Page 1


 


“ARMING BANDS WITH CREATIVITY” ERICA GENOVESE EDUARDO RIBEIRO RYAN RODRIGUEZ AARON ROM 3.25.09

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TABLE
OF
CONTENTS 


1.0
Venture
Summary ........................................................................................................................................... 2
 2.0
Industry
Analysis............................................................................................................................................. 2
 2.1
Industry
Defined.............................................................................................................................................................. 2
 2.2
Industry
Trends ............................................................................................................................................................... 2
 2.3
Sector(s)
Defined............................................................................................................................................................. 3
 2.4
Sector
Trends .................................................................................................................................................................... 4
 2.5
Other
Factors..................................................................................................................................................................... 4
 3.0
Competition....................................................................................................................................................... 5
 3.1
Description......................................................................................................................................................................... 5
 3.2
Competitive
Positions ................................................................................................................................................... 5
 3.3
Barriers
to
Entry.............................................................................................................................................................. 6
 3.4
Strategic
Opportunities ................................................................................................................................................ 6
 4.0
Venture
Description ....................................................................................................................................... 7
 4.1
Description......................................................................................................................................................................... 7
 4.2
Product(s)
and
Service(s)
Offered ........................................................................................................................... 7
 4.3
Competitive
Advantage................................................................................................................................................. 8
 4.4
Operations
Strategy........................................................................................................................................................ 8
 5.0
Marketing
Plan ................................................................................................................................................. 9
 5.1
Target
Market ................................................................................................................................................................... 9
 5.2
Pricing ................................................................................................................................................................................10
 5.3
Marketing
Vehicles .......................................................................................................................................................11
 5.4
Sales
Strategy ..................................................................................................................................................................12
 5.5
Marketing
Budget..........................................................................................................................................................12
 6.0
Critical
Risks .................................................................................................................................................. 13
 6.1
Market
Risks....................................................................................................................................................................13
 6.2
Competitive
Risks..........................................................................................................................................................13
 6.3
Technology
and
Product/Service
Risks...............................................................................................................13
 6.4
Other
Risks.......................................................................................................................................................................14
 7.0
Financial
Plan ................................................................................................................................................ 14
 7.1
Sales
Projections............................................................................................................................................................14
 7.2
Capital
Expenses
and
Income
Statement ............................................................................................................15
 7.3
Capital
Investments
and
Cash‐Flow
Statement................................................................................................16
 8.0
Conclusion....................................................................................................................................................... 16
 References
 Appendices:
 Appendix
1:
Competitive
Matrix
 Appendix
2:
Launch
Timeline
 Appendix
3.1:
Marketing
Budget
–
Year
1
 Appendix
3.2:
Marketing
Budget
–
Year
2
 Appendix
4.1:
Sales
Projections
–
Year
1
 Appendix
4.2:
Sales
Projections
–
Year
2
 Appendix
5.1:
Capital
Expenses
–
Year
1
 Appendix
5.2:
Capital
Expenses
–
Year
2
 Appendix
6.1:
Income
Statement
–
Year
1
 Appendix
6.2:
Income
Statement
–
Year
2
 Appendix
7:
Capital
Investments
 Appendix
8.1:
Cash‐Flow
Statement
–
Year
1
 Appendix
8.2:
Cash‐Flow
Statement
–
Year
2
 Appendix
9.1
Recording
Studio
Gear
List
 Appendix
9.2
Live
Venue
Gear
List
 Appendix
9.3
Bar
Equipment
List


1



1.0
Venture
Summary
 Music
and
beer
go
together
like
wine
and
cheese.

Whether
it’s
buying
a
case
 of
Natty
Light
and
rocking
out
to
AC/DC
or
finding
a
six‐pack
of
a
good
micro
and
 chilling
out
to
Miles
Davis,
beer
can
enhance
the
listening
experience.

Music
and
 beer
are
both
conversation
starters,
so
why
not
combine
the
two
in
the
same
place?

 The
goal
is
to
create
a
place
where
passionate
artists
meet
passionate
recordists
and
 passionate
listeners
over
passionate
brews;
a
place
where
great
ideas
are
spawned,
 shaped
and
served,
forming
a
potent
brew
of
creativity
and
connectivity.

In
a
Bud
 Light
and
mp3
society,
we
have
created
a
place
where
people
can
go
for
Fat
Tire
and
 Super
Audio.

In
combining
a
state
of
the
art
recording
studio,
a
top‐
notch
live
 venue,
and
an
unparalleled
beer
selection,
this
establishment
brings
quality
back
 into
the
equation.

It’s
a
marriage
of
bold
tastes,
bold
sounds,
and
bold
vision.




2.0
Industry
Analysis
 2.1
Industry
Defined
 The
music
industry
accounts
for
one
of
the
biggest
revenue
streams
in
the
 overall
entertainment
industry.

The
music
industry
is
defined
as
performance,
 composition,
distribution,
promotion,
production,
training
and
education,
as
well
as
 record
labels,
recording
studios,
live
music
venues,
and
equipment
manufacturing,
 rental,
repair,
and
retail
(Seattle,
2009).

There
are
almost
one
million
 establishments
in
the
United
States
related
to
arts,
recreation
and
entertainment
 (Census,
2000).

The
music
industry
is
in
a
state
of
transition
and
upheaval.

Live
 music
still
does
well,
but
recorded
music
has
posted
declines
in
each
of
the
past
few
 years,
as
the
record
labels
struggle
to
find
a
new
business
model.

Some
of
the
major
 players
in
the
music
industry
include
Live
Nation,
Universal
Music
Group,
Sony
BMG,
 WEA,
and
EMI.
 2.2
Industry
Trends
 As
the
record
industry
redefines
its
business
models,
one
area
to
note
is
the
 increase
of
sales
in
digital
formats.

In
2008,
digital
music
sales
increased
25%
from
 2007
(IFPI,
2009).

Digital
sales
accounted
for
almost
3.7
billion
dollars
in
the
United


2



States
alone
(IFPI,
2009).

“Single
track
downloads,
up
24
percent
in
2008
to
1.4
 billion
units
globally,
continue
to
drive
the
online
market,
but
digital
albums
are
also
 growing
healthily
(up
36%)”
(IFPI,
2009).

Likewise,
sales
of
LPs
have
continued
to
 rise,
to
nearly
2
million
units
in
2008,
doubling
the
number
sold
in
2007
(Mearlen
 2009).

CD
sales
continue
to
slide,
as
they
fell
20
percent
from
2007
to
2008
(Sisario
 2008).
 Another
trend
to
watch
is
Internet
piracy.

The
IFPI
estimates
that
over
40
 billion
files
were
illegally
downloaded
or
file‐shared
in
2008
(IFPI,
2009).

Despite
 the
increases
in
digital
sales
mentioned
above,
this
still
accounts
for
a
95
percent
 piracy
rate.


 A
third
trend
is
the
increase
in
concert
revenues
despite
a
decrease
in
 attendance.

In
2008,
ticket
sales
climbed
to
$4.2
billion,
although
the
number
of
 tickets
sold
continued
to
decline
(Sisario,
2008).

Ticket
prices
increased
8
percent
 while
the
number
of
tickets
sold
dropped
3
percent
(Sisario,
2008).

The
robust
 nature
of
the
live
performance
business
has
prompted
a
few
companies
to
engage
in
 360
deals.

These
deals
allow
companies
to
gain
access
to
more
revenue
streams.

 Artists
that
have
signed
360
deals
include
Madonna,
Jay‐Z,
Nickelback
and
U2.
 2.3
Sector(s)
Defined
 Live
performance
is
the
act
of
performing
in
front
of
an
audience
for
a
certain
 period
of
time
(Concert).

The
act
of
performing
can
occur
in
any
type
and
size
of
 venue,
from
an
intimate
coffee
house
to
large
arenas
and
stadiums.

As
stated
 earlier,
live
performance
continues
to
make
money
for
the
music
industry,
 producing
$4.2
billion
in
ticket
sales
last
year.

Live
Nation
is
the
largest
player
in
 the
live
music
scene.

Ticketmaster
is
also
a
large
player,
but
there
is
a
potential
 merger
between
Ticketmaster
and
Live
Nation.

Hard
Rock
Live
and
House
of
Blues
 are
also
major
players,
with
a
fair
amount
of
venues
across
the
country.
 On
the
recorded
music
side,
things
are
in
a
state
of
flux.

Declines
in
CD
sales
 have
not
been
made
up
by
the
increase
in
digital
sales.

Piracy
continues
to
 contribute
to
significant
loss
of
revenues,
costing
the
industry
billions
of
dollars.

 The
industry
has
also
struggled
to
define
new
business
models.


 


3



2.4
Sector
Trends
 One
major
trend
to
note
is
major
recording
studios
have
been
closing
in
 recent
years.

Studios
like
The
Hit
Factory
in
New
York
City
and
Cello
in
Los
Angeles
 have
closed,
while
Right
Track
Recorders
and
Sound
on
Sound
have
merged
 (Wahba,
2005).

Recording
budgets
have
been
slashed
by
60
percent
as
record
 companies
look
to
save
money
and
cut
costs
(Wahba,
2005).

Meanwhile,
the
 number
of
home
studios
has
risen
with
the
proliferation
of
software
such
as
Pro
 Tools,
Logic
and
Nuendo
that
has
allowed
musicians
to
make
professional
quality
 recordings
in
their
own
homes.
 Another
trend
to
note
is
the
increase
in
ticket
revenues
despite
decreasing
 attendance.

As
stated
earlier,
ticket
revenues
increased
in
2008
despite
a
decrease
 in
the
number
of
concertgoers.

Ticket
prices
rose
8
percent
while
the
number
of
 attendees
dropped
3
percent
(Sisario,
2008).
 A
third
trend
to
note
is
big
name
artists
are
starting
to
play
smaller
towns
 and
venues.

In
Canada,
bands
are
finding
their
way
out
to
the
Maritime
Provinces.

 Acts
like
Elton
John
and
the
Rolling
Stones
are
playing
in
places
like
Halifax,
Nova
 Scotia
and
St.
John,
Newfoundland.

According
to
Shane
Porter,
an
event
coordinator
 in
Moncton,
New
Brunswick:
“The
nature
of
touring
right
now
is
far
different
than
it
 has
been…Artists
are
touring
longer,
going
into
markets
they
wouldn't
have
a
few
 years
ago,”
(CBC,
2008).
 2.5
Other
Factors
 Touring
is
obviously
a
seasonal
business.

Most
tours
occur
during
the
 summer
months,
so
it
will
be
slower
in
the
winter
months.

Economic
stability
is
 dominating
conversation
right
now.

How
people
choose
to
spend
their
money
 becomes
increasingly
important
in
a
tight
economy.

Companies
may
lose
viability
 as
they
scale
back
operations,
or
cease
operations
all
together.


Changes
in
local
 ordinances
can
have
an
impact.

One
area
may
relax
certain
regulations
and
 certifications
while
another
area
tightens
them.

Opening
new
businesses
can
hinge
 on
obtaining
permits
and
licenses.

Technological
advances
and
changes
can
be


4



significant
factors.

Keeping
up
with
the
latest
and
greatest
can
prove
to
be
 expensive.


3.0
Competition
 3.1
Description
 Austin,
Texas
calls
itself
“The
Live
Music
Capital
of
the
World”
(Austin
Music
 Office,
2009).
With
almost
200
live
venues
in
the
city,
it
is
a
highly
competitive
 environment,
and
a
$1
billion
industry
for
the
city
of
Austin
(Austin
Music
Office,
 2009).

Despite
it
being
highly
competitive,
it
is
also
a
stable
environment.

With
 events
like
South
By
Southwest,
TV
shows
such
as
Austin
City
Limits,
and
the
ACL
 Music
Festival,
Austin
is
guaranteed
to
bring
in
the
crowds.

Some
of
the
notable
 venues
in
Austin
include
Stubb’s
BBQ,
Emo’s,
and
Antone’s.

These
venues
have
been
 the
market
leaders
in
Austin
for
quite
some
time.

Some
of
the
notable
recording
 studios
in
the
area
include
Wire
Recording
Studio
and
Austin
Trax.
 3.2
Competitive
Positions
 Stubb’s
BBQ
is
one
of
the
most
noted
venues
in
Austin.

They
offer
a
full
 service
restaurant,
a
bar,
an
outdoor
amphitheater,
and
an
indoor
venue.

They
 bring
in
a
great
mix
of
national,
regional
and
local
acts.

Plus,
they
are
considered
 one
of
the
best
places
for
barbecue
in
Austin,
and
good
music
and
good
food
go
 hand‐in‐hand.

They
have
two
separate
booking
agents:
one
for
local
and
regional
 acts,
and
another
for
national
acts
(Stubb’s,
2009).

