Issuu on Google+

M&S

Coatings and Linings

IDENTITY GUIDELINE CLIENT: M&S COATINGS AND LININGS


Thanks for choosing my branding services for your business. Its been a pleasure working with you, if you need any additional design work in the future feel free to contact me. Sincerely,

Eric Neal


PLACEMENT GUIDLINE

M&

M M&S

M&

Coatings and Linings

M Green indicates clear space. The green area must be kept free of other elements. The grey graphic represents the clear space relative to the logo size.


ALTERNATIVE LOGO VERSIONS

M&S

Coatings and Linings

These are the acceptable alternates. Use them for your website favicon, or for profile images for LinkedIn, Twitter, and Facebook.

M&S M&S

M&S

M&S


COLOUR GUIDELINE

M&S M&S C:100 C:100 M:30 M:59 Y:22 Y:42 K:0 K:39

M&S


TYPOGRAPHY

The M&S logo uses Adelle Basic and Aller.

Adelle 1234567890!@#$%^&*()-=+ ABCDEFGHIJKLMNOPQRSTUVWXYZ Aller 1234567890!@#$%^&*()-=+ ABCDEFGHIJKLMNOPQRSTUVWXYZ


DON’T ABUSE YOUR LOGO

DON’T STRETCH OR DISTORT

M&S

Coatings and Linings

DON’T CHANGE FONTS/COLOUR

The final logo has been created with great effort and attention to detail, to keep it looking its best, please do not distort it.

M&S Coatings and Linings

DON’T CHANGE ELEMENT POSITION

Ss and Linings & Moating C

DON’T CHANGE ELEMENT SIZE

M&S

Coatings and Linings


MINIMUM LOGO WIDTH

5.5cm

1cm

M&S

Coatings and Linings

The minimum width for reccomended use is 5.5cm. The graphic alone can be used at 1cm. When using minimum specifications, use a clean, solid background for maximum contrast and legibility.


Grazie Sukran Aguije Mahalo Abarka Dyakuyu Merci Ashante Gracias Achu Arrigato Paldies Cheers.


ERICNEAL.CA 905.902.1486 ERIC@ERICNEAL.CA


Client Identity Guide - M&S