We took all our data and started grouping them together with those that we found matching or anyhow interesting. We use spontaneity and an inner sense, we matched our data together in anyway we felt they match or any way we felt they work together. We believed that our data will guide us and they did! We did several rounds grouping them again and again. Our first rounds were completely quiet so we only used our own senses and didn‘t discus anything. The latter rounds were with discussions as we were gettinh more and more familiar with the content and as new perspectives were starting to open.
Airbnb Design Thinking Process Book
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