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Fortune 500 Hispanic CEOs Who’s Who

Also Inside:

GameStop CEO J. Paul Raines

On What Makes A Great Leader

Government Resources For Hispanic Entrepreneurs Expert Human Resources Advice Franchise Success Stories Always In Demand Careers How To Develop A Hispanic Resume

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Editor’s Letter

Hello Preparation, Meet Opportunity In 1979, Roberto Goizuetta became the first Hispanic CEO of a Fortune 500 company when he accepted the presidency of The Coca Cola Company. Today, only four of the 500 companies comprising Fortune’s list of vaunted corporations have an individual of Hispanic descent at their helm. All of them are male by the way and yes, you’ll meet all four in this issue. Remarkably, the fastest-growing segment of the American population, and the second-largest ethnic group in the country, has comparatively little repreFortune 500 sentation among the ranks of the top executives at the Hispanic CEOs nation’s largest companies. The reasons for this are as Who’s Who many and varied as the companies themselves. But if you were to ask the members of the board of directors On What Makes A Great Leader of those companies, it’s a safe bet they’d say the position goes to the most qualified person. Government Resources For Hispanic Entrepreneurs Expert Human Resources Advice There’s an old saying; “Luck is what happens when Franchise Success Stories preparation meets opportunity”. In other words, before Always In Demand Careers the opportunity must come preparation—if you are to How To Develop A Hispanic Resume achieve success. In this issue of Hispanic Today we’re going to highlight some of tools needed to ensure that preparation is comprehensive. One of the existing Hispanic Fortune 500 CEOs highlights what boards of directors are looking for when they’re seeking a CEO to run a company. We’ll also examine government funding programs for Hispanic entrepreneurs, take a look at how franchising has helped two Latino business owners find success, and introduce you to a well-paid career path in which qualified individuals are always in demand. Social media, as you probably know, is one of the hottest things going right now. Many people are discovering you can do a lot more with it than share goofy pictures of your last family outing. A number of people are leveraging social media to benefit their job searches and career advancements. Corporate human resources expert Edward Avila provides useful advice for using social media to maintain contacts and find new positions. As always, we list the foremost Latino professional organizations in the country, packed with people just like you who have made it and are willing to help others make it too. On our bookshelf, you’ll find 250 of today’s best-paying jobs, a raft of dynamic job search strategies, and a comprehensive guide to finding money for college. In other words, everything you’ll need to prepare yourselves for the opportunities that will present themselves to you is here. Good Luck. Lyndon Conrad Bell. Editor U.S. Census Bureau Data Hispanic Today

Also Inside:


GameStop CEO J. Paul Raines

On the Cover

J. Paul Raines - GameStop CEO

Coming to GameStop with an extensive retail background, Raines oversees the operations of a company ranked number 262 on the Fortune 500. The world’s largest multichannel video game retailer, GameStop’s retail network and family of brands include 6,627 companyoperated stores in 17 countries worldwide.


PUBLISHER managing director Jeff Palmatier DIRECTOR - MARKETING Mark Cohen

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EDITOR Lyndon Conrad Bell ART DIRECTOR Fran Sherman Webmaster Vince Ginsburg office manager Robin Cohen

Click on a page number to go to that story

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Edward Avila - The Human Resources Expert

Hispanic TodaY is a publication of

Offering sound advice for managing and building careers, Edward Avila is a human resources professional and founder of myJoblinx, a social recruiting solution leveraging Facebook for active and passive job seekers looking to create and expand their professional networks, as well as connect to companies on Facebook.

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Who’s Who Among Hispanic Fortune 500 CEOs

In 1979, Roberto Goizuetta became the first Hispanic CEO of a Fortune 500 company when he accepted the presidency of The Coca Cola Company. In 1981, he was also elected chairman of the renowned soft drink company. Thirty-one years later there are four Hispanic CEOs running Fortune 500 companies, and here they are.


