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2019 SPONSORSHIP & MARKETING OPPORTUNITIES PHOTO BY JERRY MOHOME


WHAT IS HIPICO SANTA FE? HIPICO Santa Fe is a world-class equestrian and event facility just a few miles from downtown Santa Fe, New Mexico. HIPICO Santa Fe hosts local, national and international equestrian competitions of all disciplines and other types of events year round. Since its founding in 2015,

approximately 48,000 people have visited the facility, either as spectators or as participants in a variety of equestrian and other events. The New Mexico Center for Therapeutic Riding and Rancho Corazon at HIPICO Santa Fe are based here year round.

HIPICO BY THE NUMBERS In 2018, HIPICO Santa Fe held 116 events. Over the course of the year, those who came to the facility included spectators, exhibitors, participants, grooms and others associated with our premier event, the Santa Fe Summer Series hunter/jumper show, as well as the Learning and Practice Series, dressage and Western shows, polo competitions, and non-equestrian events such as lacrosse tournaments. Many of our visitors come to HIPICO Santa Fe for multiple days, sometimes weeks, at a time, meaning marketing messages receive multiple exposures. HIPICO has an active digital media presence. It receives about 1,800 monthly visitors to its website, has 5,000 Facebook followers and 1,800 Instagram followers. Its e-newsletter is mailed to nearly 6,000 contacts. HIPICO achieves an average of 48,000 unique views every 28 days on Facebook. Overall, HIPICO Santa Fe has an expansive digital audience. With social media, website,and eblasts, in 2018 HIPICO Santa Fe had over 270,000 engagements with our digital media.

2018

DIGITAL MEDIA PRESENCE

270,000+

DIGITAL MEDIA ENGAGEMENTS

48,000

UNIQUE FACEBOOK VIEWS PER MONTH

6,000

E-NEWSLETTER CONTACTS

5,000

FACEBOOK FOLLOWERS

1,800

WEBSITE VISITORS PER MONTH

1,800

INSTAGRAM FOLLOWERS

In addition to our social media mentions, HIPICO Santa Fe has been featured in the Santa Fe New Mexican, the Albuquerque Journal North, Local Flavor, and national equestrian publications, blogs and social media shares.

To learn more about sponsorships, vending, our Santa Fe Summer Series and premium venue sponsorships, please visit hipicosantafe.com, email sarah@hipicosantafe.com, or call us at 505-474-0999. We welcome vistors to tour our facility year-round.


TONY BONANNO

MARY NEIBERG

SPONSORSHIP & MARKETING OPPORTUNITIES CLASS SPONSORSHIP

JERRY MOHOME

VIP

EBLAST

ON SITE PROMOTION PRINT ADVERTISING

DIGITAL AND SOCIAL MEDIA

• • • • •

OVERALL FACILITY SPONSORSHIP

YEAR-ROUND EVENT SPONSORSHIP PRINT ADVERTISING VIP DIGITAL AND SOCIAL MEDIA NAMING RIGHTS OF FACILITY STRUCTURES

• • • • • •

EVENT SPONSORSHIP PRINT ADVERTISING CLASS SPONSORSHIP VIP DIGITAL AND SOCIAL MEDIA ON SITE PROMOTION

• • • •

LEARNING & PRACTICE SERIES

EVENT SPONSORSHIP ON SITE PROMOTION DIGITAL AND SOCIAL MEDIA EBLAST


VENUE BRANDING & MARKETING SPONSOR BENEFITS

DIGITAL ADVERTISING – LOGO ON WEBSITE

SAPPHIRE EMERALD

$60,000  $40,000

PLUS… $60,000 HIPICO SAPPHIRE SPONSOR

HIPICO Santa Fe home page Summer Series page

CHOOSE ONE:

Sponsor page Learning & Practice Series page

DIGITAL ADVERTISING – EBLAST Dedicated

• Title sponsorship of Grand Prix and one additional premium table for one (1) week of the Santa Fe Summer Series • Stable or arena naming

Acknowledgement

• Staff golf cart branding

Logo

DIGITAL ADVERTISING – SOCIAL MEDIA Promotion

PRINT ADVERTISING Santa HIPICO Santa Fe Souvenir Program Santa Fe Summer Series Premium

