This MEDIA KIT is for You
HiSPANO La Voz Latina del Nuevo Milenio
El
VOLUMEN XXXVII • 2/8 DE ENERO DE 2013 • NUMERO 1
PHILADELPHIA, CAMDEN, TRENTON, ALLENTOWN, BETHLEHEM, READING & HARRISBURG
Media Buyer
HISPANIC POPULATION GROWS 51 MILLION
Latino Buying Power, $1.2 TRIl ion %
50
Liquidación
El HiSPANO’S Pa/SJ Latino Buying Power, $24 BIllion* uento de derospacde invierns soeley loccsionados, Toda la rios; juguete da, calenda ión de tempora decorac mucho más.* llantas yexistencias. *Hasta
agotar
nto de
López Publications, Inc. Publishing ElHiSPANO Since 1976
P.O. BOX 396 • DREXEL HILL, PA 19026 484 472-6059 • E-m: hispads@aol.com
July, 2013 Established
1976
Attn. Media Buyer Re: Display Advertising We look forward to working with you, if there is anything you need from our end, please let me know. We would like to take this opportunity to introduce you to El HiSPANO bilingual newspaper, an award-winning newspaper in circulation for over 35 years. El HiSPANO is a bilingual newspaper which allows you or your clients the opportunity to reach the first and second generation Hispanics along with the non-Spanish speaking population, making El HiSPANO an outstanding value for your advertising dollars. Secondly, we are a good value because we always give “added value” incentives to our advertisers like: free full color, free ads with multiple purchases, free pr, etc. El HiSPANO circulates in the cities of: Philadelphia (including suburban locations), Harrisburg, Reading, Bethlehem/Allentown in PA and Trenton and Camden, NJ. These are cities with large Hispanic populations (with over 3040% Hispanic population). In addition, El HiSPANO’S circulation is 16,350. El Hispano is not only distributed in the Hispanic areas of each city, but also in the downtown business district of each city giving you added coverage. We are audited by CVC so you can be confident that your ad will be seen where we claim.
Digital EDITION
Every Thursday
If you need any additional materials or any additional information, please feel free to contact us for a prompt response. We look forward to doing business with you.
8
Sincerely,
Reasons to advertise in ElHiSPANO La Voz Latina del Nuevo Milenio
Aaron G. Lopez National Sales Director
Established Visit
#1 Experience/Credibility: We have been in continuous circulation since 1976, which proves that we are doing something right, AND —Audited by CVC and Lern MORE about
O
Symbol of
Trust
AUDITED by CVC
www.el-hispano.com 1976
#2 More Editorial: More than 60% of our newspaper is editorial,
Drop Sha Angel 90 Distance Opacity 3
HP
REAC *Source: Selig Center for Economic Growth, Terry College of Business. The University of Georgia.
THE LARGEST BILINGUAL NEWSPAPER IN
PA/NJ Population 521,236*
Latino Market of $24BILLION*
ENNSYLVANIA & SO. JERSEY ALLENTOWN
HARRISBURG Pennsylvania’s Latino population is the fastest-growing ethnic group in the commonwealth. According to the Census 2010 data the Latino population grew by 82.6 percent between 2000 and 2010, a historic increase of 325,572. The Latino population now accounts 5.7 percent of the state’s total population.
READING
PHILADELPHIA
HISPANIC POPULATION**
Philadelphia 187,611+ Suburbia 221,844, 22.5% Allentown/Bethlehem, 96,794, 18.8% Reading 67,355, 16.4%
TRENTON CAMDEN
Harrisburg, 25,243, 14.5% SOUTH JERSEY Camden, 67,224, 17.3%
Trenton, 42,776, 15.6%
*Latino population of EL HiSPANO’S cities circulation. **SOURCE: Census Bureau and the Pa. State Data Center.
G e t Yo u r S h a r e ! ! ! 484 472-6059 • Fax: 484 472-8153
HiSPANO
El
La Voz Latina del Nuevo Milenio
Serving The Community Since 1976
el-Hispano.com
hispads @aol.com • Editorial: alopez5268 @aol.com
8
Reasons to advertise in ElHiSPANO
Established
1976
La Voz Latina del Nuevo Milenio
#1 Experience/Credibility: We have been in continuous circulation since 1976, which proves that we are doing something right, AND —Audited by CVC
O
Symbol of
Trust
#2 More Editorial: More than 60% of our newspaper is editorial, which means less advertisers will compete with your ad #3 Bilingual Editorial: Since we are bilingual we reach the 1st & 2nd generation Hispanics, along with non-Hispanics #4 Features: Local, Regional, National & International news, Entertainment, Arts & Culture, Sports, Health, Business, Classifieds, etc. #5 Effective Penetration: We distribute our newspaper in attractive newspaper boxes located not only the predominantly Hispanic neighborhoods, but also in the downtown business district of each city
BILINGUAL NEWS hispads@aol.com 484 472-6059 el-hispano.com Editorial: alopez5268
#6 Reach More Readers: El HiSPANO is the ONLY area newspaper that reaches the entire SE Penna. and South Jersey area. We go to: Philadelphia, Camden, NJ & Trenton, NJ, Allentown/ Bethlehem, Reading and Harrisburg, #7 Colorful: More than 12 pages of full color graphics #8 Ready to help!: We are ready to provide you with any assistance or materials needed via email or via telephone any time of day.