Stubb’s
also
offers
Live
 Streaming
courtesy
of
iClips.net.

Its
strengths
are
its
mix
of
local,
regional
and
 national
acts,
the
atmosphere,
and
its
popularity.

Its
weaknesses
are
it’s
a
 restaurant
first
and
foremost,
and
it
is
often
over‐crowded.
 Emo’s
is
another
noted
venue
in
Austin.

A
fixture
on
Austin’s
live
music
 scene
since
the
early
90s,
Emo’s
describes
itself
as
“Austin’s
best
small
venue
for
live
 music”
(Emo’s,
2009).

Like
Stubb’s,
Emo’s
offers
two
stages,
one
indoor
and
one
 outdoor.

They
also
offer
a
beer
garden,
“for
when
you
can't,
or
just
don't
want
to,
 make
your
way
through
the
crowd
to
the
stage”
(Emo’s,
2009).

All
shows
are
all
 ages
unless
noted.

Emo’s
offers
a
compelling
mix
of
local,
regional,
and
national


5



acts,
and
judging
by
the
calendar,
doesn’t
seem
to
have
any
slow
nights.

However,
 the
fact
that
they
book
shows
on
multiple
stages
within
the
venue
may
lead
to
 inefficient
service
for
the
customers.
 3.3
Barriers
to
Entry
 There
are
numerous
resources
for
music
related
businesses
in
Austin,
such
 as
The
Austin
Music
Foundation,
The
Austin
Music
Commission,
the
City
of
Austin
 Music
Industry
Loan
Program,
and
The
Austin
Music
Office.

That
said,
in
these
 tough
economic
times,
start
up
capital
could
prove
to
be
hard
to
come
by.
 Differentiation
in
this
environment
could
prove
tricky.

One
could
argue
that
 another
live
music
venue
in
Austin
would
be
similar
to
opening
another
casino
in
 Las
Vegas.

Licensing
and
taxation
could
prove
to
be
cost
prohibitive.

Creating
a
 positive
buzz
in
what
could
be
a
saturated
market
may
also
prove
difficult.

There
 could
be
new
venues
coming
in
with
greater
start
up
capital,
like
a
House
of
Blues
or
 a
Hard
Rock
Live.
 As
for
other
future
competition,
we
could
run
into
operations
that
offer
 similar
services
in
other
locations.

Austin
is
one
of
the
most
supportive
music
 communities
in
the
country,
and
existing
venues
could
add
recording
services,
and
 with
the
name
recognition
of
places
like
Stubb’s
and
Emo’s,
those
establishments
 could
easily
corner
the
market
just
on
reputation.
 3.4
Strategic
Opportunities
 Austin’s
live
music
landscape
is
no
doubt
crowded.

However,
there
are
ten
 times
as
many
local
musicians
as
there
are
venues,
so
offering
the
local
musicians
 another
outlet
to
perform
at
will
be
good
(Austin
Music
Office,
2009).

As
mentioned
 earlier,
the
city
is
very
supportive
of
its
local
music
scene,
with
several
organizations
 designed
to
help
support
and
promote
its
local
scene.

There
are
few
other
cities
that
 offer
that.

 Despite
the
large
number
of
venues
in
Austin,
and
the
significant
number
of
 studios
as
well,
there
is
no
‘all‐in‐one’
facility
in
the
Austin
area.

Why
not
combine
 the
two
under
one
roof?

It
seems
odd
that
no
one
in
Austin
has
thought
of
this
yet!

 There
should
be
a
place
in
Austin
where
bands
can
go
record
their
songs
during
the
 


6



day,
and
then
get
a
chance
to
perform
them
that
night,
without
having
to
pack
up
the
 van.

Plus,
a
venue
like
this
can
no
doubt
attract
clients
from
areas
outside
of
Austin
 who
would
want
to
maximize
their
Austin
experience.

Plus,
if
this
venue
offered
the
 opportunity
to
take
home
a
recording
of
that
night’s
performance,
professionally
 recorded,
the
venue
could
build
a
lasting
fan
base
independent
of
the
bands.





4.0
Venture
Description
 4.1
Description
 Light
Infantry
is
looking
to
position
itself
as
the
premier
music
destination
in
 Austin,
Texas.
We
aim
to
create
an
environment
that
allows
creativity
to
ferment.


 By
offering
a
top
of
the
line
professional
recording
studio,
a
state
of
the
art
live
 venue,
and
a
microbrew
bar,
we
aim
to
offer
a
unique
concert
going
experience
to
 our
patrons,
and
a
chance
for
bands
to
gain
instant
feedback
on
their
material.

In
 promoting
band/fan
interaction,
we
can
create
a
unique
atmosphere
in
a
city
that
 prides
itself
on
its
uniqueness.

Our
company’s
mantra
is
“arming
bands
with
 creativity”.



 4.2
Product(s)
and
Service(s)
Offered
 For
bands,
we
plan
on
offering
a
few
different
service
packages.

One
plan
is
a
 combination
recording/live
performance
package.


The
band
can
pay
for
their
 recording
time
based
on
how
they
draw
on
the
live
show.

As
an
example,
if
they
 book
6
hours
of
recording
time
with
a
live
show
later,
they
can
pay
for
3
hours
of
 that
time
with
the
door
from
their
live
show.

However,
this
will
be
negotiated
on
a
 per
artist
basis.

Also,
we
will
offer
separate
studio
packages
and
live
show
bookings.
 On
the
venue/bar
side,
we
want
to
offer
a
wide
selection
of
domestic
and
 imported
microbrews.

We
will
also
offer
a
good
selection
of
wines
as
well.

We
will
 keep
it
to
beer
and
wine
only.

No
liquor.

We
will
also
be
including
various
nightly
 specials,
and
feature
various
breweries
and
wineries
on
our
lists.

Some
of
the
 breweries
we
would
like
to
feature
include
New
Belgium,
Oskar
Blues,
Rogue,
Stone,
 and
O’Dells.


7



One
of
our
main
products
will
be
exclusive
live
recordings
of
shows
from
our
 venue.

They
will
be
available
at
the
end
of
the
show,
and
will
only
be
pressed
for
 people
in
attendance.

Since
our
venue
will
be
kept
to
a
200‐300
person
capacity,
 this
will
allow
for
small
runs,
which
will
heighten
the
exclusivity.

Later
on,
we
are
 looking
at
offering
a
membership
club,
where
for
an
annual
fee,
you
can
get
shows
 you
weren’t
able
to
attend.

We
will
include,
as
part
of
the
membership
fee,
an
 annual
compilation
featuring
selections
from
the
shows
we’ve
recorded.

Each
CD
 will
have
artwork
unique
to
the
show
while
retaining
the
Light
Infantry
theme.
 Our
logo’s
adaptability
also
offers
us
a
large
opportunity
for
merchandising.

 Rather
than
a
simple
black
t‐shirt
with
the
venue
logo
on
it,
we
plan
on
offering
a
 wide
range
of
merchandise,
including
t‐shirts,
tank
tops,
hats,
bottle
cozies,
Hoodies,
 bottle
openers,
lighters,
and
more.

We
can
tailor
our
logo
to
various
aspects
of
the
 business.

For
example,
the
studio
side
will
have
a
light
bulb
wearing
headphones.

 For
the
venue,
the
light
bulb
will
wear
a
headset
microphone.

For
the
bar,
the
light
 bulb
will
be
wearing
a
beer
can
helmet.

So,
our
logo
can
be
adapted
to
a
wide
range
 of
merchandise
opportunities.
 4.3
Competitive
Advantage
 We
offer
an
“all‐in‐one”
recording/live
performance
facility.

While
Austin
 offers
a
significant
amount
of
live
venues
and
recording
studios,
there
isn’t
a
facility
 that
does
both
to
the
level
that
we
offer.

We
offer
bands
the
opportunity
to
generate
 revenue
while
they
are
recording.

Bands
can
record
their
material
in
the
studio
and
 then
jump
over
to
our
stage
to
test
out
the
material
on
the
stage
in
front
of
their
 fans.

This
allows
them
the
chance
at
instantaneous
feedback.

Fans
who
come
to
 these
shows
not
only
get
to
experience
their
favorite
bands
that
night,
they
get
to
 leave
with
a
souvenir
of
the
show
that
they
can
listen
to
again
at
their
leisure.

In
 addition,
our
beer
and
wine
selections
will
only
add
to
the
atmosphere
of
the
venue,
 as
we
work
to
build
a
reputation
as
the
premier
live
music
destination
in
Austin.

 4.4
Operations
Strategy
 Overall,
we’re
looking
at
a
one‐year
timeframe
for
launch.

Our
target
month
 is
March
2010.

By
August
we
want
to
have
our
financing
approved,
our
trademarks
 


8



and
copyrights
registered,
a
property
leased
and
construction
permits
in
place,
and
 our
support
team
(legal,
accounting)
in
place.

In
August
we
want
to
start
renovating
 the
property,
and
by
the
end
of
September,
we
want
to
have
our
Engineers
hired.

As
 December
rolls
around,
we
want
to
have
any
additional
licenses
and
permits
in
 place,
as
well
as
have
the
renovations
and
any
additional
construction
complete.

All
 of
the
major
equipment
should
be
purchased
as
well.

We
also
want
to
begin
 advertising
by
December.

January
and
February
will
be
used
as
contingency
months
 in
case
of
any
delays
in
obtaining
permits,
licenses
and
so
on.
 For
our
staffing
needs,
we
are
looking
at
maintaining
a
little
separation
 between
the
music
and
non‐music
operations.

Venue
operations
will
be
overseen
 by
a
venue
manager.

Underneath
the
venue
manager
will
be
a
bar
manager,
who
 will
oversee
bar
operations,
and
a
booking
agent,
who
will
work
with
the
studio
 manager
to
book
the
venue.

In
addition
to
the
bar
manager,
we
will
have
bartenders
 and
cocktail
servers.
Bar
staff
and
wait
staff
will
wear
combat
boots,
camouflage
 pants
and
shorts,
and
black
t‐shirts.

Security
will
wear
combat
boots,
camouflage
 pants,
black
t‐shirts
and
MP
armbands.
The
venue
and
bar
will
be
open
6
days
a
 week,
Monday
through
Saturday,
from
6pm‐2am
daily.


 The
venue
manager
will
also
manage
the
event
staff,
which
will
include
a
 FOH
Sound
Engineer,
a
Lighting
Engineer,
and
two
additional
assistants.
 On
the
music
side,
the
studio
manager
will
handle
all
scheduling
for
the
 studio.

Staffing
will
include
2
Staff
Engineers,
a
Technician,
a
Receptionist
and
we
 will
look
to
bring
in
interns
once
we
get
up
and
running.
The
studio
will
be
open
by
 appointment.


5.0
Marketing
Plan
 5.1
Target
Market
 Our
business
has
a
dual
target
market
consisting
of
a
consumer
and
a
 prosumer.
Our
consumer
market
is
made
up
of
patrons,
while
our
prosumer
market
 is
made
up
of
musical
acts.
The
ideal
consumer
and
prosumer
both
reside
in
and
 around
Austin,
TX,
which
has
a
metro
population
of
1.5
million
people.

Austin
has
a
 large
student
population,
approximately
122,000
along
with
almost
23,000
people
 


9



employed
by
arts
and
entertainment
(Chamber,
2007).

The
ideal
consumer
ranges
 in
age
from
18
–
34
and
typically
is
a
college
student.
They’ll
have
a
low
–
mid
 income
and
have
a
well
maintained
trendsetter
social
status.
These
patrons
are
 knowledgeable,
extroverted,
experimental,
leaders
and
liberal
or
conservative.
 They’re
very
supportive
of
their
artists
and
bands
and
enjoy
good
beers.
They
seek
 new
music
constantly
and
avoid
mass‐produced
beers.
They
also
attend
shows
 regularly
and
purchase
music
frequently.
They
read
music
magazines
such
as
Austin
 360,
Spin
and
AP.
They
watch
shows
such
as,
Dexter,
The
Office,
and
This
American
 Life.
They
enjoy
music
festivals
such
as
SXSW,
ACL
Music
Festival
and
Coachella.

 The
prosumer
market
initially
consists
of
musical
acts
strictly
in
the
Austin
 area.
These
musical
acts
will
generally
be
newly
growing
and
genres
they
play
 within
will
consist
of
rock,
alternative,
metal,
indie,
jazz
and
folk.
They
will
be
 independent‐minded,
motivated,
dedicated
and
ambitious.
These
musical
acts
will
 ultimately
have
small
fan
bases,
but
have
a
striver
attitude.
Artists
will
be
ages
18
 and
up,
education
is
not
limited,
talented,
and
willing
to
take
risks.
They
will
be
the
 type
of
artists
that
want
to
include
their
fans
in
their
creative
processes
and
enjoy
 playing
shows
regularly.
As
we
grow
our
business,
we
expect
to
see
changes
in
this
 market,
as
we
broaden
our
focus
to
include
regional
and
national
acts.
 5.2
Pricing
 Due
to
the
multiple
services
we
are
providing,
and
the
two
distinct
target
 markets
we
are
focusing
on,
our
pricing
will
involve
a
combination
of
cost‐based,
 value‐based
and
competition‐based
pricing.