ON-SITE PROMOTION – VENUE SIGNAGE

2-PAGE SPREAD 2-PAGE SPREAD

2-PAGE SPREAD 2-PAGE SPREAD

Billboard display on driveway Banner display during the Santa Fe Summer Series Banner display at Learning & Practice Series events

ON-SITE PROMOTION Strategic cobranding on select merchandise/awards Public announcements during the Santa Fe Summer Series Opportunity to display jump during the Santa Fe Summer Series Opportunity to distribute promotional gifts to participants

VIP BENEFITS Opportunity to host events in the VIP lounge 1 private VIP lounge cabana for 1 week of the Santa Fe Summer Series 1 premium table for 4 weeks or 2 premium tables for 2 weeks of the Santa Fe Summer Series

ADDITIONAL SPONSOR BENEFITS Preferred stabling at HIPICO Santa Fe Summer Series 2 audit spots for each Learning & Practice Series clinic

4 ARENAS

4 ARENAS

$40,000 HIPICO EMERALD SPONSOR CHOOSE ONE:

• Title sponsorship of Class E and one additional standard table for one (1) week of the Santa Fe Summer Series • Stable or arena naming

• Strategic cobranding on select merchandise/awards

NOTES: 1. Class sponsors will have the opportunity to present the class award and receive additional promotion. 2. Preferred stall placement requests must be received by June 1. 3. Sponsor supplies all jumps and venue signage. 4. VIP standard table seats 6 people; VIP premium table seats 8 people. 5. Class award designations: Class A - $1,000 Class B - $2,500 Class C - $5,000

Class D - $10,000 Class E - $20,000 Class GP - $30,000 and above

PREMIUM YEAR-ROUND SPONSORSHIPS CAN BE CUSTOMIZED TO SUIT YOUR MARKETING NEEDS. CONTACT US TO DISCUSS THESE OPPORTUNITIES.


Horse show competitors are affluent and enthusiastic, devoting most of their spare time to their equestrian pursuits. They are well-educated, often serve in

leadership roles in business and have ample disposable income, making them a perfect audience for high-end consumer and equestrian goods and services.

ACCORDING TO THE UNITED STATES HUNTER JUMPER ASSOCIATION AND THE UNITED STATES EQUESTRIAN FEDERATION: Affluent– average household income

Market value of the average home is

80%

$227,500

$594,000

make or directly influence purchasing decisions at work

22%

52%

80%

own two or more homes

30

average number of nights stayed in a hotel per year

are between 25 and 45 years old

3

average number of vehicles owned

are female

~20%

have investment portfolios of greater than $500,000

63%

traded stocks, bonds, or mutual funds in the last year

53%

own a pick-up truck

4

average number of vehicle rentals per year

SHARON McELVAIN


SPONSOR BENEFITS PRINT ADVERTISING HIPICO Santa Fe Souvenir Program Santa Fe Summer Series Premium ON-SITE PROMOTION Banner display

PLATINUM

GOLD

SILVER

COPPER

BRONZE

TURQUOISE

$25,000  $15,000 $10,000 $7,500 $5,000  $2,500 FULL PAGE

FULL PAGE

HALF PAGE

HALF PAGE

QUARTER PAGE

FULL PAGE

FULL PAGE

HALF PAGE

HALF PAGE

QUARTER PAGE

3 ARENAS

3 ARENAS

2 ARENAS

2 ARENAS

2 ARENAS

1 ARENA

Jump Public announcements Opportunity to provide promotional gifts DIGITAL ADVERTISING Social media promotion Logo on HIPICO Santa Fe Sponsor page Link on HIPICO Santa Fe sponsor page DIGITAL ADVERTISING – EBLAST Acknowledgment Logo Link DIGITIAL ADVERTISING – SANTA FE SUMMER SERIES WEB PAGE Logo Link ADDITIONAL BENEFITS Preferred stabling NOTES: 1. Class sponsors will have the opportunity to present the class award and receive additional promotion. 2. Preferred stall placement requests must be received by June 1. 3. Sponsor supplies all jumps and venue signage.

