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CAREER PATHS ������������������������������������������������������������������������������������������������������������������� ����������������������������������������������������� ����������������������
SERVE Outreach Program Puts Human Face on Military Service By Gerry J. Gilmore American Forces Press Service
Sharing military experiences with the American public injects a human element into events often conveyed through the cold glare of television’s nightly news.
U.S. Navy photo by Petrty Ofﬁcer 2nd Class Kevin S. O’Brien
The numbers that you hear on TV of soldiers
Dorrance Smith has decided to “take it to the next
dying, the numbers that you hear that we’re
level,” Devine explained. “What this program is doing
going to bring 30,000 (troops) home, I just
is helping us win the ‘war on narratives,’ especially in
put a face to those numbers, and we all do,”
the mainstream media,” Devine noted. The program,
Air Force Senior Master Sgt. Jeffery Duncan told
he added, offers a different perspective about the
American Forces Press Service.
war on terrorism, from the viewpoints of military members who’ve served in Afghanistan, Iraq or the Horn of Africa.
Duncan, a 40-year-old senior aircraft maintenance supervisor with 21 years of service, completed a ﬁve-month deployment to the Middle East in May.
Another Why We Serve member in Duncan’s group,
He’s one of a group of eight military members who’ve
Marine 1st Lt. David Bradt, served two tours in Iraq.
completed a week-long nationwide speaking tour
The 26-year-old combat engineer said he enjoyed
featuring 20-30 engagements as part of the Defense
telling people about his Iraq experiences. Bradt
Department’s “Why We Serve” public-outreach
noted his experiences in Iraq were varied, from “full-
program. Audiences at his speaking engagements
scale infantry missions to cache sweeps to more of
love the military, Duncan observed, noting he told
a support role.” The Marine said he was emotionally
listeners how much he enjoys the camaraderie
moved when people thanked him for his military
Meeting one-on-one with the American public helps
inherent across the armed forces. “We are one team,
service during his speaking tour. “Almost at every
to combat misperceptions about the U.S. effort
and that’s what we do,” Duncan emphasized, adding
single venue a number of people would come up and
in Iraq, he said. “It’s a new ﬁght. It’s a very, very
thank you,” Bradt recalled. “We don’t need gifts; we
powerful information war,” Bradt explained.
that his speaking tour was an awesome experience.
Air Force Senior Master Sgt. Jeffery Duncan
Why We Serve duty tours are about 90 days. U.S. Air Force Senior Master Sgt. Jeffery S.ServeDuncan program. “They should fund as many of these Gen. Peter Pace started the Why We Serve program Participants are selected by their individual services in the fall of 2006. Duncan’s group constituted the
and talk to schools, veterans’ organizations and
Photo by William D. Moss
don’t need medals. Just come up and say, ‘Thank you.’” Bradt said he is impressed with the Why We
Former Chairman of the Joint Chiefs of Staff Marine
Assistant Secretary of Defense for Public Affairs Dorrance Smith
Another Why We Serve speaker, Air Force Master Sgt. Howard Watkins, accompanied supply convoys
(speaking tours) as they can possibly afford,” he
from Kuwait into Iraq during his overseas tour of duty
from March to December 2006. Many people he met
fourth iteration of the program, which is conducted in business groups. nior Master Sgt. Jeffery S. Duncan is 21-year veteran of the United States Air Force and is during his speaking tour stops weren’t aware of the quarterly segments. Why We We Serve program speakers director Marine Maj. Chris rrently serving as part of the Why Serve program. He recently returned from fact that that the Air Force is doing convoys for the Army and has been for the last three or four years, Devine praised Duncan and his fellow speakers in signment in the United Arab Emirates and is speaking to groups around the country about his Watkins observed. He called the Why We Serve the fourth group for their professionalism and energy. program a worthy endeavor . “The best thing that I “They have of the high bar for others to Iraqi knock off,”and Operation Enduring Freedom. rsonal experiences serving in support Operation Devine said. “I think they’ve done extremely well, not
have gotten from the program was seeing that there
only in their venues, but representing their services,
are still people out there that have the same ideals
and beliefs that I have,” Watkins said. “There’s so well.”Al The previous eight-member groupsArab were January 2007, Duncan deployedas to Dhafra, United Emirates with 380th Air much negative media.” comprised of two selectees from each military xpeditionary Wing for five months. While deployed, Duncan was directly responsible for the service, Devine noted. However, the next, ﬁfth group ve different aircrafts with surveillance and refueling options. Throughout his assignment, he Navy Lt. Judith Lemley served a seven-month will feature 10 speakers, he said. tour in Afghanistan before she embarked on her ained, led, and united over 427 military and contracting personnel. speaking tour. Lemley said she relished urging The Why We Serve program has matured, and Former Chairman of the Joint Chiefs of Staff Marine Gen. Peter Pace DoD photo by Tech. Sgt. Jerry Morrison, U.S. Air Force.
Assistant Secretary of Defense for Public Affairs
Marine 1st Lt. David Bradt
veterans groups members to keep supporting
orn in Marshfield, Missouri and raised in Ellington Missouri, Duncan joined the Air Force in VETERANS ENTERPRISE VETERANS ENTERPRISE 86 and currently resides in Hawaii as the Squadron Superintendent of the 15th Maintenance 8
Every year over 180,000 ofﬁcers and enlisted personnel
The Marine said he was emotionally moved when people thanked him for his military service during his speaking tour. “Almost at every single venue a number of people would come up and thank you,” Bradt recalled. “We don’t need gifts; we don’t need medals. Just come up and say, ‘Thank you.’”
