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Letter from Founder and CEO Glen Jensen


Getting To Know Your Epic Executive Team


SPOTLIGHT Tan Sri Vincent Tan



Taking Your Morning Routine to a New Level


Interview with Doug Wead 2

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Epic University Leadership Academies


Leading in Direct Sales. Are You It?


Epic’s Philanthropy: An Introduction




Closing Message: President & Co-Founder Brent Jensen 2014 January Edition


A LETTER FROM FOUNDER AND CEO GLEN JENSEN “Welcome to Epic ! The excitement continues to grow within corporate and within the field as we launch a world-class company.” - Glen Jensen


he number of leaders (both national and international) continues to grow each week and we are excited to open new countries over the coming months.

With new product formulations in play, our continued and exciting partnership with eCosway, and strong financial footing, everything is in place for us to make this an Epic year while building an Epic company. Now that we are through the holiday season here in the U.S. we felt it important to increase our communication with the field by publishing this Epic Magazine. In it we seek to provide you updates on everything from corporate happenings to field successes. This is your magazine—one that will help you stay up to speed on everything Epic. Therefore, we request that you send us your questions and ideas so that we can address what you need to know to be Epic.

Glen Jensen Founder and CEO

With so much happening within the company and Marketing Partners throughout the world, I wanted to take this time to welcome you to the Epic family and to thank you for your trust and commitment to building this company with us. We seek to build a new culture-even a new set of standards that will attract the best in the industry, and a new vision in the world of MLM. Our approach will direct the way we do business, embedded in our strategy, values, and culture. I want to personally welcome you aboard and invite you to bring your best energies, talents, and aspirations to this exciting new venture. Together we will become Epic: together we will change the world! Sincerely,

Glen Jensen 4

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EPIC IN 2014 What you can expect from Epic in 2014? • New country launches - providing new opportunities for business growth and development • New products, packs and offerings to give customers greater value • New systems, tools, and trainings to support your business and personal success • Regional, national, and international events that will edify and transform the field - at every level • Adventure and leadership travel for field leaders at Icon, Legend, and Humanitarian levels

What are yours goals for 2014? Consider these questions: • What is your Epic vision for 2014? • What are your specific goals for your Epic business - for your life? • What skills, qualities or habits will you develop in 2014? • How many lives will you influence in 2014? • How will “you” make that difference? • At the end of the year what will people say about you that they haven’t said before? • We look forward to achieving our goals by helping you achieve yours.

Let’s make this an Epic year together!

2014 January Edition


MISSION | VISION | VALUES At Epic we seek to take the best elements of the industry and weave them into our company culture. We recognize that to be the best we need to be best in class in product plan, marketing/tools, and culture. We see these as the four wheels on the bus. To be the top 1% in every category is our goal. In building a successful long-term culture—one that provides everyone with the opportunity to grow, thrive, earn—even give back to their community—we need to take culture to a new level. Over the coming months you will hear us talk more about our culture and how we plan to build it. As we begin this journey let us introduce you to our official Mission, Vision & Values statements so that you can be more familiar with our central themes as we continue with our launch.

Welcome to EPIC! EPIC MISSION To unite and transform the world through our people, products, and principles.

EPIC VISION The EPIC vision is to transform people’s lives and communities by involving them in EPIC’s global movement—to innovate through every product, person, and business practice—to achieve the highest industry standards. We are a world-class organization with a unique culture—a culture that invites the best, develops inherent greatness, and makes people better because they are a part of our global community. We strive to provide a foundation—a safe harbor in a world of uncertainty— for people to grow, prosper, create abundance, realize their dreams, and experience peace of mind—not just for the few—but for the masses—longterm. We seek to empower people to help themselves so that they can help others make a difference in the world around them—to give back—to pay it forward—to help future generations become EPIC. 6

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EPIC VALUES & PRINCIPLES Opportunity • We seek to create opportunity and a better lifestyle for everyone • We empower people to discover their greatness • We provide a way for people to make a difference in the world Excellence • We make superior products with superior results • We seek the competitive advantage in everything we do • We strive to be and do our best everyday Culture • We are the EPIC Mission & Vision. We embrace it and live it! • We engage the body, heart, mind, and spirit • Everything we do is designed to advance human potential at the individual, interpersonal, team, organization, and community level Leadership • We are authentic. We lead by example and service—by being a positive influence • We seek to be the change we want to see in the world • We help people help themselves in order to help others Innovation • We provide innovative solutions today for the challenges of tomorrow • We benchmark world—class practices • We are flexible and adaptable to economic, political, and social change Influence • People are better for being part of EPIC • If our people are better they will influence others to be better • Together—we can change the world Sustainability • We are a legacy company built for both current and future generations • We support the global community through sustainable business practices • We are environmentally conscious Legacy • People will lead healthier lives because of EPIC • Individuals and families will prosper because of EPIC • Communities will flourish because of EPIC

2014 January Edition


GETTING TO KNOW YOUR EPIC EXECUTIVE TEAM Epic’s executive management team is comprised of accomplished veterans who are dedicated to the success of our Marketing Partners. Each has the experience and passion required to deliver the strategic direction for the company and to direct the day-today operations to execute our strategic vision.

