Portfolio by Yin-Chu, Chen

PORTFOLIO Yin-Chu, Chen

ABOUT Yin-Chu, Chen

EDUCATION 09/2007-06/2011

Tamkang University Taipei,Taiwan Bachelor of Business Administration

01/2013-To Date

Asia International Education Center (AIEC) Digital media design pre-master program

HONORS 10/2010

The second place in International ICT Innovative Services Contest 2010. (I’m in charge of art designing, using Photoshop, Illustrator and Flash)

07/2013

The champion of competition of aesthetic project course in AIEC. (I’m the team leader.)

CONTACT +886 932919661 jelly-00@hotmail.com 2F., No.13, Ln. 35, Sec. 2, Academia Rd., Nangang Dist., Taipei City 11565, Taiwan (R.O.C.)

CONTENTS LIFE

4

MOTIVATE

ME

8 Me, Life, Motivate Project

18 Hybrid Craft Project

28 Song-He Project

36 Utech Solar Logo Design

46 Young Optics Logo Design

56 Youngman Glasses Logo Design

68 Unleashed The Story Of Graphic Design

72 Runs The Story Of Graphic Design

76 FlyingPig The Story Of Graphic Design

80 Goddess The Story Of Graphic Design

84 Elysium The Story Of Graphic Design

90 Tang Poem Typography & Graphic Design

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Project

Me, Life, Motivate Hybrid Craft Song-He

LIFE

MOTIVATE

ME

Design a series of posters for photography exhibition “Me, Life, Motivate”, and it’s for engaging and advertising.

This project was made by my classmates and me.

The typography of the project topic was designed by me.

ME

16GB

LIFE

MOTIVATE 9

REFERENCE

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SKETCH 1

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Role sketches were made by me.

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Glasses sketch made by group member.

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POSTER for engaging Poster / July, 2013 / A3

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Posters were made by me.

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16GB

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Posters were made by group member.

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POSTER for advertising 1

Poster / July, 2013 / A4 Posters were made by group member.

Polaroid and poster layout was made by me.

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Each glasses can be disassembled from poster to be real glasses.

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HYBRID CRAFT This project was made by my classmate Cindy and me.

LOGO

This logo represents two hands pinching the clay. The irregular shape in the middle with black color represents the clay.

Made by Cindy and me.

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Made by Cindy and me.

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Poster / November, 2013 / A4 Poster made by Cindy.

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Made by Cindy and me.

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Red and blue represent English color.

Poster / November, 2013 / 105mm*262.5mm Poster made by me.

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Made by Cindy and me.

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SKETCH

Sketch made by me.

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DESIGN on your own way Poster / July, 2013 / A4

Clay is malleable so we thought it just like ice cream.

We thought ice cream looks like head.

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Poster made by me.

LOGO The original logo

This project was made for 宋河(Song-He) which is a company that specializes in producing Chinese wine.

Design wine lable for their Chinese white wine which is called 宋河粮液(Song-He Liang-Yi).

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CHINA

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SKETCH Basic style

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Special style for year of the horse

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ORIGINAL IDEAS

Basic style

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Special style for year of the horse

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PACKAGE Basic style

Special style for year of the horse

Logo Design

Utech Solar Young Optics Youngman Glasses

Original Utech Solar logo was given

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SKETCH

ORIGINAL IDEA

Utech Solar

Utech Solar Utech Solar

Utech Solar

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US +

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CMYK 99,80,46,49

CMYK 30,0,28,0

RGB 7,41,67

RGB 174,232,200

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Original Young Optics logo was given

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SKETCH

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PROCESS

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YOUNG +

+ Optics

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CMYK 5,0,91,0

CMYK 0,86,100,0

CMYK 0,40,100,0

CMYK 64,56,53,28

RGB 249,236,49

RGB 255,72,5

RGB 255,167,6

RGB 88,89,91

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Original Youngman Glasses logo was given

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SKETCH

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ORIGINAL IDEA

年青人眼鏡

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年青人 + =

CMYK 86,35,82,26 RGB 31,104,70

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The Story Of

Graphic Design

Unleashed Runs FlyingPig Goddess Elysium

UNLEASHED

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UNLEASHED Break Formal Constraint & Be Yourself Poster / September, 2013 / A4 !

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I think cat is smart.

I think birds should fly in the sky.

We should nimbly use the knowledge.

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“I am a dove. Because of Mr. Cat, I break constraint from book. I can’t wait to explore the brand new world.”

FIT

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SKETCH 1

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RUNS to Keep Fit

Poster / September, 2013 / A4

Hand means reminding.

Birds means friends.

I think elephant should do excercise.

Collage style can make elephant’s tail float. Floated tail means it’s happy to exercise.

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“After I flew for a while, I saw my best friend Mr. Elephant.

He’s exerting all his strength to run for keeping fit and healthy without complaint.

After I saw his attitude, I think I should enhance myself.”

POLLUTION

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FLYINGPIG Escape from Pollutions Poster / October, 2013 / A4

Its pose shows it has no choise.

Basically, pig is dirtier than human.

We shold wear gas mask to keep away from the dirty air.

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“Then I keep flying. Suddenly, I met Mr. Pig who has a pair of wings. This world is full of air pollution, so he want to move away to another place.

I’m worry about this environment.”

GODDESS

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GODDESS Everyone Should Be Respected Poster / October, 2013 / A4

I think goddess is sexy.

I think goddess is mysterious.

We can’t peep her privacy.

Goddess lives on the sky.

We can’t touch her.

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“I met goddess. I can’t understand why she’s wearing a hot balloon. She said, “everyone should be respected and have own privacy”. Sometimes, the most beautiful thing is faint.”

ELYSIUM

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ELYSIUM Live in Your Own Way Poster / November, 2013 / A4

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Kid’s thought is simpler. $

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Kid’s thought is purer.

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“During this trip, I find out the most fantastic world is just exists in our heart. We always forget what is the most innocence part in our heart. Try not to care how others see you and just do yourself.�

--Yin-Chu, Chen

Typography & Graphic Design

Tang Poem See You At Europe Dream World Cat In Coat Keyboard USB

Tang Poem Poster / July, 2013 / A4

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These sentences are come from a Tang poem “Drinking Alone with the Moon” which was writen by Bai Li.It’s a typo graphic. In English means“To invite the moon I raise my cup.We're three, as my shadow shows up.”.

See You At Europe Poster / July, 2013 / A4

It’s a typography. In English means “see you at Europe”.

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Dream World Poster / Auguest, 2013 / A4

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It’s a typography. Dream is my favorite word. Each animal’s initial alphabet of vocabulary is same as each alphabet of dream.

Cat In Coat Poster / September, 2013 / A4

Keyboard Poster / Auguest, 2013 / A4

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It’s a keyboard. There have some words on it, “I can’t find a key to show how sad I am.”.

Sometimes, technic can’t make people closer.

USB Poster / Auguest, 2013 / A4

They are USB. There have some words on it, “I’m sad.”. Sometimes, technic will make people feel alone.

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Yin-Chu, Chen

PORTFOLIO