Page 1

LinkedIn
 For
 Real
Estate



Goal:


 to
learn
how
 LinkedIn
can
Enhance
 Real
Estate
Marke8ng



Class
Topics:
 • 


What
is
LinkedIn?



• 



Use
LinkedIn
as
a
Real
Estate
Tool
 • 



Decide
if
LinkedIn
is
right
for
you
 • 



Create
a
Free
account
with
LinkedIn
 • 



Build
your
LinkedIn
Profile
 • 



Adjust
your
Profile,
Privacy
and
Email
SeHngs
 • 



Make
contacts
on
LinkedIn
 • 



Manage
your
LinkedIn
Account
 • 



Cross
Promote
your
LinkedIn
Account
 • 



LinkedIn
Extras
for
Over
Achievers



What
is
LinkedIn?

 LinkedIn
is
an
interconnected
network
of
experienced
 professionals
from
around
the
world,
represenMng
170
 industries
and
200
countries.

 LinkedIn
has
more
than
43
million
members
and
a
new
 member
joins
LinkedIn
approximately
every
second.
 ExecuMves
from
all
Fortune
500
companies
are
LinkedIn
 members.



What
is
LinkedIn?
 When
you
join,
you
create
a
profile
that
summarizes
your
 professional
exper8se
and
accomplishments.

You
can
 then
form
enduring
connecMons
by
inviMng
trusted
 contacts
to
join
LinkedIn
and
connect
to
you.

 Your
network
consists
of
your
connecMons,
your
 connecMons’
connecMons,
and
the
people
they
know,
 linking
you
to
a
vast
number
of
qualified
professionals
 and
experts.



On
LinkedIn,
you
can:
 •  Manage
informa8on
that’s
publicly
available
about
you
as
 professional
 •  Find
and
be
introduced
to
potenMal
clients,
service
providers,
and
 subject
experts
who
come
recommended
 •  Create
and
collaborate
on
projects,
gather
data,
share
files
and
 solve
problems
 •  Be
found
for
business
opportuniMes
and
find
potenMal
partners
 •  Discover
inside
connec8ons
that
can
help
you
land
jobs
and
close
 deals
 •  Post
and
distribute
job
lisMngs
to
find
the
best
talent
for
your
 company



Google
Search
Results
 1.  2.  3.  4.  5. 

LinkedIn
 Plaxo
 Facebook
 TwiVer
 MyBlogLog



More
than
10.5
Monthly
Visitors
–
just
in
the
US!


Click
on
the
 image
to
view
 this
and
more
 traffic
 summaries
from
 Quantcast.com



Nearly
60,000
Inbound
Links
&
Visitors
that
Stay
on
the
Site!


Click
on
the
 image
to
view
 this
and
more
 traffic
 summaries
from
 Alexa.com



Click
on
the
 image
to
watch
 a
Video
about
 LinkedIn



LinkedIn
for
Real
Estate
Agents
 •  Manage
your
public
profile
&
control
what
clients
(and
 poten*al
clients)
learn
about
you
online
 •  Showcase
your
tesMmonials
as
recommendaMons
on
your
 home
page
 •  Use
applicaMons
to
share
blog
posts,
presentaMons
and
 news
stories
 •  Leverage
professional
connecMons
and
facilitate
business
 moves



Is
LinkedIn
Right
for
you?
 1.  Do
you
have
a
professional
resume?
 2.  Do
you
have
professional
recommendaMons
or
tesMmonials?
 3.  Have
you
ever
Googled
your
own
name?
 4.  Have
you
ever
asked
a
contact
for
a
professional
referral?
 5.  Do
you
have
a
real
estate
website
to
promote?
 6.  Do
you
write
blog
posts
about
real
estate?
 7.  Do
you
belong
to
other
social
networking
sites?
 8.  Do
you
prefer
social
networking
sites
that
require
minimal
updates?
 9.  Do
you
want
to
stand
out
from
other
real
estate
agents?
 10. Do
you
give
new
tools
a
fair
chance
to
work
for
you?



Create
your
free
account
at
LinkedIn.com


Go
to
LinkedIn.com

 Fill
in
basic
informaMon
 and
select
“Join
Now”



Create
a
Profile
that
is
Complete
&
Searchable


Use
keywords
that
 will
make
it
easy
for
 people
to
find
you



Use
your
Experience
to
sell
your
services
 Your
professional
experience
is
displayed
along
with
any
 recommendaMons
you
have
received.

 Your
posiMon
descripMons
should
briefly
explain
what
the
company
 does,
and
what
your
main
responsibiliMes
and
accomplishments
 were.
Use
clear,
succinct
phrases
here—and
break
them
into
 diges8ble
chunks
so
even
on
a
quick‐scan
your
accomplishments
 shine
through.