Glen Jensen

Chief Executive Officer & Founder Glen Jensen is the Founder and CEO of Epic Incorporated, and the President of eCosway USA. Glen has executive management responsibilities for Epic global operations, as well as eCosway operations in the United States. Glen is performance-driven and a highly motivated visionary, entrepreneur and executive. With over 24 years of distinguished experience in the direct selling industry, he has a track record of proven results transforming initial concepts into high-growth and sustainable businesses.

Brent Jensen

President & Co-Founder Brent Jensen is an innovative business expert and accomplished executive leader with 20 years experience influencing the performance and efficiency of multimillion-dollar organizations, through strategic development of diverse improvement programs. Through his domestic and international experiences he has helped two companies achieve recordbreaking growth. He is an expert in corporate setup, infrastructure, licensing, operations and management for numerous markets.


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Kreg Monson

Chief Financial Officer Kreg Monson is a proven executive with over 25 years of successful experience providing fiscal, strategic and operations leadership in diverse and challenging situations. His unique background leverages finance, planning, and operations experience, including everything from small start-ups to multi- billion dollar publicly traded companies, with global operations.

Jeff Aldous

Chief Legal Counsel Mr. Aldous is a corporate attorney with over 20 years experience working with companies in the network marketing industry and a law degree from Loyola University. His knowledge and experience were critical in the setup, expansion and global operations of companies such as NuSkin, Nature’s Sunshine and Agel. As an expert in corporate organization, contract law and international legal negotiations, he is a critical member of the management team.

Robert Peterson

Acting Chief Operating Officer Rob Peterson has nearly 20 years in operations building technology strategies for well-known global companies in Sr. Executive positions. An entrepreneur in manufacturing and offshore services he brings a diverse skillset in supply chain and distributed services. His background includes international accounting budgeting, and global resource planning.

Dr. Bruce H. Jackson

VP of People Culture and Philanthropy Dr. Jackson has with worked with athletes, students, and Fortune 500 companies alike—recognizing that the principles of performance, excellence and leadership are universal. With 25 years in industry, academics, and philanthropy, Bruce’s role is to build a world-class corporate culture, provide rigorous frameworks, models, and tools for developing organization, corporate, and field leader effectiveness—working with each to support philanthropic intent and goals. 2014 January Edition


SPOTLIGHT TAN SRI VINCENT TAN Tan Sri Dato’ Seri Vincent Tan, started his business from humble beginnings in 1971. Through his entrepreneurial skills and leadership, and a series of acquisitions and organic growth, he transformed Berjaya Corporation. Tan Sri Vincent Tan is a pioneer in many innovative business sectors in Malaysia including diverse businesses such as consumer marketing, multilevel direct selling, hotels and resorts, recreational development, property investment and development, financial services, food and beverage, media, education, motor vehicle distribution, gaming and lottery management, and the environmental sanitary landfill business. Tan Sri Vincent Tan is more than just a successful businessman, he is also a notable philanthropist. He has contributed substantial sums in support of various social and community projects, partnering with non-profit organizations and charitable institutions, geared to help the community achieve a better quality of life.

He has preferred to keep a low personal profile through the years, however, Tan Sri Vincent Tan spearheads corporate involvement in numerous noble causes where millions have been donated annually, both privately and through the Berjaya Group of Companies. Tan Sri Vincent Tan has also set up a personal foundation, the Better Malaysia Foundation (formerly known as VTCY Foundation) to provide aid and relief for medical and charitable purposes. He also sponsors the Sathya Sai Medical and Dental Clinic at Jalan Klang Lama, known as OKR Acupuncture Centre that offers acupuncture treatment for free. Epic is very blessed to now be aligned with Tan Sri Vincent Tan and looks forward to the continued support of Tan Sri Vincent Tan and the Berjaya Group. Our strategic partnership is poised for rapid growth during 2014 and we look forward to working together.


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EPIC’S PERFORMANCE PROGRAM The major performance requirement to participate in the Epic Performance Program is unencumbered volume. Unencumbered volume is any volume that comes from your personal organization, through your Personal Enrollment Groups, that do not also participate in the Epic Performance Program. Simply put, you qualify for the Epic Performance Program through Personal Enrollment Groups who have no active contract(s) in the Epic Performance Program. One of the defining programs that make Epic so unique is our commitment to attracting and developing leaders. The Epic Performance Program is designed for those leaders who are committed to the Epic mission, and are willing to work hard and produce results.