Page 08: News & Views Page 28: Book Shelf: Education and Career Strategies Page 29: Guide To Latino Professional Organizations

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This publication is dedicated to informing the Hispanic community of job and career opportunities. Views and opinions expressed within the publication are not necessarily those of the publisher. The publisher reserves the right to reject or edit any copy, advertising, or editorial, The publisher is not responsible for any unsolicited materials. Copyright 2012. All rights reserved. For advertising, email For editorial, email hispanic today 13351 Riverside Dr., #514 Sherman Oaks, CA 91423 Tel: 818-654-0870

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News Views Engineering Field Sees Low Unemployment, Higher Pay

(NewsUSA) - Faced with an intimidating job market and sizeable student loans, students must give serious thought to which college degrees will help ensure a job with a substantial salary. While the phrases “guarantee a job” and “substantial salary” are nearing extinction, job reports and salary trends indicate a few reliable, profitable and in-demand careers. Most notably, engineering. Engineering is consistently listed in CNN’s “Best Jobs in America,” and it’s a top-paying field that reports high worker satisfaction. What’s even more promising? Data from 2012 show that engineering salaries are rising. “Engineering continues to be one of the most robust professions,” says Thomas G. Loughlin, executive director of the American Society of Mechanical Engineers (ASME). “It’s one that offers immense gratification along with concrete economic benefits. The unemployment rate among engineers is currently about half the national average.” Loughlin isn’t understating when he says, “economic benefits.” The Huffington Post rounded up the top 15 college majors with the highest pay, and eight of the 15 were engineering degrees.


The “2012 Engineering Income and Salary Survey” conducted by ASME and the American Society of Civil Engineers (ASCE) revealed that nearly 72 percent of those surveyed received a salary increase. In 2012, engineers earned an average income of $103,497 -- a four percent rise from last year. Whether in response to the promising salary or President Obama’s push for more engineers in the American Jobs Act of 2011, some colleges are seeing more engineering degrees. A New Hampshire report on higher education said the greatest growth was seen in the field of engineering in the past five years. The recent surge can’t come at a better time as public and private companies need more engineering graduates from American schools. The U.S. still produces fewer engineers than other nations, roughly 70,000 American engineers compared to 600,000 and 350,000 from China and India, respectively. Since more education means higher pay, engineering colleges will likely stay on the upward trend. To be frank, the field of engineering isn’t going anywhere but up. Learn more at HT

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News Views

Five Strategies For Developing A Hispanic Resume by Lyndon Conrad Bell.

There was a time when looking as generic as possible ethnically was an advantage for people of color when applying for jobs. And, while you still want to avoid coming across as so “ethnic” you cause undue concern, the fact of the matter is many companies today are actively seeking to improve the diversity of their organizations. In other words, hiring competition for ethnically diverse candidates is on the rise. Many larger corporations are actively seeking diverse talent to gain a competitive advantage in today’s somewhat difficult economy and in recognition of future population trends and shifts. That said, the trick becomes how to reveal your ethnicity without writing “HELLO! I’M HISPANIC!!!!” across the top of your resume in 24-point italicized type—triple underlined. There are a number of very tasteful ways to do this. Among them… 1. Listing your memberships in professional clubs and relevant community organizations specific to your ethnicity telegraphs your heritage without stating it directly. Further, it demonstrates community involvement and concern. 2. Spanish language skills are becoming more and more critical in society in general as the Hispanic population of the United States continues to grow. Touting your bilingual ability and demonstrating an ability to communicate clearly and professionally in both English and Spanish is a useful strategy. 3. When citing your professional duties and accomplish-


ments, incorporate keywords that enable you to demonstrate your Latino heritage—again—in a highly professional context and a very sophisticated manner. 4. Facebook, Twitter, LinkedIn, and You Tube all give you an opportunity to display your ethnicity without hitting people over the head with it. You can create videos and social media profiles that highlight your ethnicity, while simultaneously demonstrating your competence in your chosen field of endeavor. 5. Detail secondary education, professional positions, continuing education experiences, and any other pertinent qualifications you may have that are ethnically specific. As you have no doubt read in any number of places, your resume is your foot in the door before your face ever gets into the place. By demonstrating your Hispanic heritage subtly in the makeup of your resume, you may well give yourself a leg up on mainstream candidates—if the company you’re applying to has a strong history of hiring diverse candidates. Which, of course begs the question; how do you know what kind of organization you’re applying to? A good place to start is the Career Gallery at Hispanic-Today. com. There, you’ll find a listing of companies specifically seeking and recruiting Hispanic applicants. Demonstrating the added value you bring to a situation because of your Latino heritage may well be the deciding factor when it comes to getting that coveted position with a growing company. HT

© 2012 Lockheed Martin Corporation


EXPERIENCE At Lockheed Martin, we believe that in order to have a world-class supplier base, we must provide opportunities for a wide range of businesses to work with us. Veteran-owned businesses bring a special perspective with them that enables us to deliver innovative solutions and new ideas to our customers. And we’re proud to say that putting supplier diversity into practice has made us one of DiversityInc magazine’s Top 50 Companies for Diversity. Lockheed Martin. Supporting veterans and veteran-owned businesses. We always have. And we always will.