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Navy Lt. Judith Lemley (above)
Despite the arduous conditions in Afghanistan,
Army Sgt. Daniel Alvarado (below)
Lemley told her speaking-tour audiences that she didn’t complain. “Because I do what I love,” she said. Army Sgt. Daniel Alvarado recalled telling audiences about his wartime experiences in Afghanistan and
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Iraq. “I could tell I was having an impact on them,” Alvarado, a combat engineer, observed. Asked if
U.S. Navy Lt. Judith L. Lemley
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t. Judith L. Lemley is a 14-year veteran of the United States Navy and is currently serving as _____________________________________ further information call 1-866-442-3511 art of the Why We Serve speakers program. She recently returned For from assignment in or visit www.crengland.com/jobopp/index.jsp fghanistan and is speaking to groups around the country about her personal experiences serving VETERANS ENTERPRISE VETERANS ENTERPRISE 10 support of Operation Enduring Freedom.
11 An Equal Opportunity Employer by Choice
VETERANS NEWS BRIEFS Lilly Grant to VA Will Enhance Services for Returning Combat Veterans
VETERANS NEWS BRIEFS
can reunite and learn to work through readjustment
VA Previews Texas Site for “Polytrauma” Health Care
issues typically associated with returning from
The Audie L. Murphy Memorial Veterans Hospital will
VA created four special TBI centers in 1992 in
house the nation’s newest Polytrauma Rehabilitation
Minneapolis, Minn.; Richmond, Va.; Tampa, Fla.;
Center, where seriously injured and wounded
and Palo Alto, Calif. The centers expanded their
In addition, the endowment is funding retreats at which veterans and their spouses or loved ones
Those injuries are called “traumatic brain injuries” (TBI).
The Department of Veterans Affairs (VA) will
Another $500,000 is designated for rehabilitation
veterans can go to receive intensive medical
mission in recent years to assist TBI patients and
augment its world-class health care to local
events, including the National Veterans Golden Age
rehabilitation for treatment of disabilities due to
service members suffering from other serious
veterans with a $9.9 million grant received this
Games, which the Roudebush VA Medical Center
trauma, the Department of Veterans Affairs (VA) said
problems, including amputations, burns, blindness
October from the Lilly Endowment Inc.
will host in the summer of 2008. This senior adaptive
and post-traumatic stress disorders (PTSD). Their new designation as polytrauma centers reﬂects their
rehabilitation program is designed to improve the The Indianapolis-bas ed philanthropic foundation
quality of life for older veterans, including those with
VA Under Secretary for Health Dr. Michael J.
expanded mission. The facilities have structured
is providing the funds to the Richard L. Roudebush
a wide range of abilities and disabilities.
Kussman on Friday visited the site, which will
their services around teams of specialists.
eventually house one ﬂoor of polytrauma ward space
Last year, the four polytrauma centers were joined
VA Medical Center to support a new clinic for injured service members returning from Iraq
VA provides a comprehensive array of beneﬁts
(12 beds) and transitional housing (12 apartments);
by 17 other regionally-based facilities to meet the
and Afghanistan and other projects, including a
and services tailored to meet the unique needs of
one ﬂoor of polytrauma rehabilitation and multi-
needs of less severely injured veterans or those
“comfort home” serving families of hospitalized
America’s latest generation of combat veterans,
purpose space; and one ﬂoor for physical medicine
whose conditions had stabilized at one of the four
service members while their loved ones undergo
including special access to VA health care for
and prosthetics service.
primary polytrauma centers.
two years for those having no service-connected illnesses or injuries; polytrauma centers caring for the
“VA manages the only nationwide network to care
“The polytrauma system of care has been designed
“The generosity of the Lilly Endowment will help VA
most severely injured that are setting new standards
for polytrauma patients, and we are aggressively
to balance the needs of our combat injured for highly
to continue to provide our wounded warriors with the
for multi-disciplinary treatment of complex medical
researching new methods of identifying and treating
specialized care with their needs for more local
best in rehabilitation medical care,” said VA Under
problems; world-class clinical care and research
traumatic brain injury. San Antonio will play a critical
access to life-long rehabilitative care,” Kussman
Secretary for Health Dr. Michael J. Kussman, who
for veterans suffering from post-traumatic stress
role in our ability to properly care for these badly
accepted the grant on behalf of VA.
disorder (PTSD); and aggressive outreach program
injured veterans,” Kussman said. “We are the world’s
The grant will provide $5.8 million for a 24,000-
to help veterans returning from Iraq and Afghanistan
leader in traumatic brain injury, rehabilitation and
The San Antonio project will consist of two stages.
square-foot Seamless Transition Integrated
access the beneﬁts they have earned.
In the ﬁrst, VA will construct an 84,000 square-foot,
Care Clinic where returning troops will receive
three-level building for rehabilitation, transitional
comprehensive multidisciplinary health care.
The Lilly Endowment was established in 1937 by
“Polytrauma” refers to multiple injuries such as loss of
living and prosthetics. This will be followed by
Another $3.5 million will be used to build a 28-suite
members of the Lilly family as a vehicle to pursue
vision or limbs and brain injuries, frequently caused
renovation of 32,500 square feet of ofﬁce and exam
comfort home that will provide accommodations for
their personal philanthropic interests. It is separate
by improvised explosive devices used by insurgents
room spaces in the main medical center building at
veterans’ families during extended periods of care.
from the Eli Lilly and Co. pharmaceutical ﬁrm and is
in Iraq and Afghanistan. Service members who are
the veterans medical center. The cost of the entire
close to those blasts can suffer a range of brain
project is estimated at $66 million. Construction is
injuries, even if they don’t suffer from a visible wound.
expected to begin next year.
VETERANS NEWS BRIEFS VA Leading Fight against MRSA
VETERANS NEWS BRIEFS
The agreement puts into place one of the top
The coordinators will ensure the appropriate
“The coordinators will have the training, resources
recommendations of the President’s Commission
oversight and coordination is provided for care of
and support from the highest levels of VA and DOD
on Care for America’s Returning Wounded Warriors,
active duty service members and veterans with major
to help remove any barriers to care and beneﬁts
Building on the success of a pilot program that
co-chaired by former Sen. Robert Dole and former
amputations, severe traumatic brain injury, spinal
for the service members, veterans and their family
reduced a worrisome staph infection by 50 percent,
Health and Human Services Secretary Donna
cord injury, severe sight or hearing impairments and
members,” said Dr. Michael J. Kussman, VA’s Under
the Department of Veterans Affairs (VA) has tough
severe multiple injuries. The coordinators will also
Secretary for Health. “VA provides the best health
work closely with family members to take care of
care available anywhere. This will ensure returning
services and needs.