Each Performance Program runs for six 4-week periods. The unencumbered volume requirement increases each 4-week period in a tiered format. In order to continue to qualify, you must continue to perform as long as you meet the unencumbered Epic Volume requirement for each 4-week period you will continue to be qualified.

As a part of the normal course of business, Epic has set aside funds to help facilitate the development of those leaders who want to take advantage of the Epic opportunity. By providing a results-based bridge, leaders can build their Epic business. By filling out a simple form and meeting the predetermined requirements, ambitious leaders can participate in this exciting, results-based program. Earnings available through the Epic Performance Program are offered as a top-off to your earnings from the Epic Profit Plan. If you are a leader with a track record, there is a Performance Program contract that is right for you.

Call us directly or email performance@ for specific details on this unique program.

2014 January Edition


EPIC BRÜ TAKING YOUR MORNING ROUTINE TO A NEW LEVEL Cacao (Ka’kao) has been celebrated for centuries throughout Mexican, Central and South American cultures due to its delicious taste and exceptional nutritional profile. Cacao beans are grown on small trees named Theobroma cacao. The Mayans of Central America, believed cacao was the drink of the gods. Served to kings in golden cups and prepared each day by the Mayans, Aztecs, Olmecs and Incas, the ancients knew of its power to rejuvenate and restore. Each cacao pod that emerges from the tree typically houses between 40 and 60 cacao seeds. After careful harvesting, the pods are opened, the seeds are removed, and they undergo a natural fermentation and drying process. After the drying process is completed in 1-2 weeks, you are left with raw cacao beans. The dark, earthy-toned beans are carefully handpicked and carefully chosen to enhance the full-bodied chocolate flavor, which hints of dark spice, coconut and cinnamon. These incredible natural flavors come to life when you brew a cup of Epic Brü French Roast™, made solely from 100% raw, pure, perfectly roasted cocoa beans. The original recipe was simple – ground cocoa beans and water. Cacao beans are the seeds of the tropical cacao fruit. They are about the size of an almond and the taste is rich, creamy and full of cacao’s complex flavor notes that range from berry to coffee. Pure cacao beans according to medical professionals are an excellent source of nutritious antioxidants, vitamins and minerals that can boost your energy levels and may help to keep your immune system functioning to an optimal level. To receive the greatest health benefits from cacao, Epic wanted to bring to you the truest form of Cacao beans. Starting with the most flavorful and aromatic beans from family owned farms on the Ivory coast Epic Brü delivers unbelievable good taste and energizing benefits while preserving the integrity of the cacao bean.


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Epic Brü Benefits Raw cacao beans are rich in antioxidants, which lower free radicals, which are chemicals that can alter or damage the body. According to Good Cause Wellness, the beans provide iron and calcium, but are particularly rich in magnesium as well as many important vitamins and minerals including: •

Magnesium, and other essential minerals including calcium, sulphur, zinc, iron, copper, potassium, and manganese

Poly phenols called flavonoids, with antioxidant properties

Vitamins: B1, B2, B3, B5, B9, E

Essential heart-healthy fat: oleic acid a monounsaturated fat

Protein and Fiber

Magnesium: Cacao beans are one of the best dietary sources of magnesium— a mineral needed for more than 300 biochemical reactions in our bodies — with 272 milligrams per 100 grams. It’s important for muscle and nerve function and keeps the heart rhythm steady.

Fiber: You don’t get any dietary fiber when you eat a chocolate bar. But you do get some fiber when you eat or drink cacao. One ounce has nine grams.

Iron: Which is necessary for red blood cell production, is found in cacao nibs. An ounce of the raw nibs has six percent of your recommended daily iron intake.

Antioxidants: Surely you’ve heard about the antioxidant power of dark chocolate — well, that goes even more for cacao beans, especially when eaten raw. Antioxidants are important for health because they absorb the free radicals that cause damage in the body.

Mood Improver: Neurotransmitters are the messengers in our brains that tell our bodies how to act, and that includes mood. Cacao’s ability to act on those neurotransmitters is why it’s known for its mood-enhancing skills. Chocolate and cacao stimulates the brain to release particular neurotransmitters that can trigger emotions. Phenyl ethylamine (PEA): This is a chemical found in cacao, one that our bodies also make naturally. We produce PEA, an adrenal-related chemical, when we’re excited — it causes the pulse to quicken, making us feel focused and alert. Anandamide: Anandamide, a lipid found in cacao, is another compound tied to cacao’s feelgood properties. This lipid has been called “the bliss molecule”, because its natural molecular shape represents that of THC.