News Views Government Resources for Hispanic Entrepreneurs According to the most recent U.S. Census Bureau data, Hispanics are opening businesses at a rate three times faster than the national average. And, what was once regarded as a minority group now represents the fastestgrowing segment of the nation’s economy. While all of the controversy over illegal immigration may lead one to believe the U.S. is anti-Hispanic, the fact of the matter is more and more government resources dedicated to helping Hispanic entrepreneurs start-up, operate and grow, are becoming more widely available both in local communities and on the Internet—if you know where to find them. Here’s a breakdown of some of the best government and non-profit resources and programs, which specifically support Hispanic business growth. Get Local, Expert Start-Up Advice en Español If you are thinking of starting a business or are already engaged in the early stages of business ownership, get valuable in-person advice as well as networking opportunities from numerous local organizations who specialize in promoting the growth of Hispanic businesses through training, advice, and loan assistance, and more. Here are a few to consider: • Minority Business Development Centers (MBDC) local MBDC can connect you with loan programs, training courses, one-on-one assistance, and other services that help minority business owners succeed.Read more about what the MBDA has to offer:’The Minority Business Development Agency: Essential Tools & Resources for Minority Entrepreneur’. • Small Business Development Centers (Centros de Desarrollo Empresarial)’ SBDCs provide small business advice, training and networking opportunities in local communities across the country. Learn more about SBDC en Español or find an SBDC near you.


• United States Hispanic Chamber of Commerce - This national body can connect you with over 200 local chapters; find a local Hispanic Chamber of Commerce. Funding for HispanicOwned Businesses Getting financing can be the most challenging part of starting a business - the easiest route may be to consider a loan from a bank that is guaranteed by the Small Business Administration (SBA). Although, be aware that the SBA doesn’t give any special consideration to Hispanic entrepreneurs in its programs or during the approval process. To help you understand more and find the right loan for your business, the SBA offers a version of its Web site in Spanish where you can get facts and information about these loans as well as other resources: espanol/. An alternative to the SBA-guaranteed loan option is to talk to your local U.S. Hispanic Chamber of Commerce, many of these chapters work with banks and lenders to administer loan programs for Hispanics. For additional guidance on small-business loans, visit at or en Español: Online Government Resources for Hispanic Empresarios From the IRS en Español (check out their resources and forms for businesses) to information from Business. gov (Recursos para Empresas en Español) there are many government resources now available in Spanish that help Hispanic-owned businesses grow their businesses while also helping them navigate the maze of regulations that accompanies business-ownership. Another government-sponsored resource to check out is SCORE (part-funded by the SBA). SCORE offers online small business workshops in Spanish. HT

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Franchising Franchises Offer Ready Small Business Opportunities


By Graham Chapman

o gain financial and political clout, more Hispanics are pursuing the American dream by opening their own businesses. Recent census data shows the number of Hispanic-owned businesses in the U.S. has increased in a five-year span by nearly 44% to 2.3 million – more than twice the national rate of nonHispanic owned businesses.

Hispanic business owners cite family, community and independence as the core reasons they set up their own shops. Others say they went into business because it’s the only way to survive and thrive in a grueling economy if you’re not highly educated or speak the language. Franchises often offer ready entry into the world of small business for Hispanic entrepreneurs. Alex and Maria Martinez (i9 Sports)

Alex and Maria Martinez own an i9 Sports youth sports franchise in Miami. They were both born to Cuban parents and watched their single mothers work themselves to the bone to support their families when they moved to America. Maria says, “My mother worked two jobs to support me and my grandparents. She worked all the time because she was the breadwinner and I made a promise to myself that if I was going to work that hard it would be for myself.” While Maria has a deep educational background, a Bachelor’s in Psychology and Master’s in Social Work, her husband Alex was only able to complete an Associate’s degree from a community college before feeling pressure to enter the workforce. He says his lack of higher education held him back in


