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HipTrip DISCOVER EXPERIENCES

ERIN FINLEY


PROBLEM STATEMENT There are limited online resources that provide image-based travel inspiration for the modern adventurer. HipTrip allows the user to explore, collect, and share travel images on a single platform.

EXPLORE

COLLECT

SHARE

Follow bloggers and friends to browse images of trips they share, or search by keyword.

Create a trip in your wish list and add images of landmarks posted by others.

Create a trip in your library and add images of landmarks taken by you.


USER INTERVIEWS Interviews with three male and female users in their twenties Do you travel with any technology? “I always bring my cell phone and my Nikon DSLR.” “I always bring my cell phone. I use it to get on wifi and to take pictures.” “I always bring my cell phone, sometimes my film camera.” I only post on Instagram and Facebook once a month because I like posting quality content.

Do you own any social media accounts? Facebook Instagram Snapchat Twitter Pinterest

I just saw pictures on Facebook of my friend in Thailand. Now I am thinking about going to Thailand.

Where do you start when planning a trip? “I Google the place and see what images pop up first.” “I am not a planner...I let my friends do the planning.” “I Google beforehand, then I ask my Uber drivers once I am there.”

I am pretty bad at social media. The only time I really post is when I am traveling.

I scroll through random Instagram photos and think “wow that looks awesome and I want to see it.”


AFFINITY MAPPING


KEY FINDINGS Millennials travel because they like to experience new places and meet new people. Millennials get inspired about where to travel by seeing images posted on social media by friends and bloggers. When planning for a trip, millennials Google a destination, which leads them to image-based articles on websites like BuzzFeed. Millennials post on social media more frequently while traveling. Millennials like to have a loose travel schedule and go with the flow. Millennials need a way to explore image-based travel inspiration on one platform that focuses on experience.


PERSONA Madison

Adventurous College Graduate Age 23 | Single | Austin, TX | Marketing Assistant Frustrations Does not have a huge travel budget and neither do her friends When getting travel inspiration, finds herself on many different websites Thinks sharing travel ideas with friends is a pain I get a lot of travel inspiration from social media; my go-to is the Explore page on Instagram. Since I follow travel accounts, sometimes similar ones come up there that I can scroll through.

Needs/Goals Wants to have a loose schedule with opportunities for the unexpected Wants to experience local attractions and tourist attractions Wants to return home with good pictures and good stories

Summary Madison is very outgoing and she thrives in social settings. She loves to travel because she wants to experience new places and meet new people. Madison gets inspired about where to travel by browsing through photos posted by her friends and by travel bloggers on various social media platforms. She likes to share quality content on social media and finds herself posting more frequently while she is traveling. Madison likes photography and always travels with her cell phone to take pictures. Sometimes she brings her camera. Before traveling to a new destination, Madison Googles the location and makes a list of activities she would like to do. She likes to go to the big tourist attractions, but she also likes to ask locals for advice.


COMPETITIVE ANALYSIS Customize Profile

Follow and Followers

Save Trips and Activities

Nearby Activities

Save and Share Images

Interactive Map

View and Add Reviews

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FEATURE PRIORITIZATION HIGH IMPACT Minimum Viable Product: Customize profile

Link Pinterest account

Follow users and add followers

Link Instagram account

Compile images of wish list trips

Invite friends to join

Compile images of trips taken

Add friends to a trip

Browse by keyword/popular

View landmarks on map

EXPECTED

UNEXPECTED Generate itinerary

Book activities for trip See user ratings and reviews Add user ratings and reviews

LOW IMPACT

Message friends


USER FLOWS

Home

Scroll through Trip posts

Click on a Trip

View Landmarks in Trip

Click on Landmark in Trip

Explore

Search Landmark by keyword

Browse top images of Landmark

Click on a Landmark

Add Landmark to Wish List

Profile

Add Trip to Library

Add images of Landmarks to Trip

Profile

Add Trip to Wish List

Add Landmark to Wish List


SITE MAP


PAPER PROTOTYPE

1. Welcome Screen

2. Login Screen

3. Sign Up Screen

4. Home Screen

5. Trip Screen

6. Landmark Screen

7. Explore Screen

8. Profile Screen

9. Profile Screen

10. New Trip Screen


SKETCH PROTOTYPE

1. Welcome Screen

2. Sign Up Screen

6. Landmark Screen

3. Sign In Screen

7. Profile Screen

4. Home Screen

8. New Trip Screen

5. Trip Screen

9. Explore Screen

User Experience Design Portfolio - Erin Finley  

Work from General Assembly User Experience Circuit

User Experience Design Portfolio - Erin Finley  

Work from General Assembly User Experience Circuit

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