Merchandise
and
beer
will
be
covered
 under
cost‐based
and
competition‐based
pricing.

These
prices
will
be
fixed
based
 on
the
cost
we
have
to
pay
to
bring
these
items
in.

Beer
prices
will
range
between
 $3
and
$7
for
bottles
and
drafts.

Wine
will
cost
$4
per
glass.

T‐shirts
will
be
$20,
 hats
$15,
pint
glasses
$5,
and
stickers
for
$1.

Cover
will
be
$10,
which
will
cover
the
 cost
of
the
CDs.

These
prices
should
be
comparable
to
the
local
market
while
still
 allowing
us
to
generate
our
expected
revenues.
 Recording
and
Live
Performance
fees
will
be
dynamic.

Our
base
prices
are
as
 follows:
Base
studio
rate:
$35/hour;
Producer’s
Package
(additional
gear
rental):
 


10



$30/day;
Engineer
Fee:
$20/hour.

These
prices
are
used
as
a
starting
point
for
 negotiating
with
the
artists
we
bring
in.

We
want
the
artists
to
feel
like
they
are
 getting
good
value
for
the
services
we
provide,
while
also
feeling
like
they
don’t
 have
to
break
their
banks
for
getting
that
service.

We
want
our
prices
to
be
 competitive
with
other
area
studios,
while
also
reflecting
the
unique
opportunity
we
 provide
to
the
artists.
 5.3
Marketing
Vehicles
 We
plan
on
using
a
wide
variety
of
marketing
vehicles,
both
literally
and
 figuratively.

In
the
literal
sense,
we
plan
on
purchasing
a
Mini
Cooper
with
a
custom
 Light
Infantry
paint
job
and
driving
it
around
town.

All
pertinent
contact
 information
will
be
painted
on
the
vehicle.

We
can
use
the
Mini
Cooper
at
 fundraisers,
special
events,
festivals,
and
so
on.

Most
importantly,
it
will
generate
a
 nice
buzz
through
word
of
mouth.
 Online
marketing
will
be
an
integral
part
of
our
marketing
mix.

Our
website
 obviously
will
be
the
centerpiece
of
our
online
agenda.

Links
with
AustinTexas.org
 and
Austin360.com
will
be
important,
along
with
Google
Adsense
and
other
 advertising
of
that
nature.
Austin360
will
also
be
an
important
part
of
our
Print
 Media
along
with
Austin
Monthly.

This
will
help
us
attract
both
bands
and
patrons.

 Our
Google
Adsense
campaign
will
focus
on
the
Austin
metro
area,
as
well
as
the
San
 Antonio
metro
area.

 In
terms
of
partnerships,
we
would
look
to
develop
partnerships
with
 various
microbreweries
across
the
country.

We
plan
on
having
featured
breweries
 on
a
monthly
basis,
which
would
give
us
the
chance
to
work
with
different
 breweries.

Oskar
Blues
would
be
a
good
partner,
because,
in
addition
to
their
 adherence
to
canning
beers,
they
are
also
big
supporters
of
live
music
in
the
 Longmont,
CO
area
(Oskar
Blues,
2009).

New
Belgium
is
an
obvious
choice
given
 their
community
oriented
business
philosophy,
and
their
commitment
to
making
 outstanding
beers
(New
Belgium,
2009).

We
would
also
look
to
develop
 partnerships
with
Digidesign
and
Apple,
since
we
would
be
outfitting
our
studio
and
 venue
with
their
gear.

In
terms
of
sponsorship,
SXSW
is
an
ideal
choice
for
 


11



sponsorship.

Since
this
is
a
major
festival
to
find
what’s
new,
it
would
make
sense
 for
us
to
position
our
company
with
SXSW.
 We
would
also
look
to
get
involved
in
the
community
through
a
variety
of
 methods.

We
would
offer
open
houses
and
tours
of
our
studio
periodically,
so
that
 people
can
come
in
and
learn
about
our
business.

We
would
also
get
involved
with
 community
events,
fundraisers,
and
local
charities.

Austin
is
very
community
 minded,
and
we
would
like
to
integrate
ourselves
into
that
mindset.
 5.4
Sales
Strategy
 While
we
won’t
have
a
dedicated
sales
force,
per
se,
we
will
still
be
assertive
 and
dedicated
to
sales.

We
expect
that
all
of
our
staff
be
willing
to
dedicate
time
to
 getting
out
there
and
generating
business.

We
will
dedicate
time
to
getting
out
into
 the
city
and
meeting
local
bands.

While
we
feel
the
concept
of
our
business
sells
 itself,
we
still
need
to
pound
the
pavement,
as
it
were,
and
get
our
name
out
to
 bands
and
artists
in
the
area.

We
will
also
be
calling
record
labels,
offering
them
 significant
deals
to
record
at
our
facility.

As
already
mentioned
in
the
previous
 section,
we
will
work
with
different
breweries
so
that
the
breweries
we
work
with
 become
a
selling
point
for
us.

There
are
a
ton
of
different
aspects
of
our
business
 that
we
can
use
to
sell
our
business.

We
can
focus
on
the
beer
list,
our
equipment
 list,
the
bands
we
work
with,
the
services
we
offer,
our
people
and
so
on.

We
can
 tailor
our
sales
and
marketing
campaign
as
needed
to
highlight
these
different
 aspects.

As
long
as
we
can
convey
our
enthusiasm
and
knowledge,
and
drive
home
 what
makes
us
different,
we
should
have
an
effective
sales
strategy.
 5.5
Marketing
Budget
 Online
and
print
marketing
take
up
most
of
the
budget
in
year
one.

We
feel
 these
will
generate
the
biggest
return
on
investment,
at
least
for
the
first
year.

Year
 two
brings
in
our
billboard
campaign,
which
will
take
place
from
January
to
April,
 and
then
again
in
August.

Year
two
will
also
see
some
occasional
radio
advertising
 to
coincide
with
SXSW,
the
ACL
Music
Festival
and
other
festival
happenings.

Much
 of
our
pre
launch
budget
is
tied
up
in
purchasing
and
outfitting
the
Mini
Cooper
and
 setting
up
the
website.

We
want
the
website
to
get
prime
positioning
on
Google,
so
 


12



that
is
where
most
of
the
money
goes.

To
see
a
more
detailed
breakdown
of
the
 budget,
please
refer
to
Appendix
3.


6.0
Critical
Risks
 6.1
Market
Risks
 The
economic
climate
right
now
presents
our
biggest
market
risk.

 Unfortunately,
there
isn’t
much
that
can
be
done
at
the
moment.

We
would
have
to
 assume
the
risk.

Discounted
rates
and
lower
product
prices
may
help
in
bringing
in
 customers
and
bands
that
are
cost
conscious.

There
may
also
be
a
lack
of
interest
in
 our
business.

In
that
case,
educating
our
customers
on
our
uniqueness
becomes
 key.

If
they
can
see
the
value
in
what
we
are
providing,
then
we
can
generate
 interest
in
our
operation.
 6.2
Competitive
Risks
 Austin
is
a
competitive
market.

There
are
200
live
venues
in
the
city.

So,
 differentiation
is
the
key.

Ours
would
be
the
first
venue
to
also
offer
a
full‐fledged
 recording
studio
under
the
same
roof.

Venues
could
order
a
remote
truck
to
record
 their
shows,
and
it
is
also
possible
that
they
could
release
their
soundboard
 recordings.
They
may
also
add
studios
to
their
venues.

This
is
where
we
would
have
 to
explain
what
makes
us
different,
by
further
emphasizing
our
brand.

We
would
 highlight
the
fact
that
we
built
our
facility
specifically
to
handle
both
studio
 recording
and
live
recording,
and
that
neither
was
added
as
an
after
market
upgrade
 or
afterthought.

This
would
help
drive
home
the
point
that
we
were
the
innovators
 in
this
concept.
 6.3
Technology
and
Product/Service
Risks
 The
simulcast
recording
is
key
to
our
branding.

A
failure
of
the
simulcast
 recording
system
is
our
biggest
risk.

To
reduce
the
severity
of
the
risk
should
the
 system
fail,
we
will
have
alternative
methods
and
plans
in
place
to
successfully
 navigate
a
failure
of
our
simulcast
system.

Should
the
system
fail,
we
would
be
able
 to
route
signal
into
the
main
control
room
of
the
recording
studio
and
still
be
able
to
 record.

Likewise,
we
could
simply
contain
it
entirely
at
the
FOH
desk,
and
just
 


13



record
directly
to
a
smaller
system
there.

Of
course,
this
becomes
a
moot
point
if
 there
is
no
demand
for
the
recordings
of
the
shows.

That
would
be
the
biggest
risk
 on
the
product
side,
and
would
more
or
less
render
our
main
point
of
differentiation
 worthless.
 6.4
Other
Risks
 The
biggest
risk
we
face
is
failing
to
meet
our
funding
goals.

Our
start‐up
 costs
are
significant,
and
if
we
do
not
meet
our
goals,
this
project
is
stillborn.

To
 minimize
this
risk,
we
would
have
to
find
additional
investors,
and
perhaps
offer
a
 tiered
investment
system
so
that
potential
investors
can
contribute
at
a
level
they
 would
feel
more
comfortable
with.

In
terms
of
execution
risks,
failing
to
meet
our
 sales
projections
would
prove
a
huge
detriment
to
our
business.

That
would
lead
to
 staffing
issues,
scaling
back
services,
and
so
on.

The
contingency
fund
would
help
in
 this
situation,
but
being
aggressive
with
the
marketing
and
promotion
would
be
a
 more
proactive
solution
for
that
issue.



7.0
Financial
Plan
 7.1
Sales
Projections
 For
the
first
year
we
are
open,
we
expect
to
average
roughly
150
customers
 per
night.

We
are
open
6
days
a
week,
so
this
average
takes
into
account
the
fact
 that
we
will
be
slower
on
Mondays
and
Tuesdays
and
busier
on
Fridays
and
 Saturdays.

In
year
2,
we
expect
that
average
to
increase
to
175
customers
per
night.

 Total
capacity
for
our
venue
is
300.

We
expect
70%
of
those
customers
to
purchase
 two
beers
each.

Average
price
for
our
beers
and
wines
is
$5.

Average
cost
of
goods
 sold
for
our
beer
and
wine
is
$2.

So,
we
should
make
about
$3/beverage
sold.

On
 beer
sales,
we
expect
a
10%
increase
in
sales
on
a
monthly
basis.

Beer
and
door
 charges
should
prove
to
be
the
biggest
sellers
of
all
of
our
products
and
services.

 Our
door
charge
will
be
$10,
and
will
include
the
price
of
the
simulcast
recordings
of
 our
live
shows.
 For
recording,
we
expect
the
first
year
to
average
around
20
hours/week.

 The
second
year
we
expect
to
average
about
30
hours/week.

At
$35
an
hour,
we


14



expect
to
earn
$2800
a
month
in
the
first
year.

For
year
two,
this
number
jumps
to
 $4200.
 With
merchandise,
we
expect
to
average
around
$11
per
unit
in
price
to
our
 customers,
with
a
cost
of
goods
sold
at
$7.94
per
unit.

COGS
was
figured
as
an
 average
price
of
all
of
our
various
merchandise,
from
bottle
openers
to
t‐shirts.

 Here,
we
expect
to
sell
our
merchandise
to
roughly
30%
of
our
customers.

We
 expect
to
range
between
$2500
and
$3500
in
monthly
merchandise
sales.
 Overall,
we
expect
sales
to
be
slower
in
the
early
parts
of
the
year,
and
then
 with
March
and
SXSW
coming
around,
we
expect
to
start
seeing
an
increase.

As
the
 summer
months
arrive,
we
expect
an
increase
in
sales
due
to
various
local
festivals,
 people
travelling,
people
having
more
free
time,
and
the
seasonal
uptick
in
tours.
 With
November
and
December,
people
will
be
travelling
for
holidays
such
as
 Thanksgiving
and
Christmas,
so
we
expect
to
see
a
slight
drop
in
clientele
as
the
 college
students
head
home
for
break.

However,
we
expect
this
to
be
balanced
out
 by
the
number
of
people
coming
to
Austin
from
other
places
at
this
time.
 Please
refer
to
Appendix
4.1
and
4.2
for
further
details.
 7.2
Capital
Expenses
and
Income
Statement
 Our
pre‐launch
expenses
will
be
extensive.