Global War on Terror heroes receive the care they
new screening requirements now in place in all of its The agreement initially establishes that the ﬁrst
federal recovery coordinators will be provided by In addition to emphasizing its commitment to hospital
VA in coordination with DoD and will be located
The ﬁrst 10 coordinators will work at military health
hygiene and ﬂagging affected patients for special
at top military treatment facilities throughout the
care facilities and at any other locations where
These federal recovery coordinators are in addition
precautions, VA facilities monitor all incoming
nation. They will coordinate services between VA
patients are later assigned. They will be located at
to 105 patient advocates VA has hired, trained and
patients on key units with nasal swabs and cultures
and DOD and, if necessary, private-sector facilities,
Walter Reed Army Medical Center in Washington,
put in place since June 2007. Those advocates, most
for methicillin-resistant staphylococcus aureus
while serving as the ultimate resource for families
D.C.; the Naval Medical Center in Bethesda, Md.; the
veterans of combat in Iraq and Afghanistan, ensure
with questions or concerns about VA, DoD or other
Brooke Army Medical Center at Fort Sam Houston,
Texas; and Balboa Park Naval Medical Center in San Diego. Additional recovery coordinators will be added
“VA demonstrated that dramatic reductions in
in the future as needs are determined.
MRSA-related infections are possible,” said Acting
“This agreement ensures our nation’s active duty
Secretary of Veterans Affairs Gordon H. Mansﬁeld.
service members and veterans who have been
“VA’s completion of our national deployment of
wounded receive the very best care during their
The coordinators will have a background in health
these serious prevention measures reinforces VA’s
recoveries,” said Acting Secretary of Veterans Affairs
care management and work closely with the
stature as one of the safest health care environments
Gordon H. Mansﬁeld. “Service members, veterans
clinicians and case management teams to develop
and their families can be assured they will have an
and execute another major recommendation from
ultimate resource they can rely on whenever help is
the Dole-Shalala panel, individual federal recovery
New Resource for Seriously Injured on Care, Federal Beneﬁts
needed from VA or DoD.”
plans for the wounded. Those plans specify what
The Department of Veterans Affairs (VA) and the
scheduled to be hired by Dec. 1. Plans call for the
The coordinators will have access to and support
Department of Defense (DoD) have signed an
new employees to be trained and in place at four
from the VA’s Under Secretary for Health, VA’s Under
agreement to provide “federal recovery coordinators”
of the military’s major health care facilities during
Secretary for Beneﬁts, DoD’s Under Secretary of
to help ensure medical services and other beneﬁts
Defense for Personnel and Readiness, as well as the
services are needed across the continuum of care, Job postings for the new positions have been made
from recovery through rehabilitation to reintegration
to civilian life.
asp, with the ﬁrst 10 federal recovery coordinators
are provided to seriously wounded, injured and ill
commanders of facilities where service members and
active duty service members and veterans.
veterans receive treatment.
VETERANS NEWS BRIEFS a smooth transition of wounded service members
“VA believes enhancing a veteran’s opportunity for
through VA’s health care system, while also cutting
employment is not merely the obligation of a grateful
red tape for other beneﬁts.
Nation. It is good government and good business,” added Mansﬁeld. “This stepped-up recruitment and
Forming Internal Task Force to Examine Veteran Job Development
hiring of veterans into the Department of Veterans
The Department of Veterans Affairs (VA) announced
Mansﬁeld also announced the formation of an
the initial hiring of 10 full time Veterans Employment
internal task force to examine the Department’s
Coordinators to focus efforts to attract, recruit and
retention, training and development of veterans
hire veterans throughout the Department. These
already in the VA workforce. The task force will
coordinators will work closely with the recently
be led by the Ofﬁce of the Assistant Secretary
formed Federal Recovery Coordination Program to
for Human Resources and Administration, with
Affairs ensures we are able to employ some of our Nation’s most highly motivated, disciplined and experienced citizens.”
assist Operation Enduring Freedom and Operation Iraqi Freedom veterans to potentially obtain employment with VA. “After our young men and women have concluded serving in our military, VA will use every hiring ﬂexibility available to bring their talents and skills to our department should they want to continue to serve this great nation through the VA,” said ActingSecretary of Veterans Affairs Gordon Mansﬁeld. The Veterans Employment Coordinator job announcements will be posted on www.usajobs.gov and www.va.gov/jobs with the goal of being hired by the end of the year. The coordinators will work with veterans interested in employment at the VA, including those who have completed one of VA’s Vocational Rehabilitation and Employment Services programs.
VETERANS NEWS BRIEFS
VETERANS NEWS BRIEFS
National Cemetery Administration, and additional VA
The announcement continues progress on the
VA Agrees with Key Points about PTSD Treatment
recommendations of the President’s Commission
The Department of Veterans Affairs (VA) today
on Care for America’s Returning Wounded Warriors,
agreed with a new Institute of Medicine (IOM) report
Dr. Zeiss said VA began developing training about
Approximately 31 percent of the 230,000 Department
co-chaired by former Sen. Robert Dole and former
ﬁnding exposure-based therapies for the treatment of
a year ago for its mental health professionals in
of Veterans Affairs employees are veterans, and 7.7
Health and Human Services Secretary Donna
post-traumatic stress disorder (PTSD) to be effective.
the use of exposure-based therapies, starting with
percent are service-connected disabled veterans.