4. VIP standard table seats 6 people; VIP premium table seats 8 people. 5. Class award designations: Class A - $1,000 Class B - $2,500 Class C - $5,000

Class D - $10,000 Class E - $20,000 Class GP - $30,000 and above

PLUS…


$25,000 PLATINUM SPONSOR

$7,500 COPPER SPONSOR

CHOOSE ONE:

CHOOSE ONE:

• 2 premium tables & 2 standard tables for 2 weeks of the Santa Fe Summer Series

• 1 standard table for 4 Grand Prix Sunday brunches

• 1 premium table for 4 weeks of the Santa Fe Summer Series

• 1 standard table for 2 weeks of the Santa Fe Summer Series

• Title Sponsorship Class D, includes private VIP lounge cabana on the day of the class

• 1 premium table for 1 Grand Prix Sunday brunch • Title Sponsorship Class C

$15,000 GOLD SPONSOR

$5,000 BRONZE SPONSOR

CHOOSE ONE:

CHOOSE ONE:

• 1 standard table for 4 weeks of the Santa Fe Summer Series

• 1 standard table for 2 Grand Prix Sunday brunches

• 1 premium table for 3 weeks of the Santa Fe Summer Series

• 1 standard table for 1 week of the Santa Fe Summer Series

• Title Sponsorship Class D

• 4 individual weekly passes for the Santa Fe Summer Series • Title Sponsorship Class B

$10,000 SILVER SPONSOR

$2,500 TURQUOISE SPONSOR

CHOOSE ONE:

CHOOSE ONE:

• 1 standard table for 4 Grand Prix Sunday brunches

• 1 standard table for 1 Grand Prix Sunday brunch

• 1 standard table for 3 weeks of the Santa Fe Summer Series

• 2 weekly passes for the Santa Fe Summer Series

• 1 premium table for 2 weeks of the Santa Fe Summer Series

• Title Sponsorship Class A

• Title Sponsorship Class C


WHO ARE OUR VISITORS? HIPICO SANTA FE OFFERS MULTIPLE MARKETING OPPORTUNITIES TO REACH AN AFFLUENT DEMOGRAPHIC.

MARY NEIBERG

MARY NEIBERG

MARY NEIBERG

A variety of channel offerings reach our visitors of many ages and income brackets. Our premier event, the Santa Fe Summer Series, takes place over four weeks from mid-July to mid-August. It attracts primarily affluent, educated women who spend an average of 10 nights in Santa Fe. Our Learning & Practice Series events, as well as dressage shows and polo competitions, attract a similar demographic, who spend multiple days at HIPICO and visiting Santa Fe.

2018 FACTS AND FIGURES:

5,043

attendees from 17 states and 145 cities

62%

lived more than 50 miles from Santa Fe

40%

have an income over $125,000

75%

have a bachelor’s degree at a minimum

83%

were female

ATTENDEES SPENT: $1,050,853 on lodging

• • • •

10.1 average night stay for overnight visitors 46.6% stayed in hotel/motel/B&B 28.4% stayed in a vacation rental 25% stayed in our onsite RV park

$855,415

on food and meals

$422,216 on shopping/misc

MARY NEIBERG

$613,912 on transportation

$201,449

on attractions/entertainment and outdoor recreation

TONY BONANNO


ACCOMMODATION PARTNERSHIPS

MARY NEIBERG

MARY NEIBERG

SHARON McELVAIN

Almost all of the visitors to HIPICO Santa Fe—even those who are local—choose to stay close to the venue during the Santa Fe Summer Series, dressage and Western competitions, and our Learning and Practice Series. Our Accommodation Partners form long-term repeat-business relationships with our visitors. Those who come to HIPICO Santa Fe stay an average of 10 days, bringing friends and family along for the trip.