Our
studio,
live
sound,
and
bar
 equipment
will
cost
us
around
$650,000.

However,
this
is
necessary
to
ensure
that
 our
gear
is
top
quality
and
reflective
of
the
service
we
want
to
provide.

Please
refer
 to
Appendices
11.1
and
11.2
for
a
detailed
list
of
our
equipment
purchases.

 Remodeling
costs
are
estimated
at
$267,000.

This
includes
design,
acoustic
 treatment,
wall
construction,
plumbing
for
the
bar,
and
additional
electrical
work
 for
the
studio
and
the
venue.

Rent
will
also
be
a
significant
expense.

We
are
looking
 at
a
20,000
square
foot
facility,
and
in
downtown
Austin
that
means
rent
will
be
 approximately
$33,333/month.


 Our
revenues
will
exceed
expenses
almost
immediately
due
to
our
beverage
 sales
and
door
charges.
By
the
end
of
year
two,
we
expect
to
consistently
show
net
 profits.

This
will
allow
us
to
begin
to
repay
our
investors,
as
well
as
pay
ourselves.
 Please
refer
to
Appendices
5.1,
5.2,
6.1,
and
6.2
for
further
details.
 


15



7.3
Capital
Investments
and
Cash‐Flow
Statement
 Each
of
the
four
principal
owners
will
contribute
$75,000
toward
the
start
 up.

They
will
each
own
15%
of
the
company.

A
small
business
loan
of
$300,000
will
 be
taken
out
to
help
out
with
start
up
costs.

Two
venture
capital
firms
will
each
 contribute
$500,000
to
our
start
up
costs
and
will
own
40%
of
the
company.
These
 venture
capitalists
will
be
paid
40%
of
our
net
profits
on
a
quarterly
basis.
In
total,
 we
are
looking
to
obtain
$1.6
million
in
start
up
capital.
 Please
refer
to
Appendices
7,
8.1
and
8.2
for
further
details.


8.0
Conclusion
 


Ultimately,
we
feel
this
plan
is
feasible,
but
it
depends
on
a
number
of
factors.



The
startup
costs
are
high,
and
the
rent
is
definitely
a
number
to
be
aware
of.

 Finding
a
different
location
would
help
ease
the
costs
of
rent,
however,
that
may
 also
affect
our
revenue
streams.

Also,
our
studio
could
prove
to
not
be
profitable.

 With
record
companies
scaling
back
recording
budgets
and
the
rise
in
home
 recording,
we
may
struggle
to
attract
clients.

In
this
case,
we
would
look
into
 converting
it
into
rehearsal
space
and
sell
most
of
the
gear.


 


That
said,
we
feel
this
plan
is
feasible.

Live
music
in
Austin
is
a
vital
part
of


the
community,
and
we
feel
that
what
we
offer
will
allow
us
to
become
a
significant
 member
of
that
community.

In
creating
a
place
where
creativity
and
community
can
 ferment,
we
feel
we
can
create
the
premier
music
destination
in
Austin.


16



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Texas
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R.
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 Fine,
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Vaisman,
G.(2009,
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Whitefish
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The
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 Hau,
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 March
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 IBISWorld,
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 Mindbranch
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 5,
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 Information.
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 Live
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 2008
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Corporate‐IR.net
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http://media.corporate‐ ir.net/media_files/irol/19/194146/news/Live_Nation_Reports_Fourth_Quar ter_Full_Year_2008_Financial_Results.pdf
 Maupin,
E.
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February
22).
Arts
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 Mearian,
L.
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January
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Vinyl
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 CDs
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 http://www.computerworld.com/action/article.do?command=viewArticleB asic&articleId=9124699
 More
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Hula
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9,
2009,
from
Chuy’s
Hula
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Music.
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March
13,
2009
from
Oskar
Blues
Brewing
Co.
Web
site.
 http://www.oskarblues.com/music
 Our
story.

Retrieved
March
13,
2009
from
New
Belgium
Brewing
Company
Web
 site:
http://www.newbelgium.com/our‐story
 Quick
facts.
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March
12,
2009
from
Austin
Chamber
of
Commerce
Web
site:
 http://www/austin‐ chamber.org/LiveWork/AustinLifestyle/Quickfacts.html#2
 Seattle's
music
industry's
economic
impact.
Retrieved
March
5,
2009,
from
 Seattle.gov
Web
site:
 http://www.seattle.gov/economicdevelopment/music_industry_info/music_ economic_impact_flyer_feb_6.pdf
 Sisario,
B.
(2008,
December
31).
Music
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2008,
but
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on
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March
5,
2009,
from
New
York
Times
Web
site:
 http://www.nytimes.com/2009/01/01/arts/music/01indu.html?_r=1
 Stubb’s
Bar‐B‐Que.
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March
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2009,
from
Stubb’s
Bar‐B‐Que
Web
site:
 http://www.stubbsaustin.com/rest_home.html
 The
backyard
has
found
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Direct
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2009,
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 http://www.directevents.net/index.php?content=news#30
 Wahba,
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 Walsh,
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(2009,
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Confirmed:
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March
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2009,
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Billboard.biz
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Ester’s
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March
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19



Appendix 1: Competitive Matrix COMPANY

Product/Service Offered

Price

Your company’s name here Light Infantry

Recording Studio Live Venue Microbrewery Bar On site recording of Live shows

Door charge depends on act. Ranging from $5 to $25

Analog and digital recording. Vintage gear including an API console from the 70’s.

$550 a day $350 Chief Engineer $150 For staffed engineer

Unique Features

Marketing Tactics

Three things offered in one place. On site recording of live show Wide selection of imported and domestic microbrews.

Website, Google Adsense. Custom painted Mini Cooper. Flyer, print and billboard campaigns.

Location of Headquarters

Austin, Texas

Competitor #1

Wire recording (Direct)

API Console Analog and vintage gear. Large recording space. Located minutes away from downtown Austin.

Promoting the vintage nature of their recording studio. Their clientele.

Austin, Texas

Competitor #2

Austin Trax (Direct)

Analog and digital Recording. Mixing and Remixing. Digital to analog tape transfers Analog to digital tape transfers.

Pending on studio response.

They offer record productions, and transfers for various formats including vinyl.

They offer analog recording.

Austin, Texas

Strengths/ Weaknesses Strengths: All-in-one recording studio and live venue. Beer selection. Weaknesses: Financial crisis might be difficult to find loans. Strengths: Excellent clientele. Excellent gear. Weaknesses: Web page is too simple. No pricing information. No pictures or studio samples. Strengths: Offers analog recording, which is rare nowadays. Easy to navigate webpage. Weaknesses: No pictures of studio or mp3 samples of work they have done.

Competitive Threat Level 1 (strongest) – 5 (weakest)

N/A

4

5


Competitor #3

Antone’s Nightclub (Direct)

Live shows with well known performers. Merchandise store. Atmosphere.

$10 to $25 Will change depending on act. Door only sales.

One of the most prestigious clubs to play in Austin. Location of club.

They market their name, and famous acts that have played there.

2 Stages one inside and one outside. Daily shows.

Webpage content and organization is excellent. Location. Myspace page promotion. Able to print complete venue schedule.

Austin, Texas

Competitor #4

Emo’s (Direct)

Top of the line shows. Great atmosphere. Competitive prices. Merchandise store. Accessible bar between two stages.

$6 to $25 depending on act.

Able to print complete venue schedule.

Austin, Texas

Competitor #5

Stubb’s BBQ (Direct)

Popular restaurant/bar with live music 7-days a week.

Free to get in. Food ranges from $6-$20 per person.

Music is streamed live through iClips.net

Many big acts have played and continue to play at this restaurant. Word-of-mouth for this popular venue brings in large crowds.

Austin, Texas

Strengths: Excellent merchandise webpage. Known for famous musicians that come and play. Weaknesses: Complicated to find out prices of a lot of the shows. Boring webpage. Strengths: Excellent webpage. Easy to buy tickets. Great contact information for booking. Merch store. Weaknesses: Too many acts at once may be difficult for good service. Strengths: Popularity and atmosphere. Large musical acts combined with local talent. Weaknesses: Often overcrowded. A restaurant first.

3

2

1


Appendix 2: Launch Timeline Light Infantry

Year 2009 The idea Research and Development Research the idea Research business financing Research Market and Sector Choose company name Begin to develop a business plan Purchase domain name March

Begin business renovation

August Year 2010 Contingency Month

January

Complete business plan Apply for trademark and copyright Register business Target property in target location

April

Subscribe to ASCAP for licensing Obtain retail and selling licenses Obtain state and local business permits Obtain license to serve alcohol Begin hiring sound and lighting engineers

September

Contingency Month

February

Consult advisors: attorney, CPA, bankers etc. Obtain lease for commercial space Contingency Month Visit competition Obtain construction and building permits Apply for business loan Choose advisors: attorney, CPA, bankers etc.

May

Purchase sound equipment Purchase bar equipment and glassware Purchase staging and lighting rig Purchase lighting console

October

Open doors for business

March

June

Complete Renovation Design and order logo signs Design and order logo merch Obtain fire permits Obtain health department permits Begin hiring additional employees

November Year 2011 Begin to release live compilation albums

March

July

Business listing in telephone book Business announcement Purchase ad space in local newspapers Purchase radio ad space

December


Appendix 3.1: Marketing Budget - Year 1 Light Infantry Pre-Launch

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Year 1 Total

Professional Assistance Marketing / PR Consultants

$0.00 $1,120.00

$1,120.00

Advertising agencies

$0.00

Direct mail specialists

$0.00

Graphic design

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

$0.00

Web design

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

$0.00

Tangible Marketing

$0.00

Brochures Flyers

$0.00 $121.32

$91.24

$91.24

$91.24

$91.24

$91.24

$91.24

$91.24

$91.24

$91.24

$91.24

$1,033.72

Signs

$0.00

Billboards

$0.00

Merchandising Displays Sampling / Premiums

$0.00 $150.00

$150.00

$150.00

$450.00

Media Advertising Print (newspaper, etc.)

$0.00 $160.00

$160.00

$160.00

$160.00

$160.00

$160.00

$160.00

$160.00

$160.00

$160.00

$160.00

$1,760.00

$1,190.00

$1,190.00

$1,160.00

$1,190.00

$1,160.00

$1,190.00

$1,190.00

$1,160.00

$1,190.00

$1,160.00

$1,190.00

$12,970.00

$300.00

$300.00

$300.00

$300.00

$300.00

$300.00

$300.00

$300.00

$300.00

$300.00

$300.00

$3,300.00

Television / Radio Online

$0.00

Other media Phone Directories

$0.00

Advertising Specialties

$0.00

Direct Mail

$0.00

Website

$0.00

Development / Programming Maintenance / Hosting

$0.00 $5,654.80

$5,654.80

Trade Shows

$0.00

Fees and Setup

$0.00

Travel / Shipping

$0.00

Exhibits / Signs

$0.00

Networking Activities

$0.00

Memberships / Meetings

$0.00

Entertainment

$0.00

Other Marketing Expenses

$0.00

Other:

$0.00

Other:

$0.00

Other:

$0.00 $0.00

TOTAL

$8,696.12

$0.00

$0.00

$1,741.24

$1,711.24

$1,741.24

$1,711.24

$1,741.24

$1,741.24

$1,861.24

$1,741.24

$1,711.24

$1,891.24

$26,288.52


Appendix 3.2: Marketing Budget - Year 2 Light Infantry Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Year 2 Total

Professional Assistance Marketing / PR Consultants

$0.00 $2,500.00

$2,500.00

Advertising agencies

$0.00

Direct mail specialists

$0.00

Graphic design

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

$0.00

Web design

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

IN HOUSE

$0.00

Tangible Marketing

$0.00

Brochures Flyers

$0.00 $91.24

$91.24

$91.24

$91.24

$91.24

$91.24

$91.24

$91.24

$91.24

$91.24

$91.24

$91.24

$1,094.88

$0.00

$0.00

$6,000.00

$0.00

$0.00

$0.00

$0.00

$6,000.00

$6,000.00

$0.00

$0.00

$0.00

$18,000.00

$150.00

$450.00

Signs Billboards

$0.00

Merchandising Displays

$0.00

Sampling / Premiums

$150.00

$150.00

Media Advertising Print (newspaper, etc.)

