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How Postcards Can Be Your Business’ Best Ally

Introduction Clients are the lifeblood of a business. But for any company, whether established or new, it can get pretty hard to find prospects to make a living and thrive in today's bleak economy. That's why you must make use of any opportunity to market your product or service, and do it for as cheap as possible. In this presentation, we will show you how to accomplish just that by using postcards in creative ways.

Why Use Postcards? But before we explain HOW to use those postcards, let's find out WHY you should make them an integral part of your strategy. •

Postcards are way cheaper than direct mail

Unlike with the latter, postcards are read by people (no envelope, so no need to be opened)

If you send a discount or a coupon, it will be right there before your target’s eyes. Thus, more people will take action

Postcards are great for branding as they will push your name and logo in people’s subconscious (they increase the number of views)

They can easily be passed around, especially if they’re funny or interesting

Advertise your Site One of the best uses of postcards for your business, as they’re so cheap to make, is to have them drive traffic to your site. Use one of the sides to create an appealing and colorful message… or, better yet, a hook to get people’s attention (example, if you’re a dating site: "Is this what your love life looks like?", with a picture of a desert in the background) Then, on the other side, tell them that if they want to learn more about how to solve their problem, they can visit your site, and you give out the URL.

Upcoming! Postcards can also be nice as a tool to advertise new products or upcoming events. Show pictures of what people can expect (the specifics of your product or fun photos of past events) and be sure to deliver a clear and powerful message (one liners often work best in this case). Also, you can turn those postcards into numbered invitations to special events, so the people who receive them will feel even more value.

Keep in Touch If postcards have their use to acquire new contacts, they’re also great for keeping in touch with your existing clients. They help in keeping the relationship alive and healthy, and hold your name at the top of their mind. Don’t be afraid to just send a postcard to say Hi (something along the lines of "Hey John, how have you been? We miss you…") However, the best time to send them is still on special occasions like Christmas, Birthdays, New Year, etc.

And the Winner Is... Turn your postcards into tickets for a contest and watch your traffic increase dramatically. You know that people love free stuff, so use that common trait to your advantage by creating a contest with a few nice prizes to win for anyone who responds to your message by sending the card back with their details or entering the number they’ll find on the postcard on your website.

Say Thank You Our favorite method, in using postcards as marketing tools, is simply to send them to your clients to thank them for their business. Whenever they order from you, tell them how much you appreciate their patronage. As a thankful note, you can add a special coupon to redeem at their next purchase, for even more impact

Conclusion There are thousands of ways to market your business effectively but few come close to using postcards in terms of cost and versatility. Include this tool in your business arsenal and you will witness a nice increase in your profits. Guaranteed!

If you want to use postcards, you still need to know where to get them. To contact the experts in the field:

How Postcards Can Be Your Business’ Best Ally  

Accurate Dots offers professional printing services for all your business needs. For more information, visit our website now.

How Postcards Can Be Your Business’ Best Ally  

Accurate Dots offers professional printing services for all your business needs. For more information, visit our website now.