Page 1

Thomas’ English Muffins Identity Project Erick Lue GD223


Creative Brief Mission:

Business Challenges:

For the past couple of years the Thomas

The Thomas English Muffins Brand is a

English Muffins Brand has not been meeting

well-established brand and redesigning the

its quota. In order to increase profits, we

package may confuse customers. This may

believe that giving a different look and feel

cause once loyal customers to the brand to

to the package will increase the total sales of

choose a different product.

English muffins.

Target Audience:

Environment: The English Muffins will be sold at grocery

Males and Females between the ages of

stores such as Safeway, Fry’s, Alberston’s,

20-35 who are looking for a breakfast bread

QFC, and be kept in the same area as the

alternative. They need something quick, easy,

pre-packaged bread.

and can be eaten on the go.


Creative Brief Current Logo & Packaging


Inspiration


Process Sketches


Process Sketches


Process Vector


Process Package Concepts


Process Package Concepts


Final Logo


Final Package

Original

Ingredients: UNBLEACHED ENRICHED WHEAT FLOUR FLOUR, MALTED BARLEY FLOUR, REDUCED IRON, NIACIN, THIAMIN MONONITRATE (VITAMIN B1), RIBOFLAVIN (VITAMIN B2), FOLIC ACID], WATER, FARINA, YEAST, SUGAR, SALT,

MONOGLYCERIDES, NONFAT MILK, SOY FLOUR, WHEY.

Samuel Bath Thomas, an innovator and entrepreneur, created the Original "Nooks & Crannies" English Muffin through a secret process that included griddle baking to create a muffin that was crunchy on the outside and soft on the inside. After coming to the United States, he opened his own bakery in New York City in 1880. Soon, Thomas’ English Muffins would become a popular part of the American breakfast.

3. After toasting, add your favorite topping and enoy!

0

Using a knife is not reccomened to split Thomas’s® English Muffins

10208

2.Set your toast or toaster oven to desired level of cripyness.

48121

1.Use your hands, or a for to split the English Muffin in half.

Thomas English Muffins

Our reccomendation for you to ejnoy Thomas’s® English Muffins

Proof of Purchase

1

The Nooks and Crannies

Original

English Muffins

Original

PROPIONATE, SORBIC ACID), GRAIN VINEGAR,

Our History

Original

SOYBEAN OIL, PRESERVATIVES (CALCIUM

English Muffins

Thomas' English Muffins (Identity Project)  

For this project I was asked to redesign a package and logo. This is my presentation.

Read more
Read more
Similar to
Popular now
Just for you