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Apparel
Market
Trip
to
L.A.

 


Erica
Trejo
Lora
 This
is
a
report
based
on
my
experience
and
opinions
from
the
Apparel
Market
 Trip
in
Los
Angeles
California
September
30th
through
October
3rd
of
2009.
Since
 we
visited
a
variety
of
places
I
will
go
in
chronological
order
of
where
we
went
 and
a
summary
of
what
went
on.



 


Clothing
Textiles
and
Design
at
the
University
of
Idaho



Apparel
Market
Trip
to
Los
Angeles
California
 September
30th‐
October
3rd
 



 Day
1
 Soon
after
arriving
in
L.A.
we
headed
straight
to
South
Coast
Plaza
in
Costa
Mesa.
We
met
up
 with
Werner
Escher
(Executive
Director
of
Domestic
and
International
Markets)
and
he
kindly
 gave
us
a
quick
summary
about
South
Coast
Plaza.
South
Coast
Plaza
is
a
more
luxurious
mall
 that
focuses
on
high‐end
retail
and
compliments
its
valued
costumers
by
having
a
lounge
and
 classy
restaurants
opposed
to
a
typical
mall
with
a
food
court.Some
of
the
brands
that
we
 focused
on
were
Barney’s
Co‐op,
Brook’s
Brothers,
Coach,
and
Chanel.



 I
noticed
that
places
like
Gucci
and
Coach
had
security
that
had
a
close
watch
on
anyone
who
 was
roaming
around
the
store.
The
stores
had
a
very
wide
and
open
set
up
with
very
few
items
 for
display.
This
really
showed
how
valuable
their
items
were.
Most
of
the
stores
had
similar
 styles
and
for
the
most
part
the
fashion
colors
for
the
season
were
purples
and
blues.

 After
leaving
South
Coast
Plaza
we
headed
to
our
hotel.
We
stayed
at
The
Farmers
Daughter,
 which
was
on
a
main
avenue
called
Fairfax.
We
had
the
Farmers
Market
right
across
the
street
 from
us
including
a
shopping
center
called
The
Grove.



 
 


2



Day
2
 On
the
second
day
we
headed
early
to
our
scheduled
tour
at
Antex,
which
is
a
manufacturer
of
 circular
knits.
Right
from
the
beginning
of
our
tour
we
were
guided
to
the
knitting
machines.
It
 was
a
really
great
opportunity
to
have
seen
a
Circular
Knitting
Machine
in
person
because
it
 does
not
compare
to
online
videos
or
classroom
textbooks.
This
tour
was
by
far
my
favorite
 place
that
we
visited
while
on
our
trip.
After
seeing
the
yarn
turn
to
fabric
we
then
were
able
to
 see
how
actual
fabrics
were
dyed.
It
is
hard
to
explain
all
the
process
but
basically
the
fabrics
 were
put
in
this
big
steam
machine
and
were
dyed
inside.
After
being
dyed
they
were
put
in
 these
big
plastic
bags
to
avoid
the
fabric
from
drying
unevenly.
After
the
fabric
goes
through
a
 process
of
drying
and
getting
cut
the
next
step
was
to
be
printed.
There
are
different
methods
 used
to
print
designs
on
fabrics
but
the
method
they
use
is
Rotary
Screen
Printing.
This
method
 is
basically
a
big
roll
that
has
cut
out
designs
where
the
ink
will
come
out
from.
In
order
to
print
 a
design
each
color
that
would
be
used
would
need
its
own
roll.
For
example
if
the
design
was
a
 flower
with
three
different
shades
of
pink
then
there
would
need
to
be
three
different
rollers
 that
would
contain
one
of
the
three
colors.



 
 After
an
exciting
tour
at
Antex
we
headed
down
to
Santa
Monica
to
visit
a
trendy
upscale
store
 called
Fred
Segal.
I
expected
Fred
Segal
to
be
a
typical
retailer
but
instead
it
had
little
 departments
within
the
store.
There
were
sections
were
only
garments
were
sold
others
had
a
 huge
variety
of
jewelry
and
accessories,
there
was
a
small
section
that
sold
a
few
household
 items
for
décor
and
some
that
sold
fragrances,
body
lotion
and
makeup.
Overall
everything
 came
from
trendy
designers
and
for
the
most
part
the
majority
of
items
were
trendy
and
up
to
 date
with
the
latest
styles.