In addition to all of the vitamins and minerals listed above nutrients found in raw cacao have been linked to a number of health benefits. Scientific studies in the 2012 issue of the “International Journal of Hypertension” reports that the antioxidants in cacao help to reduce high blood pressure and improve circulation. Advocates of raw cacao beans claim the beans provide these health benefits to a greater degree because the raw beans have a higher level of antioxidants than processed chocolate. Raw chocolate can lower blood pressure and improve circulation.

Raw chocolate can neutralize free radicals High levels of antioxidants protect the body from a buildup of free radicals from sun exposure, pollution, cigarette smoking, etc., which may damage healthy body tissue giving rise to cancer and cardiovascular disease. Raw Chocolate can improve digestion A sufficient amount of fiber delivered with each serving of cacao supports digestion while cacao stimulates the body’s production of digestive enzymes. Raw chocolate can enhance physical and mental well-being With the many components of raw cacao all working together to help you improve your health, the addition of Epic Bru can help you make some very healthy changes in your life. Check out all the benefits of Cacao in Epic Bru Light Roast. For further research and scientific writing refer to the following websites or search health benefits of the cacao bean:

“Where has this been all my life? I love this stuff! I am diabetic and there just isn’t a good cocoa out there for me. It is fabulous. I am so happy. Thank you for a great product!” chocolate_raw.html

Flavanols, theobromine, and other components found in cacao may lower blood pressure and enhance circulation by promoting dilation, strength, and health of blood vessels. Raw chocolate can promote cardiovascular function and health. cgi?cid=971

The antioxidant power of flavonoids and essential minerals and vitamins found in cacao can support healthy heart functioning by lowering blood pressure, improving blood flow, lowering LDL cholesterol, and reducing plaque buildup on artery walls. features/anandamide.shtml

2014 January Edition


INTERVIEW WITH DOUG WEAD It’s much more exciting today. The biggest change has been the better compensation plans and better strategic positioning of the newer companies. Today, an entrepreneur can make much more money and do it quicker than in the old, established companies. Yet there is widespread corruption. Some of the companies, old and new, treat their distributors like Medieval surfs, knowing that their corporate, salaried lawyers can outspend them. Some of the newer companies see their owners turn greedy and corrupt and so you have this resurgence in the old companies. The attitude is “better to deal with the devil you know.” Bruce: Talk a little bit about the impact of technology? Doug: Well, the internet is behind all the changes. It has brought more transparency, which has been good, but you have to be careful, there is also more misinformation.

Doug Wead is an international superstar in the direct sales space. As a speaker, author, consultant, and highly successful distributor, we’ve asked Doug to talk a little bit about his history, his philosophy of leadership within the business, and what it takes to be a success—in direct sales and in life Bruce: Doug, you’ve been a tremendous success as a speaker, author, and a distributor. Can you speak a bit about what you believe are the core values that drive your success? Doug: Bruce, I surely don’t think of myself as successful. My dreams are so much bigger than anything I’ve yet done that it keeps me pretty humble. I am certainly grateful for the opportunities that have come my way but there is so much to do. Mercy Corps has now distributed $2 billion in food and medicine around the world but nothing has made a dent in the suffering. Bruce: Talk about how you went from White House staff to author, to direct sales success story: Doug: Ha. Actually, it didn’t happen that way. It is totally reverse. I started writing, got into network marketing to get a little more income and found, to my surprise that it worked. It was the money and time that came from direct sales that allowed me to start the Charity Awards and help launch Mercy Corps and that got me into the White House and into public life. They often told me in networking that all of this work is not an end in itself but rather a vehicle to your dreams. Well, that’s exactly what it was for me. Bruce: Is there a difference in the business between when you started and today?


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There is no question that the internet has forced changes in prospecting. Frankly, its made the process more honest. I read some stats from a company trying to promote in home parties and they were saying that 20% of all new distributors come into networking through an in home party. This was part of their effort to get their people more involved in them. Yes, that is how I built my first direct sales business but what strikes me is that 80% are coming in other ways. This gives you an idea of the power of the Internet. The Internet is not enough, there will always have to be relationships, but it is sure the gateway. Bruce: From your perspective what are the qualities and skills of those who really make it in this business? Are these qualities and skills learnable? Doug: There is no special type. Hal Gooch is very shy, not a flamboyant leader and yet I spoke for 90,000 of his organization at the Hoosier Dome in Indianapolis. Natasha Yena is a servant, a gracious lady, and last month I spoke for 15,000 of her group at Olympic Stadium in Kiev, Ukraine. I would speak annually for Brig Hart, who is deeply religious and then speak at soccer stadiums full of people for Attila Gidofalvi who can be quite profane. I spoke hundreds of times for Dexter Yager, who is street smarts with no formal education and all over the world for Jim Dornan, who was a Purdue graduate, engineer, brilliant. Or for Pete Chelovich, a Wharton Business Graduate. There is no special type. Rather it is a special drive, a person who is determined to do something great. Bruce: You were gracious to come and speak at Epic’s launch in Park City this summer. Was there anything about our company that struck you as unique? Doug: Well, as I’ve said, I am a big fan of some of these new companies. I like what Jim and Kathy Coover have done at Isagenix. I think that Phil Gerlicher at First Financial Security is bringing a new level of integrity to networking in a troubled area. I see Brian Davis as