SPONSOR BENEFITS INCLUDE

$3,500   $2,500   $2,000   $1,250   $500

DIGITAL ADVERTISING – ACCOMMODATION PARTNER WEB PAGE Acknowledgment Logo Link DIGITAL ADVERTISING – OTHER Acknowledgment in eblast Social media promotion Link on sponsor web page PRINT ADVERTISING HIPICO Santa Fe Souvenir Program

FULL PAGE

Santa Fe Summer Series Premium

FULL PAGE

ON-SITE PROMOTION Banner display

FULL PAGE

HALF PAGE

HALF PAGE

QUARTER PAGE


LEARNING & PRACTICE SERIES THE LEARNING & PRACTICE SERIES WILL CONNECT YOUR BUSINESS TO AN ENGAGED AUDIENCE – loyal, passionate clients who frequent companies that support their lifestyle. Join HIPICO Santa Fe in bringing equestrians of all levels to beautiful Santa Fe, NM. In addition to a variety of sponsorship options, vending opportunities are also available at Learning & Practice Series events.

SPONSOR BENEFITS

$10,000 $7,000 $5,000 $2,000 $1,000

SPONSORSHIP

Title sponsor of the 2019 Learning & Practice Series

Title sponsor of 1 Learning & Practice Series event of your choice PRINT ADVERTISING HIPICO Santa Fe Souvenir Program

FULL PAGE

HALF PAGE

HALF PAGE

QUARTER PAGE

DIGITAL ADVERTISING – LEARNING & PRACTICE WEB PAGE Acknowledgment Logo Link DIGITAL ADVERTISING – HIPICO SANTA FE SPONSOR WEBPAGE Logo Link DIGITAL ADVERTISING – EBLAST Dedicated Logo Link DIGITIAL ADVERTISING – SOCIAL MEDIA Promotion ON-SITE PROMOTION & ADDITIONAL MARKETING Logo on rider gifts, if being provided for chosen events Opportunity to distribute promotional gifts to participants Banner display

THE LEARNING & PRACTICE SERIES IS A PREMIUM EDUCATION PROGRAM FOR EQUESTRIANS OF ALL DISCIPLINES.


VENDOR OPPORTUNITIES

JERRY MOHOME

HIPICO Santa Fe offers vending opportunities adjacent to the horse show and clinic arenas. Visitors to the site enjoy the opportunity to shop for equestrian and boutique fashion, art, jewelry, horse supplies and food during both the Santa Fe Summer Series and our Learning & Practice events. Vendors can bring their trailers or mobile units to HIPICO Santa Fe. We provide electrical access and pump-out services.

JERRY MOHOME

JERRY MOHOME

We also offer exclusive spaces inside our the HIPICO Lounge Hospitality Tent during the Santa Fe Summer Series. Those spaces offer electrical hook up, and the option for week-long or weekend rates.

PLEASE EMAIL US FOR A VENDOR APPLICATION vendors@hipicosantafe.com


PRINT PUBLICATION ADVERTISING HIPICO SANTA FE OFFERS TWO TARGETED PRINT PUBLICATIONS: HIPICO Santa Fe Souvenir Program

The Santa Fe Summer Series Premium

The program promotes Santa Fe, our sponsors, and luxury brands. • 2000 circulation with a pass-around rate of about 5000. • A highly affluent, exclusive audience with discretionary income. • Our VIP attendees take the program as a keepsake to display in their homes and offices.

The Premium is a technical document that lists all the classes and specifications necessary to compete in the Santa Fe Summer Series. It is an ideal place to for vendors and lodging partners to advertise. • Must-read for trainers and competitors. • Distributed online, onsite, and direct mailed to equestrian facilities and competitors throughout the United States, Canada and Mexico.

• More than 700 exhibitors, trainers, families, vendors, event staff and spectators each week of the four-week series.

2018 PR EMIUM

JULY 18-2 2

Premium Program

FULL BLEED (1/8" bleed on all sides)

1/2 PAGE HORZ

FULL PAGE

1/4 PAGE 1/2 PAGE VERT 1/8 PAGE (Vendor)

Welcome Week

JULY 25-2 9 Sonrisa Week

AUGUST

Santa Fe Fiesta 1-5

Week (USEF Premie r “AA” Rated)

AUGUST 8-12

Grand Prix de

Santa Fe

USEF NATION AL “A” RATED, USEF JUMPER RATING 4

HIPICO Santa Fe Sponsorship & Marketing Kit  
HIPICO Santa Fe Sponsorship & Marketing Kit  
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