The report released today by the IOM Committee on
cognitive processing therapy and now including
Treatment of PTSD concluded among its key ﬁndings
prolonged exposure therapy.
employment experts from the Veterans Health
awarding disability compensation.
Administration, Veterans Beneﬁts Administration,
restructuring of their beliefs that have been disrupted by traumatic events.
One Exam Used for “Fitness for Duty” and Disability Pay
The pilot, which begins late this month, involves
that exposure-based therapies such as prolonged
VA and DoD facilities in Washington, D.C. Service
exposure therapy and cognitive processing therapy
In fact, VA’s Dr. Patricia Resick, head of the Women’s
members from the Walter Reed Army Medical
have proven to be effective treatments for PTSD,
Division of the National Center for PTSD in Boston, is
Center, the National Naval Medical Center in
while more research is needed on pharmacotherapy
a leading researcher in cognitive processing therapy.
Bethesda, and the Air Force’s Malcolm Grow Medical
to determine its effectiveness.
And the leading researcher in prolonged exposure
In a landmark agreement to simplify life for
Center at Andrews Air Force Base will participate in
service members with medical problems as
they leave the military and return to the civilian
therapy is Dr. Edna Foa, who helps train VA mental “VA is pleased to see IOM agrees with us that
exposure-based therapies are effective treatments
world, the Department of Veterans Affairs (VA)
Medical evaluations will be performed by VA,
for PTSD,” said Dr. Antonette Zeiss, VA’s Deputy
Dr. Zeiss said VA also concurs with other key
and the Department of Defense (DoD) signed a
although the agreement notes the physicals could
Chief of Mental Health Services. “VA has been
conclusions of the report that more research is
memorandum to pilot a single physical examination
actually take place in VA medical centers, military
making the therapies readily available, even before
needed about pharmacotherapy as an effective
to be used by both Departments.
installations, VA contracted examination centers or
the IOM report was released.”
treatment. It is important to note, Dr. Zeiss said,
other facilities. “This agreement commits VA and DoD to develop a
the IOM conclusion states only more research is Prolonged exposure therapy utilizes techniques
needed, not that medications have been found to be ineffective.
single process to assess the medical conditions of
The memorandum says the process “lays the
to promote confrontation with feared objects,
wounded, injured or ill service members,” said Acting
foundation for building a network of qualiﬁed
situations, memories and images. It involves use
Secretary of Veterans Affairs Gordon H. Mansﬁeld.
providers and resources that will meet both DoD
of psychoeducation, breathing retraining, prolonged
VA provides treatment for PTSD through cognitive
“We will make it easier for these heroes to go back
and VA requirements and ease the transition of
exposure to the memory of the trauma through
and exposure-based therapies, with the use of drugs
to their homes, with the key questions about their
members from military service to veteran status.”The
imaginary reliving, and repeated exposure to safe
approved by the Food and Drug Administration.
eligibility for VA compensation already decided.”
evaluations will be based upon VA’s system for
situations being avoided because of traumatic fear.
VA is a recognized international leader in treatment
The agreement, signed Nov. 6 by Mansﬁeld and Dr.
disability examinations and include an examination
Cognitive process therapy involves psychoeducation;
and research for PTSD. In 1989, the Department
David S.C. Chu, Under Secretary of Defense for
of medical conditions identiﬁed by military physicians
written exposure in which patients write about the
created the National Center for PTSD, which
Personnel and Readiness, calls for a pilot program
that call into question a service member’s ﬁtness for
impact of trauma on themselves and others and
promotes research, trains health care professionals
to evaluate a single physical examination that would
duty, as well as other applicable medical conditions
interpret traumatic events; challenging patient’s
and serves as an information resource for
be used by DoD to determine the medical ﬁtness of
identiﬁed by the service member together with VA.
interpretations of traumatic events and cognitive
researchers and clinicians around the world.
injured personnel to remain in uniform and by VA for 20
Mix special forces training, proven team-building talent, a “can do” attitide, add a generous helping of drive & ambition and what do you get?
Larry Broughton. The founder and CEO of a fast growing company with an eye not only on its future, but also on the future of its employees and the betterment of communities as a whole. 26
icture if you will, an ex Green Beret Special
studies soon shifted to learning all he could about the
Forces Staff Sergeant. A man who spent
hotel and restaurant business.
many of his days engaged in missions still
2006 was another memorable year in Broughton Hospitality history. The company was selected as the 2006 Ernst & Young Entrepreneur of the Year Award.
considered “top-secret” to this day. Green Berets are
Fast-forward about ten years and you’d ﬁnd Larry in
often referred to as “the quiet professionals” going
the position of Senior Vice President and partner of
about the dangerous work that elite “A” team Special
Joie de Vivre Hospitality, then California’s largest and
Forces units of twelve men do. From reconnaissance
fastest growing independent hospitality company.
to direct action missions, water inﬁltrations and
During his thirteen-year tenure with Joie de Vivre,
aerial insertions, Broughton learned early on that the
the organization grew by more than 100% per year,
(left to right: Larry Broughton, Suzanne
camaraderie developed by focusing the efforts of a
managing more than $100 million in assets, and
Broughton, Jim Sichta - VP of Operations
small, motivated team on a common goal or shared
was named among the top four boutique hospitality
and Partner of BHG)
vision, was and is the impetus for success. Fearless,
companies in the US by Travel Agent Magazine. Not
tenacious, and well trained in the ﬁeld of military
one to stand still or get too comfortable, he stepped
procedures, one would easily think that Broughton
down, moved to southern California and opened his
would end up in a defense, security or military
own restaurant. The restaurant business is by no
In fact, he’ll tell you that he is the least
training profession after retiring from eight years
means a “slam-dunk” success route. In fact, there’s
important component in the success
of service. However, that’s not the path he chose.