Share
your
Educa8onal
Background
 Your
educaMonal
background
is
displayed
along
with
associated
 ac8vi8es
and
honors.

 Where
and
what
you
studied
can
provide
a
great
insight
into
who
 you
are
and
open
up
valuable
connec8ons
to
alumni,
professors,
 and
others
with
similar
backgrounds.



Upload
your
Headshot


Ojen
a
calling
card
for
 real
estate
agents,
 include
your
head
shot
 in
your
LinkedIn
profile
 for
instant
 recognizability.



Two
Tools
to
becer
your
Profile
 1.  LinkedIn
will
tell
you
how
 complete
your
profile
is
and
give
 compleMon
Mps
 2.  Speed
up
the
process
by
 uploading
your
current
resume



Adjust
your
Profile
Sedngs


Control
what
 contacts
can
and
 cannot
view
on
your
 profile



Adjust
your
Email
Sedngs


If
you
don’t
want
to
 receive
emails
from
 LinkedIn,
you
don’t
 have
to!



Make
contact
with
your
“real‐world”
network
 •  Use
webmail
(Gmail,
hotmail,
aol,
etc)
to
import
all
the
people
you
know
who
 are
already
on
LinkedIn.
Then
select
who
you
wish
to
invite
to
join
your
trusted
 network.
 •  Upload
a
contacts
file
from
Outlook,
Palm,
ACT!,
or
Mac
Address
 •  View
our
list
of
your
colleagues
and
classmates
that
are
already
on
LinkedIn.
 •  Search
for
specific
people
by
name
 •  Raid
contacts
from
your
friends



Learn
about
your
LinkedIn
Network


See
staMsMcs
about
 your
network,
 including
how
 many
users
you
 can
reach
through
 your
connecMons.




Learn
about
your
LinkedIn
Network



Learn
about
your
LinkedIn
Network



Manage
Your
LinkedIn
Account
 •  •  •  •  •  •  •  •  •  • 

Add
new
work
experience
to
your
profile
 Update
your
status
by
answering
“What
Are
You
Working
On?”
 Check
for
new
connec8ons
and
approve
contacts
you
know
 Thank
new
contacts
for
asking
to
join
your
LinkedIn
network
 Search
your
webmail
for
new
contacts
(monthly)
 Answer
and
archive
messages
in
your
inbox
 Read
your
network
updates
and
leave
genuine
comments
 Share
news
ar8cles
of
importance
 Start
discussions
 Answer
ques8ons
posted
in
your
area
of
experMse



Weekly
LinkedIn
Network
Updates


Make
at
least
1
update
week
to
 your
LinkedIn
account
for
 maximum
exposure
to
your
 network.


 Your
update
will
be
part
of
the
 weekly
LinkedIn
Network
 Updates
email
and
you
will
stay
 top
of
mind!



Cross
Promote
your
LinkedIn
Account
 Get
MORE
from
your
marke8ng
with
cross
marke8ng

 •  •  •  •  •  •  •  • 

Put
the
LinkedIn
icon
on
your
website
with
a
link
to
your
profile
 Include
LinkedIn
in
your
email
signature
 Share
your
LinkedIn
profile
on
other
social
networking
sites
(like
facebook
&
youtube)
 MenMon
your
LinkedIn
profile
in
online
professional
directories
(like
plaxo)
 Tweet
about
updates
you
make
to
your
LinkedIn
account
 Use
the
LinkedIn
logo
on
print
markeMng
to
show
how
connected
you
are
 Include
the
LinkedIn
logo
on
your
markeMng
card
 MenMon
LinkedIn
and
other
social
sites
in
your
lisMng
presentaMon



LinkedIn
Extras
for
Over
Achievers
 •  Add
the
WordPress
applicaMon
to
your
profile
for
an
automaMc
 RSS
feed
of
your
blog
posts
(includes
Mtle
&
excerpt)
 •  Use
the
“Share
This”
bucon
to
post
informaMon
directly
to
your
 LinkedIn
page
from
numerous
sites
 •  Share
lis8ng
informa8on
directly
from
electronic
flyer
sites
like
 Postlets
 •  Join
groups
to
stay
connected
with
companies
&
schools
you
are
a
 part
of
(like
the
Windermere
Group!)
 •  Use
the
SlideShare
applica8on
to
upload
presentaMons
to
your
 profile



Ques8ons
for
LinkedIn?



LinkedIn
Presenta8on
by
Erica
Vau8er


LinkedIn for Real Estate  

Lear how to Use LinkedIn Effectively for Real Estate with this step-by-step presentation. Learn the strengths of the program, how to set up...

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