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Brand Story Erika Randall Character

NIKE is the sidekick to all great heroes. It supports them through their toughest battles, and it’s there for them during the best of times.

Setting

NIKE is best enjoyed on a fresh, spring morning at the crack of dawn.

Plot

NIKE is the tool that our hero reaches for in moments of need - the sword that helps them finally slay their dragon.

Mood

When people are using NIKE, they not ony feel empowered, but they feel strong and confident. They feel like their strength is key to their success.

Symbolism

NIKE’s swoosh helps people keep going. It’s not only a symbol of strength and speed, but also the ability to keep moving forward and improving.

Opposition

Even though NIKE provides top quality athletic gear, some people are just looking to wear it as fashion.

Test  
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