an old adage that still echoes through the ranks
of the business choosing instead
Instead, Ret. Special Forces Staff Sergeant Larry
of restaurateurs…. “Everyone must open and run
to place all the credit in the hands
Broughton took what many may ﬁnd as an unusual
a restaurant at least once to see just how good it
of his staff. In his words Larry says,
path to success in civilian life… the hospitality
feels to get out of the business!” Not exactly what
“our organization is not successful
an entrepreneur wants to hear when starting out,
because of me, we’re successful
yet, Broughton did not get out… in fact, he ventured
because of the team of people that
deeper into the perils of the hospitality industry.
we have there. I’m basically the
That’s right. Hospitality. Not the ﬁrst thing that comes
ﬁgurehead…. It is my team members
to mind when you think of a tough, hard charging veteran and team leader. Yet somehow, Broughton
At a time when the hospitality industry was suffering
that bust their butt everyday that are
has found a home in a highly competitive industry
perhaps the worst business climate since World
where most spend a lifetime learning the ropes of the
War II, Broughton began the process of acquiring
hotel and restaurant industry by starting out at the
underperforming hotels. With a keen eye on what
With Larry Broughton, it all comes
bottom. Few make it to the top but Larry Broughton
worked and what did not, Broughton and his team
down to one word… TEAM. And
has with his company, Broughton Hospitality.
took over four such properties, and in short order,
it’s not just rhetoric. Part of the
turned underperforming properties into award
Broughton Hospitality way of doing
After leaving military life in the mid 1980’s, Larry
winning, service driven successes. Today, Broughton
things is to put employees ﬁrst, even
found himself a job as a Night Auditor working the
Hospitality boasts about twenty hotel properties,
over clientele and the bottom line.
graveyard shift at a small motel in San Francisco.
restaurants and even a vineyard and winery
In Broughton’s opinion, ensuring
This gave him the opportunity to attend college using
operation producing his own private label, award
that employees are being treated
his G.I. Bill beneﬁts. While studying Political Science,
fairly, compensated well, and given signiﬁcant opportunities for
Larry found that the challenges of the hospitality industry piqued his interest and thought that his
You would expect someone like Larry Broughton to
advancement is crucial. Employees
team-building experience could lead to success. His
take all the credit for his success, but this is not so.
who are treated with respect, who
“I try to develop a small highlyeffective, highly-motivated team who subscribes to our common
are considered the cornerstone of business success,
Who wouldn’t be impressed by co-workers who
how did they assist?
are going to go the extra mile to ensure that guests
volunteer their time to work with hospice patients
We used private equity and private ﬁnancing to
of Broughton Hospitality properties receive service
– helping them to die with dignity? Serving others is
launch the company and fuel our growth. I wish
and accommodations that exceed expectations.
an honorable cause. Veterans understand that, and
I knew then what I know now about education
Exceeding guest expectations is what separates
I want more people to learn the rewards of it.”
programs and ﬁnancing assistance for veterans.
Taking time from his busy schedule for an informal
VE - Did you attend any institutions of higher
interview with Veterans Enterprise, Larry shared
education after your military service in order to
some of his thoughts and background.
increase your business knowledge?
Broughton Hospitality from the competition, but ultimately it’s all about people.
vision, and then I let them Recognizing the efforts of his
do their jobs.”
team members is an important component. Their “Honor and
Yes. In addition to dozens of leadership and industry VE - How many years and with what branch did
speciﬁc seminars, I attended University of California
Excellence” program is one
you serve in the US military?
at Santa Barbara and the Executive Program at
such method of recognizing
U.S. Army Special Forces on active duty from 1983-
contributions of Broughton Hospitality staff. “This is one of the most signiﬁcant recognition
1987, and in the Special Forces Reserve from 19871991. I was honorably discharged with the rank of
VE - Does your company employ other
Staff Sergeant (E-6).
veterans? Do you have an outreach program or
programs we have at Broughton Hospitality Group. The idea
special training you offer transitioning military VE - Leaving military service, what motivated
you to enter the Hospitality industry?
About 4% of our employees are US veterans.
In the beginning, it was a means to an end. I was
Although we don’t currently have a speciﬁc outreach
working the graveyard shift as a Night Auditor at
or transitioning program, I had an interesting meeting
a small motel in San Francisco to supplement
with a veteran-advocacy group recently where we
my GI Bill beneﬁts while I attended college. After
discussed the growing need for such programs
I completed my nightly work, I studied for a few
given the number of veterans leaving the service
hours, and then went to classes during the day. I
over the next couple of years. In addition to the
was studying Political Science, but soon found
outreach programs businesses should implement,
communities, and our places of worship.
that the hospitality industry offered a lot more than
we all should push for national changes to the
We wanted to recognize those who are
simply checking guests into hotel rooms. It offered
transitioning of military personnel to civilian life. With
the challenges of customer service, real estate,
the reported increases in veteran suicides and PTSD
making a difference outside of work.
ﬁnance, team building, and leadership—all areas
cases over previous periods in our history, and the
Public recognition motivates people
that intrigued me. I really fell in love with the idea
backlog of caseloads with the VA, clearly we are
that we could identify an underperforming hotel,
falling short in our support and care for our veterans.
and through a smart acquisition plan and then
As a business, we are now committed to making a
for the recognition—most do it
renovating and repositioning the hotel, could add
quietly, in private. But the award
real value to the project.
came out of a brainstorming session when we were trying to determine how we recognize those in our organization who were living the tenants of our mission statement, which is “Inspiring Signiﬁcance and Distinction.” We take this mission beyond the workplace and apply it to our homes,
not only superstars at work, but who are
differently, and we understand that most people do not do good works
has inspired co-workers to get involved in their
VE - Did you utilize any government or military
elements of your management style and how
communities in an effort
programs to prepare for or ﬁnance your civilian
does your past military experience help in
business ventures? If so, what were they and
developing those techniques?