an owner of a company who chose honesty over greed. And yes, I have to say I was blown away by what Vincent Tan, Glen Jensen and Brent Jensen are doing at Epic. I happen to think that what they are doing is going to become the norm, that everybody will have to do it and by that I mean, this idea of paying the newest person, the one who is going to be doing all the work. I think that is so much better than the “delayed gratification” idea which had really become “be my slave so I can become rich.” Bruce: With so many direct sales companies out there, what should people be looking for before joining one? Doug: Who are the people behind it and what is their track record? In this case, Vincent Tan is a public figure, listed in Forbes Magazine as one of the richest men in the world. He is offering $100 million in leadership acquisition. That’s never been done before. Ever. And Glen Jensen has been part of five start up companies, all of them still in business, all of them over $100 million in sales. I would say the odds are very good for Epic. Bruce: What are the do’s and don’ts of this industry. If you had to start the sentence with the words “You should” and complete it 5 times, what would you say about getting into direct sales? Doug: You should____Research carefully the company you choose. You should____Get briefed by a distributor already in that company. The more you learn the faster you will grow. You should____Get your own story with the products, the compensation plan or the potential of the opportunity and tell it. You should____Make a list of prospects. The very act of typing their name will start the subconscious going, finding a way to recruit them. You should____Be patient with yourself. Networking takes time to get going. Success is

always anticlimactic. Remember, the payoff is often slow in Direct Sales but it is big. Bruce: What about should nots? Doug: You shouldn’t___ Get into a company that is at war with its own field. Lawsuits from another company may be a good sign. It may show that the rival companies are threatened. But lawsuits from the company against its own people is a bad sign. You shouldn’t___Make a move until you have good information from someone already successful in the company you choose. You shouldn’t___Pass negative downline. As Mark Twain once said, “Tell me what you believe, keep your doubts to yourself.” You shouldn’t___Crossline. You shouldn’t___Quit. Bruce: Doug, You’ve been around presidents, politicians, and leaders your whole life. Can you comment on what it means to be a leader? What leaders have you known that have had the greatest impact on you and why? Doug: I’m not big on this cult of leadership. I know it’s popular right now. But I believe in being a servant, not a leader. You want a leader? Hitler was the leader, “Der Fuhrer.” He taught the fuhrerpinzip. Study it. You will see a lot about leadership. Most of the presidents I have known, Ronald Reagan, Gerald Ford, George H. W. Bush, were very humble men. I once travelled with George W. Bush, 43, when he was younger and I arranged for VIP treatment for us at O’Hare Airport. They took us to the Red Carpet lounge. Amazingly, Bush, who didn’t travel much at the time, was surprised. “Wead, what’s this all about?”

Your dad is the vice president and he’s leading in the race now. He’s going to win. You’re a big shot. “ He said, “Wead, I’ve got news for you. I’m no big shot.” And then he paused. “And YOU are no big shot either!” Bruce: What is the single most important principle that you live by? Or said differently, do you have a certain philosophy of life that drives your daily behavior? Doug: “Delay is death.” Bruce: Doug, last question: There are a lot of people, especially young and mature alike who are wondering how to get ahead financially in life. What can you say to those who are looking at this industry to help them build a solid financial future? Is direct sales still a solid model to help people reach their personal and financial goals? Doug: Yes, if it’s the right company and you are working with the right team. Doug, we know you are a rare commodity in this business and we appreciate your time today. Everyone here at Epic thanks you for sharing with us your story, your principles, and the personal insights that have brought you success.

I said, “George, I’m surprised you don’t know about these places. 2014 January Edition


EPIC UNIVERSITY LEADERSHIP ACADEMIES: AN INTRODUCTION By Dr. Bruce H Jackson Building a successful company is one side of the business: Building successful Marketing Partners is, perhaps, the most important job we have at Epic.