his job advancement as a salesman, so he quit to start his business. To make ends meet, Maria held down a full time job as a school social worker when Alex started his i9 Sports franchise.  At night, after she made dinner for their two children, Maria would run the books of the business—often working more than fifteen hours a day. “I saw my mother do it and I knew I had to do it to keep my family going,” she says. Eventually, Maria was able to quit her job and work with Alex full time in the now thriving business.  Alex says, “We have the freedom to work from home in shorts and t-shirts and I’m working for my own family, my own destiny. I’m not working to make someone else rich.” Hispanics cite these reasons for the growth in Hispanic businesses: • If you’re not well educated or speak the language well, you can’t get a good job that pays enough to support your family and live a quality life. • High unemployment makes the job market even tougher - especially if you’re Hispanic. • Hispanics have strong work ethics.   They have watched generations before them work two, sometimes three, jobs to provide for their families. These experiences give them the stamina to open a business and work to the bone to make it successful. • Hispanics often saw limited income potential in their countries no matter how hard they worked.  When they come to America, they learn that if you work harder, you can make more money and that incentive has Hispanics opening up businesses.

• Hispanics have strong family support and often pool family money to start a business and hire family members to keep it going. Often multigenerational families live together, so grandma can watch the children while parents work long hours to start a business and keep it thriving. • Hispanics who immigrate here sometimes believe that the American government will cover costs like, say, healthcare just like in their home country.  When they come to America, though, they suddenly realize they’re truly on their own and they might as well “do their own thing.” Growing Population: The U.S. Hispanic population grew by 43% in the last decade, surpassing 50 million and accounting for about 1 out of 6 Americans.   Analysts say the growth is propelled by a surge in births in the U.S. rather than immigration and by the year 2050 Hispanics will make up one third of America’s population. Yolanda Schon (Senior Helpers)

From top to bottom: i9 Sports flag football team posing for pre-game picture i9 Sports players celebrating the end of a successful season i9 Sports coaches handing out end of season trophies i9 Sports owners Alex and Maria Martinez offering congratulations for a big win

Yolanda Schon owns Senior Helpers, an in-home senior care franchise in Miami. A single mom, she moved as an adult with her son and parents from Venezuela to the United States. She worked in Miami as a purchasing manager for a developer for years, but when the building industry collapsed in the recession, she got laid off and couldn’t get a job.  Yolanda says she was able to open her own business because her son, now 29, helped her every step of the way.  When she went to training to learn about Senior Helpers, her son, even though he has a full time job as a financial manager, took a week off from work to train with her so she would fully understand the ropes.  He manages her financial books every month and guides her on every step of the business.

Right: Senior Helpers Owner Yolanda Schon manning the booth at a local event Below: Senior Helpers Owner Yolanda Schon with one the families her company serves

“My son is totally involved and I couldn’t do it without him,” Yolanda says. “Even my mother is involved and is praying for me so much all the time, I don’t even have to pray. Our cultural traits of family support and involvement gives Hispanics an extra edge to become successful business owners. “ Ironically, Yolanda says sometimes it’s that same family support that makes her business—in home senior care—sometimes a tough sell to the Hispanic community. Hispanics think it’s their job to take care of mom or dad—or mom and dad assume their sons and daughters will care for them.  It’s not always the case. “Sometimes the children can’t help take care of their parents and that’s often hard for Hispanic parents to understand”, Yolanda says.  “So it’s this same family bond that helped me start my business that in a way can work against me in the Hispanic community.” Yolanda also says some Hispanics who move here are used to relying on government programs to take care of the elderly.  Yolanda says they don’t realize that in America if you don’t take care of mom and dad, the government isn’t going to do it for you and you may need to hire someone who will. HT


edward avila: huma Networking Works: How To Reconnect With Old Contacts To Find A Job By Edward Avila


areer coaches agree; even if reconnecting with stale networking contacts is uncomfortable, it’s a vital part of job hunting. Keep in touch when you can, but don’t worry too much if it has been months—or even years! Life happens, people get busy – everyone is busy. Your contacts will appreciate hearing from you when you get a moment.

