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Mr. Hyphen LOCATION Brava! Theater ■ DATE November 6, 2010 ■  


THE MAN: Meet Mr. Hyphen WHO IS MR. HYPHEN? ? MR. HYPHEN IS YOUR NEXTDOOR neighbor. He’s your accountant. He’s your brother. He could even be you. A pageant like none other, Hyphen magazine planned the first Mr. Hyphen in 2005 to celebrate Asian American men who devote themselves to worthy community causes. Structured like a pageant with rounds of talent, fashion and Q&A, Mr. Hyphen turns stereotypes on their heads in front of a sold-out crowd of nearly 400 every year. Striking a blow for equal-opportunity all-in-good-fun ogling, Mr. Hyphen is an energy-filled evening of fun and charity. The man crowned Mr. Hyphen wins a cash donation of $1,000 for their chosen nonprofit organization. Join us in our 5th year celebrating the efforts of the Asian American community with past advertisers and sponsors which have included the likes of Toyota, Kaiser PG&E, Banyan Wines, and I.W. Group.

Copyright Jennifer Yin

Interested? We hope you can join us! Please write us at sponsors@

“[Mr. Hyphen] is fun, tonguein-cheek, kind of campy, but there’s a serious message. Asian men don’t get a lot of love in the mainstream media. ” —Melissa Hung, founding editor of Hyphen

THE DETAILS: The Event & The Mag

WHAT Mr. Hyphen 2010 -- A sold-out evening extravaganza of activists, organizers, and leaders of Asian American nonprofits competing to earn the title of Mr. Hyphen and a cash prize towards the cause of their choice. Support this fun and unique event as we enter our 5th grand year and join the list of our past and current valued advertisers, corporate and community sponsors!

WHEN November 6, 2010

WHERE Brava! Theater 2781 24th St, San Francisco, CA 94110


A SAMPLING OF OUR ILLUSTRIOUS PAST JUDGES • Louise Wu, Miss Asian America 2007 • Helen Zia, award-winning journalist & scholar • Philip Gotanda, award-winning playwright & filmmaker • Chi-Hui Yang, Festival Director, San Francisco International Asian American Film Festival • Vincent Pan, Executive Director, Chinese for Affirmative Action

OUR AUDIENCE A sold-out crowd of nearly 400 for our 5th consecutive year! • 90% are Asian American • 60% make over $50,000 • 25% make over $100,000

OUR magazine Hyphen magazine is a national magazine for urban, in-the-know Asian Americans. Sold throughout the country and reaching more than 11,000 readers, Hyphen is a trusted source for everything cool and cutting-edge. Our readers are among the most educated, affluent and progressive U.S. consumers.

PHOTO CREDITS: LEFT (TOP) Jennifer Yin, (MIDDLE) John C. Liau, (BOTTOM) Kaiser Hwang | RIGHT (TOP) Jennifer Yin, (middle) Jennifer Yin, (BOTTOM) John C. Liau.


Sponsoring Mr. Hyphen not only connects your brand with our passionate and engaged audience, but reinforces your brand image by making deep impressions and affiliations with the organizations pushing for change through their involvement in Mr. Hyphen. The reach of your sponsorship extends beyond the event and to the many worthy causes Mr. Hyphen represents: PAST MR. HYPHENS 2009 Pahole Sookkasikon, Mr. Hyphen 2009 Thai American Scholarship Fund/Helping Janet Sikhcess “ I was able to do amazing things [as Mr. Hyphen]. The title prize was split in half, and … with the [Thai American] Scholarship Fund, [helped] support the efforts to help subsidize the financial burden some Thai/American youth have while in college. With Helping Janet, the prize was donated to the "Pay It Forward" fundraising initiative, [and] brought widespread awareness of the urgency of Asian/American donor participation in leukemia and lymphoma research.” 2008 Aristotle Garcia, Mr. Hyphen 2008 Filipino American Arts and Exposition “Mr. Hyphen allowed me to extend the reach of [my] organization, which hosts the largest free Filipino festival outside of the Philippines, as well as the host committee for the Filipino Heritage Games throughout the Bay Area. The generous monetary prize from winning Mr. Hyphen has allowed the FAAE to co-sponsor events under Sine Sine to bring more cultural awareness and support for Asian American Artists.” Other Past Organizations: Great Leap, LEAP, Southeast Asian Student Coalition, Asian American Donor Program, API legal outreach, Serve the People, Center for Asian American Media

