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#generationfraiche

CREATE THE FUTURE. THINK FRAICHE


#generationfraiche

We Would Like To Thank Everyone Who Has Helped To Ensure Our Company Growth Gerald Sagoe

Linda Ofori

Ray Mufasa

Cyril Ofori

Cellene Mudahy

Asad Naveen

Ebony Reid

Peter Mudahy

Ketan Makwana

Lawrence Corbett

Eulanette Lee

Lee Fulford

Tej Patel

Sukima Collins

Courtney Edwards

Cherelle Ferdinand

Loanne Collyer

Jonathan Wilkins

Adjoa Akowuah

Jordan Collyer

Studio Hakeem

Henry House Films

Fitzgerald Honger

Brenda J

Cherrelle Douglas

Janette Quaye

Abiola Rufai

Jonny Piper

Samar Rezvan

Evelina Kozak

Erlen Masson

Maani Yousofi

Christina Zeinati

Kimberly Williams

Yosjiaki Yoshimura

Lucy Ofori Maxwell

Lionel Zaga

Kieron Scott

Rebecca Bee Bromfield

O’Shaya Dawkins

Master Shortie

Mary Duhig

Sam Coniff

Samuel Pearce

Danielle Ofori

Helen Parker

Afua Hirsch

Kobe Osei-Akoto

Vinh Nguyen

Amma Baffoe

Joyce Osei-Akoto

Susana Giner

Tim Campbell

Efua Osei-Akoto

Derika Dias

Akua Afram

Dave Lowry

Nadine Spencer

Dina Darweish

Rajuv Ray

Wilma Sagoe

Ky Scott

Robin Awan

Diva Mauthoor

Cameron Bloomfield

Stu Mangan

River Hatley Richards

Dj Limelight

Taj Chana

Collin Kusi

Ruby Mae Moore

James Boughton

Nicole Carvalho

Miriam Sanguineti

Commonlight

Think Big

Billie A McTernan

Jamie Soane

Ersen Ermis

Jamie Keenan

A Pulse Outside

Kim Shui

Tracey Herald

Marlissa Arias

Layota Kessie

Kelly Frank

Maani Yousofi

Danny Bartlett

Sharon Carpenter

Marwan Kathayer

Sam Arojo

Georgia May Bond

Liam Molloy O’ Donnell

Vanessa Hadebe

Andrew Zarick

Ken Leung

Oliver Bishop

Jamie Tetteh- Jones

Elisa Milano

Jovon Lennon

Garrett Brady

Simon Pitkeathley

Naemaan Hussain

Thank You


Who Are We?

We are visual content company specialising in Generation Y (18-29) consumer content.

What is Generation Y ?

Born in the early- 1980’s to mid- 90’s, Generation Y (18-29) comprises of young professionals just entering the workforce or in middle level positions within their careers. With numbers over 70 million, Generation Y (also known as the Millennial Generation) is the fastest growing segment of today’s workforce. With a high interest in technology, fashion and consumer goods, understanding Generation Y and Z trends is essential for organisations to best tailor their services and products to a constantly changing consumer market. In comparison between Generation Y and its predecessor Generation X; consumers belonging to the latter are seen to be time poor and money rich, whereas those of Generation Y are the complete opposite. This means Generation Y consumers are more likely to price compare and ensure they get value for money.

With today’s technological advancements, brands with a great marketing strategy can now promote product/s or service/s and gain worldwide interest within hours. This is a trend that is set to continue as Generation Y consumers continue to become more consumer opinionated, whilst sharing their new findings (Consumer viral spread). This new form of promotion for companies cannot be underestimated as consumer viral spread has proven to boost profit sales and brand reputation.

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#generationfraiche

TIME RICH + MONEY POOR = GENERATION Y

VS

TIME POOR + MONEY RICH = GENERATION X 5


What Do We Do?

VIDEOGRAPHY PHOTOGRAPHY

WEBSITES APPS 3D ANIMATION 6

GENERATION Y CONSULTATION


#generationfraiche

Customer Service Centre +44(0)20 7263 2331 Wholesale & Trade Accounts Register at www.pakwholesale.com

Online Shopping:

www.paks.co.uk


Mission Statement At So Fraiche Media, it is our aim to provide reliable high end media solutions, ensuring that our clients receive visual or editorial content that exceeds their expectations. We believe in sourcing the best talent globally, hence the reason we use our bloggers and researchers to source innovative and creative visual ideas. Some of our clientele includes ASOS, Nike, BBC, O2 Telefonica UK, Virgin, Boxpark, Microsoft, Drupal London and Digital Dumbo. Our brand ambassadors, script writers, presenters, bloggers/ researchers, directors, editors, cinematographers, composers, sound designers and technical support teams are the celebrities of our company. At So Fraiche Media we are constantly looking towards the future, focusing on three key areas: so|fr창iche! Entrepreneur, Create+ and StreetLook...

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ENTREPRENEUR Showcases entrepreneurs and their stories. Focusing on events, businessadvice and news.

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CASE STUDIES O2 Telefonica UK For the O2 Think Big campaign we produced visual content for their Make The Web campaign at Campus Party London.