“We often don’t realize we have a treasure chest full of relationships we’ve built over the years. Once you reconnect, you may actually light a potential networking fire,” says Linda Gunther, Human Resources and Organization Development professional. “Remember, people you may think have forgotten you, actually think about you and wonder what you are doing now.” These five tips will help you reconnect with an old friend or former colleague. Insight #1: STEP OUT OF THE SHADOWS Whether you’re rebuilding a faded workplace bond or digging up your old Rolodex full of business cards of acquaintances whose faces escape your memory, avoid feeling guilty. You had a rapport with them at one point;


that has not gone away just because you have not been in touch. The best thing to do is reach out to former co-workers or colleagues, ask how they have been and let them know your current situation. “Do not be shy if you need to remind them who you are, how you met and how you used to interact with one another using details from the past. Plant the seeds of trust,” said Lidia Lopez, a recent job seeker. If the idea of tapping someone out of the blue makes you squirm or nervous, try to connect first with a mutual friend and ask how your prospective contact is doing. When you do connect with your former acquaintance, mention you’ve spoken to the friend you have in common. Try to keep the discussion natural and informal.

an resources expert If calling people during a time of need makes you feel desperate, attend a social event like a Meetup group and network with people with whom you may have a similar interest who may help you with job leads. “When meeting new people, I always introduce myself and ask questions about their background and interests. Update them on what you are currently doing and your plans for the near future.” Lopez said. “The important thing is to make a connection.” Insight #2: IT’S OK TO ASK For many, asking for help is challenging. You don’t want it to seem as if you’re asking for a handout or for charity. However, most people understand what’s going on with the economy, and they’ll probably be happy to hear from you. Ask friends and neighbors for help – they are all connected to someone who might know of a job opportunity you’d otherwise miss. Just be up-front about your intentions when you reach out to them. When you reconnect, ask for something that’s easy to give; advice, information, a lead, or insight. You’ll be surprised how many people are willing to help if they are only asked. It is also helpful to set up the stage and be transparent about the purpose of a meeting. Suggest a 10-minute call or an invitation for coffee to talk about something specific.

Insight #3: GET CONNECTED Social networking sites like Meetup, LinkedIn and Facebook can help alleviate anxiety over dropping a line to someone you were chummy with years ago. These social networking sites are career gateways and often lead to contacts even faster than job boards. “If you’re not sure where to begin with reconnecting with ‘stale work contacts’, start with old college professors, university mentors, old bosses, organization

hoping to find?” Use it often, both in person and online. Insight #4: BE THANKFUL Personal touches like thank you cards will show you appreciate assistance and support. Also, this little gesture may keep you at the front of someone’s mind. Forgetting to follow up could make them forget about you when a job pops up. When you finally get a job, remember to thank everyone and update them with your new status, to keep the network fresh. Stay

Networks are great but don’t replace the human touch of networking,” said Mary Alvarado, a volunteer career coach, “Invite them to an informal setting, such as a coffee shop. It helps re-establish the relationship.” members, and former colleagues,” Lopez shared, “You be surprised how many people you know and how easy it is to reconnect with them using today’s social networking tools.” Career coaches warn online connections can seem impersonal, and phone or face time is usually the best way to ask for a favor. However, you can use networking sites to make the initial contact, then try and set up a short appointment or phone call. “Social Networks are great but don’t replace the human touch of networking,” said Mary Alvarado, a volunteer career coach, “Invite them to an informal setting, such as a coffee shop. It helps re-establish the relationship.” Create a 30-second commercial (elevator speech) you can use anytime someone asks “What do you do, what type of job are you

in touch; don’t just reach out to old friends or former colleagues only when you need something— which leads to my last tip.

Insight #5: PAY IT FORWARD Be gracious and understanding when you suddenly hear from an old colleague out of the blue after a number of years. Be responsive and make the time to help them since someone else made time for you. Just applying online does not necessarily fill jobs; people who know people fill jobs. According to a report from ABC News, 80% of today’s jobs are landed through networking. This percentage of networkers represents smart jobseekers, people who understand looking for and finding work takes work. HT

Edward Avila is Human Resources professional and founder of myJoblinx, a social recruiting solution, which leverages Facebook for active and passive job seekers looking to create and expand their professional networks and connect to companies on Facebook. For more of Edward’s advice and to learn more about myJoblinx, visit






At Covance, we respect, value and understand the differences of each of our employees and create a work environment that encourages, develops and leverages their diverse capabilities to achieve our business goals. Simply speaking, our vision statement is to — build competitive advantage by optimizing the impact of diverse skills, cultures, ideas and experiences of every employee around the globe. We believe that diversity is not about legal requirements, affirmative actions, quotas, or minority representation. Rather, its focus is on awareness, inclusion, respect, understanding and developing a supportive work environment for all employees regardless of age, gender, ethnic background, or sexual orientation. Bring your unique talents to Covance. Visit to learn more about a career with Covance and search open job opportunities.