$0.00 $160.00

$160.00

$160.00

$160.00

$160.00

$160.00

$160.00

$160.00

$160.00

$160.00

$160.00

$160.00

$1,920.00

$1,190.00

$1,190.00

$1,100.00

$1,190.00

$1,160.00

$1,190.00

$1,160.00

$1,190.00

$1,190.00

$1,160.00

$1,190.00

$1,160.00

$14,070.00

$300.00

$300.00

$300.00

$300.00

$300.00

$300.00

$300.00

$300.00

$300.00

$300.00

$300.00

$300.00

$3,600.00

Television / Radio Online

$0.00

Other media Phone Directories

$0.00

Advertising Specialties

$0.00

Direct Mail

$0.00

Website

$0.00

Development / Programming

$0.00

Maintenance / Hosting

$0.00

Trade Shows

$0.00

Fees and Setup

$0.00

Travel / Shipping

$0.00

Exhibits / Signs

$0.00

Networking Activities Memberships / Meetings

$0.00 $90.00

$90.00

Entertainment

$0.00

Other Marketing Expenses

$0.00

Other:

$0.00

Other:

$0.00

Other:

$0.00 $0.00

TOTAL

$4,331.24

$1,741.24

$7,801.24

$1,741.24

$1,711.24

$1,741.24

$1,711.24

$7,741.24

$7,891.24

$1,711.24

$1,741.24

$1,861.24

$41,724.88


Appendix 4.1: Sales Projections - Year 1 Light Infantry Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Year 1 Total

Merchandise Unit Volume Unit Price Cost per Unit Sold Gross Sales (Cost of Goods Sold) (Commission Percentage) Net Sales

0 0 0 $0.00 $0.00 0% $0.00

0 0 0 $0.00 $0.00 0% $0.00

1215 $11.00 $7.94 $13,365.00 $9,647.10 0% $3,717.90

1170 $11.00 $7.94 $12,870.00 $9,289.80 0% $3,580.20

1170 $11.00 $7.94 $12,870.00 $9,289.80 0% $3,580.20

1170 $11.00 $7.94 $12,870.00 $9,289.80 0% $3,580.20

1215 $11.00 $7.94 $13,365.00 $9,647.10 0% $3,717.90

1170 $11.00 $7.94 $12,870.00 $9,289.80 0% $3,580.20

1170 $11.00 $7.94 $12,870.00 $9,289.80 0% $3,580.20

1170 $11.00 $7.94 $12,870.00 $9,289.80 0% $3,580.20

1125 $11.00 $7.94 $12,375.00 $8,932.50 0% $3,442.50

1125 $11.00 $7.94 $12,375.00 $8,932.50 0% $3,442.50

11700 $79.40 $128,700.00 $92,898.00

Recording Unit Volume Unit Price Cost per Unit Sold Gross Sales (Cost of Goods Sold) (Commission Percentage) Net Sales

0 0 0 $0.00 $0.00 0% $0.00

0 0 0 $0.00 $0.00 0% $0.00

80 $40.00 $0.00 $3,200.00 $0.00 0% $3,200.00

80 $40.00 $0.00 $3,200.00 $0.00 0% $3,200.00

80 $40.00 $0.00 $3,200.00 $0.00 0% $3,200.00

80 $40.00 $0.00 $3,200.00 $0.00 0% $3,200.00

80 $40.00 $0.00 $3,200.00 $0.00 0% $3,200.00

80 $40.00 $0.00 $3,200.00 $0.00 0% $3,200.00

80 $40.00 $0.00 $3,200.00 $0.00 0% $3,200.00

80 $40.00 $0.00 $3,200.00 $0.00 0% $3,200.00

80 $40.00 $0.00 $3,200.00 $0.00 0% $3,200.00

80 $40.00 $0.00 $3,200.00 $0.00 0% $3,200.00

800 $0.00 $32,000.00 $0.00

Door Charge Unit Volume Unit Price Cost per Unit Sold Gross Sales (Cost of Goods Sold) (Commission Percentage) Net Sales

0 0 0 $0.00 $0.00 0% $0.00

0 0 0 $0.00 $0.00 0% $0.00

4050 $10.00 $0.00 $40,500.00 $0.00 0% $40,500.00

3900 $10.00 $0.00 $39,000.00 $0.00 0% $39,000.00

3900 $10.00 $0.00 $39,000.00 $0.00 0% $39,000.00

3900 $10.00 $0.00 $39,000.00 $0.00 0% $39,000.00

4050 $10.00 $0.00 $40,500.00 $0.00 0% $40,500.00

3900 $10.00 $0.00 $39,000.00 $0.00 0% $39,000.00

3900 $10.00 $0.00 $39,000.00 $0.00 0% $39,000.00

3900 $10.00 $0.00 $39,000.00 $0.00 0% $39,000.00

3750 $10.00 $0.00 $37,500.00 $0.00 0% $37,500.00

3750 $10.00 $0.00 $37,500.00 $0.00 0% $37,500.00

39000 $0.00 $390,000.00 $0.00

Beverages Unit Volume Unit Price Cost per Unit Sold Gross Sales (Cost of Goods Sold) (Commission Percentage) Net Sales

0 $5.00 $2.00 $0.00 $0.00 0% $0.00

0 $5.00 $2.00 $0.00 $0.00 0% $0.00

5670 $5.00 $2.00 $28,350.00 $11,340.00 0% $17,010.00

5460 $5.00 $2.00 $27,300.00 $10,920.00 0% $16,380.00

5460 $5.00 $2.00 $27,300.00 $10,920.00 0% $16,380.00

5460 $5.00 $2.00 $27,300.00 $10,920.00 0% $16,380.00

5670 $5.00 $2.00 $28,350.00 $11,340.00 0% $17,010.00

5460 $5.00 $2.00 $27,300.00 $10,920.00 0% $16,380.00

5460 $5.00 $2.00 $27,300.00 $10,920.00 0% $16,380.00

5460 $5.00 $2.00 $27,300.00 $10,920.00 0% $16,380.00

5250 $5.00 $2.00 $26,250.00 $10,500.00 0% $15,750.00

5250 $5.00 $2.00 $26,250.00 $10,500.00 0% $15,750.00

54600 $24.00 $273,000.00 $109,200.00

Product/Service 5 Unit Volume Unit Price Cost per Unit Sold Gross Sales (Cost of Goods Sold) (Commission Percentage) Net Sales

0 $0.00 $0.00 $0.00 $0.00 0% $0.00

0 $0.00 $0.00 $0.00 $0.00 0% $0.00

0 $0.00 $0.00 $0.00 $0.00 0% $0.00

0 $0.00 $0.00 $0.00 $0.00 0% $0.00

0 $0.00 $0.00 $0.00 $0.00 0% $0.00

0 $0.00 $0.00 $0.00 $0.00 0% $0.00

0 $0.00 $0.00 $0.00 $0.00 0% $0.00

0 $0.00 $0.00 $0.00 $0.00 0% $0.00

0 $0.00 $0.00 $0.00 $0.00 0% $0.00

0 $0.00 $0.00 $0.00 $0.00 0% $0.00

0 $0.00 $0.00 $0.00 $0.00 0% $0.00

0 $0.00 $0.00 $0.00 $0.00 0% $0.00

0 $0.00 $0.00 $0.00

Total: All Products/Services Total Unit Volume Total Gross Sales (Total Cost of Goods Sold) (Total Commissions Paid) Total Net Sales

0 $0.00 $0.00 $0.00 $0.00

0 $0.00 $0.00 $0.00 $0.00

11015 $85,415.00 $20,987.10 $0.00 $64,427.90

10610 $82,370.00 $20,209.80 $0.00 $62,160.20

10610 $82,370.00 $20,209.80 $0.00 $62,160.20

10610 $82,370.00 $20,209.80 $0.00 $62,160.20

11015 $85,415.00 $20,987.10 $0.00 $64,427.90

10610 $82,370.00 $20,209.80 $0.00 $62,160.20

10610 $82,370.00 $20,209.80 $0.00 $62,160.20

10610 $82,370.00 $20,209.80 $0.00 $62,160.20

10205 $79,325.00 $19,432.50 $0.00 $59,892.50

10205 $79,325.00 $19,432.50 $0.00 $59,892.50

106100 $823,700.00 $202,098.00 $0.00 $621,602.00

$35,802.00

$32,000.00

$390,000.00

$163,800.00

$0.00


Appendix 4.2: Sales Projections - Year 2 Light Infantry Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Year 2 Total

Merchandise Unit Volume Unit Price Cost per Unit Sold Gross Sales (Cost of Goods Sold) (Commission Percentage) Net Sales

1365 $11.00 $7.94 $15,015.00 $10,838.10 0% $4,176.90

1260 $11.00 $7.94 $13,860.00 $10,004.40 0% $3,855.60

1337 $11.00 $7.94 $14,701.50 $10,611.81 0% $4,089.69

1287 $11.00 $7.94 $14,157.00 $10,218.78 0% $3,938.22

1287 $11.00 $7.94 $14,157.00 $10,218.78 0% $3,938.22

1287 $11.00 $7.94 $14,157.00 $10,218.78 0% $3,938.22

1337 $11.00 $7.94 $14,701.50 $10,611.81 0% $4,089.69

1287 $11.00 $7.94 $14,157.00 $10,218.78 0% $3,938.22

1287 $11.00 $7.94 $14,157.00 $10,218.78 0% $3,938.22

1287 $11.00 $7.94 $14,157.00 $10,218.78 0% $3,938.22

1238 $11.00 $7.94 $13,612.50 $9,825.75 0% $3,786.75

1238 $11.00 $7.94 $13,612.50 $9,825.75 0% $3,786.75

15495 $95.28 $170,445.00 $123,030.30

Recording Unit Volume Unit Price Cost per Unit Sold Gross Sales (Cost of Goods Sold) (Commission Percentage) Net Sales

120 $40.00 $0.00 $4,800.00 $0.00 0% $4,800.00

120 $40.00 $0.00 $4,800.00 $0.00 0% $4,800.00

120 $40.00 $0.00 $4,800.00 $0.00 0% $4,800.00

120 $40.00 $0.00 $4,800.00 $0.00 0% $4,800.00

120 $40.00 $0.00 $4,800.00 $0.00 0% $4,800.00

120 $40.00 $0.00 $4,800.00 $0.00 0% $4,800.00

120 $40.00 $0.00 $4,800.00 $0.00 0% $4,800.00

120 $40.00 $0.00 $4,800.00 $0.00 0% $4,800.00

120 $40.00 $0.00 $4,800.00 $0.00 0% $4,800.00

120 $40.00 $0.00 $4,800.00 $0.00 0% $4,800.00

120 $40.00 $0.00 $4,800.00 $0.00 0% $4,800.00

120 $40.00 $0.00 $4,800.00 $0.00 0% $4,800.00

1440 $0.00 $57,600.00 $0.00

Door Charge Unit Volume Unit Price Cost per Unit Sold Gross Sales (Cost of Goods Sold) (Commission Percentage) Net Sales

4550 $10.00 $0.00 $45,500.00 $0.00 0% $45,500.00

4200 $10.00 $0.00 $42,000.00 $0.00 0% $42,000.00

4725 $10.00 $0.00 $47,250.00 $0.00 0% $47,250.00

4550 $10.00 $0.00 $45,500.00 $0.00 0% $45,500.00

4550 $10.00 $0.00 $45,500.00 $0.00 0% $45,500.00

4550 $10.00 $0.00 $45,500.00 $0.00 0% $45,500.00

4725 $10.00 $0.00 $47,250.00 $0.00 0% $47,250.00

4550 $10.00 $0.00 $45,500.00 $0.00 0% $45,500.00

4550 $10.00 $0.00 $45,500.00 $0.00 0% $45,500.00

4550 $10.00 $0.00 $45,500.00 $0.00 0% $45,500.00

4375 $10.00 $0.00 $43,750.00 $0.00 0% $43,750.00

4375 $10.00 $0.00 $43,750.00 $0.00 0% $43,750.00

54250 $0.00 $542,500.00 $0.00

Beverages Unit Volume Unit Price Cost per Unit Sold Gross Sales (Cost of Goods Sold) (Commission Percentage) Net Sales

6370 $5.00 $2.00 $31,850.00 $12,740.00 0% $19,110.00

5880 $5.00 $2.00 $29,400.00 $11,760.00 0% $17,640.00

6237 $5.00 $2.00 $31,185.00 $12,474.00 0% $18,711.00

6006 $5.00 $2.00 $30,030.00 $12,012.00 0% $18,018.00

6006 $5.00 $2.00 $30,030.00 $12,012.00 0% $18,018.00

6006 $5.00 $2.00 $30,030.00 $12,012.00 0% $18,018.00

6237 $5.00 $2.00 $31,185.00 $12,474.00 0% $18,711.00

6006 $5.00 $2.00 $30,030.00 $12,012.00 0% $18,018.00

6006 $5.00 $2.00 $30,030.00 $12,012.00 0% $18,018.00

6006 $5.00 $2.00 $30,030.00 $12,012.00 0% $18,018.00

5775 $5.00 $2.00 $28,875.00 $11,550.00 0% $17,325.00

5775 $5.00 $2.00 $28,875.00 $11,550.00 0% $17,325.00

72310 $24.00 $361,550.00 $144,620.00

Product/Service 5 Unit Volume Unit Price Cost per Unit Sold Gross Sales (Cost of Goods Sold) (Commission Percentage) Net Sales

