LinkedIn For Real Estate
Goal: to learn how LinkedIn can Enhance Real Estate Marke8ng
Class Topics: • What is LinkedIn?
• Use LinkedIn as a Real Estate Tool • Decide if LinkedIn is right for you • Create a Free account with LinkedIn • Build your LinkedIn Proﬁle • Adjust your Proﬁle, Privacy and Email SeHngs • Make contacts on LinkedIn • Manage your LinkedIn Account • Cross Promote your LinkedIn Account • LinkedIn Extras for Over Achievers
What is LinkedIn? LinkedIn is an interconnected network of experienced professionals from around the world, represenMng 170 industries and 200 countries. LinkedIn has more than 43 million members and a new member joins LinkedIn approximately every second. ExecuMves from all Fortune 500 companies are LinkedIn members.
What is LinkedIn? When you join, you create a proﬁle that summarizes your professional exper8se and accomplishments. You can then form enduring connecMons by inviMng trusted contacts to join LinkedIn and connect to you. Your network consists of your connecMons, your connecMons’ connecMons, and the people they know, linking you to a vast number of qualiﬁed professionals and experts.
On LinkedIn, you can: • Manage informa8on that’s publicly available about you as professional • Find and be introduced to potenMal clients, service providers, and subject experts who come recommended • Create and collaborate on projects, gather data, share ﬁles and solve problems • Be found for business opportuniMes and ﬁnd potenMal partners • Discover inside connec8ons that can help you land jobs and close deals • Post and distribute job lisMngs to ﬁnd the best talent for your company
Google Search Results 1. 2. 3. 4. 5.
LinkedIn Plaxo Facebook TwiVer MyBlogLog
More than 10.5 Monthly Visitors – just in the US!
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Nearly 60,000 Inbound Links & Visitors that Stay on the Site!
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Click on the image to watch a Video about LinkedIn
LinkedIn for Real Estate Agents • Manage your public proﬁle & control what clients (and poten*al clients) learn about you online • Showcase your tesMmonials as recommendaMons on your home page • Use applicaMons to share blog posts, presentaMons and news stories • Leverage professional connecMons and facilitate business moves
Is LinkedIn Right for you? 1. Do you have a professional resume? 2. Do you have professional recommendaMons or tesMmonials? 3. Have you ever Googled your own name? 4. Have you ever asked a contact for a professional referral? 5. Do you have a real estate website to promote? 6. Do you write blog posts about real estate? 7. Do you belong to other social networking sites? 8. Do you prefer social networking sites that require minimal updates? 9. Do you want to stand out from other real estate agents? 10. Do you give new tools a fair chance to work for you?
Create your free account at LinkedIn.com
Go to LinkedIn.com Fill in basic informaMon and select “Join Now”
Create a Proﬁle that is Complete & Searchable
Use keywords that will make it easy for people to ﬁnd you
Use your Experience to sell your services Your professional experience is displayed along with any recommendaMons you have received. Your posiMon descripMons should brieﬂy explain what the company does, and what your main responsibiliMes and accomplishments were. Use clear, succinct phrases here—and break them into diges8ble chunks so even on a quick‐scan your accomplishments shine through.
Share your Educa8onal Background Your educaMonal background is displayed along with associated ac8vi8es and honors. Where and what you studied can provide a great insight into who you are and open up valuable connec8ons to alumni, professors, and others with similar backgrounds.
Upload your Headshot
Ojen a calling card for real estate agents, include your head shot in your LinkedIn proﬁle for instant recognizability.
Two Tools to becer your Proﬁle 1. LinkedIn will tell you how complete your proﬁle is and give compleMon Mps 2. Speed up the process by uploading your current resume
Adjust your Proﬁle Sedngs
Control what contacts can and cannot view on your proﬁle
Adjust your Email Sedngs
If you don’t want to receive emails from LinkedIn, you don’t have to!
Make contact with your “real‐world” network • Use webmail (Gmail, hotmail, aol, etc) to import all the people you know who are already on LinkedIn. Then select who you wish to invite to join your trusted network. • Upload a contacts ﬁle from Outlook, Palm, ACT!, or Mac Address • View our list of your colleagues and classmates that are already on LinkedIn. • Search for speciﬁc people by name • Raid contacts from your friends
Learn about your LinkedIn Network
See staMsMcs about your network, including how many users you can reach through your connecMons.
Learn about your LinkedIn Network
Learn about your LinkedIn Network
Manage Your LinkedIn Account • • • • • • • • • •
Add new work experience to your proﬁle Update your status by answering “What Are You Working On?” Check for new connec8ons and approve contacts you know Thank new contacts for asking to join your LinkedIn network Search your webmail for new contacts (monthly) Answer and archive messages in your inbox Read your network updates and leave genuine comments Share news ar8cles of importance Start discussions Answer ques8ons posted in your area of experMse
Weekly LinkedIn Network Updates
Make at least 1 update week to your LinkedIn account for maximum exposure to your network. Your update will be part of the weekly LinkedIn Network Updates email and you will stay top of mind!
Cross Promote your LinkedIn Account Get MORE from your marke8ng with cross marke8ng • • • • • • • •
Put the LinkedIn icon on your website with a link to your proﬁle Include LinkedIn in your email signature Share your LinkedIn proﬁle on other social networking sites (like facebook & youtube) MenMon your LinkedIn proﬁle in online professional directories (like plaxo) Tweet about updates you make to your LinkedIn account Use the LinkedIn logo on print markeMng to show how connected you are Include the LinkedIn logo on your markeMng card MenMon LinkedIn and other social sites in your lisMng presentaMon
LinkedIn Extras for Over Achievers • Add the WordPress applicaMon to your proﬁle for an automaMc RSS feed of your blog posts (includes Mtle & excerpt) • Use the “Share This” bucon to post informaMon directly to your LinkedIn page from numerous sites • Share lis8ng informa8on directly from electronic ﬂyer sites like Postlets • Join groups to stay connected with companies & schools you are a part of (like the Windermere Group!) • Use the SlideShare applica8on to upload presentaMons to your proﬁle
Ques8ons for LinkedIn?
LinkedIn Presenta8on by Erica Vau8er
Lear how to Use LinkedIn Effectively for Real Estate with this step-by-step presentation. Learn the strengths of the program, how to set up...