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OPERATIONS BULLETIN Dealer Principal Centre Manager Sales Manager

Subject:

CIRCULATION: X Sales Guide X Business Manager X

X X

Bulletin: Section: Date: Model: Applicable to:

OSA12018 Sales March 30, 2012 Range Rover USA

RANGE ROVER EMPLOYEE PURCHASE PROGRAM (MAR-JUN)

Program TYPE: New Vehicle Campaign TYPE: Customer Cash (see below) Program Assistance: 800-396-7373

EFFECTIVE DATES: Submission Dates:

Start 3/30/12 3/30/12

End 7/2/12 7/2/12

PROGRAM DESCRIPTION: Land Rover is pleased to offer a special employee purchase opportunity on 2012MY Range Rover HSE. The program offers Jaguar or Land Rover employees listed in Jaguar/Land Rover University Online (Sales, Service, Parts and Support) a special incentive towards the purchase or lease of a Range Rover. Vehicles have the options to be purchased or leased through Land Rover Financial Group or independent sources. Limited Availability: Each retailer will be allocated PIN's for this program by their Market Manager. PROGRAM SPECIFIC NOTES: Vehicles must be RDR'd by 7/2/12 (no exceptions, Fax Back Required).  Business Builder will not be paid on vehicles sold under this program. Vehicles must be RDR'd using BBSS Sales Category: Land Rover Special Program listed on page 3 to ensure proper payment of Range Rover Employee Program Cash incentive. This vehicle program cannot be combined with any other Land Rover incentive programs except subvened lease, or APR programs through JLRFG (Chase). (18 month Range Rover Lease Cash is not eligible for Program . ) Fax Back Form Required.Please see Special Conditions (page 2) for proper incentive processing and payment. Due to the nature of the program related to limited availability and supply constraints, Land Rover reserves the right to end the program at any time. Participants are eligible to lease or purchase eligible vehicles utilizing the Range Rover Employee Program Cash incentive listed below. Participants are required to have a special PIN in order to qualify for the program. PIN's will be allocated by the Market Manager. Participants are required to keep the vehicles in their name for a minimum of 12 months. Participating retailer employees must be listed in Jaguar / Land Rover University Online (JLR TD&D ID#) and must be filled in on the attached forms in order to validate payment (subject to chargeback). Maximum of one vehicle per retailer employee. The incentive listed below and all applicable incentives must be applied in full to lower the participant sales price (invoice price). These retailer incentives should be treated as a reduction to the selling price, not as a taxable Factory Rebate. In addition to the incentive amount, the program includes a $500 Dealer Commission allowance for each delivery MSOs, Ex-VIP / Service Loaners, Factory Executive Cars, etc. are not eligible Sample Lease Payments below are based on invoice pricing + D&D. Tier 1 JLRFG (Chase) Subvened programs at 10K mi, 36m and $0 Down Payment (payments do not include any applicable tax, title, registration, first month's payment, ad group or acquistion fees) ... 2012 MY (36 month lease) Range Rover HSE = $699/month

Issued by: Jaguar Land Rover North America LLC, 555 MacArthur Blvd, Mahwah, NJ 07430


VEHICLE ELIGIBILITY: VEHICLE ELIGIBILITY MY 2012 (New) SERIES MODELS Range Rover

HSE

AMOUNT $14,410

VEHICLE ELIGIBILITY ALL SERIES / MODELS LISTED ABOVE SERIES / MODELS AMOUNT ALL SERIES / MODELS LISTED ABOVE

$500

INELIGIBLE VEHICLES: - Any vehicle not identified above as eligible RETAILER ELIGIBILITY: - All authorized Land Rover North America Retailers - Retailers may choose not to participate ELIGIBLE PARTICIPANTS:

- All retailer employees must obtain a Employee Purchase PIN prior to purchase BBSS SALES TRANSACTION: NEW CAR RETAIL RDR NEW CAR LEASE RDR BBSS SALE CATEGORIES: ELIGIBLE SALE CATEGORIES LAND ROVER SPECIAL PROGRAM

ELIGIBLE FINANCE / LEASE TYPE JLRFG – SUBVENED/UNSUBVENED INDEPENDENT - UNSUBVENED

CLAIM PROCEDURE: 1) Participant form must be submitted to ROA to verify incentive payment and PIN. SPECIAL CONDITIONS: - PIN must be provided when RDR'ing the vehicle in BBSS - Retailer must FAX BACK the Participant Form (w/ Retailer section completed) and a copy of the contract to ROA. - Upon RDR and retailer submission of documentation, JLRNA will verify participant eligibility, contract, pricing and incentive payment submission RECORDS RETENTION: As proof of authentication, for each VIN reported sold under this program, the dealership must retain the following documentation for no less than two years: 1. Standard Records Retention rules apply 2. Title and registration records that show sale to as detailed above must be made available upon JCC request. 3. Participant's completed PIN Verification Form STANDARD PROGRAM NOTES: - Any Incentives and/or Business Builder paid will be charged back if the requirements in the Jaguar Land Rover "Contests and Incentives Standard Eligibility Rules for Retail Programs" are not followed. - Questions regarding this program should be directed to JLR Retail Operations at (800) 396-7373. -------------------- END OF DOCUMENT---------------------

Issued by: Jaguar Land Rover North America LLC, 555 MacArthur Blvd, Mahwah, NJ 07430


Range Rover Employee Purchase Program PIN Verification Form

Internal Use Only

PIN: LRRE ___ ___ ___ ___ ___ DATE ________________________ APPROVED BY _____________________________________ PIN EXPIRATION DATE ______________________________

NAME _____________________________________________ ADDRESS __________________________________________

Customer

CITY ___________________ STATE/ZIP ________________ PHONE ____________________________________________ EMAIL (Work) _______________________________________ -------------------------------------------------------------------------------------(For JLRNA or Retailer Employee Participants to Complete) JLR TD&D ID# _____________________________________

Retailer

RETAILER NAME _______________________________________ RETAILER # __________________ SALES CONSULTANT _________________________________ VIN _________________________________________________

The participant must complete the "Customer" section of this form and fax it back to ROA at (866) 655-6717 Thank You

Range Rover Employee Purchase Program  

Range Rover Program

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