0 $0.00 $0.00 $0.00 $0.00 0% $0.00

0 $0.00 $0.00 $0.00 $0.00 0% $0.00

0 $0.00 $0.00 $0.00 $0.00 0% $0.00

0 $0.00 $0.00 $0.00 $0.00 0% $0.00

0 $0.00 $0.00 $0.00 $0.00 0% $0.00

0 $0.00 $0.00 $0.00 $0.00 0% $0.00

0 $0.00 $0.00 $0.00 $0.00 0% $0.00

0 $0.00 $0.00 $0.00 $0.00 0% $0.00

0 $0.00 $0.00 $0.00 $0.00 0% $0.00

0 $0.00 $0.00 $0.00 $0.00 0% $0.00

0 $0.00 $0.00 $0.00 $0.00 0% $0.00

0 $0.00 $0.00 $0.00 $0.00 0% $0.00

0 $0.00 $0.00 $0.00

Total: All Products/Services Total Unit Volume Total Gross Sales (Total Cost of Goods Sold) (Total Commissions Paid) Total Net Sales

12405 $97,165.00 $23,578.10 $0.00 $73,586.90

11460 $90,060.00 $21,764.40 $0.00 $68,295.60

12419 $97,936.50 $23,085.81 $0.00 $74,850.69

11963 $94,487.00 $22,230.78 $0.00 $72,256.22

11963 $94,487.00 $22,230.78 $0.00 $72,256.22

11963 $94,487.00 $22,230.78 $0.00 $72,256.22

12419 $97,936.50 $23,085.81 $0.00 $74,850.69

11963 $94,487.00 $22,230.78 $0.00 $72,256.22

11963 $94,487.00 $22,230.78 $0.00 $72,256.22

11963 $94,487.00 $22,230.78 $0.00 $72,256.22

11508 $91,037.50 $21,375.75 $0.00 $69,661.75

$47,414.70

$57,600.00

$542,500.00

$216,930.00

$0.00

11508 143495 $91,037.50 $1,132,095.00 $21,375.75 $267,650.30 $0.00 $0.00 $69,661.75 $864,444.70


Appendix 5.1: Capital Expenses - Year 1 Light Infantry

Light Infantry Pre-Launch

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Year 1 Total

Furniture Desks

$299.98

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$299.98

Chairs

$139.98

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$139.98

Bookshelves

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

Tables

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$75.00

$0.00

$0.00

$0.00

$0.00

$75.00

$150.00

$212.50

$212.50

$212.50

$212.50

$212.50

$212.50

$212.50

$212.50

$212.50

$212.50

$2,125.00

$0.00

$324.95

$0.00

$0.00

$0.00

$324.95

$0.00

$0.00

$324.95

$0.00

$974.85

Replacement Glassware Bar Chairs

$0.00

Other:

$0.00

Equipment Computers

$2,998.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$2,998.00

$183.50

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$183.50

Scanners

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

Copiers/Fax Machines

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$129.99

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$129.99

Software

$1,799.95

$0.00

$0.00

$0.00

$0.00

$0.00

$400.00

$0.00

$0.00

$0.00

$0.00

$0.00

$400.00

$2,599.95

Cash Registers (aloha)

$5,100.00

$5,100.00

$42,546.05

$42,546.05

Printers

Telephones Beer

$0.00

Credit card machines Bar Equipment Venue Equipment Studio Equipment

$0.00 $277,260.54

$277,260.54 $10,000.00

$ 322,212.11

$332,212.11

Office supplies General Office Supplies

$1,000.00

$0.00

$0.00

$150.00

$150.00

$150.00

$150.00

$150.00

$150.00

$150.00

$150.00

$150.00

$150.00

$2,500.00

Blank CDs/Packaging

$1,540.00

$0.00

$0.00

$1,540.00

$1,540.00

$1,540.00

$1,540.00

$1,540.00

$1,540.00

$1,540.00

$1,540.00

$1,540.00

$1,540.00

$16,940.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

Other: Remodeling Flooring/Carpet

$17,000.00

Paint

$12,000.00

$12,000.00

$106,000.00

$106,000.00

Soundproofing Wall installation

$17,000.00

$15,000.00

$15,000.00

Lighting

$5,000.00

$5,000.00

Shelving

$5,000.00

$5,000.00

Plumbing

$8,000.00

$8,000.00

Electrical

$24,000.00

$24,000.00

DĂŠcor

$10,000.00

Design

$65,000.00

$65,000.00

Other:

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$500.00

$0.00

$0.00

$0.00

$0.00

$0.00

$500.00

$0.00

$11,000.00

Vehicles Mini Cooper

$5,000.00

$810.02

$810.02

$810.02

$810.02

$810.02

$810.02

$810.02

$810.02

$810.02

$810.02

$13,100.20

Vehicle 2:

$0.00

Vehicle 3:

$0.00

Other expenditures Other:

$0.00

Other:

$0.00

Other:

$0.00

TOTAL

$927,210.10

$0.00

$0.00

$2,712.52

$3,037.47

$3,212.52

$3,112.52

$2,787.52

$3,037.47

$2,712.52

$12,712.52

$3,537.47

$3,187.52

$967,260.15


Appendix 5.2: Capital Expenses - Year 2 Light Infantry Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Year 2 Total

Furniture Desks

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

Chairs

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$212.50

$212.50

$212.50

$212.50

$212.50

$212.50

$212.50

$212.50

$212.50

$212.50

$212.50

$212.50

$2,550.00

$0.00

$324.95

$0.00

$0.00

$324.95

$0.00

$0.00

$0.00

$324.95

$0.00

$0.00

$324.95

$1,299.80

Bookshelves Tables Replacement Glassware Bar Chairs

$0.00

Other:

$0.00

Equipment Computers

$0.00

Printers

$0.00

Scanners

$0.00

Copiers/Fax Machines

$0.00

Telephones

$0.00

Telephone headsets Software

$0.00 $0.00

$0.00

$0.00

$0.00

$0.00

$400.00

$0.00

$0.00

$0.00

$0.00

$0.00

$400.00

$800.00

Cash registers

$0.00

Credit card machines

$0.00

Bar Equipment

$0.00

Venue Equipment

$0.00

Studio Equipment

$10,000.00

$10,000.00

Office supplies General Office Supplies Blank CDs Other:

$150.00

$150.00

$150.00

$150.00

$150.00

$150.00

$150.00

$150.00

$150.00

$150.00

$150.00

$150.00

$1,800.00

$1,540.00

$1,540.00

$1,540.00

$1,540.00

$1,540.00

$1,540.00

$1,540.00

$1,540.00

$1,540.00

$1,540.00

$1,540.00

$1,540.00

$18,480.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

$0.00

Remodeling Flooring/Carpet

$0.00

Paint

$0.00

Soundproofing

$0.00

Wall installation

$0.00

Lighting

$0.00

Shelving

$0.00

Plumbing

$0.00

Electrical

$0.00

DĂŠcor

$0.00

Design

$0.00

Other:

$0.00

Vehicles Mini Cooper

$810.02

$810.02

$810.02

$810.02

$810.02

$810.02

$810.02

$810.02

$810.02

$810.02

$810.02

$810.02

$9,720.24

Vehicle 2:

$0.00

Vehicle 3:

$0.00

Other expenditures Other:

$0.00

Other:

$0.00

Other:

$0.00

TOTAL

$2,712.52

$3,037.47

$2,712.52

$2,712.52

$3,037.47

$3,112.52

$2,712.52

$2,712.52

$3,037.47

$2,712.52

$12,712.52

$3,437.47

$44,650.04


Appendix 6.1: Income Statement - Year 1 Light Infantry Pre-Launch INCOME (NET SALES)

Jan

Feb

Mar

Apr

$64,427.90

May

$62,160.20

Jun

$62,160.20

Jul

$62,160.20

Aug

$0.00

$0.00

$0.00

$64,427.90

$927,210.10

$0.00

$0.00

$2,712.52

$3,037.47

$3,212.52

$3,112.52

$2,787.52

$0.00

$0.00

$0.00

$11,008.74

$11,008.74

$11,008.74

$11,008.74

$11,008.74

$0.00

$0.00

$0.00

$1,651.31

$1,651.31

$1,651.31

$1,651.31

$1,651.31

$0.00

$0.00

$33,333.33

$33,333.33

$33,333.33

$33,333.33

$300.00

$300.00

$300.00

Sep

$62,160.20

Oct

Nov

$62,160.20

$62,160.20

$3,037.47

$2,712.52

$12,712.52

$11,008.74

$11,008.74

$11,008.74

$1,651.31

$1,651.31

$1,651.31

$33,333.33

$33,333.33

$33,333.33

$300.00

$300.00

$300.00

Dec

$59,892.50

Year 1 Total

$59,892.50

$621,602.00

$3,537.47

$3,187.52

$967,260.15

$11,008.74

$11,008.74

$110,087.40

$1,651.31

$1,651.31

$16,513.11

$33,333.33

$33,333.33

$33,333.33

$733,333.30

$300.00

$300.00

$300.00

$300.00

$3,000.00

EXPENSES Capital expenditures Salaries and wages Employee benefits Payroll taxes Professional services Rent

$0.00

$1,500.00 $400,000.00

$1,500.00

Maintenance Equipment rental

$0.00

Insurance

$19,500.00

$0.00

$0.00

$6,500.00

$6,500.00

$6,500.00

$6,500.00

$6,500.00

$6,500.00

$6,500.00

$6,500.00

$6,500.00

$6,500.00

$84,500.00

Utilities

$18,000.00

$0.00

$0.00

$2,000.00

$2,000.00

$2,150.00

$2,300.00

$2,700.00

$3,000.00

$2,700.00

$2,300.00

$2,150.00

$2,000.00

$41,300.00

$76.99

$0.00

$0.00

$76.99

$76.99

$76.99

$76.99

$76.99

$76.99

$76.99

$76.99

$76.99

$76.99

$846.89

INCLUDED

INCLUDED

INCLUDED

INCLUDED

INCLUDED

INCLUDED

INCLUDED

INCLUDED

INCLUDED

INCLUDED

Internet service Telephone service Filing fees Postage and shipping Marketing

INCLUDED $808.00 $20.00

$0.00

$0.00

$20.00

$20.00

$20.00

$20.00

$20.00

$20.00

$20.00

$20.00

$20.00

$20.00

$220.00

$8,696.12

$0.00

$0.00

$1,741.24

$1,711.24

$1,741.24

$1,711.24

$1,741.24

$1,741.24

$1,861.24

$1,741.24

$1,711.24

$1,891.24

$26,288.52

$500.00

$500.00

$500.00

$500.00

$500.00

$500.00

$500.00

$500.00

$500.00

$500.00

$7,000.00

Travel Entertainment License (beer and wine)

$0.00 $2,000.00 $500.00

$500.00

Other:

$0.00

Other: TOTAL EXPENSES Operating Profit Provision for taxes NET PROFIT

$0.00 $808.00

$0.00 $1,378,311.21

$0.00

$0.00

$59,844.13

$60,139.08

$60,494.13

$60,514.13

$60,619.13

$61,169.08

$60,664.13

$70,144.13

$60,789.08

($1,378,311.21)

$0.00

$0.00

$4,583.77

$2,021.12

$1,666.07

$1,646.07

$3,808.77

$991.12

$1,496.07

($7,983.93)

($896.58)

$0.00

$0.00

$0.00

$252.11

$111.16

$91.63

$90.53

$209.48

$54.51

$82.28

$0.00

$0.00

($1,378,311.21)

$0.00

$0.00

$4,331.66

$1,909.96

$1,574.44

$1,555.54

$3,599.29

$936.61

$1,413.79

($7,983.93)

($896.58)

$60,469.13

$1,025,897.22

($576.63) ($1,371,555.37) $0.00

$891.71

($576.63) ($1,372,447.08)


