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Erika Guynan - - Course Brief - - CAD Final Project

COURSE BRIEF The learning outcomes enable the student to demonstrate a development in technical knowledge and skill in CAD Software Kaledo Prints, Knits and Weaves, and the ability to self-initiate research. The criteria used to acces the work includes research analysis, creative development, technical skills, market awareness, design realization, self-management, presentation and evaluation though one on one and group critiques. Womenswear Spring/Summer 2014 Project Aims: To familiarize students with Computer Aided Design Software Kaleda Prints, Knits and Weaves. Encourage use of experimentation using a broad range of mixed media and techniques. Produce an imaginative and range of design ideas. To develop processes and issues associated with design development. Develop a collection of professional range of fashion textile swatches. Demonstrate marker awareness. Thoroughly research a given theme. Encourage development of creative project presentation. Develop the concept of self-evaluations.


Erika Guynan - - Reflection - - CAD Final Project

REFLECTION Throughout the process of this project, I struggled the most with really honing in on what the concept and feeling of the collection was going to be. Also with cleaning my mixed media in Kaledo Print was a big challenge but I was able to conquer it in the end to create my prints. Highs: Researching once I figured out my concept, flat sketches and designs Lows: Creating print designs, figuring out my concept, finding images to set the mood for the collection I found these programs to be pretty simple once I got the hang of it. Even though I did find it easier to use by the end of the semester, I can’t see myself using this program in the future because it is not what I see myself doing with my career.


Erika Guynan - - Market Research - - CAD Final Project

Zara

Express

Zara is part of an environmentally conscious company and strives to keep their commitment of sustainability to the environment. With edgy cuts, silhouettes, and styling, Zara combines a fierce attitude with environmental awareness. Express takes pride in their high quality clothing, innovation, and on-trend fashion. They are all about their successful company history and taking on any opportunites they can grasp. Express targets a multiple lifestyle array of clothing, including work, casual, jeanswear, and going-out occasions.


Erika Guynan - - Target Market - - CAD Final Project

Zara

Express

Customer

The Express customer is a young and fashion forward man or woman age 20 to 30. The customer stands by the brand and all they stand for and is in the process of finding their way in the business world. The Zara customer is obsessed with fast fashion and looks for trend and quality. Their customer is also interested in environmental sustainability and really taking into consideration what goes into the clothing they wear.

MY TARGET CUSTOMER Age: 26 years old

ZARA/EXPRESS SUMMARY Age: 20-30 years old

Favorite Drink: Dirty Martini

Environmentally aware but not obsessed

Favorite Book: The Host Fast fashion oriented Activities: High-Intensity Obstacle Races, Cross-Fit Trainer Style: Edgy, yet conservative and sporty chic Favorite Outfit: High-top wedge sneakers, leather legings, v-neck, and chunky jewelry

Trend watchers Man or woman


Erika Guynan - - Trend Research - - CAD Final Project

Mega Trend Next Nature

- Unpredictable nature - Surprising growth - Wild species - Humankind cultivates its own form of nature

“With our attempts to cultivate nature, humankind causes the rising of a next nature, which is wild and unpredictable as ever. Wild systems, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us.” - WGSN

Sub Trend

Spiritual Synthesis - Clinical Nature - Natural Technology - Spiritual Living

“In the twilight between nature, technology and spirituality a new version of flower power emerges for the 21st Century. Here design, art and music take on a sublime and sometimes spiritual synthesis.” - WGSN


Erika Guynan - - Trend Research - - CAD Final Project

Trend Focus

CLINICAL NATURE Clinical: extremely objective and realistic; dispassionately analytic SYNONYMS: analytic, scientific, emotionless, objective


Erika Guynan - - Creative Research - - CAD Final Project

Mushroom fungi that has developed an ability to degrade plastics Moss releases proteins, fats, and carbs during photosynthesis, releasing electrons making electricity

WILD SYSTEMS

Blue honey - from a bio-gas plant that processes waste from an M&Ms factory

Biomimicmarketing technique of generating images from the codes of viruses from your computer. The pattern and rhythms found in the data drive the breakdown and shapes of this new artificial organism.

NATURAL TECHNOLOGY

Lamp contains organisms and bacteria that cultivate, distribute, and illuminate- metal rods, glass petri dishes, and fiber optics - “it is alive in a very literal sense�


Erika Guynan - - Creative Research - - CAD Final Project

10 Objects to Inspire Print Collection

- all objects contain attributes that lead one to believe that object is supernatural or superficial

1. Bleeding Heart 2. Jade Vine 3. Calallily 4. Vine Tendrils 5. Pinecone 6. Hummingbird 7. Butterfly Wing 8. Paradise Snake 9. Bell Jar 10. Bubble Formation


Erika Guynan - - Theme - - CAD Final Project

INVISIBLE: unable to be seen; hidden; ghostly, ethereal, microscopic, unreal, imperceptible


Erika Guynan - - Color - - CAD Final Project

WGSN Color Palette

New Color Palette


Erika Guynan - - Mixed Media - - CAD Final Project

Line Drawings and Silhouette Studies


Erika Guynan - - Mixed Media - - CAD Final Project

Watercolor Media


Erika Guynan - - Design Aesthetic - - CAD Final Project


Erika Guynan - - Design Silhouette - - CAD Final Project


Erika Guynan - - Silhouette & Print Placement - - CAD Final Project


Erika Guynan - - Collection - - CAD Final Project

the COLLECTION


Erika Guynan - - Collection 1 - - CAD Final Project

Complimentary


Erika Guynan - - Collection 1 Technical Design - - CAD Final Project


Erika Guynan - - Collection 2 - - CAD Final Project

Complimentary


Erika Guynan - - Collection 2 Technical Design - - CAD Final Project


Erika Guynan - - Collection 3 - - CAD Final Project

Complimentary


Erika Guynan - - Collection 3 Technical Design - - CAD Final Project


Erika Guynan - - Collection 4 - - CAD Final Project

Complimentary


Erika Guynan - - Collection 4 Technical Design - - CAD Final Project


Erika Guynan - - Collection 5- - CAD Final Project

Complimentary


Erika Guynan - - Collection 5 Technical Design - - CAD Final Project


Erika Guynan - - Collection 6 - - CAD Final Project

Complimentary


Erika Guynan - - Collection 6 Technical Design - - CAD Final Project


Erika Guynan - - Weave Design 1 - - CAD Final Project


Erika Guynan - - Weave 1 Technical Design - - CAD Final Project


Erika Guynan - - Weave Design 2 - - CAD Final Project


Erika Guynan - - Weave 2 Technical Design - - CAD Final Project


Erika Guynan - - Bibliography - - CAD Final Project

Google Images Nextnature.net WGSN Kaledo Print/Weave Pinterest


Erika Guynan - - Contact Info - - CAD Final Project

Erika Guynan E-mail: guynaner@mail.uc.edu Phone: 513-509-4400 University of Cincinnati Fashion Design Class of 2015


Computer Aided Design - Final Project