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Virgin Approached to produce visual content for their annual Globile Mobile event.

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CREATE+ Showcases creativity in the arts and cultural industry. Focusing on music, film and design.

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CASE STUDIES Digital Dumbo We produced visual content in NYC and London for their official launch events.

Boxpark

Sponsored by Puma and Urbanears, we produced visual content for the BeatBOXPARK event.

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Showcases innovation & trends in the fashion industry. Focusing on fashion and lifestyle culture.

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CASE STUDIES ASOS

We worked with their PR team to produce an engaging promo video to promote the unique working culture at their London HQ.

Exposure PR Approached to visual produce content for their Nike Air Max campaigns, our creative team created a 360 product review video.

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so|fraíche! App

The app’s features include a QR code function, which will support the magazine content. The Pandafy function uses our company mascot (so|fraiche! Panda) to customise photos. The last feature is a product review option, which allows you to rate a product or place: so|fraiche! or not with social media integration throughout the App.

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App features: • QR code reader for so|fraiche! Magazine video integration. • Pandafy picture editing and sharing • so|fraiche! or not: Product and place rating & sharing system


#generationfraiche

so|fr창iche! Panda

Our iconic company mascot and ambassador


Cyril Ofori Nelson Co-founder & Managing Director Originally setting up so|fraiche! in the summer of 2011 (after meeting co-founder Gerald Sagoe via a social media platform), we aimed to create a creative platform, showcasing innovation and creativity. This involved us interviewing amazing entrepreneurs from around the World. In such a short time we have evolved into what is now our media agency; producing our very own merchandising, art, social media app and specialised industry events. It has been a beautiful hustle, with many highs and few lows. Our team has constantly grown and our scope has widened as more opportunities havecome our w ay. Working with giants such as Nike, UK Telefonica 02, ASOS, Virgin, Exposure PR, Digital Dumbo NYC, has allowed us to both establish ourselves and garner much respect amongst our peers within our industry. Our company goals are simple: "Build, promote, grow" Our recent move to create the following brand divisions (as seen throughout magazine); so|fraiche! Entrepreneur+ (Economy, Business), so|fraiche! Street Look (Fashion, lifestyle) and so|fraiche! Create+ (Culture, art and design), has helped us to cement our ethos, allowing our growing audience and prospective clientele to have a better understanding of our brand. We have always seen so|fraiche! as a global brand, given our biggest following being the USA from the onset. Employing freelancers has given us the option to source the best talent globally, resulting in us having one of the largest rosters of creative professionals, growing larger by the day. This is just the beginning and I hope you will be a part of our continued success and growth.

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#generationfraiche

“OUR COMPANY GOALS ARE SIMPLE:

BUILD, PROMOTE, GROW” 19


“ALL THE FORCES IN THE WORLD ARE NOT SO POWERFUL AS

AN IDEA WHOSE TIME HAS COME.” - Victor Hugo

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#generationfraiche

Gerald Sagoe Co-founder & Creative Director Since imagining the name so|fraiche!, my purpose has always been to encapsulate the brands ideals. Something that instantly said ‘innovation,’ unique and incomparable to any other brand. My background in film and art and overall grasp of the modern digital landscape means that as Creative Director, I am able to propel the company as one which is always ahead of its time and which is always exciting and aesthetically identifiable. My imagination can dip from conscious thought to daydreaming, but is developed and challenged through constant experimentation and exploration. I am inspired by many things; from visual beauty, music and lyrics, stories, originality, some of the great people and thinkers I come across and at times the most random moments I face in life, which sparks new ideas. The overall goal remains that so|fraiche! stays innovative, fresh and as always timeless. An idea changes everything. When it comes at the right time, when people get it, when people believe in it and when all its opportunities are realised. Although we have been up and running for some time now, this is still really the first step in realising our vision, getting it up and running and letting people discover us; an organic process that results in endless possibilities and in reading this it now means you are part of this adventure in some way. This is a challenging journey, but I’m more passionate than ever and I’m sure some of the incredible creative individuals and entrepreneurs I have met would agree. No one said creating the future would be easy.

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Ebony Magazine Editor & Head of So Fraiche Create+ Originally joining this unique crew as just a contributor back in April ’13, (an effort to distract myself from a great personal loss), I have since had the pleasure of serving as the editor and featured writer; meeting with and helping to encapsulate the stories and creativity of some of our generation’s next promising crop of go getters! Big thanks goes to my talented team, who have worked diligently with me in providing a magazine worthy of occupying space in your bags! I hope you enjoy and find great inspiration from all inside and may 2014 be the pivotal stage of your own journeys to success & Fraicheness!

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THE TEAM

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REINVENTING MEDIA PRODUCTION

www.sofraichemedia.com 25


2HEADSOLUTIONS

Apps tailored to your business

GET IN TOUCH info@2headsolutions.com

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CRE8IVE BRAINZ

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/so_fraiche

General enquiries: info@sofraiche.com

@so_fraiche

Press/ Advertising enquiries: pr@sofraiche.com

@so_fraiche

Working with us/ Work experience: create@sofraiche.com

www.sofraiche.com 28


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