Appendix 6.2: Income Statement - Year 2 Light Infantry Jan SALES INCOME

Feb

$73,586.90

Mar

$68,295.60

Apr

$74,850.69

May

$72,256.22

Jun

$72,256.22

Jul

$72,256.22

Aug

$74,850.69

Sep

$72,256.22

Oct

$72,256.22

Nov

Dec

$72,256.22

$69,661.75

Year 2 Total

$69,661.75

$864,444.70

EXPENSES Capital expenditures

$2,712.52

$3,037.47

$2,712.52

$2,712.52

$3,037.47

$3,112.52

$2,712.52

$2,712.52

$3,037.47

$2,712.52

$12,712.52

$3,437.47

$44,650.04

$13,760.00

$13,760.00

$13,760.00

$13,760.00

$13,760.00

$13,760.00

$13,760.00

$13,760.00

$13,760.00

$13,760.00

$13,760.00

$13,760.00

$165,120.00

$2,064.00

$2,064.00

$2,064.00

$2,064.00

$2,064.00

$2,064.00

$2,064.00

$2,064.00

$2,064.00

$2,064.00

$2,064.00

$2,064.00

$24,768.00

$33,333.33

$33,333.33

$33,333.33

$33,333.33

$33,333.33

$33,333.33

$33,333.33

$33,333.33

$33,333.33

$33,333.33

$33,333.33

$33,333.33

$399,999.96

$300.00

$300.00

$300.00

$300.00

$300.00

$300.00

$300.00

$300.00

$300.00

$300.00

$300.00

$300.00

$3,600.00

Insurance

$6,500.00

$6,500.00

$6,500.00

$6,500.00

$6,500.00

$6,500.00

$6,500.00

$6,500.00

$6,500.00

$6,500.00

$6,500.00

$6,500.00

$78,000.00

Utilities

$2,000.00

$2,000.00

$2,000.00

$2,000.00

$2,000.00

$2,000.00

$2,000.00

$2,000.00

$2,000.00

$2,000.00

$2,000.00

$2,000.00

$24,000.00

$76.99

$76.99

$76.99

$76.99

$76.99

$76.99

$76.99

$76.99

$76.99

$76.99

$76.99

$76.99

$923.88

INCLUDED

INCLUDED

INCLUDED

INCLUDED

INCLUDED

INCLUDED

INCLUDED

INCLUDED

INCLUDED

INCLUDED

INCLUDED

INCLUDED

$0.00

$20.00

$20.00

$20.00

$20.00

$20.00

$20.00

$20.00

$20.00

$20.00

$20.00

$20.00

$20.00

$240.00

$4,331.24

$1,741.24

$7,801.24

$1,741.24

$1,711.24

$1,741.24

$1,711.24

$7,741.24

$7,891.24

$1,711.24

$1,741.24

$1,861.24

$41,724.88

Entertainment

$500.00

$500.00

$500.00

$500.00

$500.00

$500.00

$500.00

$500.00

$500.00

$500.00

$500.00

$500.00

$6,000.00

License (Beer and Wine)

$500.00

Salaries and wages Employee benefits Payroll taxes

$0.00

Professional services Rent Maintenance

$0.00

Equipment rental

Internet service Telephone service

$0.00

Filing fees Postage and shipping Marketing and advertising

$0.00

Travel

$0.00

$500.00

Other:

$0.00

Other: TOTAL EXPENSES Operating Profit Provision for taxes NET PROFIT

$0.00 $66,098.08

$63,333.03

$69,068.08

$63,008.08

$63,303.03

$63,408.08

$62,978.08

$69,008.08

$69,483.03

$62,978.08

$73,008.08

$63,853.03

$744,876.72

$7,488.82

$4,962.57

$5,782.61

$9,248.14

$8,953.19

$8,848.14

$11,872.61

$3,248.14

$2,773.19

$9,278.14

($3,346.33)

$5,808.72

$74,917.94

$411.89

$272.94

$318.04

$508.65

$492.43

$486.65

$652.99

$178.65

$152.53

$510.30

$0.00

$319.48

$4,304.53

$7,076.93

$4,689.63

$5,464.57

$8,739.49

$8,460.76

$8,361.49

$11,219.62

$3,069.49

$2,620.66

$8,767.84

($3,346.33)

$5,489.24

$70,613.41


Appendix 7: Capital Investments Light Infantry Investor Name 1 VC Firm 2 VC Firm 3 4 5 Owner Name 1 2 3 4 5

Erica Genovese Eduardo Ribeiro Ryan Rodriguez Aaron Rom

TOTAL INVESTMENTS Outside Investors Owners

Investment Amount

Equity %

$500,000.00 $500,000.00

Contribution Amount

20% 20%

Equity %

$75,000.00 $75,000.00 $75,000.00 $75,000.00

15% 15% 15% 15%

TOTAL

AMOUNT EQUITY % $1,000,000.00 40% $300,000.00 60% $1,300,000.00 100%

Loan Source/Type

Loan Amount

1 Small Business Admin. 2 3 4 5 TOTAL

$300,000.00

$300,000.00

Interest Rate 8.25%

Term (Years)

Monthly Payment 20

$2,556.20

$2,556.20


Appendix 8.1: Cash-Flow Statement - Year 1 Light Infantry

Light Infantry Pre-Launch Jan

Starting Balance

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

$0

$159,133

$156,842

$154,547

$152,248

$151,856

$151,127

$145,338

$146,624

$145,248

$138,398

$128,089

$128,089

$0

$0

$0

$64,428

$62,160

$62,160

$62,160

$64,428

$62,160

$62,160

$62,160

$59,893

$59,893

$265

$261

$258

$254

$253

$252

$242

$244

$242

$231

$213

$213

$265

$261

$64,685

$62,414

$62,413

$62,412

$64,670

$62,405

$62,402

$62,391

$60,106

$60,106

Cash Ins Net sales Investments Loans

$1,000,000 $300,000

Interest income Owner contributions TOTAL CASH INS

$0 $300,000 $1,600,000

Cash Outs Operating expenses Loan payments Tax payments Contingency fund

$1,378,311

$0

$0

$59,844

$60,139

$60,494

$60,514

$60,619

$61,169

$60,664

$70,144

$60,789

$60,469

$2,556

$2,556

$2,556

$2,556

$2,556

$2,556

$2,556

$2,556

$2,556

$2,556

$2,556

$2,556

$2,556

$0

$0

$0

$252

$111

$92

$91

$209

$55

$82

$0

$0

$0

$60,000

Owner's draw

$2,599

$3,024

$3,570

Investor's draw

$1,733

$2,016

$2,380

Other: Other: Other: Other: Other: TOTAL CASH OUTS

$1,440,867

$2,556

$2,556

$66,984

$62,806

$63,142

$68,201

$63,385

$63,780

$69,252

$72,700

$63,345

$63,025

CASH AT END OF MONTH

$159,133

$156,842

$154,547

$152,248

$151,856

$151,127

$145,338

$146,624

$145,248

$138,398

$128,089

$124,850

$125,170


Appendix 8.2: Cash-Flow Statement - Year 2 Light Infantry Jan

Starting Balance

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

$125,170

$129,899

$132,249

$118,147

$124,527

$130,639

$111,100

$119,949

$120,662

$104,018

$110,403

$104,684

$73,587

$68,296

$74,851

$72,256

$72,256

$72,256

$74,851

$72,256

$72,256

$72,256

$69,662

$69,662

$209

$216

$220

$197

$208

$218

$185

$200

$201

$173

$184

$174

$73,796

$68,512

$75,071

$72,453

$72,464

$72,474

$75,036

$72,456

$72,457

$72,430

$69,846

$69,836

$66,098

$63,333

$69,068

$63,008

$63,303

$63,408

$62,978

$69,008

$69,483

$62,978

$73,008

$63,853

$2,556

$2,556

$2,556

$2,556

$2,556

$2,556

$2,556

$2,556

$2,556

$2,556

$2,556

$2,556

$412

$273

$318

$509

$492

$487

$653

$179

$153

$510

$0

$319

Cash Ins Net sales Investments Loans Interest income Owner contributions TOTAL CASH INS

Cash Outs Operating expenses Loan payments Tax payments Contingency fund Owner's draw Investor's draw

$10,339

$15,337

$10,146

$6,546

$6,892

$10,225

$6,764

$4,364

Other: Other: Other: Other: Other: Other: TOTAL CASH OUTS

$69,066

$66,162

$89,173

$66,073

$66,352

$92,013

$66,187

$71,743

$89,102

$66,045

$75,564

$77,639

CASH AT END OF MONTH

$129,899

$132,249

$118,147

$124,527

$130,639

$111,100

$119,949

$120,662

$104,018

$110,403

$104,684

$96,881


Appendix 9.1 Studio Gear

STUDIO GEAR MANUFACTURER

MODEL

DESCRIPTION

LIST PRICE

SALE PRICE

QUANTITY

TOTAL COST

VENDOR

CONSOLE Digidesign Digidesign Digidesign Digidesign

DControlES48e DCommandESFP 192io C24HD-PCIe

DcontrolES Bundle DcontrolES Fader Pack 16 Channel Audio Interface for Pro Tools Digidesign C|24 ProTools Bundle - PCIe

$ 137,995.00 $ 14,995.00 $ 3,995.00 $ 18,995.00

$ 110,396.00 $ 11,996.00 $ 3,196.00 $ 15,196.00

1 1 1 1 Subtotal

$ 110,396.00 $ 11,996.00 $ 3,196.00 $ 15,196.00 $140,784.00

Sweetwater Sweetwater Sweetwater Sweetwater

COMPUTERS/HARD Apple Apple Glyph

DRIVES MacPro28-8 Cinema24LED GTKey1000-8

Apple Mac Pro 2.8GHz 8-Core Apple LED Cinema Display 1 TB Hard Drive

$

509.00

$ $ $

2,799.00 899.00 369.97

2 4 4 Subtotal

$ 5,598.00 Sweetwater $ 3,596.00 Sweetwater $ 1,479.88 Sweetwater $ 10,673.88

MICROPHONES Neumann Neumann Neumann Neumann AKG AKG AKG Blue Audio-Technica Earthworks Sennheiser Sennheiser Sennheiser Shure Shure Shure Royer

KM183Pair KM814Pair U89i U87SetZMT SolidTube C414BXLII/ST D112 Kiwi AT4041SP QTC30MP MD421 E602 MD441U SM57 Beta 52 SM81 R121

Neumann KM 183 Pair Neumann KM 184 Pair Neumann U 89I Neumann U 87 Ai Set Z AKG Solid Tube AKG C 414 B-XL II/ST (PR) Dynamic Cardioid Microphone Large-diaphragm Condenser Microphone AT4041 Studio Pack Earthworks QTC30 Matched Pair Dynamic Cardioid Microphone Dynamic Cardioid Microphone Dynamic Supercardioid Microphone Dynamic Cardioid Microphone Dynamic Cardioid Microphone Small Diaphragm Condenser Mic Ribbon Microphone

$ $ $ $ $ $ $

2,598.00 2,298.00 4,298.00 4,698.00 1,399.00 2,999.00 389.00

$ $ $ $ $ $ $ $ $

795.00 2,290.00 598.00 228.00 1,350.00 158.00 387.50 591.60 1,395.00

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

1,799.97 1,699.97 3,199.97 3,429.97 1,099.97 2,299.97 249.97 1,999.99 499.97 1,839.97 379.97 159.97 849.97 99.97 189.97 349.97 1,295.00

1 1 2 1 1 1 1 1 1 1 4 2 1 10 1 2 1 Subtotal

$ 1,799.97 $ 1,699.97 $ 6,399.94 $ 3,429.97 $ 1,099.97 $ 2,299.97 $ 249.97 $ 1,999.99 $ 499.97 $ 1,839.97 $ 1,519.88 $ 319.94 $ 849.97 $ 999.70 $ 189.97 $ 699.94 $ 1,295.00 $ 27,194.09

Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater

AMPLIFIERS Marshall Marshall Marshall Bogner Fender

1959SLP JVM410-1960ABun VM2466H ShivaHDRV 65TwinRev

100WGuitar Amp Guitar Amp Head/Cab Bundle Vintage Modern Guitar Amp Custom Shop Shiva Head with Reverb 65 Twin Reverb

$ $ $ $ $

3,300.00 4,249.00 2,350.00 2,625.00 2,090.00

$ $ $ $ $

2,349.99 2,849.97 1,649.99 2,379.00 1,699.99

1 1 1 1 1

$ $ $ $ $

Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater

2,349.99 2,849.97 1,649.99 2,379.00 1,699.99


Appendix 9.1 Studio Gear

Fender Fender Vox Hartke Ampeg Ampeg

HRDev212 Bassman250HD AC30CC2 Kickback15 BA115T SVTVR

Hot Rod Deville 212 Bass Amp Head AC30 Custom Classic Kickback Bass Amp Bass Amp 300W All Tube Reissue Bass Amp Head

$ $ $ $ $ $

1,250.00 700.00 1,650.00 584.99 599.99 2,799.99

$ $ $ $ $ $

999.99 449.99 1,199.97 449.97 499.97 1,999.99

1 1 1 1 1 1 Subtotal

$ 999.99 $ 449.99 $ 1,199.97 $ 449.97 $ 499.97 $ 1,999.99 $ 16,528.82

Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater

KEYBOARDS Moog Moog Roland Hammond Clavia M-Audio Roland On Stage

VoyagerElBl PhattyStage2 FantomG8 XK3c NordElectro73 Axiom61 DP10 XStdDbl

Minimoog Voyager Electric Blue Moog Little Phatty Fantom G8 Keyboard Workstation 61 Key Tonewheel Organ 73 Key Organ/Electric Piano 61 Key Keyboard Controller Sustain Pedal Deluxe Keyboard Stand