to make a difference. 30
VE - What would you say are the most important
I try to develop a small highly-effective, highly-
San Francisco, where there is a sizable homeless
motivated team who subscribes to our common
population; many of which are veterans who need
vision, and then I let them do their jobs. In Special
a hand up and assistance with substance abuse
Forces I came to understand that a small cohesive
and job training. Having served in Special Forces I
team who shares a common vision can outmaneuver
know the impact on the family of the death of one of
a larger, well armed, less motivated unit. The same
these special ops warriors. It is a shame when our
principles apply in business. My time in uniform
country looses one of our very ﬁnest. These guys
also taught me the importance of honor, tenacity,
are not only elite warriors, they posses the highest
camaraderie, sacriﬁce and vision in any worthwhile
integrity, live selﬂessly, understand sacriﬁce and love
their families deeply. Special Operations Warrior Foundation comes to the aid of these families
VE - In interviews conducted with you by other
and offers education beneﬁts for our warriors’
reporters/media, you spoke of teamwork as
children. Both of these organizations are committed
a critical component of success in business.
to restoring dignity, hope, and self-sufﬁciency to
How do you encourage teamwork within your
our veterans and their families. Regarding our
motivation; in addition to it simply being the right
We try to celebrate the differences in people, and
thing to do, we understand that we make a living by
foster the understanding that teams may not always
what we get, but we make a life by what we give.
make the job easier or even add efﬁciencies…but studies have shown that they do make the results
VE - Would you, do you encourage veterans to
better. Every manager and supervisor in our
apply for positions with your company and if so,
company has taken Gallup’s StrengthsFinder test,
what is the advancement potential for those who
which identiﬁes our top 5 natural strengths. Based
on those results, we try to build our teams with an
I would absolutely encourage veterans to apply.
appropriate number of visionaries, analytical types,
I have heard various statistics about veteran-
achievers, relators, or whatever strengths we need
run companies outperforming non-veteran run
on the team to exceed our desired results. We try
companies, and the number of veteran–owned
to stay away from having too many creative people
businesses outnumbering the number of non-
on our accounting staff, this is where we want our
veteran-owned businesses. There is something
analytical team members.
about a veteran that makes them great leaders, and great team members. I’ve touched on some of those
VE - Broughton Hospitality is actively involved
qualities earlier. These are qualities that will assist
with many charitable organizations. Two such
any person when it comes to advancement. The
organizations are The Special Operations Warrior
potential for advancement in a company likes ours,
Foundation and Swords to Plowshares, both
one that is growing dramatically, is enormous.
military service personnel charities. How did you become involved and what was the motivation
VE - What are your plans for the future of
for doing so?
Broughton Hospitality and are there other
I learned of Swords to Plowshares while living in
ventures you are considering for the future?
We’d like to grow the company to become a leading
Seek your heart for what you really want to do, not
operator and developer of independent boutique
necessarily what is easiest to do, or what is expected
hotels in the US, while maintaining honesty and
of you. Although very honorable positions, too many
integrity in all we do. We have several new
veterans feel they can only become law enforcement
construction projects, as well as the acquisition of
ofﬁcers or ﬁre ﬁghters. These are people of integrity
existing hotels in the pipeline, and this will keep us
and bravery, but these are also qualities sorely
busy. My sense is that we’ll double in size in the
needed in the ranks of business leaders and CEOs.
next 12 months, and continue signiﬁcant growth for the next 5 years. Really, we just want to make a
VE - Last, where there any obstacles that you
positive difference in the lives of those we serve: our
could classify as veteran speciﬁc that you had
team members, guests, patrons, vendors, investors
to overcome in order to achieve the success you
and clients. I think I have a book or two buried inside
have with Broughton Hospitality?
me that need to be written that combines my military
When I ﬁrst left active duty in the mid-eighties and
background and business experience. I’ll let you
moved to San Francisco I had a sense (real or not, I
know more as that gels.
don’t know), that I should keep my military service to myself. There were times when I felt like an outsider,
As a result of Broughton’s commitment to people, Broughton Hospitality has received numerous awards and accolades including: • Entrepreneur Magazine Hot 500 of Fast Growing Companies in America
• Ernst & Young Inn of the Spanish Garden
2006 Entrepreneur of the Year Award
• Hotel & Motel Management Top 100 Third Party Management Companies
VE - What advice can you give other veterans
given my military background. As I have grown
• Hotel Business
seeking to start their own business?
personally and professionally and while the climate
Top 100 Management Companies - 2006 & 2007
(1) Begin with the end in mind. Know whether you
of acceptance has shifted to embrace our veterans, I
• Georgian Hotel
are starting the company as a legacy play that you’ll
have become bolder and have embraced my veteran
34th Best Performing Hotel in North America 2005
hold forever, or whether you plan to build it with the
• Mojave — TripAdvisor
intention of phasing out or selling it. It will determine
Most Popular Hotel in U.S., May 2004
the answers to a lot of questions that come up in the
So there you have it. Success need not be out of
• Mojave — Travel Holiday Magazine
reach nor should it be at the expense of others.
Among the 25 Best American Escapes
(2) Understand yourself enough to know whether
Success comes to those that persevere, to those
• Mojave — Travel + Leisure Magazine
you are a manager, leader, or entrepreneur. They
that embrace ideals like community service, share
really are three different animals and will respond to
a common vision and are not afraid to “step out”
Among the 30 Great Inns in U.S
growth and challenges differently.
of their comfort zone. Take chances following your
(3) Don’t over analyze things. Gather your
passions and what it is you love to do. Treat your
information; make a plan, then take action. General
partners, employees, guests and vendors with
George Patton said “a good plan violently executed
respect and care. As they go, so does your business.
now is better than a perfect plan next week.”
Build small, highly-effective teams and train them to
(4) Surround yourself with a team who is brighter and
do the best possible job. Recognize excellence and
bolder than you are, and don’t be afraid to seek their
reward it accordingly. Above all, have a shared goal,
counsel. In the end, though, you are the one making
a “common vision” as Larry Broughton likes to call
it. Chances are that similar success can be yours.
