Page 46

Bevy of Sales and Marketing Tools Available from Manufacturers and Solution Providers enablement programs, marketing activities and solutions support that deliver benefits throughout the sales cycle. Dealers can access Nuance marketing and lead generation programs. The company is providing exclusive marketing tools and sales collateral, and they also participate in software and hardware demo programs. The Nuance Partner Program offers assigned sales, pre-sales engineering and focused executive support. Dealers can join sales and technical certification programs, in addition to gaining eligibility for market development customer events funds. “Our channel partners are a critical component of Nuance’s success, and we are committed to working with dealers to maximize the opportunities available to them. Dealers can access exclusive sales and marketing resources to differentiate their businesses and deliver industry-leading solutions,” said George Seymour, vice president of sales, Nuance Document Imaging.

Boosting Profitability, Customer Loyalty In addition to a comprehensive product line, an award-winning MPS program and the ability to offer full OEM program benefits for most major OEMs, Supplies Network offers a variety of compelling promotions designed to boost profitability and customer loyalty, along with a range of marketing tools to effectively communicate those offers. Their programs include the following: Accolades – Exclusive rebate programs developed in partnership with OEMs, the Accolades promotions allow resellers to earn additional rebates based on sales goals. Rewards of Choice – Web-based incentive programs that make it easier than ever for end-user customers to redeem rewards for qualifying purchases. Boost customer loyalty and capture repeat business with these simple, nohassle promotions. Rebate Central – As a distributor of more than 80 brands, Supplies Network offers a central location on the Supplies 46 | October 2017

Network website to find all OEM product rebates. Instant Inserts – Print-on-demand marketing collateral added to drop-ship orders at the point of fulfillment. Opt-in to predesigned inserts featuring supplies and hardware promotions or create custom inserts. Brand-on-Demand – An exclusive email marketing tool that allows Supplies Network to easily send compelling programs and promotions to end-user customers on their reseller’s behalf. Emails feature reseller branding and calls-to-action. Marketing Toolkits – Customizable sell sheets, videos, web assets, and product guides/flyers for numerous product lines and categories including the following: • Hardware • Printer parts • Thermal supplies • 3D printer filaments Branded Drop-ship – Branded pick tickets, end-user order confirmations and private labeling deliver a positive, branded customer experience with every order.

Customers look to their partners to provide custom fleet designs. Lexmark Fleet Intelligence offers partners a custom fleet assessment that includes analysis, design and compelling customer-facing proposals without having to tackle the analytics and proposals on their own. With Lexmark Fleet Intelligence assessments, partner staff can avoid complex and time-consuming data crunching and stay focused on their customer-facing activities. Lexmark’s leadership and industry approach to fleet optimization is tested and proven with thousands of successfully completed assessments. Using Lexmark Fleet Intelligence is like adding a fleet assessment expert to a partner’s staff.  Lexmark will do the heavy lifting of putting together print assessment proposals for its partners to use with their

customers, providing all the analysis and generating proposals that are unique to each customer. Using Lexmark’s assessment experts, partners can position themselves as experts in fleet evaluation. Lexmark Fleet Intelligence delivers powerful information to its partners, enabling them to scale up their sales services, deliver data-based proposals, and better position themselves as their customers’ business optimization expert. Lexmark Fleet Intelligence pairs well with the sales support and innovative, award-winning products available to Lexmark partners.

Marketing Tools ACDI’s marketing and communications department operates like a full-service, in-house marketing agency. Its focus is providing partners with the research, knowledge, and tools to help them successfully market ACDI’s solutions—including PaperCut, PrinterOn, and Pay-for-Print hardware and card readers—to their customers. ACDI’s market research and industry analytics—including vertical market trends, research, and blogging—make its OEM and independent dealer partners some of the most successful in the industry. It offers show-room and demoroom product marketing solutions, along with trade show support such as cobranded marketing material, collateral (including French- and Spanishlanguage versions) and signage. In today’s connected world, dealers must have a digital marketing plan and presence, including inbound and remarketing strategies. This is where ACDI’s MarCom department thrives. Customized email marketing tools, social media strategy, and digital content are just a few of the services it offers to partners. As a HubSpot Inbound Marketing Platform Agency partner, ACDI is able to promote essential services for dealer success, such as informative campaigns detailing how its free software trials and product demos can help secure new business. HubSpot Marketing software enables you to

We Saw It In ENX Magazine

continued on page 47

ENX Magazine October 2017 Issue  

Connecting People, Ideas and Products in the Document Technology Industry since 1994