$ $ $

3,495.00 1,395.00 4,299.00

$ $ $ $

2,165.00 379.95 50.00 96.99

$ $ $ $ $ $ $ $

3,295.97 1,285.97 3,695.97 2,525.00 1,699.97 299.97 33.97 56.99

1 1 1 1 1 2 2 5 Subtotal

$ 3,295.97 $ 1,285.97 $ 3,695.97 $ 2,525.00 $ 1,699.97 $ 599.94 $ 67.94 $ 284.95 $ 13,455.71

Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater

MICROPHONE PRE AMPS Universal Audio 6176 Universal Audio 8110 Rupert Neve Designs Portico 5032 Focusrite Liquid Channel Focusrite OctoPre Chandler Limited Germanium Pre Vintech X73i

Analog Channel Strip with Pre and Comp 8 Channel Mic Pre Mic Pre Channel Strip 8 Channel Mic Pre Germanium Pre Amp/DI Class A Mic Pre

$ $

2,899.00 6,899.00

$ $ $ $

2,999.99 999.99 1,205.00 1,595.00

$ $ $ $ $ $ $

2,399.97 5,999.97 1,995.00 2,499.99 899.99 1,105.00 1,349.97

1 2 2 2 2 1 1 Subtotal

$ 2,399.97 $ 11,999.94 $ 3,990.00 $ 4,999.98 $ 1,799.98 $ 1,105.00 $ 1,349.97 $ 27,644.84

Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater

DYNAMICS PROCESSORS Universal Audio 2-1176 Universal Audio LA-2A dbx 160A dbx 166Xl Rupert Neve Designs Portico 5043 Emprical Labs EL-8XM Drawmer XM-50

Dual Channel Compressor/Limiter Electro-Optical Compressor/Limiter Single Channel Compressor/Limiter Stereo/Dual Mono Compressor 2 Channel Compressor/Limiter Single Channel Analog Distressor Dual De-Esser

$ $ $ $

3,399.00 3,599.00 649.95 379.95

$ $

1,799.00 550.00

$ $ $ $ $ $ $

2,799.97 2,999.97 429.97 259.97 1,995.00 1,530.00 525.97

2 2 4 1 2 1 1 Subtotal

$ 5,599.94 $ 5,999.94 $ 1,719.88 $ 259.97 $ 3,990.00 $ 1,530.00 $ 525.97 $ 19,625.70

Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater

TIME BASED PROCESSORS TC Electronic M3000 Lexicon MX400XL

Dual Engine Reverb and Effects Processor Reverb and Multi Effects Processor

$ $

1,845.00 674.95

$ $

1,499.97 399.97

1 1

OUTBOARD GEAR

$ $

1,499.97 Sweetwater 399.97 Sweetwater


Appendix 9.1 Studio Gear

TC-Helicon Moog

Voice Works Plus MF-101

Vocal Processor Moogerfooger Low Pass Filter

SOFTWARE Apple Waves Native Instruments McDSP Focusrite Toontrack

Logic Studio Platinum Bundle Komplete 5 Filter Bank HD Liquid Mix HD Superior Drummer 2.0

DAW Software TDM Plug In Bundle Komplete 5 and Kore 2 Bundle Plug In Bundle Compressor/EQ Plug In Bundle Virtual Drum Instrument

PATCH BAYS/ACCESSORIES Switchcraft StuPatch9625 Pro Co WP3002 Pro Co WP3004 Pro Co Switch Witch Pro Co SM2404FBX-100 Pro Co MT24BQXM10 Countryman Type 85 Tech 21 Sans Amp Bass Driver Genelec 8050A Samson Servo 600 M-Audio BX-5A AKG K 240 MK II Furman HDS6 Furman HR6 Microboards DVD 1016 Beyerdynamic ST99 On Stage MS7701TB On Stage MS7411B On Stage SB9600 AKG SA63 Shure A25D Neumann EA87 Audio Technica Mic Accessories On Stage PopFilter Hosa MMK020 Hosa MMK010 Hosa MMK050 Hosa MMK005 Hosa TTS845 Monster Cable MSLM3

24 Channel TT Patch Bay XLR Wall Plate with 6 Female Connectors XLR Wall Plate with 6 Male Connectors 4 Input Stereo Monitor Switcher 100' 24 XLR Stage Snake 24 Channel XLR to XLR Cable Snake Class A FET Direct Box Bass DI with Tube Amp Emulator Active Studio Monitors 600W Power Amp Studio Monitors Headphones 6 Channel Headphone Amp Remote Mixing Station for Headphones 10 CD Duplicator Tower Kick Drum Mic Stand Telescoping Mic Stands Short Telescoping Mic Stands Tripod Telescoping Boom Stands Stand Adaptor Mic Clip Shockmount for U-87 Shockmount for Audio Technica Mics 6" Pop Filter 20' Mic Cable 10' Mic Cable 50' Mic Cable 5' Mic Cable 8 Pack of 1.5' TT Patch Cables 10' Instrument Cable

$ $

995.00 289.00

$ $ $

4,200.00 1,708.00 495.00

$

349.00

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

1,350.00 79.99 77.99 364.99 1,179.99 608.49 231.70 250.00 2,450.00 409.99 399.95 269.00 319.00 165.00 1,425.99 64.90 67.99 50.99 202.99

$ $ $ $ $ $ $ $ $

6.90 558.00 85.00 45.99 41.55 34.05 66.00 30.15 80.00

$ $

799.97 279.97

1 1 Subtotal

$ $ $

799.97 Sweetwater 279.97 Sweetwater 2,979.88

$ $ $ $ $ $

499.00 3,150.00 999.97 449.97 499.99 299.99

1 1 1 1 1 1 Subtotal

$ $ $ $ $ $ $

499.00 3,150.00 999.97 449.97 499.99 299.99 5,898.92

Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

899.97 65.97 53.97 252.97 639.97 394.97 179.97 199.97 2,149.97 329.97 299.97 199.97 269.97 149.97 1,095.97 59.97 39.99 29.99 119.99 29.00 4.97 399.97 54.97 26.99 29.29 24.09 46.69 21.29 52.97 29.95

10 8 8 2 1 2 6 1 4 4 2 10 2 4 5 2 20 10 2 10 20 5 6 4 15 10 10 10 10 20

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

8,999.70 527.76 431.76 505.94 639.97 789.94 1,079.82 199.97 8,599.88 1,319.88 599.94 1,999.70 539.94 599.88 5,479.85 119.94 799.80 299.90 239.98 290.00 99.40 1,999.85 329.82 107.96 439.35 240.90 466.90 212.90 529.70 599.00

Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater


Appendix 9.1 Studio Gear

FURNITURE Sound Construction Sound Construction Sound Construction Sound Construction Argosy Tylosand Realspace

IsoBoxStu16M IsoBox Post SWC24121iso SWD24WROi Spire 7142 510830

IsoBox Studio with Mac Tray 14U Rack Unit Desk for C24 D-Command 24 Wing Desk Dual 14U Rack Unit Sofa Office Chairs

$

299.99

$ $ $ $ $ $ $

1,820.00 1,849.00 4,159.00 5,099.00 595.00 699.99 249.99

Subtotal

$ 39,089.33

2 1 1 1 2 2 4 Subtotal

$ 3,640.00 $ 1,849.00 $ 4,159.00 $ 5,099.00 $ 1,190.00 $ 1,399.98 $ 999.96 $ 18,336.94

TOTAL

$322,212.11

Sweetwater Sweetwater Sweetwater Sweetwater Sweetwater IKEA Office Depot


Appendix 9.2 Live Sound and Video Gear Live F.O.H (Digidesign Venue - Bundle) Lighting Board (Wholehog) XLR Cables Microphone Stands Microphones SM58 & Beta58 Instrument Microphones Sennheiser e935 Wireless Microphones Ampeg Bass Amp Fender Twin Amp Marshall Half Stack Lighting Truss Drum Riser - 64 sqft Stage Skirt Staging - 24x32 Extra Outboard Gear Drum Microphones Projectors PA System - Dynacord Cobra Crown Xti - 2000 Dynacord DSP Modular Snake System Conventional Lights Intelligent Lights Power Distro (Installed) CD Recorder Subsnake Speakon/NL4/NL8 DMX Extension Cords 5-Pin XLR Racks Furman D.I. Boxes Macbook Pro ETC SmartFade Dimmer Whirlwind Esnake Cobranet Interface JBL VRX Monitor Wedges Ethernet Cables (250ft)

Quantity 1 1 35 25 5 10 1 2 1 1 2 1 1 2 1 5 1 1 1 6 2 1 12 6 1 1 3 15 20 25 10 4 2 14 1 1 3 3 8 2

Price $ 100,000.00 $ 27,000.00 $ 21.00 $ 22.95 $ 85.00 $ 250.00 $ 262.00 $ 400.00 $ 1,000.00 $ 1,800.00 $ 550.00 $ 3,000.00 $ 1,239.99 $ 50.00 $ 7,108.99 $ 600.00 $ 400.00 $ 2,856.57 $ 43,800.00 $ 699.99 $ 1,590.00 $ 5,000.00 $ 120.00 $ 1,700.00 $ 15,000.00 $ 700.00 $ 350.00 $ 49.99 $ 29.99 $ 39.99 $ 29.99 $ 120.00 $ 700.00 $ 90.00 $ 2,500.00 $ 2,000.00 $ 2,500.00 $ 2,700.00 $ 1,600.00 $ 50.00 Total 10% Final Total

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

Total 100,000.00 27,000.00 735.00 573.75 425.00 2,500.00 262.00 800.00 1,000.00 1,800.00 1,100.00 3,000.00 1,239.99 100.00 7,108.99 3,000.00 400.00 2,856.57 43,800.00 4,199.94 3,180.00 5,000.00 1,440.00 10,200.00 15,000.00 700.00 1,050.00 749.85 599.80 999.75 299.90 480.00 1,400.00 1,260.00 2,500.00 2,000.00 7,500.00 8,100.00 12,800.00 100.00 277,260.54 27,726.05 304,986.59


Appendix 9.3 Bar Equipment BAR EQUIPMENT Item Furniture barstools lounge chairs L couches coffee tables high top tables

Quantity

Unit Price

40 6 2 2 6

Total Cost

$64.99 $279.00 $1,399.00 $39.99 $75.00

$2,599.60 $1,674.00 $2,798.00 $79.98 $450.00 $7,601.58

$415.00 $1,315.00 $5.50 $3,750.00 $1,730.00 $97.95 $3,230.00 $2,592.00 $107.00 $565.00 $290.00 $19.95 $6.95 $9.80 $12.00

$415.00 $1,315.00 $27.50 $3,750.00 $3,460.00 $979.50 $3,230.00 $2,592.00 $1,070.00 $565.00 $290.00 $39.90 $34.75 $19.60 $48.00 $17,836.25

abestkitchen.com abestkitchen.com foodservicewarehouse.com abestkitchen.com abestkitchen.com abestkitchen.com abestkitchen.com abestkitchen.com bannerbeer.com abestkitchen.com abestkitchen.com abestkitchen.com abestkitchen.com foodservicewarehouse.com foodservicewarehouse.com

$170.00 $7,154.00 $75.95 $8.40 $210.00 $29.95 $65.00 $30.95

$1,020.00 $7,154.00 $151.90 $84.00 $210.00 $748.75 $650.00 $773.75 $10,792.40

abestkitchen.com foodservicewarehouse.com bannerbeer.com micromatic.com micromatic.com abestkitchen.com abestkitchen.com abestkitchen.com

subtotal Bar Shelving and Equipment bar ice chest undershelf ice maker ice scoops glass washer glass coolers keg faucet (stouts and ales) beer coolers (large) beer cooler (small) drip tray (24" stainless steel) bar sink (glasses) bar sink (hand) triple glass washer brush bar caddy (napkin holders,etc) bar mats (for well) shelf liners (pack of 16)

1 1 5 1 2 10 1 1 10 1 1 2 5 2 4 subtotal

Keg Equipment shelving for keg cooler keg cooler co2 cylinder gas hose and clamps beer lines (500 ft.) keg coupler (american) keg coupler (european types a,g,u) keg faucet (self closing)

6 1 2 10 1 25 10 25 subtotal

Glassware Pint Glasses Beer Goblets Pilsner Glasses Wine Glasses

300 20 100 100

$4.25 $8.95 $6.95 $2.99 subtotal

Vendor

ikea ikea ikea ikea abestkitchen.com

$1,275.00 beercollections.com $179.00 beergeekshop.com $695.00 beergeekshop.com $299.00 $2,448.00

total $38,678.23 contigency (10%) $3,867.82 FINAL TOTAL $42,546.05

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