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NETO SOBERANES

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INDEX STYLING 1-6

DESIGN 7 - 14

STORE DESIGN 15 - 18

EVENT PLANNING 19 - 24

MERCHANDISING 25 - 30

ENTREPRENEURSHIP 31 - 36


STYLING

New Years Eve is one of the happiest moments of the year. You get to spend it with the people you love the most and welcome the new year with joy and of course, with style. In this styling project I wanted to capture that happiness, that precise moment of a new beginning and the promise of shining new opportunities. Working on this project was very fun but also very demanding mostly because I was in charge of every single detail. My tasks were choosing the right suits and dresses for each model, giving my opinion on hair and makeup, choosing the props on set, and taking the pictures that capture the year’s most glamorous event.

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INSPIRATION


FINAL EDITORIAL


DESIGN

Carolina Herrera is a well known designer of fabulous and gorgeous gowns. In this project, I researched her previous collection. I got my inspiration from visiting her store on the Upper East Side. With this newly gathered inspiration, I created a collection of my own. I came up with a collection of gowns, skirts, and blouses that would represent spring in all its features.

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INSPIRATION


PROCESS WORK & FABRICS


FINAL


INSPIRATION

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SPRINKLE SS14

Marc Jacobs is mostly known for creating the grunge look. Thanks to a futile attempt of promoting this look, he got fired from Perry Ellis back in the 90s. Years later, it became the signature inspiration of his celebrated collection of S/S 1993 . In my Trend Forecasting and Concept Research class, I had the chance to visit both of his labels which are Marc Jacobs and the diffusion line Marc by Marc Jacobs. I drew inspiration from his main line to create a collection of my own. In my research, I noticed how he used the rainbow color in his main collection. For my own line of clothing, I captured the vibrant colors of clowns and cupcakes and designed the brand new Sprinkle Collection 2014.


COMPANY BACKGROUND

TARGET CUSTOMER


FINAL


STORE DESIGN

Ironically enough, finding a niche in the market for a seemingly interesting genderless label was the easy part of the project for Store Design and Development. Creating the whole brand identity and its targeted market for AKRYLK was an extremely interesting research. After having all the essentials to start the boutique, I created a mock up of how the store would eventually look like.

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INSPIRATION


3-D STORE DISPLAY


EVENT PLANNING

The hardest task for an event planner is not only the possibility of an unsuccessful event but also making sure that the client is happy with the party. In this case, I got two thumbs up mostly because the whole evening was magical and completely up to the client’s standards. It all started months prior when the client told me exactly what they had in mind for their ideal event. Although they barely had an idea of what they wanted, I suggested a brunch. I chose this theme because I noticed the growing popularity of this types of events all around the world. My tasks in the event were taking care of music, guest list, decorations, food, and managing the staff. For the specific theme of the brunch, I suggested merging two of the clients’ favorite stories together which were Alice in Wonderland and Marie Antoinette. With this idea in mind, I created an evening that my clients will never forget.

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INSPIRATION


MERCHANDISING

For Math and Merchandising, I created a specific product, a boutique, and corporate headquarters. I used real numbers to build the inside of the boutique and corporate offices. The most intense and arduous task was choosing what, where, and who to sell my products to. For this, I researched the area and surrounding of where I wanted my boutique. Going into depth with the project involved doing a budget report that gave exactly the amounts I needed to create my company in an economically efficient manner.

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INSPIRATION


PRODUCTS

$725.00  -­‐  $995.00  


HISTORY   •  Oro  Palazzo  meaning  gold  palace  in  Italian  was   establish  in  1998  a?er  3  fashion  management  and   merchandise  students  graduated  from  Polimoda  in   Florence,  Italy.  The  idea  of  walking  in  a  royalty  king   or  queen  shoe  inspired  them  to  create  a  hand   made  shoe  with  a  golden  touch,  the  shoe  is  made   in  an  atelier  in  Italy    with  the  selecIons  of  the  best   leather  in  Europe  the  shoe  would  then  be  marked   with  a  gold  sole.  StarIng  with  its  New  York  locaIon   with  its  company  and  brick  and  motor  store  located   within,  the  brand  was  welcomed  by  New  York   socialites  and  celebriIes.  Quickly  enough  the  brand   became  a  luxury  need  not  a  want.    

CUSTOMER COSTUMER  INTERACTION INTERACTION  

“Welcome  to  Oro  Palazzo  your  highness”   “Next  royal  step  down  please”  

TARGET C CUSTOMER TARGET   OSTUMER    

•  •  •  •  •  • 

  •   Female  and  Male   •  Marital  Status:  Married  or   Single   •   Income  $50,000+   •   EducaBon:  Some  College  and   Professional   •  Downtown  crowd  with  electric   or  edgy  taste   •  High  economical  background   who  are  between  20-­‐40  years   old   •  Major  emphasis  one’s  career  

LOCATION  

•  874  Washington  St,  Manha8an,  NY  10014  

15  days  with  receipt  and  shoes  unworn   or  new,  not  damaged  for  full  refund.   AJer  15  days,  returned  for  an  exchange   or  store  credit.  

Socialite     A+ends  fashion  week   Chari5es   Balls   Loves  to  travel   Technological  savvy    

   

SALES  ASSOCIATE  TRAINING   •  Knowledgeable   about  the  product   •  Well  groomed  and   perfectly  dressed   •  With  an  excellent   aDtude  and  great   costumer  service   •  Always  smile    


AMBIENCE  


BUDGET  REPORT  


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ENTREPRENEURSHIP

Ive always known that being a stylist or a personal shopper would be a dream come true and my ideal job. In my Fashion Entrepreneurship class, the time came when I had to build a business plan . Since the beginning, I had my mind set on building a company that assists in bettering the whole image of a specific brand or person. The basic idea of my company involved helping the client to dress, speak, walk, and dine in a way that it would help build their image as members of modern-day society.


Image  consultant   • Physical  appearance   • Behavior     • Communica4on    

• Wardrobe   consulta0ons   • Color   consulta0ons   • Personal  shopping     • Hair  and  makeup   styling   • E0que=e  presence   • Speaking  and   presen0ng   • Image  branding  


LOOKS  

Project  )tle:  Inves)ng  in  your  Image     $1.00-­‐  thank  you  email   $50.00-­‐  hair  and  makeup  )ps  plus  all  of  the  above   $100.00-­‐  1  hour  of  personal  shopping  plus  all  of  the   above     $400.00-­‐  5  hours  of  personal  consul)ng  plus  all  of  the   above   $1,000.00-­‐  extreme  make  over  plus  all  of  the  above     $5,000.00-­‐  1  month  of  personal  consul)ng  plus  all  of  the   above     Reach  my  goal  of    $10,000.00  to  start  my  image   consul)ng  company     This  project  is  about  making  an  investment  in  your   image  and  the  statement  you  want  to  make.    



Neto Soberanes