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Time and time again, when people are asked what they are most scared of in life, they answer "public speaking?". In most cases, public speaking wins out over fear of death, if you can believe it. More people would prefer to be in the coffin than delivering the Eulogy... It may not only be the general fear of speaking in front of a large audience, but also the fear of not being able to confidently approach a subject to effectively inform, educate, and possibly persuade an audience on a particular topic. Long ago are the days when you had to speak in front of your high school peers or take a public speaking course in college, but the public speaking skills are still much needed in the adult world. Contrary to some classes that you thought you would never use-and have never used- in your grownup life, public speaking comes up in almost every career choice, discipline, and profession that you may choose. This is why it is vital that employees, managers, executives, and business owners alike take an effective public speaking training course. Learn to Inform One of the most effective aspects of public speaking is delivering a speech that informs the audience of particular subject, topic, or problem. In the area of your business or corporation, this could be your company's short and long term goals, profit margins, and department updates. If you are an employee of a business or corporation, the plusses of a public speaking training course or program could be to inform your boss(es), peers, and other departments of a current project completed, progress towards short and long term goals, and problems that might have arisen in your experience. Whatever the subject matter and whoever the audience and speaker may be, in order to be able to communicate with the corporate team, you need to be able to effectively inform your audience. Learn to Educate Closely tied to the subject of informing your audience through proper public speaking technique and training is being able to educate your audience. Whereas informing is introducing the problem, status, or issue that you want to communicate; educating is teaching them about what you have just introduced them to. If you are a manager or business owner, you could be teaching your employees a new technique on improving sales or how to use an updated software you plan to implement on their computers. If you are an employee, you may be educating your staff, peers, or boss on your department's progress, a new program, or an individual idea you think could maximize the potential of the company's success. Whatever the topic, as an owner or employee, knowing how to effectively educate your audience is absolutely crucial to the corporate success. Learn to Persuade Lastly, being able to persuade or convince your audience of something is central to the whole speech in itself. Without a call to action, there is no need for a speech. If you are a business

owner, your call to action to your employees could be that you want them to start doubling their sales figures for the company. If you are an employee, your reason to persuade could be that you want your peers to start using a particular system or directive that you have found effective yourself. Whatever the reason for the speech, learning how to effective phrase, deliver, and inspire your audience to use the information, education, and plan of action to act towards the goal or task at hand is crucial to maintaining and boosting any growth in your department, team, and company as a whole.

Frank Beck Learning and Development Consultant

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Public Speaking Training - Learn to Inform, Educate and Persuade an Audience.txt  

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