WISH 2013 Special Editions THEM: Good opportunity for Public Relations H YOUR Special A Opportunity P P Y
S P E C I a L D A Y
HOLIDAY EDITION
RELEASE DATE
Education Edition Martin Luther King Valentine's Day President's Day Ash Wednesday Edition Benito Juarez Easter Sunday/PASCUAS Palm Sunday EARTH DAY
Jan. 5, 2013 Jan. 16, 2013 Feb. 13, 2013 Feb. 13, 2013 Mar. 9, 2013 Mar. 20, 2013 MAR. 27, 2013 April 17, 2013 April 17, 2013
Cinco de Mayo Mother's Day Armed Forces Memorial Day
May 1, 8, 2013 May 8, 2013 May 15, 2013 May 22, 2013
Father's Day San Juan Bautista Parade Independence Day Allentown's P. Rican Parade Education Guide Education Labor Day
June 15, 2013 June 19, 2013 July 3, 2013 July 20, 2013 July 27, 2013 August 10, 2013 August 28, 2013
HISPANIC HERITAGE MONTH Mexican Independence Day Feria del Barrio Puerto Rican Week Election Day Veteran's Day CONTINUING Education
September 15, October 15 September 11 & 18 2013 September 8, 2013 September 22 & 29, 2013 November 2, 2013 November 9, 2013 November 10, 2013
Thanksgiving Day Guadalupe Virgen Christmas Day New Year's Day Three King Day
November 22, 2013 December 11, 18, 2013 December 18, 2013 December 25, 2013 January 1, 2014
HiSPANO
El
484 472-6059 • hispads@aol.com
All PR Special Editions feature editorials related to the holiday/event that is featured that week. On left is a listing of all of the special dates El Hispano will cover this year. In addition, if a 1/2 page ad or lager is placed during these special issues, then you will receive a half page in free PR. So mark your calendar with the special days you want to be featured in.
SPECIFICATIONS 32-L
(R 7/13)
PHILADELPHIA, ALLENTOWN, BETHLEHEM, READING, HARRISBURG, CAMDEN, NJ. AND TRENTON, NJ:
Effective July 1, 2013 FOR RATES CALL: 484 472-6059, hispads@aol.com 15% Commission to Advertising Agencies.
COLOR: B/W & 1 COLOR , B/W & 2 colors. FOUR COLOR on ALL pages (you must provide your ad and sent electronically in pdf format) PRE-PRINTED INSERTS: 2 pages, 4 pages, 6 pages, 8 pages, 10 pages, 12 pages, 14 pages, 16 pages, 18 pages, for every page extra is $1.00 charge. DELIVERY: MUST BE IN BOXES. DELIVERY HOURS: Call before delivery MECHANICAL REQUIREMENTS: (Offset printing process, 85% Halftones) Tabloid size. 5 columns per page: 9 89 X 9.89 inches deep. Full page 50 column inches Please 1 Col. = 1 7/8”, 2 Col. = 4”, 3 Col. = 6”, 4 Col. = 8”, 5 Column = 9 7/8.
see the NEW (7/1/2013) “Mechanical Requirements”.
CLASSIFIED MECHANICAL REQUIREMENTS: (Translation & Typesetting fee apply for long text.) 7 columns per page: width 9.89” x 9.89”, Full page 70 Col/inches. 1 col = 1 3/8”, 2 Col = 2 7/8”, 3 Co. = 4 5/16”, 4 Co. = 5 13/16”, 5 Col = 7 5/16, 6 Col = 8 3/4”, 7 Col = 9.89”.
WEBSITE ADVERTISING REQUIREMENTS See 2nd sheet or reverse of this page.or call @ 484 472-6059, hispads@aol.com PUBLISH: Thursday CLOSING TIME: Tuesday 5 PM. ADS: sent via Email Tuesday 5 PM (PDF format). TEARSHEETS: 3 tearsheets maximum. 3 full issues. ANY FULL ISSUE EXTRA $3.00 each.
For more info call Aarón or Sara
hispads@aol.com • 484 472-6059
HiSPANO
El
La Voz Latina del Nuevo Milenio
Serving The Community Since 1976
Visit our NEW WEBSITE VERSION!
el-hispano
.com
El HiSPANO’S
Size/PIXEL 728 x 90 = 468 x 60 = 300 x 250 = 160 x 600 = 300 x 600 =
Size/INCHES 10.1” x 1.25” 6.5” x .83” 4.16” x 3.47” 2.22” x 8.33” 4.16” x 8.33”
SPECS WEBSITE Rev. 2/1/13
Video 300 x 50 Video one minute maximun
New Version of our website feature: Faster speed, daily news, easy to navigate in all browsers, easy to subscribe and receive news, interaction with our readers and advertisers and contact with popular social media, videos, photo gallery, audio and much more.
Skyscraper Horizontal 728 x 90
Must popular sizes
Banner 468 x 60
Wide skyscraper 160 x 600
FULL SIZE rectangualar 300 x 600
FOR RATES
Please
CALL: 484 472-6059 or hispads @aol .com
Wide rectangualar 336 x 280
* This size is also utilized for video
el-HiSPANO.com
484 472-6059 hispads@aol.com
2 (2)
Your
CLASSIFIED could looks
more
OUTSTANDING on
4COLOR For Just a Few Extra $
One column/inch
$5.00 Extra
H Two column/inch
$10.00 Extra
Established
1976
HiSPANO
El
4 c/in - 1/2 page
$25.00 Extra Bigger than 1/2 page
Extra $50.00
Call us. We can help you.
El HiSPANO & el-Hispano.com 484 472-6059 hispads@aol.com