“This is about changing the view in the American mind and the American culture about what is the Asian-American man.” —Helen Zia, Asian American activist and writer

THE PERKS: Sponsorship Benefits

We know our demographic and will work with you to create a custom experience that showcases your brand or organization. Your sponsorship extends your presence beyond our sold-out audience to our engaged web audience, event press coverage, and the participating organizations at the event: SPONSORSHIP BENEFITS (varies by level): -Your Company/Organization logo on all printed and digital materials, including: • Event Program Recognition • Ad Spread in Event Program


-Reserved event seating at Mr. Hyphen, with VIP Seating

• Toyota

photo CREDIT: (left) Kurt Liu, (right) --

-Recognition of contribution (with Name/Company/Agency logo) at Event • Verbal Recognition • Digital or Physical Signage

• Banyan Wines • Good Vibrations • PG&E • IW Group

-Sponsorship Announcement on any Promotional Materials • Press Releases • Event Website • Blog Mention

• Saucony

PAST PRESS COVERAGE: • “Mr. Hyphen Redefines Asian-American,” Associated Press • Asianweek • Nichi Bei Times • Contra Costa Times • SFist • Feministing • Eastbay Express


• Numi Tea • Loh Realty & Investments

• Monthly page views: 70,000 • Monthly unique visitors: 45,000 • Eblast subscribers: 3,500

THE SPONsorship package

Did you know that Hyphen’s a nonprofit produced by an allvolunteer staff? This makes us — that’s right — overachievers. Join us as a sponsor for our signature event and see how we can create a custom experience to showcase your brand:




Title Sponsor


• Full Page Spread in Event Program (8.00"h x 5.5"w) • 10 Reservations at Event, with VIP Seating • Lead Recognition of Contribution (with Name/Company/Agency logo) at Event • Sponsorship Announcement on any Press Releases & Event Promotional Materials • Name/Company/Agency Logo on Event Website

Gold Crown Sponsor


• 1/2 Page Ad in Event Program (4.00"h x 5.5"w) • 6 Reservations at Event, with VIP Seating • Prominent Recognition of Contribution (with Name/Company/ Agency logo) at Event • Sponsorship Announcement on any Press Releases & Event Promotional Materials • Name/Company/Agency Logo on Event Website

Silver Crown Sponsor

$500-$1,000 • 1/4 Page Ad in Event Program (4.00"h x 2.50"w) • 4 Reservations at Event, with Prime Seating • Recognition of Contribution (with Name/Company/Agency logo) at Event • Sponsorship Recognition on Promotional Materials (Press Releases, Website)


Bronze Crown Sponsor


• 1/6 Page Ad in Event Program (4.00"h x 1.83"w) • 2 Reservations at Event, with Prime Seating • Recognition of Contribution (with Name/Company/Agency logo) at Event • Sponsorship Recognition on Promotional Materials (Press Releases, Website, Etc.)

Community and In-Kind Sponsorships Help spread the word! In-Kind Sponsors will receive sponsorship level recognition at trade for cash-value contributions. Community sponsors who can provide any of the following are eligible for a mix of community sponsorship benefits: • Publicity on your organization’s official website and social networking pages • e-newsletter mention • Displaying Mr. Hyphen 2010 promotional materials at your events • Allowing Hyphen magazine to co-sponsor your events Please contact us at sponsors@hyphenmagazine. com for more details.

SPONsorship APPLICATION FORM Contact Information Name:


Address, City, Zip: Tel: (




SPONSORSHIP LEVEL  Title Sponsor ($3,000+)

You may return this sponsorship form via fax, mail, and/or email to:

 Gold Crown Sponsor ($1,000-$3,000)

MAIL Hyphen magazine | 17 Walter U. Lum Place | San Francisco, CA 94108

 Silver Crown Sponsor ($500-$1,000)


 Bronze Crown Sponsor ($200-$500)

FaX (000) 000-0000

Total Contribution: $

CONTRIBUTION METHOD  Check (please enclose)

 Bill me (fill-out below)

Name to be listed for sponsorship recognition:

Bill me Name:


Address, City, Zip: Tel: (





Amount to be Billed: $

* Hyphen is a fiscally sponsored project of Independent Arts & Media, a 501(c)3 non-profit organization.

Mr. Hyphen 2010 media kit  

Media kit for Hyphen magazine's flagship event, Mr. Hyphen.

Mr. Hyphen 2010 media kit  

Media kit for Hyphen magazine's flagship event, Mr. Hyphen.