Creating a Web Presence that Matches the Quality of the Services You Provide By Kevin St.Clergy, President and CEO of EducatedPatients.com, LLC If you haven’t already done so, it’s time to perform an honest review of your website and make sure it is one of which you can be proud. As you perform this evaluation, keep in mind that the days of relying on generic website templates are long gone and your website should be as unique and dynamic as your business is. The whole purpose of having a website is to create a strong, positive, online presence that separates your business from the competition. Follow these guidelines to see if your web presence is up to standard: 1. 2. 3. 4.
Your website should incorporate fresh modern design that reflects your business. Include your logo, company colors, photos, videos, blogs, downloads, etc. Make sure your home page provides contact information. Your phone number should be at the very top right-hand corner in an eye-catching, easy-to-read font. Your home page should also quickly describe the products and services you provide. Don’t expect your potential customers to search through several pages looking for the information they most need. They simply won’t do it. Make your website interactive. For example: • On your homepage, offer a free download in exchange for the viewer’s contact information. These leads should be added to your database and viewed as future customers. • Use videos! Introduce yourself in a video on your homepage and use video testimonials from satisfied patients • Blog. Make your business stand out and give viewers a reason to come back and visit your site again. Show you are an expert. Back up your claims by including links to external sites. Your web presence shouldn’t stop with your website. Make your business known on social media like Facebook and Twitter.
If you would like a professional to review your website and offer new ideas and ways to improve it, EducatedPatients.com is happy to provide a FREE, no-obligation website analysis. Simply call us at (888) 449-4035 to make your one-on-one appointment. Education + Modern Marketing = More Patients & Profits…Guaranteed.