fashion designer not a music composer. She says that’s probably because of the French Vogue, she got so interested of fashion.


HEIN JUEL

by Anabelle

Who is the person behind a brand called Hein Juel? Her real name is Juel Hyunjoo Chung, born and raised in Seoul, South Korea. She started her adventure as a designer, after she graduated a university in Seoul with a degree of classical music composition. She studied fashion design at Central Saint Martins for 3 years and during the school time and after graduate she had some experience of working in several designer houses such as Alexander Mcqueen and Gareth Pugh and even at the retail store Browns. She moved to Italy to start her own brand called HEIN JUEL (named after her name). She was selected for the finalist at Project Next Generation of National Chamber of Fashion in Milano (Camera Nazionale della Moda di Milano), and participated in Project Runway Korea season 2. And she keeps having fashion shows and exhibitions in different cities (Milan, Paris, Catania, etc). This year 2012, she have designed the official uniform of Monaco Cycle team, and many of her dresses are used in L’oreal’s national campaign which will be published in June. 9


HEIN JUEL Who is the person behind a brand called Hein Juel? Her real name is Juel Hyunjoo Chung, born and raised in Seoul, South Korea. She started her adventure as a designer, after she graduated a university in Seoul with a degree of classical music composition. She studied fashion design at Central Saint Martins for 3 years and during the school time and after graduate she had some experience of working in several designer houses such as Alexander Mcqueen and Gareth Pugh and even at the retail store Browns. She moved to Italy to start her own brand called HEIN JUEL (named after her name). She was selected for the finalist at Project Next Generation of National Chamber of Fashion in Milano (Camera Nazionale della Moda di Milano), and participated in 10

Project Runway Korea season 2. And she keeps having fashion shows and exhibitions in different cities (Milan, Paris, Catania, etc). This year 2012, she have designed the official uniform of Monaco Cycle team, and many of her dresses are used in L’oreal’s national campaign which will be published in June. Since she was very young she wrote classical music, she was always dreaming about being a composer, designing and making clothes was only a hobby at that time. By time she found herself more interested in designing than composing, more interested of fashion than music. She saw herself as a real fashion designer not a music composer. She says that’s probably because of the French Vogue, she got so interested of fashion.


H E I N J U E L

by Anabelle

Who is the person behind a brand called Hein Juel? Her real name is Juel Hyunjoo Chung, born and raised in Seoul, South Korea. She started her adventure as a designer, after she graduated a university in Seoul with a degree of classical music composition. She studied fashion design at Central Saint Martins for 3 years and during the school time and after graduate she had some experience of working in several designer houses such as Alexander Mcqueen and Gareth Pugh and even at the retail store Browns. She moved to Italy to start her own brand called HEIN JUEL (named after her name). She was selected for the finalist at Project Next Generation of National Chamber of Fashion in Milano (Camera Nazionale della Moda di Milano), and participated in Project Runway Korea season 2. And she keeps having fashion shows and exhibitions in different cities (Milan, Paris, Catania, etc). This year 2012, she have designed the official uniform of Monaco Cycle team, and many of her dresses are used in L’oreal’s national campaign which will be published in June. Since she was very young she wrote classical music, she was always dreaming about being a composer, designing and making clothes was only a hobby at that time. 11


HEIN JUEL

Who is the person behind a brand called Hein Juel? Her real name is Juel Hyunjoo Chung, born and raised in Seoul, South Korea. She started her adventure as a designer, after she graduated a university in Seoul with a degree of classical music composition. She studied fashion design at Central Saint Martins for 3 years and during the school time and after graduate she had some experience of working in several designer houses such as Alexander Mcqueen and Gareth Pugh and even at the retail store Browns. She moved to Italy to start her own brand called HEIN JUEL (named after her name). She was selected for the finalist at Project Next Generation of National Chamber of Fashion in Milano (Camera Nazionale della Moda di Milano), and participated in Project Runway Korea season 2. She keeps having fashion shows and exhibitions in different cities (Milan, Paris, Catania, etc). This year 2012, she have designed the official uniform of Monaco Cycle team. 12


HE I N

J UE L

...by Anabelle

Who is the person behind a brand called Hein Juel? Her real name is Juel Hyunjoo Chung, born and raised in Seoul, South Korea. She started her adventure as a designer, after she graduated a university in Seoul with a degree of classical music composition. She studied fashion design at Central Saint Martins for 3 years. During school time and after graduate she had some experience of working in several designer houses such as Alexander Mcqueen and Gareth Pugh and at the retail store Browns.

She moved to Italy to start her own brand called HEIN JUEL (named after her own name). She was selected as the finalist of the Project Next Generation of National Chamber of Fashion in Milano, and participated in Project Runway Korea season 2. To the day she keeps having fashion shows and exhibitions in different cities (Milan, Paris, Catania, etc). This year 2012, she have designed the official uniform of Monaco Cycle team, and many of her dresses are used in L’oreal’s national

campaign which will be published in June.Since she was very young she wrote classical music, she was always dreaming about being a composer, designing and making clothes was only a hobby at that time. By time she found herself more interested in designing than composing, more interested of fashion than music. She saw herself as a real fashion designer not a music composer. She says that’s probably because of the French Vogue, she got so interested of fashion. 13

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