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visit to the corporate governance page of the GameStop Website will reveal Paul Raines is chief executive officer of GameStop. Further, you will learn he served as chief operating officer of the company Florida International University from September 2008 to June 2010.

Coming to GameStop with an extensive retail background, Raines oversees the operations of a company ranked number 262 on the Fortune 500. The world’s largest multichannel video game retailer, GameStop’s retail network and family of brands include 6,627 company-operated stores in 17 countries worldwide.

One of the most global retailers on the planet, GameStop is perhaps best known as a purveyor of preowned video games. The company buys, sells and trades video games as well as sells refurbished electronics to the tune of some $9.55 billion in annual revenues. And while all of this information is readily available on the Internet,

Linda - Convention Center Hotel


to really get to know J. Paul Raines, we had a conversation with him recently to learn who he is and how he got to where he is today. Hispanic Today: To what do you attribute GameStop’s success where others have tried the used games business model and were less successful with it? J. Paul Raines: Our broad array

HT: For people in college planning for careers, what are GameStop’s biggest talent needs right now? What avenues do you see with the most potential for the future? JPR: Engineering, Computer Science and English majors have all been successful at GameStop. I’m an industrial engineer by training so I’m pretty partial to that, but in the Latino community, anything you study is important. I’m a big fan of education; I’ve endowed a scholarship program for Hispanic students at my alma mater, Georgia Tech. By the way, GameStop has tuition reimbursement too, so if you work at GameStop and want to further your education, we can help with that. We basically support everything that involves self-improvement.

of offerings is key to our current business strategy. In addition to games, we sell refurbished tablet computers, iPhones, iPads, and digital content as well. We’re in a lot of businesses. GameStop, at its core is an entrepreneurial organization, and in many ways we still run with the speed, agility, and hunger of a startup. We actually run this company like a collection of shopkeepers, more so than a big corporation. We’re always innovating; always looking for new businesses to compliment our current business and so we’ve continued to grow. HT: Interesting you should say your management team runs the company like independent shopkeepers. Visiting your retail locations, one would be hard pressed to know they were part of a chain, they feel more like the local video store used to. How do you maintain that? JPR: It starts with our employees; they have a tremendous passion for video games. Customers can feel that when they come into one of our stores. We also sort and merchandise our stores based on the local community, in a Latino neighborhood, we’re going to stock a lot of FIFA Futbol, we’re going to have a lot of Major League Baseball in Miami and in Puerto Rico where people play a lot of baseball. We market locally, at the individual level. In other words, we try really hard to make sure our stores reflect the communities they serve. We can do that because our PowerUp Rewards program keeps us in close communication with our core customer.

HT: It’s been said every executive should always be looking for their replacement so they can move on to the next bigger thing. When it’s time to find your replacement, what qualities will you be looking for? JPR: I don’t know there is a next bigger thing for me (laughs), this is the toughest assignment I’ve ever had and I love it. That said, our board does have a succession plan, which embraces individuals knowledgeable Field good in technology—of course. But Invesco it also details retail background, good digital background, and an understanding of the human side of our business as highly desirable attributes. Our culture here is very important, so a strong candidate would be an individual capable of maintaining it. Further, respect for the diversity of our customer base—as well our employee base—is of absolute importance. HT: For Latinos specifically, what would you say are some important things to work on to maintain or enhance their viability in the marketplace? JPR: I know this is going to sound a bit odd, but Latinos should make a concerted effort to develop their Spanish skills. Spanish is becoming more and more important to business everyday. But beyond business, it’s important get to know the culture and develop an understanding of what it’s all about. It’s a beautiful thing. HT: I agree, and that brings us to my last question, how does GameStop promote diversity for Latinos at the corporate level? JPR: We’re a member of the Hispanic Association on Corporate Responsibility, we’re also involved with Southern Methodist University’s National Hispanic Corporate Council Executive Development Program and we sponsor employee participation with them. We spend a lot of time with Hispanic youth, I’m a real believer in education as the key to success both for one’s self and for one’s community. I believe that’s the only answer actually. HT

Hyatt Convention Center


who’s who

Roberto Goizuetta

Sol Trujillo

Hispanic Fortune 500 CEOs Compiled by Lyndon Conrad Bell


n 1979, Roberto Goizuetta (pictured above) became the first Hispanic CEO of a Fortune 500 company when he accepted the presidency of The Coca Cola Company. In 1981, he was also elected chairman of the renowned soft drink company.

