Changes in media relations Rise in the number of topics reaching the public forum
How Communications are Changing
Increase in the range of players in the communications process Dramatic change in communication technology
News consumers trust
People consumers trust? 70% 60% 50%
2003 2004 2005 2006 2007 2008
40% 30% 20% 10% 0%
A Person Like Yourself
Edelman Trust Barometer 2008
– Television – Radio
Doctor/Health Non-Proft/NGO Care Specialist Representative
Blogger
Edelman Trust Barometer 2008
Traditional media Newspapers Long‐ Long‐lead magazines Broadcast
Academic
New media Social Networking Sites Blogs Video Sharing and Podcasts