You’ve heard it a million times: The business is simple—but it’s hard! While direct selling isn’t rocket science, it’s equally valid that rocket science is not direct selling. Both require both technical and leadership skills to be successful. There are many in direct sales who wouldn’t make it as rocket scientists. We don’t know too many rocket scientists who would make it in direct sales either. Simply stated: education and training is the key to effectiveness and peak performance in any life arena. As we navigate our journey forward, Epic will be building an ever growing and evolving series of leadership academies that will support our Marketing Partners and field leaders worldwide. Our goal: to help them increase their skills and advance their capacities to grow a successful business and a successful life. What you can expect: In short order we will be posting a variety of videos and other training assets to support the field. These will take the form of: • Basic Business Development Skills • Questions & Answers • Product Videos As we grow our free online resources 16

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additional academies, content, and tools will be offered. The basic themes of these academies will include: • Mastering Personal Leadership • Growing Interpersonal Skills and Building Relationships • Creating High Performance Teams • Building a Successful Organization • Making a Difference in the World These five levels of influence suggest that success begins from the inside and works it way outward. You first master self, then grow your relationships. This is followed by building successful teams and ultimately an organization. Finally, given our highest level designation (Humanitarian), our goal is to help you learn how to identify values and goals that are higher than yourself, helping you engage in meaningful and valuable ways to make a difference in your community—even the world. In addition to these core and advanced leadership academies, we will also be looking at: • Advanced Health and Nutrition StrategiesTraining assets that will help you maximize your physical health • Building, Managing & Sustaining WealthTraining assets that will help you become financially independent Other training academies will be introduced as the field requests them We Are Looking for Top Talent and Content Did you know that to build these academies we will be tapping the best leaders in the direct sales field, even the best thought leaders in the world, to bring you a world class Epic University? And yes, all of our Epic Faculty will be compensated for their Intellectual Property (IP). How does this work? Each month we will take the gross revenues of all of the academies and pay royalties based on the

content consumed that month. So, in addition to your monthly commissions on sales, you may also receive commissions on IP if you are in the system.

EPIC IN 2013

How To Participate If you have training content that you feel would be saleable to the entire field, you are encouraged to submit this content to our Content/Tools committee for review. If it meets the standards set, and makes an important contribution to the academies knowledge base, we may place it in the system to see how it ranks against other current training assets. Those training assets (video’s, mp3’s, written materials, etc…) that rank will receive the appropriate commissions each month based on use. Building Your Credibility As Epic considers its regional, national, and even international events, our best-in-class content providers may be chosen to offer special breakout sessions for paying members. Speaking fees will be provided, but more importantly, increased credibility and the ability to help others will be the greatest reward. We look forward to building a unique and one-of-a-kind model that will set the standard for the industry. As we move forward in this direction, we encourage you to give us feedback and provide new insights we can use to make this the best leadership training the industry has ever seen. You may also expect to receive a brief survey asking for your opinion regarding current and future leadership development content needs. We are excited to build a culture of high performance Marketing Partners—even servant leaders throughout the world. For more information or comments please contact Bruce H. Jackson, VP of People, Culture & Philanthropy for more details.

Glen Jensen and Jeff Aldous began the process of starting live sales in Thailand on Sunday December 15, 2013, before a large audience at the Imperial Queen Park’s Hotel. Glen announced that Epic would open the market and begin sales in Thailand immediately. The leaders in the area were amazing and are very motivated to get the Epic experience spread throughout the area.

Mexico City was on fire as we kicked off the Launch Event right in the heart of amazing Mexico City! The energy was high with over 700 in attendance to lock arms and take Epic to the marketplace. It was truly incredible to feel the magic and anticipation of how Epic will enhance the lives of people throughout Mexico. We would like to thank the leaders that hosted this event. They did a fantastic job and every detail was attended to! We are certain amazing things will happen as a result of the leadership, positioning and timing of our opportunity in this country!

2014 January Edition


LEADING IN DIRECT SALES. ARE YOU IT? WHAT DOES IT MEAN TO LEAD ANYWAY? By Dr. Bruce H Jackson With this definition leadership begins by influencing and leading self, then more broadly in relationships, teams, organizations, then in communities— regionally, nationally, or internationally. I’m often asked: what “is” leadership and how do you “become” a leader? Some ask themselves: Can I even be a leader or do I even want to be a leader? The answer is a resounding yes. But most don’t know where to start. Well, let’s start here—today. Many are confused by what leadership is and what it is not. You can put your finger on both but most people struggle to find any model or framework that gives them what they need longterm. Welcome to Epic. Through our growing online resources and live training sessions, you will have access to a comprehensive leadership development academy and resources so that you can become the leader you have always wanted to be—not only in your Epic business, but in building your Epic life. Let’s start with the simple stuff, First, it’s important to recognize that leadership takes place in every, what I like to call, Meaningful Life Arena (MLA): business, 18

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family, social, etc… Second, within your business or any other MLA there are 2 types of development you need to consider: There is “Technical Knowledge” (TK) and “Leadership Knowledge” (LK). In your Epic business your technical knowledge is everything you need to build the business such as: signing up consumers and new Marketing Partners, knowing the product, educating others, marketing strategies, etc… By contrast, your LK are the human skills that help you lead. But what is leadership? In its simplest form, leadership is about “influence”—plain and simple. But who or what do you seek to influence? At the Institute of Applied Human Excellence I define leadership as: The capacity to influence oneself and others in the pursuit of individual, interpersonal, team, organization, and community objectives (regional, national, international) within any meaningful life arena.