Goizuetta ran Coca-Cola for sixteen years until the time of his death in 1997. After Goizuetta, of the 500 companies comprising the Fortune 500, not a single one of them had a Latino at the helm until 1999—when Sol Trujillo became CEO of U.S. West.

Flash forward some 13 years later and you’ll find there have been as many as seven Latinos to hold chief executive positions in the interim. Currently however, there are only four Hispanic CEOs running Fortune 500 companies. In addition to Paul Raines, they are…

George Paz

Chairman & Chief Executive Officer Express Scripts Handling millions of prescriptions each year through home delivery from the Express Scripts Pharmacy and at retail pharmacies as well, Express Scripts makes using prescription drugs safer and more affordable for tens of millions of consumers through thousands of employers, government, union and health plans. Founded in 1986, Express Scripts aligns its interests with those of plan sponsors and their members. As chairman and chief executive officer, George Paz drives Express Scripts’ strategic direction to ensure alignment with clients to deliver better, more cost-effective health outcomes for millions of people. George joined Express Scripts in 1998 as senior vice president and chief financial officer and became president in 2003. In 2005 he was named chief executive officer and the following year was elected chairman of the board. He also currently serves as a member of the board of directors for Honeywell, Inc. George holds a bachelor’s degree in business administration and accounting from the University of Missouri - St. Louis and is a member of the American Institute of Certified Public Accountants.


Antonio M. Perez

Chairman and Chief Executive Officer Eastman Kodak Company Since joining the company in April 2003, Kodak chairman and chief executive officer Antonio M. Perez has led the worldwide transformation of Kodak from a business based on film, to one based primarily on digital technologies. Mr. Perez presides over Kodak with his experience from a 25-year career at Hewlett-Packard Company, where he was a corporate vice president and a member of the company’s Executive Council. As president of HP’s Consumer Business, Mr. Perez spearheaded the company’s efforts to build a business in digital imaging and electronic publishing, generating worldwide revenue of more than $16 billion. Prior to that assignment, Mr. Perez served as president and CEO of HP’s inkjet imaging business for five years. He is a member of the Escuela Superior de Administración y Dirección de Empresas (ESADE) International Advisory Board, and is one of the members of the board of trustees of the George Eastman House International Museum of Photography and Film. An American citizen born in Spain, Mr. Perez studied electronics engineering, marketing, and business in Spain and France. In 2009, he received an honorary doctorate degree from the University of Rochester.

Josue “Joe” Robles, Jr.

President and Chief Executive Officer United Services Auto Association (USAA) USAA, one of America’s leading financial services companies, has been serving military families since 1922. Its 8.8 million members enjoy a comprehensive range of insurance, banking and investment products designed to help them meet their financial needs. Mr. Robles oversees a corporate organization that includes USAA’s Property and Casualty Insurance Group, Federal Savings Bank, Life Insurance Company, Investment Management Company, Alliance Services Company, and Financial Planning Services. A USAA board member from 1990 to 1994 while on active duty in the U.S. Army, he joined USAA in July 1994 as special assistant to the chairman after retiring as a major general. Mr. Robles assumed the position of president and CEO in December 2007. Born in Rio Piedras, Puerto Rico, Mr. Robles serves on the American Red Cross Board of Governors and on the boards of directors of The Federal Reserve Bank of Dallas - San Antonio Branch, DTE Energy, the CHRISTUS Santa Rosa Health System, the CHRISTUS Santa Rosa Children’s Hospital Foundation, and the P16Plus Council of Greater Bexar County Foundation. He holds a bachelor of business administration degree in accounting from Kent State University and a master’s degree in business administration from Indiana State University. HT


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JACOBS is creating the world of tomorrow as one of the largest providers of architecture, engineering, construction, and other UPS Freight is services. one ofJacobs the Technology, largest less than professional technical a whollyowned subsidiary carriers of Jacobs Engineering, is a worldwide leader truckload in the U.S. and offers inboth providing engineering and technical services for LTLadvanced and truckload job opportunities. government and industry. For Current Opportunities Visit: UPS Freight is an Equal Opportunity Employer M/F/D/V


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Consistently named among the “Best Civil Engineering Firms to Work For” by CE News magazine, VHB is committed to providing a challenging, dynamic and rewarding work environment. Our staff enjoys K PERSPECTIVE opportunities to grow professionally and work on interesting projects. Our dynamic, people-centric organization focuses on our culture of collaboration, personal development, and developing lasting relationships both inside and outside of our firm. JACOBS is creating the world of tomorrow as one of the largest providers architecture, construction, and other VHBofis proud to be an Equalengineering, Opportunity/Affirmative Action Employer. professional technical services. a whollyVHB ensures non discrimination in allJacobs programsTechnology, and activities in accordance with Title VI andofTitle VII of theEngineering, Civil Rights Act of 1964. owned subsidiary Jacobs is a worldwide leader VHB participates in the E-verify employment authorization program. in providing advanced engineering and technical services for government and industry.