• Blue Wing Saloon
Just remember to give the credit to everyone else
Gold Medal for 2005 Sauvignon Blanc
VE - What advice can you give other veterans
but yourself... it works for Larry Broughton and we’re
seeking civilian employment post military
sure glad that it continues to do so.
• Inn of the Spanish Garden TripAdvisor - 3rd Most Popular Hotel in U.S.,
• Inn of the Spanish Garden — Among the Top 15 Romantic Getaways in U.S.
• Inn of the Spanish Garden — Travel & Leisure Magazine’s 500 Greatest Hotels
• Blue Wing Saloon Best New Business of the Year The Blue Wing Saloon
Doughty’s convoy took the bypass route around the city, hoping to avoid confrontation. Apache helicopters whizzed in from behind, making sure there were no insurgents toting guns or planting improvised explosive devices. But the convoy entered the streets before the route was cleared by the helicopters, and a roadside bomb detonated on the lead vehicle. Doughty was in the front passenger seat with his feet on the running board facing the roadside—a common set up for special forces Humvees. He lost both legs. “The only thing I remember is not so much hearing the explosion as feeling it,” Doughty says. “White smoke just sucks the life right out of you…The last time I looked down at my legs, I noticed that my right boot had blown off. My legs were still attached.”
Christopher Ilitch, President and CEO, Ilitch Holdings, Inc., Lloyd Allard, Little Caesars Franchisee, Robbie Doughty, Little Caesars Franchisee, Mr. Ilitch and Dave Scrivano, President, Little Caesars Enterprises, Inc., at the grand opening ceremony.
A Special Forces medic synched tourniquets on his
Allard, and in January, they opened the store that
legs and “just really did a miraculous job saving my
inspired the Little Caesars Veteran Program.
life,” Doughty says.
LITTLE CAESARS GIVES VETERANS AN OPPORTUNITY
An Iraq veteran lost his legs, but
Robbie Doughty inspired Little Caesars Veteran
wanted to give me a franchise, but he was also
never lost hope. He inspired the Little
Program. Former Army Staff Sgt. Robbie Doughty
concerned about my physical health.”
Caesars Veteran Program and today,
After reading a USA Today article about Doughty’s road to recovery, Little Caesars founder Mike Ilitch, a former Marine, reached out to the Paducah, Kentucky, veteran. Mr. Ilitch said he was really impressed with me and
remembers July 8, 2004, well. The special operations intelligence soldier was traveling from Tikrit to Balad,
“Mr. Ilitch said he was really impressed with me
there are nine who call themselves
which meant “we had to pass through Samara, a
and wanted to give me a franchise, but he was also
hotbed,” Doughty says. “[In Samara], they did not
concerned about my physical health,” Doughty says.
want any Americans in there at all.”
Doughty brought in his friend and veteran Lloyd
By Fred Minnick 38
Former Army Staff Sgt. Robbie Doughty remembers July 8, 2oo4 - that’s the day he lost both his legs to a roadside bomb in Samara.
Most single-unit operators dream of the day their employees can run the store without their help. How has Doughty done it in ﬁve short months? Army discipline? “I wish I could [make them do pushups]. It would be a whole lot easier,” says a laughing Doughty. “We really try to get the employee to respect you enough to want to do a good job, so I don’t have to come out there and demand for them to do something. But Robbie Doughty talks with media at Paducah grand opening.
there’s always going to be that 5 percent of people that just are un-trainable, unemployable; they don’t
The vet program provides qualiﬁed, honorably
want to listen.”
discharged veterans a $5,000 reduction on the franchising fee, ﬁnancing beneﬁts, and a $5,000 credit on the ﬁrst store’s equipment order. The entire $20,000 franchise fee is waived for service-disabled veterans like Doughty, who also receive additional
BELOW: Dave Scrivano, President, Little Caesars Enterprises, Inc., congratulates Lloyd Allard on their store opening.
ﬁnancing options and beneﬁts, a $10,000 credit on the initial equipment order, and grand-opening marketing support. Doughty says running a pizza shop is easy work. “The military really prepared us for something like this,” Doughty says. “You put pepperonis on a pizza like this, you put cheese on like this, you make dough this way. All the tasks are simpliﬁed like that. We’re working within a system just like the military.” But the in the Army, Doughty never had to worry about marketing, food costs, or his physical limitations. “I wear prosthetic legs, and I’m on my feet all day,” he says. “If I need to sit down for a little bit, I can do that because our staff is trained well enough now I don’t have to be so hands-on and involved.”
DESIRED SKILL SETS Doughty is a natural leader, says Rick Moreno, Little Caesars executive vice president of administration and strategy. In fact, Moreno says leadership is the common denominator among all nine of the program’s veterans. “I have been amazed at the skill sets of [our] veterans,” Moreno says. “They demonstrate dedication, team building, good management, leadership, and they are familiar with systems and processes.” Moreno says there’s no cap on how many veterans Little Caesars will sign, but says the military background is “a good ﬁt. And we wanted to demonstrate to other business leaders that programs like this can be created to make a difference.” The Little Caesars veterans recently met in Detroit for the Inaugural Little Caesars Veterans Training Program, a three-day precursor to the pizza chain’s Little Caesars founder Mike Ilitch
six-week franchisee training program. They received training on real estate, operations, marketing, and
A former Marine and former Detroit Tigers minor
human resources, among other things. The group
league baseball player, Mike Ilitch is familiar with
also enjoyed a Detroit Tigers game, where Doughty
facing transitions. After suffering an injury that
threw the ﬁrst pitch.
abruptly ended his baseball career, Mr. Ilitch had to determine what to do next. His baseball skills
At the game, Moreno noticed the vets swapping
weren’t as useful off the ﬁeld, and he never forgot the
numbers and bonding on a different level. “As they
struggle of trying to answer the question “what now?”
open their stores, they will rely on each other.”