While there are many leadership definitions and models you can choose from, I think it safe to say that the most thoughtful one’s begin at the personal level—leading you! At this level there are still many places to begin. Do you start with mission, vision, values, goals, personal legacy, thinking, attitudes, physical wellness, your personal philosophy, or spiritual foundations? The answer is yes. You can begin at any of these places. The question you need to ask is: What is the most important place to focus your attention today? If you remember the movie “City Slickers” you may remember the old cowboy named Curly. In his gruff demeanour he kept telling his fearful clients that life is about that “one thing”. When asked what it was Curly commented “You have to figure that out for yourself”. But in your case, we’ll do it together through a growing number of Epic resources such as online academies, webinars, live events, and articles—even our humanitarian trips.

We’re here not only to help you grow a successful business—but perhaps more important—to help you grow as a leader— as an influential person that can make a difference in the lives of others.

• To help others live a healthy and happy lifestyle • To achieve peak personal health • To become the leader I always wanted to be

With so many ways to begin developing your leadership potential, let me invite you to consider two exercises over the next few weeks, as we in the U.S. move forward this new year.

With these and other missions in place, I invited you to paint this picture in words, pictures, symbols, quotes, or any other way that helps you get very clear about what you want, where you are going, and what is looks like when you have arrived. Tell this story in the present tense, as if it is already a reality. Write, and re-write this vision until you can see it in your mind’s eye, in extreme detail. Keep this document on your computer, your smartphone, whatever it takes to keep it close so you can review it often.

First, take stock of your current strengths and weaknesses. Make a list (perhaps 1020 items) and identify the skills, qualities or attributes that make you good at what you do. Such a list might include: • High energy • Passion • Good with people • Hard working • Organized These are the things that are working for you. Now consider your top 10-20 core weaknesses or challenges: These are the things that are working against you. If you put some time into these lists, you will have taken stock of your personal leadership landscape. Of course there are more formal ways to do this, but this simple exercise will be a good start. Once created consider that “one thing” that you need to focus your attention on for the next 30-90 days. Identifying a targeted book or workshop in this area is the beginning of your personal leadership journey—one you can engage over and over again as you seek to become better at leading yourself— and others.

As you take the time to build this very powerful tool, you will begin to notice a change, a re-arrangement of priorities if you will. You will begin making the adjustments you need to make this image a reality. You will be moving towards your vision and removing all of the things that are getting in its way. So this month, consider these two exercises and notice their impact. As we move from month to month, I will be offering more advanced concepts and tools that will help you build not only your Epic business, but also your Epic life!

Another place to begin is vision—painting a crystal clear picture of what it is you want to achieve in your Epic business. Painting a detailed picture of this desired reality begins with broad brush strokes— even your mission(s) for joining Epic. These may include: • To achieve financial independence • To build lifelong relationships

2014 January Edition



By Dr. Bruce H Jackson

You have often heard that direct sales is the ultimate business. And it’s true! Low startup costs, no boss, no deadlines, unlimited income, leadership development opportunities…the list goes on and on. But what makes Epic the new industry standard is our focus on philanthropy—not just through corporate—but through a growing network of world-wide Epic servant leaders. While many in the industry focus on the personal rewards (money, recognition, influence) we would like to place an increased focus on what means to be a Humanitarian—the highest rank in the company. To be a Humanitarian means to focus on something that is larger than you—a cause that needs help, a village that needs resources, a local community that requires change, or a neighbourhood family that needs your support. We at Epic are dedicated, not only to give as a company, but also to help every marketing partner find the Humanitarian within. Whatever your goals in the business: • • • • • •

Get free product Make $500 a month Earn a full-time living Buy the Bentley Become a millionaire Change the world

Everyone can start small and develop the mindset of a humanitarian. 20

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As we consider our own philanthropic intentions, we are reminded of the common Chinese verse:

“GIVE A MAN A FISH AND YOU FEED HIM FOR A DAY. TEACH A MAN TO FISH AND YOU FEED HIM FOR A LIFETIME.” But we seek to take this parable even further: If you can teach a man (or woman or child) to teach another man (or woman or child) to fish, then through this process one can change the world. This is both the secret of direct sales and direct philanthropy. As we consider our own philanthropic interests while supporting our Marketing Partners in theirs, we will take special care to find those organizations, which don’t just do well, but have clear methods for duplicating their efforts. We recognize that the success of our business is in duplication. So it is with charity. We don’t want humanitarian efforts to stop at the “teaching to fish” moment, but instead, to mimic the principles of our own industry so that we can not only sell our products throughout the world, but through them, and the principle of duplication, make a difference world-wide.