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Hispanic Professional Organizations


rofessional organizations can be invaluable tools when it comes to founding, running and growing a business. In addition to networking opportunities, you can benefit from the advice of others who have gone through the experiences you’re having and learn from them, rather than living through them.

Association of Hispanic Advertising Agencies, (AHAA) The mission of AHAA is to grow, strengthen and protect the Hispanic marketing and advertising industry by providing leadership in raising awareness of the value of the Hispanic market opportunities and enhancing the professionalism of the industry.

Association of Latino Professionals in Finance and Accouting, (ALPFA) ALPFA is the leading professional association dedicated to enhancing opportunities for Latinos in the accounting, finance and related professions. ALPFA is a not-for-profit entity registered with the Internal Revenue Service. Hispanic Association on Corporate Responsibility HACR’s mission is to ensure the inclusion of Hispanics in Corporate America at a level commensurate with our economic contributions. HACR focuses on Employment, Procurement, Philanthropy and Governance. In pursuit of its mission, HACR offers Corporate America access to the Hispanic community - its talents, its entrepreneurs and its leadership - creating a forum to ensure corporate responsibility and

market reciprocity for the nation’s Hispanic population.

erty. Serves as a clearinghouse on citizenship information; compiles Hispanic voting statistics.

Hispanic National Bar Association, (HNBA) HNBA is professional association representing the interests of Hispanic-American attorneys, judges, law professors, and law students in the United States and Puerto Rico. This association was formerly known as La Raza National Lawyers Association and La Raza National Bar Association.

National Association of Hispanic Journalists, (NAHJ) Organization dedicated to the recognition and professional advancement of Hispanics in the news industry. Scholarships and internships for Latino students of journalism are offered annually

National Association of Latino Elected and Appointed Officials, (NALEO) Hispanic elected and appointed officials and people who support them, including both individuals and corporate members; associate members are others interested in furthering association goals. A comprehensive advocacy and leadership network dedicated to the advancement of the Hispanic people. Serves as a vehicle through which Hispanic needs and concerns may be articulated, particularly in Washington, DC and the southwestern U.S., on issues such as economic development, U.S. citizenship, legalization, and Latino child pov-

National Hispanic Corporate Council (NHCC) Membership organization of Fortune 1000 companies, serving as their principal resource for information, expertise, and counsel on selected Hispanic issues affecting corporate objective, and advocating for increased employment, leadership, and business opportunities for Hispanics in corporate America. United States Hispanic Chamber of Commerce, (USHCC) Hispanic and other business firms interested in the development of Hispanic business and promotion of business leadership and economic interests in the Hispanic community. HT


A WORLD OF OPPORTUNITY Vanasse Hangen Brustlin, Inc.

Transportation | Land Developement | Environmental Services

Consistently named among the “Best Civil Engineering Firms to Work For” by CE News magazine, VHB is committed to providing a challenging, dynamic and rewarding work environment. Our staff enjoys opportunities to grow professionally and work on interesting projects. Our dynamic, people-centric organization focuses on our culture of collaboration, personal development, and developing lasting relationships both inside and outside of our firm. VHB is proud to be an Equal Opportunity/Affirmative Action Employer. VHB ensures non discrimination in all programs and activities in accordance with Title VI and Title VII of the Civil Rights Act of 1964. VHB participates in the E-verify employment authorization program.

We are the world’s largest ASME Authorized Inspection Agency. Although we are best known for our services as an AIA, we’ve leveraged experience gained over more than 136 years of operation to become an industry leader in a variety of engineering services fields. Job opportunities are currently available at HSB Global Standards. Please visit our website for more information on current openings. An Equal Opportunity Employer | Offices located throughout the east coast


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Hispanic-Today 2012  

An online magazine for Hispanic-Americans looking for new opportunities in today's job market. Follow in the footsteps of our success profil...