 
 


3



Next
on
our
schedule
was
to
learn
and
focus
on
boutiques.
A
boutique
is
a
small
shop
that
is
 very
exclusive
and
sometimes
only
just
a
few
of
them
can
be
found.
They
typically
take
risks
by
 making
clothing
lines
that
are
not
in
style
and
a
lot
of
times
those
are
the
styles
that
later
 become
in
fashion.
The
boutiques
that
we
went
to
were
about
a
block
from
our
hotel,
which
 was
quite
convenient
for
us.
A
few
that
we
looked
at
were
Trina
Turk
and
Satine.
For
the
most
 part
the
items
sold
at
a
boutique
are
sometimes
one‐of‐a‐kind
since
not
very
of
them
are
made.



 We
called
it
a
night
after
having
a
group
dinner
at
Luna
Park.
During
our
dinner
we
just
 discussed
about
our
experiences
and
the
things
we
had
learned
throughout
the
day.
 



 
 


Day
3
 
 Our
third
day
of
our
trip
started
off
in
down
town
L.A.
where
we
did
some
fabric
shopping
in
 the
Fashion
District.
The
fabric
store
that
we
went
to
was
called
Michael
Lavine
and
let
me
just
 say
that
they
had
everything.
It’s
by
far
the
biggest
fabric
store
that
I
have
ever
been
to.
I
 bought
a
few
yards
of
knit
and
woven
fabrics
to
use
in
my
Apparel
Design
class,
which
I’m
 surprised
I
didn’t
go
crazy
since
there
was
so
much
to
buy.
 
 The
International
Textile
Show
is
also
in
the
L.A.
Fashion
District
and
was
located
in
the
 California
Market
Center.
Many
textile
events
are
not
open
to
the
general
public
and
so
we
had
 a
privilege
to
attend
and
too
see
how
things
are
done
at
the
show.
Before
starting
off
to
the
 textile
event
we
quickly
stopped
by
at
The
Fashion
Bookstore.
They
had
a
huge
variety
of
 fashion
books
and
magazines.
 


4



The
International
Textile
Show
is
the
largest
in
the
West
Coast.
During
this
time
we
had
the
 opportunity
to
follow
Lori
and
her
team
and
see
how
they
source
fabrics.
We
were
able
to
see
 how
they
worked
together,
heard
the
questions
they
asked,
and
how
they
all
came
together
to
 agree
or
disagree
on
certain
things.

 
 After
leaving
Downtown
L.A.
we
headed
back
to
our
hotel
where
we
had
the
rest
of
the
evening
 to
do
what
we
wanted.
I
took
advantage
of
the
opportunity
and
hung
out
with
some
cousins
 that
live
around
the
area.
They
bought
me
a
ticket
to
go
to
one
of
Halloween
Horror
Nights
at
 Universal
Studios.
We
arrived
at
about
eight
and
stayed
there
all
night
long.
It
was
a
scary
 adventure.
There
were
different
mazes
to
go
through,
each
was
based
on
actual
scary
movies
 like
Saw,
Halloween,
and
Chucky
from
Childs
Play.
Around
the
theme
park
there
were
scare
 zones
where
random
pigs
and
zombies
would
run
after
you
with
a
chainsaw.
It
was
so
scary
but
 overall
I
had
a
great
time
with
my
family.
 



 
 


Day
4
 
 Early
morning
of
our
last
day
in
Los
Angeles
we
stopped
by
Hollywood
Boulevard
and
The
Getty
 Museum.
On
Hollywood
Boulevard
we
walked
by
Grauman’s
Chinese
Theatre,
Kodak
Theatre
 and
Hollywood’s
Walk
of
Fame.
At
The
Getty
Museum
we
saw
a
variety
of
art
forms
such
as
 sculpture,
paintings,
and
photographs.
I
would
recommend
anyone
who
is
in
the
area
to
stop
 by
this
museum
because
it
had
such
great
atmosphere
and
it
also
had
a
spectacular
view
of
Los
 Angeles.
We
had
a
bit
of
time
to
spare
so
we
stopped
by
Santa
Monica
for
some
time
and
went
 to
the
beach.
It
was
just
a
great
place
to
end
our
trip.


5



This
was
a
great
experience
for
me
as
a
student
majoring
in
Clothing
Textiles
and
Design.
I
feel
 that
I
learned
a
lot
of
new
things
that
I
didn’t
know
before
or
that
weren’t
as
clear
to
me.
It
was
 a
fun
experience
at
the
same
time
and
I
would
love
to
go
on
another
trip
similar
to
this
one
but
 possibly
to
New
York
and
to
see
how
similar
or
different
the
industry
is
from
city
to
city.
I
do
 recommend
having
this
be
a
required
class
to
take
just
because
it
is
an
opportunity
that
can
 influence
what
you
would
like
to
focus
on
in
the
future.
Coming
from
a
small
town
in
Idaho
this
 was
also
a
great
opportunity
to
see
what
city
life
was
like.
 
 
 
 
 
 


6



Los Angeles Trip Report