2014 January Edition


QUESTIONS & ANSWERS With our rapid launch, a global business model, and merging two businesses together, there are many questions that have come through the door, on the phone, and in our email. While every question will be addressed, we thought we’d take some time to review some of the bigger and most popular questions that have been posed this month: What makes Epic unique? At Epic we’re here to do things different. Direct sales companies come and go for many reasons (limited product life cycles, financial struggles, stale cultures, lack of flexibility, etc). With Epic our goal is to be best in class in every strategic category: product quality, life cycle, pay plan, marketing and tools, and culture. While there are many competitive advantages that can be pointed out, here are just a few: • Epic is backed by solid financing from one of Malaysia’s leading companies. • Through our relationship with eCosway, Epic starts out of the gate with more than 3,000 products to choose from. • A growing leader acquisition fund allows talent at all levels an opportunity to build their Epic business. • An executive team who have decades of experience in building successful companies. • Our culture seeks to build leaders—even humanitarians, who seek to make a difference in the world. It’s one thing to be involved with a company for product— for wealth—but through Epic we seek to help everyone make a difference in their local communities—even the world! • We’ve designed Epic for the long-term and we hope you will join us in the journey. What is the relationship between Epic and eCosway? eCosway is a legacy company, with 34 years in operations. Epic, based in Lehi, Utah, is leading out with new and innovative health and wellness products that will build new product lines. Epic is a pure direct sales company. eCosway also, is a direct sales model, but also benefits from more than 2,000 store locations throughout the world. The strategic partnership of these companies together 22

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provides the best of both worlds—a legacy company in eCosway with a large customer base, with the new and innovative Epic that will help drive new business and innovative products. Together these companies will achieve what no other direct sales company has yet to accomplish— nimble innovation with a worldwide infrastructure. Tell me more about the Epic performance partnership fund: The Epic Performance Partnership is a growing fund designed to attract the best talent and most motivated in the industry. Our Performance Contracts are designed to help individuals bridge the gap in order to build their Epic business. All contracts have the same core structure, but size differs based on cash flows supported.

What countries are open now? When are other countries going to open? We are currently open in the U.S., Mexico, and Thailand. As new countries prepare to open, we will keep you informed through our website and other communications. What products are currently the most popular? Epic Brü continues to peak the interest of our consumers. This product is giving people a new avenue for healthy hot drinks— morning, noon, and night. Also, our Curb product is making significant waves. Eat half a cookie then take a spray. Then take a bite. You’ll know why people are talking about Curb. Who do I contact if I have a problem with my account?

If you are interested in talking about You can reach our customer service a performance contract, contact team anytime at: 801-854-5200. or at the worldwide corporate headquarters for more details. We encourage anyone who has been waiting to join Epic - Engage with us and get started in building his or her Epic business now—the new year is a great time to begin building your business plan for 2014. Is everything ready for me to build my Epic business? Yes. Leaders throughout the U.S. are already receiving compensation and bonuses! This is the right time to get started. The field is ready and new tools are being built every week to help you leverage your time and talents. Our customer service staff stand ready to help you get started. 2014 January Edition


CLOSING MESSAGE PRESIDENT & CO-FOUNDER BRENT JENSEN I am personally grateful for everyone who is part of the Epic team here in Utah and to all of our Marketing Partners and field leaders who are growing the business and making a difference in communities around the world. Everyone here at Epic is looking forward to the great journey ahead, for the relationships to be forged, for the teams to be built, and for making a difference in the lives of whom we serve. I encourage you to take some strategic time to reflect upon your successes in 2013, the challenges you have faced, then consider your goals for the New Year. Consider putting them in writing. In 2014 we will see significant growth in the business. We will see many new leaders emerge. We will see new countries launch. We do this with great hope, great excitement, and great commitment.

Brent Jensen President & Co-Founder

All of us here at Epic thank you for your continued good works and look forward to building a world-class company with world-class friends. Together, let’s make 2014 an Epic year. Sincerely,

Brent Jensen


Epic Magazine

Epic Era Magazine - January 2014  

Epic Era releases its first issue of the Epic Era Magazine. It is full of Epic Era information and so much more. Take a look!