After investing his life savings to start Little Caesars
Something servicemen and women are all too
with his wife Marian in 1959, he knows the rewards
familiar with. It doesn’t hurt that the veterans respect
of building a business. The Little Caesars Veterans
their franchisor, too.
Program was created out of this experience
“Little Caesars has really opened up to veterans
In recognition of his service to Veterans, with the
and given [us] the opportunity to put [our] foot in the
Secretary’s Award, the highest tribute given to a
door,” Doughty says.
private citizen by the United States Department of Veterans Affairs. The ceremony, which took place on
Monday, September 17th, in the nation’s capitol at
discharged veterans: a $5,000 reduction of the
the Department of Veterans Affairs, recognizes Mr.
franchising fee, ﬁnancing beneﬁts and, a $5,000
Ilitch’s industry-leading support of Veterans through
credit on the equipment order for the ﬁrst store.
the Little Caesars Veterans Program. Service-Disabled Veterans Service-disabled veterans are eligible for additional beneﬁts, including a waived franchising fee ($20,000), additional ﬁnancing options and beneﬁts, a $10,000 credit on the initial equipment order and grand opening marketing support from leading national companies. The total beneﬁt for service-
disabled veterans can be approximately $68,000.
Little Caesars is looking for veterans with integrity
Veterans seeking to get involved in this unique
and character who take initiative, utilize a teamwork
program can apply through two different resources
management style and have a strong personal
listed below. Text links to these resources are colored
commitment to the business. A Little Caesars
blue, simply click on any link below to access the
franchise can provide business owners with the
web sites that assist veterans in the process.
opportunity to become leaders in the communities they serve, maximize their potential and realize a
WHERE DO I START?
strong sense of accomplishment by achieving goals
Little Caesars Veterans Program
and growing their business.
Step 1: Contact Little Caesars National Vice
Contact the Center for Veterans Enterprise (CVE)
or Marine For Life (M4L) for assessment.
Mike Shaub, is a veteran and had this to say about the
Step 2. Assessment
program, from both a veteran’s
They will review your qualiﬁcations.
and a colleague’s perspective: “It makes me proud that
Step 3. Referral
Little Caesars has chosen to
Veterans meeting the qualiﬁcations of CVE, M4L and
recognize the contributions of
Little Caesars will be referred to and contacted by
America’s veterans in such a meaningful way. This
program is a win-win for qualiﬁed veterans and for Louisville, Kentucky-based writer Fred Minnick is
an Iraq veteran and contributing author to Simon
& Schuster’s The Blog of War. Contact him at
All Qualiﬁed Veterans
The Little Caesars Veterans Program provides the following beneﬁts for all qualiﬁed honorably 44
ALL PHOTOGRAPHY PROVIDED BY LITTLE CAESARS. REPRINTED WITH PERMISSION FROM QSR MAGAZINE.
A WORLD OF OPPORTUNITY We are the world’s largest ASME Authorized Inspection Agency. Although we are best known for our services as an AIA, we’ve leveraged experience gained over more than 136 years of operation to become an industry leader in a variety of engineering services ﬁelds. Job opportunities are currently available at HSB Global Standards. Please visit our website for more information on current openings.
www.hsbglobalstandards.com An Equal Opportunity Employer
Drawing in such a diverse group allows attendees to ﬁnd unique business opportunities that may have otherwise gone unnoticed. The conference will begin with a “Federal Contracting 101” informational session on Monday for businesses that are just breaking into the public sector. Later that evening, a ribbon-cutting ceremony and welcome reception will give attendees a chance to introduce themselves in an informal setting. General sessions and breakouts covering a variety of subjects will run from Tuesday morning to Thursday afternoon. Past discussions have included new
VETERANS TALK BUSINESS IN LAS VEGAS
Champion of Veterans Enterprise (CVE) Award: Ms. Pinson (left), Director of the U.S. Army Ofﬁce of Small Business Programs. Gordon Mansﬁeld, Acting Secretary of Veterans Affairs, presents the VA CVE Award (for meeting/exceeding the 3% contracting goal mandated by Public Law 160-50) to Ms. Alice Williams-Gray (right), Associate Director for Small Business at the U.S. Army Contracting Agency.
and pending legislation, joint ventures, international
lookout for highly qualiﬁed contractors in the expo
opportunities, and industry-speciﬁc topics.
and in one-on-one matchmaking sessions.
For businesses looking to market themselves to
The federal government is striving to meet its
the government, the conference will feature a large
goal of awarding 3% of total contracting dollars to
expo hall. Over one hundred exhibitors made the
SDVOSBs, and it considers outreach events like
2007 expo a huge success; Disabled Veterans Ofﬁce
this one critical to its success. The opportunities
Suppliers reported an increase in sales of over 30%
available to veteran entrepreneurs at this event are
as a direct result of their participation in that year’s
invaluable – small business owners should not think
event. Federal small business ofﬁces will be on the
twice about attending.
Announcement From the Veteran Small Business Federal Interagency Council
For information on the conference agenda and registration, please visit the NATIONAL VETERANS CONFERENCE
The 4th Annual National Veteran Small Business Conference and Expo will be held July 7-10, 2008, at
ONLINE or call the conference hotline at
Caesars Palace, Las Vegas, Nevada.
This event, which is the largest conference of its kind nationwide, is sponsored by the Veteran Small
If you have questions about the expo or
Business Federal Interagency Council to provide Veteran-Owned and Service-Disabled Veteran-Owned
sponsorship opportunities, please call
Small Businesses (SDVOSBs) with a week of educational and networking sessions designed to help these
(703) 769-4200, ext. 130.
Multi-service National Honor Guard detail during the opening session of the 3rd Annual National Veteran Small Business Conference and Expo.
The conference attendees come from all levels of the federal procurement community; small businesses, large prime contractors, and government agencies have all been well-represented at past events. 46